Crestview Chrysler

What Crestview Chrysler does

Crestview Chrysler is an authorized Stellantis franchise dealership headquartered in Regina, Saskatchewan, operating from a 67,000-square-foot facility with a 35-vehicle showroom that serves southern Saskatchewan, including Moose Jaw and surrounding communities. The company sells new Chrysler, Dodge, Jeep, and RAM vehicles alongside certified and used inventory, and is one of the largest CDJR dealerships in the province. Its primary customer segments are individual retail consumers in southern Saskatchewan and a secondary commercial/business segment focused on trucks and fleet vehicles, where it positions itself as 'The Truck Specialists.' The dealership is privately held and operates as part of the Capital Automotive Group.

The company runs an integrated vehicle ownership stack that extends well beyond new vehicle sales. Revenue streams include vehicle sales (new, used, demo, and clearance), in-house financing solutions, full service and maintenance with Mopar Express Oil Change, a parts and accessories business with one of the largest auto parts inventories in the region, an in-house collision repair/autobody shop, and a Capital Customs division offering custom vehicle builds and accessible accessories. Marketing is conducted through a website with inventory browsing, email promotions, customer testimonials, and seasonal events such as summer savings reports and truck month promotions.

Crestview's technology footprint is conventional for a regional dealership: a vehicle inventory management system, an online service scheduler, payment and trade-in calculators, and a financing application portal. The business does not disclose revenue, headcount is reported at 51–100 employees, and the company holds Chrysler Canada's Five Star Designation, multiple 2026 Dealer of the Year awards, and Canada's Best Managed Companies recognition. No AI, API, or proprietary software products are offered.

Name

Crestview Chrysler

Legal name

Crestview Chrysler

Website

https://crestviewchrysler.ca

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Crestview Chrysler is a Stellantis-franchised dealership in Regina, Saskatchewan, selling new and used Chrysler, Dodge, Jeep, and RAM vehicles plus financing, service, parts, collision repair, and custom builds to retail and commercial customers across southern Saskatchewan.

Ownership category

akta.pro rank

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New and pre-owned vehicle sales across Chrysler, Dodge, Jeep, and RAM brands with both retail and commercial vehicle offerings
2. Financing Services: Expert financing solutions tailored to customer needs, facilitating vehicle purchases through partnerships with lenders
3. Service and Maintenance: Complete vehicle care including routine maintenance, major repairs, and Mopar Express Oil Change services
4. Parts and Accessories: Sale of automotive parts and accessories with one of the largest auto parts inventories in the region
5. Collision Repair: In-house autobody shop for collision repair services
6. Custom Vehicle Modifications: Capital Customs division provides custom vehicle builds and modifications

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Crestview Chrysler is a Stellantis franchise dealership that sells new and pre-owned Chrysler, Dodge, Jeep, and RAM vehicles, supported by in-house financing, vehicle servicing, parts and accessories, collision repair, and Capital Customs vehicle modifications. It operates from a 67,000 square foot showroom in Regina, Saskatchewan, serving individual retail consumers and commercial truck buyers across southern Saskatchewan.

Product overview

Crestview Chrysler operates as a full-line automotive dealership offering new and pre-owned vehicles from the Stellantis brand portfolio including Chrysler, Dodge, Jeep, and RAM. The dealership provides a comprehensive vehicle ecosystem spanning multiple vehicle segments: minivans (Chrysler Grand Caravan, Pacifica), muscle cars and SUVs (Dodge Charger, Charger Daytona, Durango, Hornet), and Jeep's full lineup of SUVs and trucks (Compass, Wrangler, Grand Cherokee, Grand Cherokee L, Grand Wagoneer, Gladiator, Cherokee, Recon). RAM commercial and consumer trucks include the 1500, 2500, 3500, ProMaster, and ProMaster EV. The dealership complements its vehicle sales with integrated services including financing, vehicle service and maintenance, parts and accessories, collision repair, and Capital Customs upfitting services. The product portfolio functions as a single unified dealership offering rather than a platform-plus-modules architecture, with vehicles as the primary offerings supplemented by service and customization add-ons.

Differentiator

Problem solved

Functional benefit

Brands

• Capital Customs: Vehicle customization and aftermarket accessory services operated by Crestview Chrysler

Products and services

• Chrysler Grand Caravan Minivan seating up to 7 passengers with versatile cargo configurations for families.
• Chrysler Pacifica Premium minivan with advanced safety technologies, available in gas and plug-in hybrid variants.
• Chrysler Pacifica Plug-In Hybrid Electrified minivan combining a gas engine with an electric motor for improved fuel efficiency and electric-only driving.
• Dodge Charger Muscle car with powerful V8 engine options and aggressive styling across multiple performance trims.
• Dodge Charger Daytona Electric muscle car in Daytona R/T and Scat Pack variants with all-wheel drive capability.
• Dodge Durango Mid-size SUV with V6 and V8 engine options, seating for up to 7 and towing capability.
• Dodge Hornet Compact SUV available in gas and plug-in hybrid R/T variants with sport-oriented performance features.
• Jeep Compass Compact SUV offering essential Jeep capability with modern technology and efficient engine options.
• Jeep Wrangler Off-road SUV in 2-door and 4-door configurations with removable top and doors, including a 4xe hybrid option.
• Jeep Grand Cherokee Mid-size luxury SUV with premium interior, advanced safety features, and an available 4xe plug-in hybrid powertrain.
• Jeep Grand Cherokee L Three-row variant of the Grand Cherokee with extended wheelbase providing additional seating and cargo capacity.
• Jeep Grand Wagoneer Full-size luxury SUV with three-row seating, premium features, and premium interior appointments.
• Jeep Grand Wagoneer L Extended wheelbase version of the Grand Wagoneer with additional passenger and cargo space.
• Jeep Wagoneer S All-electric premium SUV offering zero-emission driving with luxury features and advanced technology.
• Jeep Gladiator Pickup truck combining Wrangler off-road capability with a dedicated cargo bed for versatile utility.
• Jeep Cherokee Compact SUV balancing on-road comfort and off-road capability with multiple powertrain options.
• Jeep Recon All-electric compact SUV with authentic Jeep design and capability for off-road adventures.
• RAM 1500 Full-size light-duty pickup truck with powerful engine options, advanced technology, and refined interior.
• RAM 2500 Heavy-duty pickup truck designed for towing and hauling with enhanced powertrain and suspension components.
• RAM 3500 Heavy-duty chassis cab truck offering maximum towing and payload capacity for commercial applications.
• RAM ProMaster Commercial cargo van offering configurable interior options and payload capacity for business fleet needs.
• RAM ProMaster EV All-electric version of the ProMaster cargo van providing zero-emission delivery capability for urban environments.
• RAM Chassis Cab Commercial truck chassis designed for upfitter applications including utility, service, and specialty vehicles.
• Pre-Owned Vehicles Certified pre-owned and used vehicle inventory including cars, SUVs, trucks, and minivans from various manufacturers.
• Vehicle Financing Services Financing solutions including loan applications, payment calculators, and tailored payment plans for vehicle purchases.
• Vehicle Service and Maintenance Full-service maintenance and repair capabilities including routine service, collision repair, and Mopar Express Oil Change.
• Parts and Accessories Genuine Mopar parts and accessories inventory with ordering capabilities and tire store services.
• Capital Customs Custom vehicle upfitting and modification services including accessible accessories and custom builds.
• Vehicle Trade-In Valuation Trade-in valuation service allowing customers to assess their current vehicle's worth.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered parent company and core.

• Capital Automotive Groupparent companyOthersCapital Automotive Group is the parent company operating Crestview Chrysler as part of a larger automotive dealership network. Crestview is a proud member of this group which also operates Capital Cares community initiative.
• Chrysler CanadacoreTechnology or IntegrationAuthorized dealer for Chrysler, Dodge, Jeep, and RAM brands. Holds Five Star Designation from Chrysler Canada and received Dealer of the Year awards. Stocks full lineup of Stellantis brand vehicles.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Group 1 Automotive: US-based franchised automotive retailer with ~200 dealerships across the US and UK offering new/used vehicles, parts, service, and finance. Comparable as a multi-OEM franchised dealer group with integrated lifecycle service offerings.
• Asbury Automotive Group: US-based franchised automotive retailer operating dealerships across multiple states with new/used vehicle sales, finance, parts, and service. Comparable as a multi-franchise dealer group with similar revenue diversification across the ownership lifecycle.
• Lithia Motors: One of the largest US franchised automotive dealer groups with extensive OEM franchise portfolio and growing digital retail platform. Comparable as a scaled multi-brand dealer with the same full-service retail model including parts, service, and finance.
• Suburban Collection: Large US family-owned automotive dealership group with multiple OEM franchises, parts, service, and collision centers. Comparable as a multi-rooftop franchised dealer with similar scale of operations and customer lifecycle approach.
• AutoNation: Largest US automotive retailer with new, used, parts, service, and finance operations across multiple OEM franchises. Comparable as a multi-franchise dealer group with the same integrated sales/service/parts/collision business model, though at significantly larger scale.

Direct peers

• Capital Automotive Group: The parent company of Crestview Chrysler; operates multiple franchised dealerships across Canada. Directly comparable as the parent network providing shared resources and brand/operational alignment.
• Woodbine Automotive Group: Canadian automotive dealer group with multiple franchised dealerships across Ontario offering new/used vehicles, parts, and service. Comparable as a Canadian franchised dealer group serving regional markets with similar OEM franchise model.
• AutoCanada: Canadian multi-brand automotive dealership group operating new and used vehicle dealerships, parts, service, and collision across Canada. Most directly comparable as a Canadian franchised dealer network with similar revenue streams and OEM franchise relationships.
• Dilawri Group: One of Canada's largest automotive dealer groups with franchises across multiple provinces. Comparable as a Canadian franchised dealer group operating OEM-franchised new-vehicle dealerships with integrated service and parts operations.

Emerging players

• CarMax: Largest US used-vehicle retailer with omnichannel buying and reconditioning operations. Comparable as a competing retail channel for used vehicles that increasingly pressures traditional franchised dealers' pre-owned margins and customer acquisition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/crestviewchrys

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crestview Chrysler