What Incomum Viagens does

Incomum Viagens (legal name INCOMUM TURISMO LTDA) is a privately held Brazilian tour operator founded in 1998 and headquartered in Florianópolis, Santa Catarina. The company operates a B2B2C model, primarily serving travel agencies and agents across Brazil as its principal channel, supplemented by direct-to-consumer sales through its own website. Its product portfolio spans national travel packages, international packages (including curated European tours through the Europamundo partnership), blocked air seat agreements (bloqueios aéreos) for last-minute and promotional inventory, all-inclusive resort stays, and event-based travel such as the Gramado Film Festival. Underlying technology consists of the Infotera Infotravel reservation platform powering B2B agent bookings, the Omnibees integration for hotel inventory and channel management, Power BI for internal analytics, and WhatsApp for sales and emergency support. The company holds IATA accreditation, BRAZTOA membership, CADASTUR registration, PCI DSS compliance, and a VIPAC Carta de Respaldo valid through 2026.

The business model is fundamentally transaction-based: Incomum Viagens purchases hotel, airline, and ground services in bulk at negotiated rates and resells them as packaged tours to travel agents and end consumers with built-in margins and commissions. Pricing is per package or per person, with installment billing up to 15x. Distribution is achieved through 7 physical branches across Brazil's South, Southeast, and Central-West regions plus field-based commercial executives covering 10+ additional states. The company maintains a 'Seja uma Agência Parceira' program to recruit and support partner travel agencies with exclusive inventory, commissions, and marketing materials. End customers are individual travelers and families seeking affordable pre-packaged domestic and international travel; intermediary customers are SMB travel agencies seeking wholesale rates, blocked air inventory, and digital booking tools.

Name

Incomum Viagens

Legal name

INCOMUM TURISMO LTDA

Website

https://incomumviagens.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Incomum Viagens is a privately held Brazilian tour operator founded in 1998, headquartered in Florianópolis. It serves travel agencies and consumers nationwide with packaged domestic and international tours, blocked air seats, and resort bookings distributed through 7 branches and field sales across 10+ regions.

Ownership category

akta.pro rank

Product category

Tour Operator and Travel Agency Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Country/Regional Circuit Tour Operators (THAKADAK)

akta.pro secondary industries

Luxury Multi-Day Tour Operators (THAKADAE), Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA), Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)

Keywords

• Travel agency services
• Tour operator packages
• Domestic travel packages
• International tour packages
• Resort vacation packages

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Package Tour Commission & Markup: Incomum Viagens earns revenue by purchasing hotel, airline, and ground services in bulk at negotiated rates and reselling them as packaged tours to travel agents and end consumers at competitive prices with built-in margins. The company holds blocked air seats (bloqueios aereos) to guarantee inventory for last-minute and promotional offers.
2. Resort and Hotel Bookings: Revenue generated from commission on hotel and resort reservations through the Omnibees-integrated platform, with per-apartment pricing and installment billing up to 15x.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Incomum Viagens is a Brazilian tour operator that purchases hotel, airline, and ground services in bulk at negotiated rates and resells them as packaged travel products to travel agencies and end consumers. Its core offerings include domestic and international travel packages, blocked air seat agreements, resort stays, hotel accommodation with ground reception, and event-based travel (e.g., Gramado Film Festival). The company operates a B2B2C distribution model anchored by a digital booking platform (Infotera Infotravel) and Omnibees hotel integration, supported by seven physical branches across Brazil.

Product overview

Incomum Viagens operates as a Brazilian tour operator serving travel agencies with a multi-product portfolio. The core offering consists of national and international travel packages (Pacotes Nacionais and Pacotes Internacionais), air block agreements (Bloqueios Aéreos), hotel accommodations with ground services (Hospedagem e Receptivo), and resort vacation packages. Strategic partnerships include Europamundo for European tours. The company also offers event-based travel such as shows and the Gramado Film Festival. Internal operations are managed through the Infotera Tecnologia booking system, while external integrations with OmniBees and Power BI support hotel distribution and analytics.

Differentiator

Problem solved

Functional benefit

Brands

• Europajundo: International travel packages brand operated by Incomum Viagens

Products and services

• Pacotes Nacionais (National Travel Packages) Domestic Brazilian travel packages combining flights, hotel accommodations, and ground services from multiple Brazilian origin cities to destinations such as Salvador, Recife, Porto Seguro, João Pessoa, Maceió, Florianópolis, Gramado, Caldas Novas, and Porto de Galinhas. Targeted at Brazilian travel agencies and individual travelers seeking pre-packaged domestic vacations.
• Pacotes Internacionais (International Travel Packages) International travel packages covering destinations such as Argentina (Mendoza), Chile (Santiago), Uruguay (Montevideo), Mexico (Mexico City), Germany (Berlin), Italy (Milan-Rome circuit), Turkey (Istanbul), and Egypt (Cairo with Nile cruise). Includes escorted circuit tours, air block fares, and package combinations sold to travel agents and end consumers.
• Bloqueios Aéreos (Blocked Air Seat Agreements) Pre-negotiated airline seat blocks from specific Brazilian cities (including Cuiabá, Campo Grande, and São Paulo) offering competitive per-person pricing through bulk seat purchases. Includes Last Minute deals and promotional fares, enabling guaranteed inventory for partner travel agencies and last-minute promotional offers for end consumers.
• Resorts (Resort Vacation Packages) All-inclusive resort vacation packages featuring partner properties such as Transamerica Resort Comandatuba, Costão do Santinho Resort, and Marupiara All Inclusive. Inventory and reservations are managed through the Omnibees hotel integration with per-apartment pricing and installment billing up to 15x.
• Europamundo (European Tour Packages) European tour packages offered through a strategic partnership with Europamundo, providing access to curated European travel experiences and itineraries including Christmas markets in Germany, Italy circuits, and Grand Turkey tours.
• Shows e Eventos (Event-Based Travel Packages) Event-based travel packages combining show tickets or special event access with accommodation, such as Gramado Film Festival packages targeting Brazilian travelers seeking bundled entertainment and travel experiences.
• Hospedagem e Receptivo (Hotel Accommodation and Ground Services) Hotel accommodation and ground reception services including airport transfers, guided tours, and local assistance at destinations. Sourced through Omnibees hotel integration platforms to provide comprehensive destination services to travel agency partners and end consumers.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core.

• EuropamundocoreChannel Partner/ Reseller/ DistributorEuropamundo is featured as a partner brand on the Incomum Viagens website, with dedicated branding and marketing integration. Europamundo is a major coach tour operator for European destinations.
• OmnibeescoreTechnology or IntegrationOmnibees is the hotel booking engine and channel manager integrated into Incomum's platform for resort and hotel reservations. All resort listings (e.g., Transamerica Resort Comandatuba) pull live inventory via the Omnibees API integration.
• Infotera TecnologiacoreTechnology or IntegrationInfotera provides the Infotravel reservation platform (reservas.incomumviagens.com.br) powering the company's B2B booking operations. The platform supports travel agent login, package configuration, and inventory management.
• IATA (International Air Transport Association)coreOthersIATA provides accreditation enabling Incomum Viagens to issue air tickets directly. The company holds an active IATA accreditation certificate valid through 2026.
• BRAZTOA (Brazilian Tour Operators Association)coreOthersBRAZTOA is the Brazilian tourism trade association of which Incomum Viagens is a member, providing industry representation and credibility.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visual Turismo: Brazilian tour operator with national and international packages, resort stays, and B2B distribution through travel agents. Comparable scale and product mix to Incomum, also serving the Brazilian travel agent channel.
• Subway Viagens: Brazilian tour operator offering multi-day national and international packages, resort bookings, and air tickets through a B2B agent network. Mid-sized competitor to Incomum with comparable product portfolio and B2B2C distribution model serving Brazilian retail travel agents.
• Orinter Tour & Travel: Brazilian tour operator focused on multi-day package tours, both national and international, with strong B2B travel agent distribution. Comparable scale, product portfolio, and channel strategy to Incomum Viagens.
• LATAM Travel: Tour operator subsidiary of LATAM Airlines Group, offering flight+hotel packages and blocked air seats in Brazil and South America. Comparable to Incomum's national/international package business with airline-supplier backing. B2B2C distribution model through travel agents aligns with Incomum's channel structure.
• Azul Viagens: Tour operator arm of Azul Brazilian Airlines, packaging air tickets with hotels and resorts. Similar to Incomum's blocked air seat offering (airline-controlled inventory bundled with accommodations) but with the structural advantage of owning the airline supplier. Competes in Brazilian domestic and outbound package market.
• CVC Brasil: Brazil's largest tour operator and OTA, offering multi-day package tours, resorts, and air tickets through both physical stores and digital channels. Directly comparable to Incomum Viagens in core product (national/international packages, resort bookings) and customer base (Brazilian consumers via travel agents and direct). The dominant national competitor.
• Hurb (formerly Hotel Urbano): Brazilian online travel agency offering packaged tours, hotel stays, and all-inclusive resort deals with aggressive installment pricing. Competes with Incomum in the same B2C travel package category with similar product mix (resorts, package deals, installment payments), though primarily digital-first versus Incomum's branch-based model.
• Agaxtur Viagens: Brazilian tour operator distributing packages through travel agents, with multi-day national and international tours, corporate travel, and resort offerings. Comparable to Incomum's B2B2C model targeting retail travel agencies across Brazil.

Others

• Europamundo: Global coach tour operator specializing in multi-country European circuit tours. Not a direct competitor — Incomum is a distribution partner featuring Europamundo's European catalog on its own platform. Comparable because Europamundo is the upstream product supplier for Incomum's international circuit offerings (Italy, Germany, Turkey, Egypt).

Broad incumbents

• Decolar.com: Latin American online travel agency (part of Despegar) offering flights, hotels, and package deals to Brazilian consumers. Not a direct tour operator (no multi-day guided packages), but competes with Incomum for consumer packaged travel spend via a digital-first model. Represents a channel-disruption threat to traditional B2B tour operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/incomumviagens
• Facebookfacebook.com/incomumviagens
• LinkedInlinkedin.com/company/incomum-viagens

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incomum Viagens