What Probot does

Probot Oy is a privately held Finnish robotics and automation integrator headquartered in Oulu, with a second assembly facility opened in Kempele in 2023. Founded in 2006, the company delivers turnkey ("avaimet käteen") custom robotics solutions for industrial customers — primarily Finnish manufacturers in metalworking, wood processing, packaging, and electronics assembly — spanning robot cells for palletizing, machine tending, welding, RFID handling, and material sorting, as well as bespoke mobile robot platforms for factory logistics and research applications. Its customer base consists predominantly of SMBs seeking to automate labour-intensive, ergonomically demanding, or hazardous tasks, alongside participation in EU-funded projects (TRINITY, FlexiGroBots, MIMIC, Afarcloud, Agrarsense, Recirculate, EDISON) that extend its reach into battery recycling, precision agriculture, and circular economy applications.

Technically, Probot integrates industrial robots, collaborative robots (cobots), and mobile robots from a multi-vendor stack — KUKA (Official System Partner), Omron (Certified Partner), Unitree Robotics, Kinova, OnRobot, Beckhoff, and SICK — and complements them with machine vision for robot guidance and quality inspection, RFID-based tracking cells, and XR (extended reality) tools including KUKA Sim for virtual commissioning and haptic VR control developed under the MIMIC project. The company also develops proprietary hardware IP, notably the Dolly™ mobile robot platform launched at Teknologia 23 in November 2023, the Rinki™ small-scale farming mobile robot, and modular custom robot cell designs.

Commercially, Probot operates a sales-led, project-based business model combining (i) custom turnkey system integration revenue, (ii) hardware resale of represented robot brands, (iii) professional services including programming, design, consulting, and commissioning, (iv) EU Horizon 2020 research grants, and (v) recurring spare parts and maintenance revenue from its installed base. Direct enterprise sales — led by CEO Matti Tikanmäki and Senior Sales Manager Maria Ruottinen — are supplemented by content marketing, Finnish and European trade show presence (Alihankinta, Teknologia, European Robotics Forum), and active social media channels. Pricing is not publicly disclosed and each project requires direct consultation, consistent with the highly customised nature of the offering.

Name

Probot

Legal name

Probot Oy

Website

https://probot.fi

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Probot Oy is an Oulu-based Finnish robotics integrator delivering custom turnkey automation solutions, including robot cells, mobile robots, and machine vision systems, to industrial manufacturers across Finland and European research partners.

Ownership category

akta.pro rank

Product category

Industrial Robotics Integration

NAICS

Commercial and Service Industry Machinery Manufacturing (3333), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Special Industry Machinery, Nec (3559), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Industrial & Warehouse Robotics (HDAAAIAA)

akta.pro secondary industries

Collaborative Robots (Cobots) (IMAHAHAB), Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK), Humanoid & General-Purpose Robots (HDAAAIAJ), Robot Hardware, Actuators & Components (sensors, grippers, motors) (HDAAAIAL)

Keywords

• Industrial robotics integration
• Custom automation solutions
• Mobile robot systems
• Turnkey robot cells
• Robotics engineering services

Headquarters

HQ city

Oulu

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Robotics and Automation Solutions: Probot designs and delivers bespoke turnkey robotics systems (robot cells, mobile robots, automation equipment) for industrial clients. Solutions range from prototyping to finished robot cells delivered 'avaimet käteen' (turnkey). Revenue is project-based, typically multi-month engagements with design, integration, installation, and commissioning phases.
2. Robot Representation and Product Sales: Probot acts as an official distributor/representative for robot brands including KUKA, Omron, Unitree Robotics, Kinova Robotics, OnRobot, and others. Revenue comes from selling robots, accessories, grippers, and related hardware to customers.
3. Expert Services: Probot offers programming, design/engineering, consulting, commissioning, and maintenance services for robotics systems. These professional services support both new installations and existing customer operations over time.
4. EU Research and Development Projects: Probot participates in EU-funded research projects (Horizon 2020) including TRINITY, FlexiGroBots, MIMIC, Recirculate, Agrarsense, EDISON, and Afarcloud, receiving funding for developing automation solutions in areas such as battery recycling, agricultural robotics, and remote robot operation.
5. Spare Parts and Robot Maintenance: Probot provides ongoing spare parts supply and maintenance services for robots sold and integrated, creating a recurring service revenue stream from existing customer installations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Probot designs, manufactures, and integrates custom turnkey robotics and automation solutions for industrial customers in Finland, spanning robot cells (palletizing, machine tending, welding, RFID handling, material sorting), mobile robots for factory and agricultural logistics, machine vision systems, and lifecycle services. It also distributes and represents leading robot brands (KUKA, Omron, Unitree, Kinova) and sells its own proprietary mobile robots (Dolly™, Rinki™).

Product overview

Probot is an Oulu-based robotics and automation integrator offering both proprietary products and comprehensive integration services. Their portfolio includes proprietary mobile robots (Dolly™), humanoid robots (Unitree G1), and robot dogs (Unitree), alongside a full range of industrial robotics integration services including custom robot cells, mobile robotics, automation systems, and lifecycle support (programming, design, commissioning, maintenance). They represent leading robot brands (KUKA, OMRON, Kinova, Unitree) and build custom solutions tailored to customer production needs. The offering combines turnkey robotic cells with specialized components (grippers, RFID systems) and expert services to deliver complete automation from prototype to production-ready systems.

Differentiator

Problem solved

Functional benefit

Brands

• Dolly™: Proprietary mobile robot developed by Probot for industrial and logistics applications
• Rinki™
• Artinator

Products and services

• Robot Cells (Robottisolut) Custom turnkey robotic cells for palletizing, machine tending, welding, RFID handling, and material processing, including simulation-based design and virtual commissioning, delivered to industrial customers in Finland.
• Mobile Robotics Solutions (Mobiilirobotiikka) Design, manufacturing, and integration of wheeled mobile robots for indoor factory logistics, outdoor use, and agricultural environments, including Omron mobile robot integration for Finnish factories.
• Dolly™ Mobile Robot Probot's proprietary mobile robot platform designed for industrial logistics, capable of autonomous navigation and pulling carts or transporting materials in factory environments.
• Unitree G1 Humanoid Robot Humanoid robot for research, service, and industrial applications, distributed in Finland by Probot as the official Unitree representative.
• Unitree Robot Dog Quadruped robot platforms (Unitree B1, Go1) for inspection, surveillance, research, and industrial applications, distributed by Probot across Europe as the official Unitree reseller.
• Custom Mobile Robot Solutions Bespoke mobile robot platforms designed and built to customer specifications for specialised industrial, agricultural, and research applications.
• Kinova Robotics Arms and Grippers Robotic arms and multi-finger grippers from Kinova Robotics, including the Gen3 arm, sold and integrated by Probot into collaborative and mobile robot applications.
• RFID Cell (RFID-solu) Modular robotic cell for RFID tag handling and processing, designed for tracking and identification applications in production environments.
• Automation and Device Building (Automatisointi ja laiterakennus) Custom automation equipment and production device construction, including dispensers, testers, and specialised machinery built to customer specifications.
• Modernizations and Retrofitting Retrofitting and upgrading existing robotic systems and production equipment to extend functionality and improve performance.
• Robotics Consulting (Konsultointi) Expert robotics and automation consulting to identify automation opportunities, assess customer needs, and recommend optimal turnkey solutions.
• Programming and Design Services Robot programming (industrial arms, cobots, mobile robots), PLC programming (Siemens, Beckhoff), mechanical and automation design, and 3D modelling for robotic cells and production equipment.
• Commissioning and Installation Installation, setup, and commissioning of robotic systems and automation equipment at customer facilities.
• Robot Maintenance and Spare Parts Ongoing maintenance, repairs, and spare parts supply for robots and automation equipment installed at customer sites.
• Scewo Bro Electric Wheelchair Advanced electric wheelchair with robotic capabilities for enhanced mobility, distributed by Probot in Finland.

Quantifiable outcome

• Robot cell investment payback in approximately 2.5 years for material sorting applications, with potential for shorter payback as the system reaches full utilization
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature8 records

Partnerships

20 partnerships are on record, tiered core, supporting and minor.

• KUKAcoreChannel Partner/ Reseller/ DistributorProbot is a KUKA Official System Partner, designing and building KUKA-based robot cells for Finnish industrial customers. KUKA robots are a core component of many Probot automation solutions including palletizing cells, machine tending, and material handling applications.
• OmroncoreChannel Partner/ Reseller/ DistributorProbot is an Omron Certified Partner, integrating Omron collaborative robots (cobots) and mobile robots (LD series) into custom automation solutions for Finnish factories. Joint demonstrations are regularly conducted at trade shows.
• Unitree RoboticscoreChannel Partner/ Reseller/ DistributorProbot is a European distributor of Unitree Robotics products, including the Unitree G1 humanoid robot and robot dog models (B1, Go1). Probot has a direct partnership with Unitree and meets them regularly at international events. Robot dogs are a flagship consumer/professional robotics product line for Probot.
• Kinova RoboticscoreChannel Partner/ Reseller/ DistributorProbot integrates Kinova robotic arms (including Gen3) as part of mobile robot solutions and custom automation systems. Kinova arms equipped with multi-finger grippers are featured on Probot's Dolly™ mobile robot.
• OnRobotsupportingTechnology or IntegrationOnRobot provides grippers and end-of-arm tooling that Probot integrates into its robot cell solutions. OnRobot products complement Probot's system integration capabilities.
• Beckhoff AutomationsupportingTechnology or IntegrationBeckhoff provides PC-based control hardware (TwinCAT) and I/O systems used in Probot's automation solutions. Probot utilises Beckhoff components for PLC and motion control in custom machine builds.
• SICKsupportingTechnology or IntegrationSICK provides intelligent sensors and sensor-based solutions (safety scanners, LiDAR, machine vision sensors) that Probot integrates into mobile robots and automation cells for environmental awareness and safety.
• Cajo TechnologiessupportingTechnology or IntegrationCajo Technologies specialises in advanced laser marking and coding technology. Probot collaborates with Cajo to offer integrated laser solutions as part of robot cell applications.
• University of Oulu / BISGcoreStrategic or Co-development PartnerThe Biomimetics and Intelligent Systems research group (BISG) at the University of Oulu collaborates with Probot on robotics research and development. Together they form the Oulu Robotics Team for the ELROB European robot competition. BISG brings academic research capabilities while Probot provides industrial engineering expertise.
• Centria University of Applied SciencessupportingStrategic or Co-development PartnerCentria and Probot collaborate on robotics research, XR technology, and workforce development. Centria hosts workshops (e.g., XR in industrial robotics) and participates in joint projects with Probot, contributing student resources and research capabilities.
• Oulun ammattikorkeakoulu (OAMK)supportingStrategic or Co-development PartnerOAMK collaborates with Probot on student projects, internships, and joint research in robotics and automation. OAMK students gain practical experience through Probot, while Probot accesses emerging talent.
• OSAOminorStrategic or Co-development PartnerOSAO (Oulu Vocational School) provides student interns who gain hands-on robotics experience at Probot. Students from OSAO's automation and mechanical programmes have completed internship periods at Probot, working on projects including robot programming and 3D modelling.
• MAGOScoreStrategic or Co-development PartnerMAGOS is a Greek innovative team developing haptic gloves for VR applications. Probot collaborates with MAGOS in the EU RIMA-hankkeen MIMIC project to develop remote robot control using VR and haptic gloves for inspection and maintenance tasks in industrial environments.
• Specialmetal GroupsupportingChannel Partner/ Reseller/ DistributorSpecialmetal Group Oy is located adjacent to Probot's new assembly hall in Kempele's Zatelliitti area. The proximity enables close operational cooperation in industrial manufacturing and shared facility access.
• Hoivatie (formerly Nuorten Ystävät)minorStrategic or Co-development PartnerHoivatie's Resiina programme arranges work trials for people with reduced work ability. Probot has hosted work trial participants through Resiina, providing inclusive employment opportunities in the robotics industry.
• VTT Technical Research Centre of FinlandsupportingStrategic or Co-development PartnerVTT collaborates with Probot in EU-funded projects including FlexiGroBots and Afarcloud, where Probot provides mobile robot platform development and VTT contributes environmental monitoring sensors and agricultural research expertise.
• AkkuSer OysupportingStrategic or Co-development PartnerAkkuSer Oy is a Nivala-based battery recycling company collaborating with Probot in the EU TRINITY project to develop automated sorting solutions for batteries. Probot is developing a robotic system using machine vision to identify and sort batteries by type, addressing the 1,500+ tonnes per year of batteries processed in Finland.
• SiemenssupportingTechnology or IntegrationSiemens collaborates with Probot through joint events and technology demonstrations. Siemens' exhibition trucks visited Probot's premises to showcase Profinet and machine safety technology. Siemens industrial automation platforms (TIA Portal) are used within Probot's solutions.
• RollyysupportingStrategic or Co-development PartnerProbot and Rollyy announced a partnership to revolutionise electric vehicle charging through autonomous charging robots. Rollyy develops autonomous charging solutions while Probot provides robotics integration expertise.
• TaikaBoxminorStrategic or Co-development PartnerTaikaBox collaborated with Probot on a creative art project using a UR5 robot that responded to dancer movements through motion capture, demonstrated at Alihankinta 2018. The project explored human-robot interaction through contemporary dance and artistic performance.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mobile Industrial Robots (MiR): Danish manufacturer of autonomous mobile robots for factory logistics (now part of Teradyne). Direct peer in mobile robotics — overlap with Probot's Dolly™ platform, Omron mobile-robot integration offering, and factory intralogistics focus.
• Cajo Technologies: Finnish industrial laser-marking / coding technology company with a strategic partnership to Probot. Comparable as a small Finland-based industrial technology specialist serving manufacturing customers and integrating into robotic cells.
• Cimcorp: Finnish integrator of robotic material-handling and warehouse intralogistics systems (now part of Murata Machinery). Highly comparable to Probot: same geography origin (Ulvila, Finland), same turnkey industrial robotics integration model, and overlapping end-markets in factory logistics and palletizing.
• Robotnik Robotics: Spanish/European integrator of service and mobile robotics for industrial and research applications. Comparable to Probot as a mid-sized European robotics SI combining mobile robots, manipulation, and R&D-project work.
• OptoFidelity: Tampere-based robotics and machine-vision integration house serving test, measurement and industrial automation use cases. Comparable to Probot as a Finnish specialist integrator combining vision, robotics and custom automation for industrial and R&D customers.

Broad incumbents

• KUKA AG: Global industrial-robot OEM (and parent of Swisslog logistics). Broad incumbent whose robots Probot integrates as an Official System Partner; competes with Probot's end-customer relationships when KUKA sells direct or via larger integrators.
• Universal Robots: Danish collaborative-robot market leader (part of Teradyne). Overlaps with Probot's cobot integration offering; competes indirectly by enabling end-customers to self-integrate and by partnering with alternative integrators.
• HAHN Automation: German industrial-automation system integrator with multi-industry footprint. Comparable to Probot in custom-automation and robot-cell integration, but at substantially larger scale and broader geographic reach.
• Omron: Japanese industrial-automation conglomerate with a strong cobot and mobile-robot portfolio (LD series). Probot is an Omron Certified Partner, and Omron's broader portfolio competes for the same large-factory automation budgets.

Others

• SICK AG: German sensor and factory-automation supplier (LiDAR, safety, vision). Both a Probot technology partner and an adjacent player enabling automation at OEMs and integrators across the same customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Probotube
• Facebookfacebook.com/ProbotOy
• LinkedInlinkedin.com/company/probot
• Instagraminstagram.com/probotoy
• TikToktiktok.com/@badprobotdog
• Xx.com/ProbotOy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Probot