Ealing Cricket Club

What Ealing Cricket Club does

Ealing Cricket Club is a community membership-based cricket club based at Corfton Road in Ealing, West London. Founded in 1870 per firmographic data (with a separate source referencing 1900 as the year cricket began at the Corfton Road site), the club celebrated 125 years of cricket at its current ground in 2025. It serves a broad demographic spanning junior boys and girls from Under 6 through Under 17, senior men's teams (1st XI through 6th XI), and a women's section including Ladies 1st XI. The club fields six senior men's teams plus Middlesex Development League sides and extensive age-group youth teams.

The club's core offering is participation-based cricket, supported by physical infrastructure including a historic pavilion (opened 1900), eight net lanes with bowling machines, and cricket grounds, with secondary venue use at Ealing Hanwellians. Coaching is led by an ECB Level 4 qualified Director of Cricket, Shaftab Khalid, appointed in 2024. The technology stack is modest: the club relies on the Pitchero platform for its website, membership management, match scheduling, and communications, with Ealing CC TV providing YouTube-based live match coverage. There is no proprietary technology, app, or custom-built platform.

Revenue is generated through five main streams: annual membership subscriptions (Senior £230, Student/Ladies £135 for the 2026 season), seven-week summer holiday camps priced £50–£145 per course, a £10/month lottery with prizes up to £25,000, multi-tier corporate sponsorship (principal, pavilion, banner, kit, match sponsors), and community fundraising including a crowdfunding appeal. The club is governed by a volunteer committee led by Chair David Holt and President Bob Fisher, with only a small number of paid operational staff including General Manager Tony Lander, Director of Cricket Shaftab Khalid, and Business Manager Louise Chippendale.

Name

Ealing Cricket Club

Legal name

Ealing Cricket Club

Website

https://ealingcc.co.uk

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

1–10 employees

Short description

Ealing Cricket Club is a community cricket club at Corfton Road, London, serving junior, senior, women's, and girls' players through six men's XIs, extensive youth teams, and ECB Level 4 coached holiday camps, funded via memberships, sponsorships, lottery, and fundraising.

Ownership category

akta.pro rank

Product category

Community Cricket Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Cricket Leagues (MPAKAAAF)

Keywords

• Cricket club services
• Youth cricket coaching
• Holiday sports camps
• Club membership subscriptions
• Cricket facility hire

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Membership Subscriptions: Annual membership fees for senior members (£230) and student/ladies members (£135). Provides access to club facilities, teams, and member benefits.
2. Holiday Cricket Camps: Seven weeks of summer holiday camps for children aged 5-14, priced per day or as full courses. Additional masterclass and one-to-one coaching sessions available at premium rates.
3. Fundraising & Donations: Crowdfunding campaign and donations to support facility improvements and club development, targeting both individual supporters and corporate partners.
4. Club Lottery: Monthly lottery subscription at £10/month offering prizes including up to £25,000, providing regular fundraising income.
5. Sponsorship: Multiple sponsorship tiers including principal sponsor, pavilion sponsor, banner sponsor, kit sponsor, and individual match sponsors providing revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Ealing Cricket Club is a community cricket club that sells annual memberships (senior, student, and ladies categories), summer holiday cricket coaching camps for children ages 5–14, one-to-one and masterclass cricket coaching, club lottery subscriptions, and venue hire for cricket, events, and filming. The club fields six senior men's teams plus Middlesex Development League sides, women's and girls' teams, and an extensive junior programme (U6–U17), competing in the Middlesex County Cricket League.

Product overview

Ealing Cricket Club is a community cricket club offering a comprehensive range of cricket programmes and services. The club operates multiple senior men's teams (1st XI through 6th XI), extensive junior cricket programmes for boys and girls across all age groups, and women's cricket including a Ladies 1st XI. Key services include holiday camps (summer, Easter, and half-term), coaching programmes led by ECB-qualified coaches, club membership schemes, a fundraising lottery, and facilities hire. The club is affiliated with the Middlesex County Cricket League and Middlesex Colt's Association.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Membership Annual club membership providing access to club facilities, teams, matches, club events, and voting rights at the AGM for senior, student and ladies members.
• Summer Holiday Cricket Camps Seven-week summer holiday cricket coaching camps for children aged 5–14, led by ECB Level 4 Director of Cricket Shaftab Khalid, featuring net lanes with bowling machines and access to masterclass and one-to-one coaching upgrades.
• One-to-One Cricket Coaching Premium one-to-one batting and bowling coaching for individuals, delivered by High Performance Coaches (£60/hr) or the Director of Cricket Shaftab Khalid, ECB Level 4 qualified (£80/hr).
• Masterclass Coaching Sessions Specialist three-hour masterclass sessions covering T20 Blast, Spin Bowling, Wicket Keeping & Fielding, Fast Bowling, and The Art of Batting, sold per session at £15 each with extended morning (10:00–13:00) format.
• Junior Cricket Programme Comprehensive year-round youth cricket development programme for boys and girls from U6 to U17, including training sessions, competitive matches, and academy pathways into representative cricket via Middlesex Colt's Association.
• Senior Men's Cricket Teams (1st XI to 6th XI) Competitive senior men's cricket participation across six teams (1st XI through 6th XI) plus Middlesex Development League sides, competing in the Middlesex County Cricket League at multiple tiers including Premier Division.
• Women's and Girls' Cricket Women's and girls' cricket programme including a Ladies 1st XI in senior women's cricket and age-group teams from U7 through U17, supporting both competitive league play and player development.
• Club Lottery Monthly £10 lottery subscription offering subscribers the chance to win up to £25,000 tax-free plus a free Gourmet Society membership, while generating fundraising income to support club facilities.
• Facilities Hire Hire of club cricket grounds, practice nets, and pavilion for matches, events, and filming, with full catering services provided by Elite Catering.

Quantifiable outcome

• U13 Boys National Champions 2023
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered primary, secondary, minor and core.

• WealthFusionprimaryGTM or Marketing PartnerPrincipal sponsor of Ealing Cricket Club. Strategic partnership providing main sponsorship visibility across club communications, events, and facilities. WealthFusion is a financial services/wealth management company based in the UK.
• Prince Evans Solicitors LLPsecondaryGTM or Marketing PartnerPavilion sponsor providing support for the club's main pavilion building and facilities.
• Mountpark PropertiesminorGTM or Marketing PartnerBanner sponsor providing visibility at club grounds through banner placements.
• Fullers London PrideminorGTM or Marketing PartnerBeer and hospitality sponsor for the club's pavilion bar and events.
• The Peter Hughes FoundationsecondaryGTM or Marketing PartnerJunior sponsor focused on supporting youth cricket development programmes.
• Colin Bibra Estate AgentsminorGTM or Marketing PartnerMatchboard sponsor providing match-day visibility at team scoreboard.
• Merchant & CominorGTM or Marketing PartnerGeneral club sponsor providing financial support for club operations.
• Cafe ZeeminorGTM or Marketing PartnerPlayer of the Match award sponsor for Senior Leagues, providing match-day prizes.
• EasyFundRaisingminorGTM or Marketing PartnerOnline fundraising partner allowing supporters to raise funds for the club through everyday shopping purchases.
• Elite CateringsecondaryGTM or Marketing PartnerOfficial caterers for club events, providing catering services at the pavilion and club functions.
• Surridge SportsecondaryGTM or Marketing PartnerOfficial kit sponsor providing club apparel and merchandise through the Surridge Sport online shop.
• Middlesex County Cricket LeaguecoreStrategic or Co-development PartnerLeague affiliation for senior and youth competitive cricket. Club participates in league competitions across multiple divisions with 1st XI, 2nd XI, and additional teams.
• Middlesex Colt's AssociationcoreStrategic or Co-development PartnerYouth cricket development partnership providing pathway for junior players into representative cricket and county-level competition.
• PitcherocoreTechnology or IntegrationClub website platform provider powering the club's digital presence, membership management, match scheduling, communications, and photo/video galleries.

Scale indicators6 records

Direct peers

• Spencer Cricket Club: South London amateur cricket club with a strong junior academy and multi-XI senior setup, closely comparable to Ealing CC in scale, pathway depth, and club-community operating model.
• Twickenham Cricket Club: Direct Middlesex League competitor (Ealing's 2nd XI played them in the dataset) operating a similar multi-XI community club model in the same West London geography with comparable junior and senior programmes.
• Wimbledon Cricket Club: London-based amateur cricket club with comparable multi-team structure (multiple senior XIs and a sizeable colts section), competing in similar leagues and serving the same broader London recreational cricket market.
• Richmond Cricket Club: Direct Middlesex County Cricket League Premier Division competitor that Ealing CC's 1st XI and 2nd XI play against regularly. Comparable multi-team structure, similar membership pricing, and overlapping West London catchment.
• Finchley Cricket Club: North London amateur cricket club with extensive junior and senior teams in the Middlesex cricket ecosystem, comparable to Ealing CC in member-base size, coaching offerings, and league participation.
• Teddington Cricket Club: Established South West London amateur cricket club fielding multiple senior teams and a large junior section, competing for the same London adult-player and parent markets with similar membership and coaching offerings.

Broad incumbents

• Marylebone Cricket Club (Lord's): The private members' club that owns the Laws of Cricket and operates Lord's Cricket Ground. While not a direct competitor for amateur players, it sets the governance and standards (including Clubmark via ECB) that Ealing CC operates under.
• Middlesex County Cricket Club: The professional county cricket club whose league structure Ealing CC competes in. Provides representative pathways, coaching qualifications (ECB Level 4), and county-age-group opportunities that feed Ealing's player development.

Others

• Pitchero: Club management SaaS platform powering Ealing CC's website, membership, fixtures, and communications. Adjacent ecosystem participant rather than a competitor; relevant as it provides the digital backbone across the amateur club sector.
• Surridge Sport: Official kit supplier for Ealing CC and many UK amateur sports clubs. Adjacent partner providing merchandise revenue share rather than competing with the club's cricket operations.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ealingcricket
• YouTubeyoutube.com/channel/UCY65ZVBqgXt-rEECfpPo9Sg
• Facebookfacebook.com/ealingcricketclub
• Instagraminstagram.com/ealingcc
• LinkedInlinkedin.com/company/ealing-cricket-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ealing Cricket Club