Bullseye Event Group

What Bullseye Event Group does

Bullseye Event Group (BEG) is a privately held, Indianapolis-headquartered sports hospitality and ticketing company organized as a Delaware LLC and founded in 2012. The company sells premium game-day experiences and secondary event tickets, with an operational focus on NFL and Super Bowl-related hospitality. Its flagship product, The Players Tailgate, is a 50,000+ square-foot pre-game event held annually on Super Bowl Sunday, marketed by the company as the #1 rated pre-game event on that day. BEG also operates branded VIP Team Tailgates for six NFL franchises (Buffalo Bills, Denver Broncos, Cleveland Browns, Indianapolis Colts, Los Angeles Rams, New Orleans Saints) and runs a separate online ticket resale marketplace covering over 10,000 active concerts, theatre, comedy, and sporting events.

The technology stack is conventional web e-commerce rather than proprietary infrastructure: a WordPress-based marketing site (bullseyeeventgroup.com), a separate self-service ticket marketplace (tickets.bullseyeeventgroup.com), payment processing via Braintree and Stripe, and standard ticket fulfillment workflows. There is no mobile app, no public or partner-facing API or SDK, no disclosed data or AI/ML capabilities, and no certifications or regulatory filings on record. Distribution is direct-to-consumer through the website and phone sales support, supplemented by strategic partnerships with NFL teams and stadiums that grant Bullseye access to premium tailgate locations on or near venue grounds.

Bullseye generates revenue through four streams: (1) secondary-market ticket sales with transaction and service fees, (2) Super Bowl travel packages that bundle game tickets, hotel rooms, Players Tailgate admission, and transportation, (3) VIP tailgate ticket sales at team-specific NFL home games, and (4) brand sponsorship revenue from a roster of consumer brands including Desnuda Organic Tequila, Solo Stove, Organic Valley, Molson Coors, Columbia, Verizon Visa Card, Meta, and Ortega. Customer segments include individual NFL and Super Bowl fans (primary), corporate and group buyers, college athletic programs (Notre Dame, Texas, Ohio State, Michigan, Indiana, Minnesota, Wisconsin, ACC Conference), and entertainment event attendees using the ticket marketplace. The company is founder-operated under CEO Kyle Kinnett, with no disclosed institutional ownership, parent company, or external funding rounds on record.

Name

Bullseye Event Group

Legal name

Bullseye Event Group LLC

Website

https://bullseyeeventgroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Bullseye Event Group is an Indianapolis-based private sports hospitality and secondary ticketing company that operates The Players Tailgate (a flagship Super Bowl pre-game event), branded VIP tailgates for six NFL franchises, and a ticket resale marketplace covering 10,000+ live events.

Ownership category

akta.pro rank

Product category

Sports Hospitality & Secondary Ticketing

NAICS

Spectator Sports (7112), Other Spectator Sports (711219), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Championship & Cup Organizers (MPAKADAB)

akta.pro secondary industries

Sports Events & Match Tickets (THAJAFAE), Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led) (THAHAIAI)

Keywords

• Secondary ticket marketplace
• Sports hospitality services
• VIP tailgate events
• Ticket resale platform
• Sports travel packages

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Ticket Resale Marketplace: Secondary market ticket sales for concerts, sports, theatre, and comedy events. Service fees charged on transactions. Prices may be above or below face value.
2. Super Bowl Travel Packages: Bundled packages combining game tickets, hotel accommodations, Players Tailgate access, transportation, and hospitality experiences. Higher-margin bundled offering.
3. VIP Tailgate Experiences: All-inclusive premium tailgate experiences at NFL games featuring food, beverages, entertainment, and climate-controlled spaces. Sold as standalone tickets or bundled with game tickets.
4. Sponsorship Revenue: Brand sponsorships and activations at Players Tailgate and VIP tailgate events. Includes brands like Desnuda Organic Tequila, Ortega, Organic Valley, Molson Coors, Columbia, Verizon Visa Card, Meta, Solo Stove.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bullseye Event Group operates a premium sports hospitality and secondary ticketing platform. It produces The Players Tailgate, the company's flagship Super Bowl pre-game hospitality event featuring celebrity chefs and NFL players, and runs team-specific VIP tailgates for multiple NFL franchises. It also operates an online secondary ticket marketplace for concerts, sports, theatre, and comedy events, and bundles Super Bowl tickets, hotel accommodations, and hospitality access into integrated travel packages.

Product overview

Bullseye Event Group operates as a premium sports hospitality and ticket marketplace company offering a unified platform of experiences. The core offerings include The Players Tailgate (the company's flagship Super Bowl pre-game event featuring celebrity chefs, NFL players, and luxury hospitality), VIP Team Tailgates (team-specific premium tailgate experiences for NFL home games), and a Ticket Marketplace (secondary ticket resale for concerts, theatre, comedy, and sporting events). These are supplemented by Super Bowl Travel Packages (bundled tickets, hotels, and hospitality), Hotel Packages, Sponsorships, and an Influencer Collective program. The company positions itself as a one-stop-shop for luxury sports hospitality experiences and event ticketing.

Differentiator

Problem solved

Functional benefit

Brands

• The Players Tailgate: The company's flagship pre-game hospitality event branded as the #1 rated event on Super Bowl Sunday, featuring celebrity chefs, NFL players, VIP cabanas, and premium dining experiences.

Products and services

• The Players Tailgate Premium pre-game hospitality event held on Super Bowl Sunday spanning over 50,000 square feet, featuring VIP cabanas, chef-driven cuisine from celebrity chefs, open premium bars, live entertainment (DJ Irie), and appearances from 50+ active NFL players and celebrities. Sold as a standalone hospitality experience and bundled with Super Bowl tickets.
• VIP Team Tailgates Premium all-inclusive tailgate experiences for NFL home games. Features upscale hospitality, curated menus, beverages, entertainment, and climate-controlled spaces located at or adjacent to team stadiums. Offered for the Buffalo Bills (Highmark Stadium), Denver Broncos, Cleveland Browns (Great Lakes Science Center), Indianapolis Colts, Los Angeles Rams (SoFi Stadium), and New Orleans Saints.
• Super Bowl Travel Packages Bundled travel packages for Super Bowl weekends combining game tickets, multi-night hotel stays, Players Tailgate admission, and transportation. Hotel partners include Kimpton Everly Hollywood Hotel, Hyatt Dream Hollywood, London West Hollywood at Beverly Hills, Aloft Hotel Downtown Atlanta, Ellis Hotel, Hyatt House Downtown Atlanta, The Whitley Buckhead, and Grand Hyatt Buckhead.
• Ticket Marketplace Online secondary ticket marketplace for resale tickets to concerts, theatre, comedy, sports games, and other entertainment events. Provides strict ticket vetting, 100% buyer protection, and guaranteed authentic tickets across more than 10,000 active events worldwide.
• Super Bowl Tickets Individual Super Bowl game tickets available for purchase, with complimentary Players Tailgate admission included with each ticket purchase. Includes various seating options and VIP hospitality upgrades.
• Sponsorships Sponsorship and activation opportunities for brands at Players Tailgate and VIP Team Tailgate events. Provides brand visibility at premium sports hospitality experiences with national audience reach. Sponsor brands include Desnuda Organic Tequila, Ortega, Organic Valley, Molson Coors, Columbia, Verizon Visa Card, Meta, and Solo Stove.

Quantifiable outcome

• 3.4 billion total audience reach in 2026
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Desnuda Organic TequilaflagshipGTM or Marketing Partner · 31 March 2026Multi-year partnership making Desnuda the exclusive tequila partner for Bullseye's national hospitality platform. Includes events like Super Bowl and FIFA World Cup. Collaboration started at The Players Tailgate during Super Bowl weekend 2026 and involves integrating Desnuda tequila into premium sports hospitality experiences across the U.S. and globally.
• Food Recovery NetworkcoreStrategic or Co-development Partner · 10 February 2026Partnership for food donation and recovery initiatives. Following Super Bowl in Santa Clara, 3,407 pounds of leftover food was donated, providing over 2,839 meals. Sixth consecutive year of initiative with over 19,400 pounds of food recovered since 2020.
• Solo StoveminorGTM or Marketing Partner · 10 February 2026Players Tailgate sponsor that donated $5,000 to Seattle Food Lifeline and The Greater Boston Food Bank through its Squash the Beef activation.
• Buffalo Bills / Highmark StadiumcoreStrategic or Co-development PartnerPartnership to deliver premium VIP tailgate experiences at Highmark Stadium for the 2026-2027 NFL season. Experience located directly across from Toyota Gate E on Abbott Road.
• Denver BroncoscoreStrategic or Co-development PartnerVIP tailgate partnership for 2026 Broncos season offering all-inclusive tailgate experiences for home games.
• Cleveland BrownscoreStrategic or Co-development PartnerVIP tailgate partnership for 2026 Browns season. Located inside the Great Lakes Science Center next to Huntington Bank Field.
• Indianapolis ColtscoreStrategic or Co-development PartnerVIP tailgate partnership for 2025 Colts season offering premium gameday experiences.
• Los Angeles Rams / SoFi StadiumcoreStrategic or Co-development PartnerVIP tailgate partnership for 2026 Rams season. Located outside in the Hollywood Park Casino parking lot on SoFi Stadium grounds.
• New Orleans SaintscoreStrategic or Co-development PartnerVIP tailgate partnership for 2025 Saints season leveraging New Orleans' food and entertainment culture.
• NFL Teams (College Clients)minorChannel Partner/ Reseller/ DistributorCollege football partnerships including Notre Dame, Texas, Indiana, Michigan, Minnesota, Ohio State, Wisconsin, and ACC Conference.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• On Location Experience: On Location Experience is a premium sports hospitality and travel package provider owned by Endeavor Group. It is the most direct competitor to Bullseye's Players Tailgate and Super Bowl travel package business, holding official NFL, FIFA, and college football hospitality rights at scale.
• QuintEvents: QuintEvents sells premium hospitality and ticket packages for major sporting events including the Super Bowl, Kentucky Derby, Masters, and college football championships. Directly comparable in offering bundle (game ticket + hotel + hospitality) and target customer (premium fan and corporate buyer).
• Roadtrips: Roadtrips designs luxury sports travel packages to events like the Super Bowl, Masters, Kentucky Derby, and Final Four. Comparable in bundling game tickets, premium hospitality, hotels, and concierge service for high-spend fans and corporate groups.
• Anthony Travel: Anthony Travel is a sports and entertainment travel management company that books fan and corporate travel for major events including college football bowl games, Final Four, and Super Bowl. Comparable as a sports-event travel package competitor.
• Suite Experience Group: Suite Experience Group brokers premium suites, VIP packages, and hospitality access for sporting events including NFL games and the Super Bowl. Comparable as a B2B and consumer intermediary for premium event-day experiences.
• Vivid Seats: Vivid Seats is a large-scale secondary ticket marketplace competing directly with Bullseye's owned ticket marketplace for concerts, sports, theatre, and comedy events. Comparable in product (verified resale with buyer guarantees) and target buyer (price-discovering live event attendees).
• SeatGeek: SeatGeek operates a secondary ticketing platform with sports, concert, and theatre inventory plus an expanding primary ticketing business. Direct marketplace competitor and a potential consolidation acquirer of niche ticket resale platforms like Bullseye's.

Emerging players

• CID Entertainment: CID Entertainment provides premium hospitality experiences at music festivals, concerts, and select sporting events. Comparable in the premium hospitality bundle model (VIP access, food and beverage, exclusive spaces), though weighted more toward music than sports.

Broad incumbents

• StubHub: StubHub is the largest secondary ticket marketplace globally, owned by Viagogo. Competes directly with Bullseye's ticket marketplace on inventory breadth, brand trust, and pricing transparency for major events including the Super Bowl.

Regional players

• Experience Days: Experience Days is a UK-based experiences marketplace offering VIP and premium sports, motorsport, and entertainment experiences. Relevant as a regional peer given Bullseye's UK market presence and stated intent to expand into international events like the FIFA World Cup.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Bullseye_Event
• YouTubeyoutube.com/@bullseyeeventgroup2669
• Facebookfacebook.com/BullseyeEventGroup
• Instagraminstagram.com/bullseye_event

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bullseye Event Group