Highmark Stadium
Highmark Stadium is a Pittsburgh-based soccer-specific venue (est. 1999) serving as home of Pittsburgh Riverhounds SC, offering field rentals, banquet and catering services, and VIP tailgate hospitality, with naming rights transitioning to F.N.B. Corporation in 2026.
- Company typePrivate
- Founded2026
- HeadquartersPittsburgh, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Highmark Stadium does
Highmark Stadium is a soccer-specific sports and events venue located at 510 W Station Square Drive, Pittsburgh, Pennsylvania, operating since 1999 as the home ground of the Pittsburgh Riverhounds SC (USL Championship) and the Riveters. The venue generates revenue across multiple streams: field rentals, conference and banquet rentals, stadium catering, a virtual tour offering, and a Premium VIP Tailgate Experience delivered in partnership with Bullseye Event Group.
The business model combines recurring sports-tenant revenue (Riverhounds matchday operations, academy programming) with episodic corporate and social-event rentals (banquets, weddings, conferences, galas). A naming-rights agreement with F.N.B. Corporation, scheduled to rebrand the venue as F.N.B. Stadium in April 2026, adds a sponsorship revenue line and signals a planned capital infusion for facility renovation and expansion. The venue employs between 11 and 50 staff and is privately held.
Management is anchored by Jeff Garner, President of the Riverhounds, with Vincent J. Delie Jr., Chairman and CEO of F.N.B. Corporation, serving as a senior counterparty for the naming-rights relationship. Note that the input data also references a separately constructed NFL stadium in Orchard Park, New York, branded as Highmark Stadium — this is a distinct entity from the Pittsburgh venue analyzed here.
Highmark Stadium firmographics
Firmographics- Name
- Highmark Stadium
- Legal name
- Highmark Stadium
- Website
- https://highmarkstadium.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Highmark Stadium is a Pittsburgh-based soccer-specific venue (est. 1999) serving as home of Pittsburgh Riverhounds SC, offering field rentals, banquet and catering services, and VIP tailgate hospitality, with naming rights transitioning to F.N.B. Corporation in 2026.
- Ownership category
- akta.pro rank
Highmark Stadium industry classification
Industry- Product category
- Sports & Entertainment Venue Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (7112), Spectator Sports (71121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro industry
- Arenas & Indoor Sports CentersMedia, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)Arena & Stadium Operations (Large-Capacity Venues)Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)Sports & Arena Event Venues (Stadiums, Arenas)Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services)Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)Venue & Facility Sponsorship (Naming Rights, Venue Partners)Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Sponsorship & Endorsements
Keywords
Where Highmark Stadium is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Highmark Stadium business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales
Distribution channels1 record
Highmark Stadium product offering
Product offeringCore offering
Highmark Stadium (now operating as F.N.B. Stadium in Pittsburgh) is a soccer-specific, team-owned multi-purpose event venue that rents its field and indoor conference/banquet spaces for tournaments, training, corporate events, weddings, galas, and community gatherings. Offerings include field rentals, indoor conference and banquet rentals, in-house catering, and (at the Buffalo location) a Premium VIP Tailgate Experience distributed through Bullseye Event Group.
Product overview
Highmark Stadium (now F.N.B. Stadium in Pittsburgh) operates as a multi-purpose event venue offering a unified platform of venue rental services. The core offering is the stadium facility itself, which serves as the home venue for Pittsburgh Riverhounds SC and Pittsburgh Riveters. The product portfolio includes Field Rentals for outdoor sporting and community events, Conference & Banquet Rentals for indoor corporate and social gatherings, in-house Catering services, and Virtual Tour capabilities. At the Buffalo location, a Premium VIP Tailgate Experience is offered through Bullseye Event Group partnership, providing luxury hospitality during NFL games. The products function together as a comprehensive event management ecosystem, enabling clients to book the venue, arrange catering, and access additional services through a coordinated team.
Differentiator
Problem solved
Functional benefit
Products and services
- Field Rentals
Companies that use Highmark Stadium
Customer profileSegments1 record
Ideal customer profiles4 records
Highmark Stadium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Highmark Stadium partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bullseye Event GroupcoreBullseye Event Group partnered with Highmark Stadium and the Buffalo Bills to deliver premium VIP tailgate experiences for the 2026-2027 NFL season. The partnership features all-inclusive food and beverage, open bar, live entertainment, and climate-controlled hospitality spaces located across from Toyota Gate E on Abbott Road.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Highmark Stadium competitors and assessment
Company assessmentDirect peers
- Audi Field (D.C. United): Team-owned soccer-specific MLS stadium in Washington, D.C. Comparable as a corporate-naming-rights soccer venue with premium hospitality, banquets, and event-day services.
- Lower.com Field (Columbus Crew): Team-owned soccer-specific MLS stadium in Columbus. Comparable as a similarly sized, team-operated soccer venue offering field rentals, banquets, and group events around home matches.
- Providence Park (Portland Timbers): Multi-purpose stadium hosting MLS soccer with event rental, premium seating, and community events. Comparable as a single-tenant sports venue operating as both team home and event rental facility.
- Subaru Park (Philadelphia Union): Team-owned soccer-specific stadium home to the Philadelphia Union in MLS. Directly comparable as a team-owned soccer-specific venue with field rentals, premium hospitality, and event hosting on non-match days.
- BMO Field (Toronto FC / MLSE): Soccer-specific stadium with corporate naming rights, operated by MLSE. Comparable as a multi-purpose soccer venue with conferences, rentals, and event hosting beyond match days.
- Banc of California Stadium (Los Angeles FC): Team-owned soccer-specific MLS stadium with corporate naming rights. Comparable in venue model, premium hospitality, and event-rental diversification.
- Red Bull Arena (New York Red Bulls): Team-owned soccer-specific MLS stadium with conferences, banquets, and corporate event hosting. Comparable as a specialized soccer venue expanding into non-game-day revenue.
- Children's Mercy Park (Sporting Kansas City): Team-owned soccer-specific stadium with corporate naming rights. Comparable in venue size, team ownership structure, and event-driven revenue model.
Regional players
- PNC Park (Pittsburgh Pirates): Pittsburgh's larger professional sports venue. Comparable as a regional competitor for large-scale corporate events, galas, and banquets in the same Pittsburgh market.
- David L. Lawrence Convention Center: Pittsburgh's primary convention and large-event venue. Comparable as a regional competitor for conference, banquet, and corporate meeting bookings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Highmark Stadium social profiles
Digital presenceHighmark Stadium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Highmark Stadium leadership team
Management profileNumber of profiles
Profiles1 record
Highmark Stadium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Highmark Stadium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Highmark Stadium
What does Highmark Stadium do?
Highmark Stadium (now operating as F.N.B. Stadium in Pittsburgh) is a soccer-specific, team-owned multi-purpose event venue that rents its field and indoor conference/banquet spaces for tournaments, training, corporate events, weddings, galas, and community gatherings. Offerings include field rentals, indoor conference and banquet rentals, in-house catering, and (at the Buffalo location) a Premium VIP Tailgate Experience distributed through Bullseye Event Group.
Is Highmark Stadium a public or private company?
Highmark Stadium is a private company. It is classified as corporate owned and is currently operating.
When was Highmark Stadium founded?
Highmark Stadium was founded in 2026. It employs 11 to 50 people.
Where is Highmark Stadium based?
Highmark Stadium is headquartered in Pittsburgh, United States, in the North America region.
Who are Highmark Stadium's main competitors?
Direct peers on record are Audi Field (D.C. United), Lower.com Field (Columbus Crew), Providence Park (Portland Timbers), Subaru Park (Philadelphia Union), BMO Field (Toronto FC / MLSE), Banc of California Stadium (Los Angeles FC), Red Bull Arena (New York Red Bulls) and Children's Mercy Park (Sporting Kansas City). Regional players are PNC Park (Pittsburgh Pirates) and David L. Lawrence Convention Center.
Does Highmark Stadium have an API?
No public API is recorded for Highmark Stadium.
What industry is Highmark Stadium in?
Highmark Stadium's product category is Sports & Entertainment Venue Services. Its primary akta.pro industry code is MPAKAEAB, Arenas & Indoor Sports Centers, with a secondary code of MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues). Its NAICS code is 71131 and its SIC code is 7990.