Plastic Surgery Associates of Santa Rosa

What Plastic Surgery Associates of Santa Rosa does

Plastic Surgery Associates of Santa Rosa is a physician-owned private medical practice founded in 1992, headquartered at 4625 Quigg Dr. #2 in Santa Rosa, California. The practice is co-founded and operated by three board-certified plastic surgeons—Dr. Francisco Canales, Dr. Heather Furnas, and Dr. Eric Culbertson—who collectively bring 75+ years of surgical experience and have performed more than 40,000 procedures. The firm employs 25+ dedicated professionals including medical assistants, registered nurses, and nurse practitioners.

The practice delivers surgical and non-surgical aesthetic procedures across four core categories: facial rejuvenation (facelift, rhinoplasty, blepharoplasty, brow lift, deep plane facelift, facial fat grafting), breast enhancement (augmentation, lift, reduction, revision, Motiva Preservé augmentation), body contouring (liposuction, tummy tuck, Brazilian butt lift, mommy makeover, arm lift, thigh lift), and vaginal rejuvenation (labiaplasty, vaginoplasty, clitoral hood reduction). Advanced techniques include tumescent liposuction, deep plane facelift, and Keller funnel no-touch breast augmentation. The practice co-founded Allegro MedSpa, an adjacent wholly-owned subsidiary offering 25+ FDA-approved non-surgical aesthetic devices including lasers, radio frequency, ultrasound, microwave, female wellness, and cryotherapy treatments.

The business model is direct-to-consumer with consultation-driven sales. Revenue derives from one-time surgical procedures (breast augmentation priced at $8,000-$10,000), Allegro MedSpa non-surgical services, recurring Allegro Membership Program subscriptions across three tiers, and financing partnerships with Cherry and CareCredit. The practice serves Northern California as its core market while acting as an international destination for patients from South Africa, East Africa, Central America, Europe, and across the US. In November 2025, the practice achieved World's Leading Clinics (WLC) certification, and it holds a 4.9 rating across 283+ patient reviews. No external investment, PE backing, or parent company ownership is disclosed.

Name

Plastic Surgery Associates of Santa Rosa

Legal name

Plastic Surgery Associates of Santa Rosa

Website

https://enhanceyourimage.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Plastic Surgery Associates of Santa Rosa is a physician-owned plastic surgery practice founded in 1992, offering surgical and non-surgical aesthetic procedures across facial, breast, body, and vaginal categories, serving Northern California and international patients from three board-certified surgeons.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Cosmetic & Plastic Surgery Tourism Agencies (THAKAIAD)

Keywords

• Cosmetic surgery services
• Facial rejuvenation procedures
• Breast enhancement surgery
• Body contouring treatments
• Medical spa services

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surgical Procedures: One-time surgical procedures including facelifts, breast augmentation, liposuction, tummy tucks, vaginal procedures, and other cosmetic surgeries
2. Allegro Membership Program: Three-tier membership program offering complimentary treatment plans, exclusive gifts and promotions, reduced surgeon's fees, and exclusive events for members
3. Financing Services: Financing options through Cherry and CareCredit for payment plans on surgical procedures

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Plastic Surgery Associates of Santa Rosa is a physician-owned surgical and non-surgical aesthetic practice offering facial procedures (facelifts, rhinoplasty, eyelid lifts, brow lifts, deep plane facelifts), breast procedures (augmentation, lift, reduction, revision, Motiva Preservé augmentation), body procedures (tumescent liposuction, tummy tuck, mommy makeover, Brazilian butt lift, arm lift, thigh lift), and vaginal rejuvenation procedures (labiaplasty, vaginoplasty). The affiliated Allegro MedSpa delivers non-surgical aesthetic treatments using over 25 FDA-approved devices, complemented by the Allegro Membership Program, a three-tier subscription offering recurring benefits to patients.

Product overview

Plastic Surgery Associates of Santa Rosa is a comprehensive plastic surgery practice offering four main service categories: Facial Procedures (facelift, rhinoplasty, blepharoplasty, brow lift, buccal fat removal, cheek/chin augmentation, ear surgery, lip lift, facial fat grafting, deep plane facelift), Breast Procedures (augmentation, lift with implants, implant removal, reduction, revision, nipple correction, tuberous breast correction, Motiva Preservé breast augmentation), Body Procedures (liposuction with tumescent technique, tummy tuck, Brazilian butt lift, mommy makeover, arm lift, thigh lift, after weight loss surgery, fat transfer, excess fat removal), and Vaginal Procedures (labiaplasty, vaginoplasty, clitoral hood reduction, G-spot enhancement, labia majoraplasty). The practice also operates Allegro MedSpa offering non-surgical aesthetic treatments. The practice has performed over 40,000 procedures and holds World's Leading Clinics certification.

Differentiator

Problem solved

Functional benefit

Brands

• Allegro MedSpa: Medical spa offering non-surgical aesthetic treatments including laser, radio frequency, ultrasound, microwave, female wellness, and cryotherapy devices. Also offers membership programs with three distinct tiers.

Products and services

• Facial Procedures

Quantifiable outcome

• 40,000+ procedures performed by the surgical team
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Allegro MedSpacoreStrategic or Co-development PartnerCo-founded alongside Plastic Surgery Associates, Allegro MedSpa provides complementary non-surgical aesthetic services including lasers, radio frequency, ultrasound, and cryotherapy treatments. Serves as the med spa component of the practice's comprehensive aesthetic offerings.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sono Bello: National body-contouring and cosmetic surgery chain — directly comparable on liposuction, tummy tuck, and body-sculpting service lines with significantly broader geographic reach.
• LaserAway: Largest US laser hair removal and aesthetics medspa chain — overlapping non-surgical aesthetic device services, with marketing scale and capital that exceeds what Plastic Surgery Associates can deploy independently.
• SkinSpirit: National medical spa and aesthetics chain founded in the Bay Area with multiple locations — competes most directly with Allegro MedSpa on the non-surgical side and adjacent on overall patient acquisition.
• Ideal Image: National medical aesthetics chain with a heavy non-surgical device-led offering — competes with Allegro MedSpa on cosmetic device treatments and adjacent patient flows into surgical work.

Direct peers

• CosmetiCare: Orange County-based plastic surgery and medspa practice offering surgical and non-surgical aesthetics under one brand — a very similar integrated plastic surgery + medspa model in Southern California.

Others

• The Aesthetic Society (ASAPS): Professional society for board-certified aesthetic plastic surgeons — relevant ecosystem body (Dr. Canales and Dr. Furnas are members) that shapes accreditation, public trust, and patient-decision dynamics.
• RealSelf: Consumer marketplace and review platform for cosmetic procedures — a key digital channel for patient acquisition used by Plastic Surgery Associates (evidenced by their RealSelf review presence) and central ecosystem player for the sector.

Regional players

• Marina Plastic Surgery: Established multi-surgeon cosmetic surgery practice in Marina Del Rey, CA — comparable in service mix (facial, breast, body) and patient demographic, but serves the Southern California market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/i/flow/login?redirect_after_login=%2Fdrheatherfurnas
• Facebookfacebook.com/PlasticSurgeryAssociatesSantaRosa
• Instagraminstagram.com/plasticsurgeryassociates
• LinkedInlinkedin.com/company/plastic-surgery-associates-of-santa-rosa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plastic Surgery Associates of Santa Rosa