Sportalpen

What Sportalpen does

Sportalpen GmbH is a full-service digital marketing agency headquartered in Salzburg, Austria (Panzerhalle, Siezenheimer Straße 39) with a second office in Innsbruck (Pembaurstraße 14). Founded in 2010 and operating with 13 employees under three Managing Directors (Andreas Burgstaller, Cornelia Schierl, Nina Nicotra), the firm focuses exclusively on the sport and tourism verticals, serving hotels, resorts, tourism boards, and sport retailers primarily across the DACH region. Its client roster includes JUFA Hotels (~60 locations in 4 countries), SPORT 2000 Österreich (237 retailers / 398 stores), TAUERN SPA, Best Alpine Wellness Hotels, Kitzsteinhorn, Tuxerhof, and Chiemsee Chiemgau Tourismus. The agency maintains official Google Partner (Agency ID 7725848464) and Microsoft Partner certifications.

The agency's service portfolio spans strategy and consulting, website design and development on the Pimcore CMS, online advertising (Google Ads, Facebook/Instagram), social media management, FPV drone video production, professional hotel photography, content production, conversion rate optimization (a documented CRO framework using heatmaps, recordings, and A/B testing), and — most recently — Generative Engine Optimization (GEO) and a productized KI-Check audit priced at €870 to position clients for visibility in AI search systems such as ChatGPT, Gemini, and Perplexity. Technology integrations include the samera booking system, Google Analytics, Hotjar, and Facebook Pixel, supporting measurable outcomes such as Wildkogel Resorts' reported +140% indexed-keyword gain and Tuxerhof's TripAdvisor #1 Top Hotel in Austria ranking in 2019 and 2020.

Commercially, Sportalpen runs a professional services model combining project-based website builds, ad-spend percentage / retainer arrangements for ongoing campaigns, recurring content retainers (e.g., SPORT 2000's quarterly PROSPORTS magazine, Chiemgau Tourismus reporting packages since 2014), and one-time GEO productized audits. GTM is sales-led and event-driven — direct outreach to hoteliers, tourism boards, and ski resorts through the website contact form, phone, and regional Alpine tourism networks — with a portfolio-and-case-study sales cadence supported by the 100% Kununu employee recommendation rate as a recruitment and reputational asset. No funding rounds, parent company, or external investors are disclosed.

Name

Sportalpen

Legal name

Sportalpen GmbH

Website

https://sportalpen-marketing.at

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportalpen is a Salzburg-based, 13-person full-service digital marketing agency focused exclusively on the sport and tourism verticals. It delivers web development, social media, advertising, CRO, and GEO (AI-search) services to hotels, resorts, tourism boards, and sport retailers across the DACH region.

Ownership category

akta.pro rank

Product category

Marketing Agency Services

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF)

akta.pro secondary industry

Sports Branded Content (Team/League/Brand Integrations) (MPADAEAI)

Keywords

• Digital marketing services
• Online advertising campaigns
• Social media management
• Content production photography
• Website design development

Headquarters

HQ city

Salzburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Project Services: Full-service digital marketing projects including website design and development, online positioning, content production, photo and video, social media management, and CRO. Projects are scoped and delivered on a per-engagement basis.
2. Online Advertising Management: Management of online advertising campaigns (Google Ads, Facebook, Instagram, display) on behalf of clients, typically billed as a retainer or percentage of ad spend.
3. Content Production Retainers: Ongoing content production engagements (photo/video shoots, blog articles, social media posts) for recurring clients such as SPORT 2000 and Chiemgau Tourismus, billed on a retainer or per-deliverable basis.
4. KI-Check & GEO Packages: One-time GEO analysis and roadmap services, including KI-Check priced at €870 for initial analysis.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Sportalpen is a full-service digital marketing agency that plans, builds and executes online marketing strategies for the sport and tourism industries. Its core offering spans website design and development, online advertising campaigns (Google Ads, Facebook, Instagram, display), social media management with FPV-drone video content, professional photography and editorial content production, SEO, and conversion rate optimization.

Product overview

Sportalpen is a full-service marketing agency focused on online marketing for the sports and tourism industries. The agency offers a comprehensive portfolio of digital marketing services including website development using Pimcore CMS, social media management (FPV videos, Reels, influencer collaborations), conversion-rate optimization (CRO), hotel photography and video production, and AI-powered GEO (Generative Engine Optimization) services. Services are delivered as professional projects and campaigns rather than as standalone software products, with notable use of samera booking system integration for hotel clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Marketing Services End-to-end digital marketing delivery for hotels, resorts, tourism boards and sport retailers, covering strategy, creative, web build, content and paid media on a project or retainer basis.
• Social Media Management Ongoing social media content creation and management for hotel and tourism clients, including FPV drone videos, Instagram Reels, influencer partnerships and content calendars.
• Conversion Rate Optimization (CRO) Data-driven conversion optimization program that audits website performance, formulates hypotheses, builds mockups, runs A/B tests and iterates based on measurable booking and inquiry improvements.
• KI-Check & GEO Roadmap One-time AI-readiness check (priced at €870) plus an ensuing Generative Engine Optimization roadmap, analyzing technical foundations, content, data structures, semantic signals and AI relevance to improve client visibility in AI search engines.
• Hotel Photography & Film Professional photography and film production for hotels, with capabilities in interior, wellness/spa, architectural, culinary, night and model imagery, used in marketing collateral, websites and social campaigns.
• Website & Blog Design and Development Design, build and ongoing maintenance of client websites on Pimcore CMS, including responsive design, multilingual setups, blog content and integrations such as the samera booking system.
• Online Advertising & Campaign Management Paid campaign execution and management across Google Ads (Search and Display), Facebook and Instagram, typically billed as a retainer or percentage of ad spend.
• PROSPORTS Customer Magazine Quarterly editorial planning, research, writing, editing and SEO blog production for the SPORT 2000 customer magazine across Bike, Running, Berg and Ski profiles.

Quantifiable outcome

• +140% increase in indexed search terms for Wildkogel Resorts following website relaunch
• +3 more outcomes

Named customers35 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationOfficial Google Partner with certified Agency ID 7725848464. Partnership provides access to Google Ads, Google Analytics, Google Display, and other Google marketing tools and certifications used across client campaigns.
• MicrosoftcoreTechnology or IntegrationMicrosoft Partner status, providing access to Microsoft advertising platforms and technology integrations for client campaigns.
• sameracoreTechnology or Integrationsamera serves as a universal booking system database for Best Alpine Wellness Hotels portal. Sportalpen integrates samera into client websites (e.g., Best Alpine Wellness Hotels) to enable seamless online booking without double maintenance of hotel data. Integration with CMS Pimcore.
• Agentur 38.5minorImplementation/ SI/ Consulting PartnerDesign agency collaboration for Der Stubaierhof website relaunch. 38.5 developed the new logo in cooperation with Sportalpen, whose team integrated the logo into website design and print materials.
• HotelschmiedeminorStrategic or Co-development PartnerDisplayed as a partner organisation on the Sportalpen website footer alongside Google and Microsoft partner logos.
• Drone Pilots NetworkminorGTM or Marketing PartnerNetwork of FPV drone pilots used by Sportalpen for video production projects. Sportalpen selects pilots from their network, creates shooting plans, directs on location, and adapts footage for online marketing use.
• Influencer NetworkminorGTM or Marketing PartnerSportalpen maintains a network of influencers for client campaigns. Services include influencer research, selection, briefing, offer collection, coordination, and final evaluation for hotel and tourism clients.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tourismuszukunft: German digital agency specialized in tourism marketing strategy, web platforms, and online campaigns for destinations and hotels. Closely comparable to Sportalpen in vertical focus (tourism/hospitality) and full-service digital offering, though operating primarily in the German market.
• Netzeffekt: Munich-based digital performance marketing agency offering SEO, SEA, CRO, and analytics-driven campaigns. Comparable to Sportalpen in service mix (digital performance, CRO, analytics) and mid-market B2B positioning, though less vertically concentrated in tourism.
• Project M Group: German consultancy and agency for destinations, tourism, and mobility, providing strategy, branding, and digital execution. Comparable to Sportalpen in tourism-vertical depth and DACH focus, with broader consulting scope.
• Kohl & Partner: Austrian tourism consultancy providing strategy, marketing, and operational advisory to hotels, tourism boards, and destinations. Comparable to Sportalpen in geography (Austria), target customer (Alpine hospitality), and B2B service model, with more consulting-led and less creative-production-led delivery.
• Scholz & Volkmer: Wiesbaden-based digital agency known for creative web platforms, brand experiences, and digital storytelling for premium German and international brands. Comparable to Sportalpen in mid-sized creative digital agency positioning with strong portfolio storytelling, though broader in industry focus.

Broad incumbents

• IMG: Global sports and entertainment marketing agency (part of TKO Group) representing athletes, brands, and media rights. Comparable in sport-vertical agency services but operates at much greater scale and with representation focus rather than tourism/hospitality campaigns.
• Serviceplan Group: Europe's largest independent agency group, headquartered in Munich, with integrated creative, digital, media, and technology capabilities. Comparable to Sportalpen in offering full-service digital campaigns, but at enterprise scale across many verticals including tourism and travel.
• Sportfive: Global sports marketing agency handling media rights, sponsorship, and digital activations for leagues, teams, and brands. Comparable in sports-vertical reach and B2B agency model, but operates at much larger scale and broader scope than Sportalpen's tourism/hospitality focus.
• Plan.Net Group: Largest German-owned digital agency network, offering digital strategy, technology, and creative services across verticals. Comparable to Sportalpen in offering a full-service digital model, but with enterprise scale, multi-vertical reach, and proprietary technology investments far beyond a 13-person boutique.
• Octagon: Global sports marketing agency providing sponsorship, content, and experiential services to brands and rights holders. Overlaps with Sportalpen on sport-vertical content production and brand campaigns, but at a far larger scale and broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/explore/locations/340366508/panzerhalle-salzburg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportalpen