Facelift Access Hire
Facelift Access Hire is a UK division of AFI Rentals specialising in self-drive van-mounted cherry pickers, underbridge access units, and broader MEWP rental, serving rail, highways, construction, energy, and telecoms customers with nationwide depot coverage and integrated IPAF/PASMA training.
- Company typePrivate
- Founded1985
- HeadquartersHarkstead, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What Facelift Access Hire does
Facelift Access Hire is a UK-based powered access equipment rental and sales business that has operated since 1985 and now functions as a specialist division within the AFI Rentals group (AFI-Uplift Limited). Its core proposition is the nationwide hire of self-drive van-mounted cherry pickers and specialised underbridge access units, complemented by a broader MEWP fleet that includes scissor lifts, mast lifts, articulating and telescopic boom lifts, spider lifts, truck mounts, telehandlers, construction hoists, and push-around verticals. The company also sells new and used powered access equipment, arranges Hire Purchase and Leasing finance through partner lenders, and provides LOLER certification and maintenance services, with IPAF and PASMA operator training delivered through the sister UTN Training division across 21 UK centres.
The business is organised to serve regulated and infrastructure-heavy end markets where working-at-height compliance is decisive. Primary customer segments are rail infrastructure (leveraging Sentinel-accredited personnel with PTS cards and 20+ years of specialist rail experience), highway infrastructure (underbridge inspection units), and general construction, with additional exposure to energy and utilities (including wind), telecommunications, industrial, and media/film production. Distribution is direct to customers through a network of 15+ UK depots, an AFI Rentals online portal, a mobile app enabling 24/7 self-serve ordering, and credit-account relationships for repeat enterprise customers.
Revenue is generated across four streams: short-term and long-term equipment rental (including 7-day and multi-year contract hire), one-time sales of new and used equipment, professional services via the UTN Training division, and finance solutions arranged with third-party lenders. Pricing is opaque (quotes on application, with used equipment listed as 'POA'), and the company offers structured service-level commitments such as a 15-day fulfilment pledge on the majority of the van-mounted fleet and two-week delivery under the AFI20 programme. Facelift does not disclose standalone revenue or headcount, operating as an integrated unit within the wider AFI group that also comprises AFI-Uplift, Wilson Access, Spiderlift, Rapid Platforms, UTN Training, AFI-Resale, AFI Lifting, and international affiliate ARG (Access Rental Gulf).
Facelift Access Hire firmographics
Firmographics- Name
- Facelift Access Hire
- Legal name
- AFI-Uplift Limited
- Website
- https://facelift.co.uk
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Short description
- Facelift Access Hire is a UK division of AFI Rentals specialising in self-drive van-mounted cherry pickers, underbridge access units, and broader MEWP rental, serving rail, highways, construction, energy, and telecoms customers with nationwide depot coverage and integrated IPAF/PASMA training.
- Ownership category
- akta.pro rank
Facelift Access Hire industry classification
Industry- Product category
- Construction Equipment Rental
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Lifting Platforms & Aerial Work Platforms (MEWPs) (IMAHAJAJ)
- akta.pro secondary industries
- Hoists (Electric, Manual & Pneumatic) (IMAHAJAG), Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI), Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)
Keywords
Where Facelift Access Hire is headquartered
LocationHeadquarters
- HQ city
- Harkstead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices16 records
Markets served
Facelift Access Hire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rental: Short-term and long-term rental of powered access equipment including van mounts and underbridge units. Services include 7-day hire contracts and long-term contract hire options.
- Equipment Sales: Sale of new and used powered access equipment including cherry pickers and other access platforms. Corporate buying power allows competitive pricing on new equipment.
- Training Services: IPAF and PASMA operator training provided through UTN Training division, with 21 dedicated training centres throughout the UK or on customer premises.
- Finance Solutions: Finance packages through leading Finance Companies for equipment purchase, typically via Hire Purchase or Leasing schemes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Used machines available with price upon request |
| Subscription | Monthly | Van Mount Service Level Pledge |
| Subscription | Multi-year contract | Long Term Hire |
| Usage-based | Weekly | 7 Day Hire |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Facelift Access Hire product offering
Product offeringCore offering
Facelift Access Hire provides self-drive van mount powered access platforms (cherry pickers) and underbridge inspection units for hire throughout the UK, as a division of AFI Rentals. The company supplies the full range of powered access equipment including scissor lifts, mast lifts, articulating and telescopic boom lifts, spider lifts, truck mounts, telehandlers, and construction hoists, alongside new and used equipment sales, IPAF and PASMA operator training through UTN Training, finance solutions (Hire Purchase/Leasing), and LOLER certification and maintenance services.
Product overview
Facelift Access Hire is a UK-based powered access equipment rental and sales company operating as part of the AFI Rentals group. The company specializes in providing Van Mounts (cherry pickers) and Underbridge Units for hire and sale, complemented by a comprehensive range of powered access equipment including Scissor Lifts, Mast Lifts, Articulating Boom Lifts, Telescopic Boom Lifts, Spider Lifts, Truck Mounts, Telehandlers, Construction Hoists, and Push Around Verticals. The product portfolio is organized around two primary offerings: self-drive van mount rental fleet operations and underbridge inspection units used in rail, highways, utilities, energy, and telecommunications works. Beyond equipment provision, Facelift offers associated services including IPAF and PASMA operator training, finance solutions (hire purchase and leasing), equipment maintenance and LOLER certification, and flexible hire options such as long-term and 7-day contracts. The company operates nationwide from multiple depot locations across the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Van Mounted Cherry Pickers Self-drive van mounted powered access platforms (cherry pickers) available for hire, providing working height access for maintenance, installation, and construction works across the UK.
- Underbridge Units Specialised access equipment designed for inspecting and working under bridges, highways, and railway structures, primarily used in rail and highway infrastructure projects.
- Scissor Lifts Vertical mast lift platforms for indoor and outdoor elevated work access, available through the AFI Rentals product catalogue.
- Mast Lifts Compact vertical access platforms suitable for indoor use and tight spaces, available through the AFI Rentals product catalogue.
- Articulating Boom Lifts Jointed boom lifts providing flexible outreach for complex access requirements, available through the AFI Rentals product catalogue.
- Telescopic Boom Lifts Straight boom lifts with extended horizontal reach for high and wide access, available through the AFI Rentals product catalogue.
- Spider Lifts Compact tracked access platforms for confined spaces and sensitive surfaces, available through the AFI Rentals product catalogue.
- Truck Mounts Commercial vehicle-mounted access platforms for quick deployment, available through the AFI Rentals product catalogue.
- Telehandlers Combined lifting and access equipment with telescopic boom capabilities, available through the AFI Rentals product catalogue.
- Push Around Verticals (PAV) Manual push-around vertical lifts for low-level access, available through the AFI Rentals product catalogue.
- IPAF Operator Training International Powered Access Federation accredited operator training for MEWPs (Mobile Elevated Work Platforms), delivered via 21 dedicated training centres across the UK or on customer premises through the UTN Training division.
- PASMA Training Prefabricated Access Suppliers' and Manufacturers' Association (PASMA) training for mobile access tower assembly and use, delivered by UTN Training.
- New and Used Machine Sales Sale of new and pre-owned powered access equipment including cherry pickers and other access platforms through the AFI Resale division, with full before-and-after sales support including equipment advice, detailed quotation, finance solutions, site surveys, re-spraying, and LOLER certification.
- Equipment Finance Solutions Hire Purchase and Leasing financial packages for new and used access equipment arranged through partnered leading finance companies, with schemes tailored to suit customer circumstances and subject to credit status.
- Service, Maintenance & LOLER Certification Technical support, scheduled maintenance, and LOLER (Lifting Operations and Lifting Equipment Regulations) testing services for powered access equipment, with backup service and engineer call-outs during hire periods.
Quantifiable outcome
- Service Level Pledge: orders fulfilled on majority of van mounted fleet within 15 days from order placement
- +1 more outcomes
Companies that use Facelift Access Hire
Customer profileSegments9 records
Ideal customer profiles4 records
Facelift Access Hire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Facelift Access Hire partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UTN TrainingcoreUTN Training is the training division of AFI Rentals that provides IPAF and PASMA operator training. Facelift leverages this partnership to offer comprehensive training skills alongside equipment hire, with 21 dedicated training centres throughout the UK or on customer premises.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Facelift Access Hire competitors and assessment
Company assessmentDirect peers
- Nationwide Platforms: UK-focused powered access specialist (formerly part of Lavendon Group, now under Sunbelt). Closest direct competitor in MEWP-only rental with national depot coverage and similar customer verticals.
- AFI-Uplift Limited: Parent-group sister brand operating the same UK powered access rental model from a broader depots footprint. Most directly comparable peer as it shares parent, infrastructure, training, and product categories with Facelift.
- Wilson Access: Sister brand within AFI-Uplift, also offering UK powered access hire. Direct peer in equipment, target market, and parent group.
- Rapid Platforms: AFI-Rentals sister brand focusing on powered access rental in the UK. Direct peer with shared parent infrastructure and similar customer segments.
- Niftylift: UK-based MEWP manufacturer specialising in mobile elevating work platforms, including products featured in Facelift's used resale inventory. Comparable through product category and UK home-market overlap.
Broad incumbents
- Ashtead Group (Sunbelt Rentals UK): FTSE-listed equipment rental major operating Sunbelt Rentals in the UK, offering MEWPs as part of a broad industrial and access fleet. Comparable as a large, capital-rich UK rental competitor.
- Speedy Hire: One of the largest UK equipment rental providers, offering powered access among a much wider tool and plant hire portfolio. Comparable as a UK-wide rental competitor with overlapping MEWP categories.
- JLG Industries (Oshkosh): One of the world's largest MEWP manufacturers and increasingly a direct rental competitor through its customer-access programs. Comparable product category and an OEM counterpart to Facelift's rental fleet mix.
- Haulotte: French MEWP manufacturer with growing rental services arm. Comparable through product overlap (boom and scissor lifts) and as an OEM whose equipment is part of Facelift's supplier base.
Regional players
- Riwal: European powered access rental specialist with a UK presence, operating MEWPs across multiple countries. Comparable business model and product focus but with broader geographic footprint than Facelift.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Facelift Access Hire social profiles
Digital presenceFacelift Access Hire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Facelift Access Hire leadership team
Management profileNumber of profiles
Facelift Access Hire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Facelift Access Hire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Facelift Access Hire
What does Facelift Access Hire do?
Facelift Access Hire provides self-drive van mount powered access platforms (cherry pickers) and underbridge inspection units for hire throughout the UK, as a division of AFI Rentals. The company supplies the full range of powered access equipment including scissor lifts, mast lifts, articulating and telescopic boom lifts, spider lifts, truck mounts, telehandlers, and construction hoists, alongside new and used equipment sales, IPAF and PASMA operator training through UTN Training, finance solutions (Hire Purchase/Leasing), and LOLER certification and maintenance services.
Is Facelift Access Hire a public or private company?
Facelift Access Hire is a private company. It is classified as corporate owned and is currently operating.
When was Facelift Access Hire founded?
Facelift Access Hire was founded in 1985.
Where is Facelift Access Hire based?
Facelift Access Hire is headquartered in Harkstead, United Kingdom, in the Europe region.
How does Facelift Access Hire make money?
Four revenue lines are on record. Equipment Rental is the primary driver. The others are equipment Sales, training Services and finance Solutions.
Who are Facelift Access Hire's main competitors?
Direct peers on record are Nationwide Platforms, AFI-Uplift Limited, Wilson Access, Rapid Platforms and Niftylift. Broad incumbents are Ashtead Group (Sunbelt Rentals UK), Speedy Hire, JLG Industries (Oshkosh) and Haulotte. Riwal is listed as a regional player.
Does Facelift Access Hire have an API?
No public API is recorded for Facelift Access Hire.
What industry is Facelift Access Hire in?
Facelift Access Hire's product category is Construction Equipment Rental. Its primary akta.pro industry code is IMAHAJAJ, Lifting Platforms & Aerial Work Platforms (MEWPs), with a secondary code of IMAHAJAG, Hoists (Electric, Manual & Pneumatic). Its NAICS code is 532412 and its SIC code is 7350.