Sesame

What Sesame does

Sesame is a real-time sports data and live score platform serving football fans and sports bettors globally, with a particular emphasis on Southeast Asia and Vietnam. The platform delivers coverage of more than 1,200 football leagues and tournaments, providing live scores, match statistics, odds comparison, and (as of 2024) AI-generated match predictions. Core product surfaces include the web platform and native mobile applications for iOS and Android launched in 2019, with a freemium no-registration model giving users frictionless access to live data.

The business monetises primarily through affiliate and referral commissions paid by sportsbook partners including M88, 8XBET, FUN88, and BK8, supplemented by limited direct advertising. Commercial relationships with these regulated operators are underpinned by gaming-related licenses held with PAGCOR, the Isle of Man, and First Cagayan. The company was founded in 2010 and is led by CEO Nguyễn Quốc Bảo (Nguyen Quoc Bao). Traffic has scaled from approximately 300,000 monthly visits in 2018 to roughly 5 million by 2024, anchoring the company as a category-relevant live-score destination in its core markets, though financial disclosures and headcount data are not present in the available source material.

Name

Sesame

Legal name

Nowgoal

Website

https://sesameapp.io

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Sesame is a real-time sports live-score and data platform serving global football fans and bettors, with coverage of 1,200+ tournaments, AI-powered match predictions, and native mobile apps, monetised primarily via sportsbook affiliate partnerships.

Ownership category

akta.pro rank

Product category

Sports Data and Betting Information Platform

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

akta.pro secondary industries

Infrastructure & Hosting for iGaming (Cloud, CDN, DDoS, Uptime/Monitoring) (MPAEAKAM), Trust, Safety & Anti-Fraud Operations (Toxicity, Account Security, Chargebacks) (MPAFAKAE), Fantasy Integrity, Compliance & Responsible Play Services (MPAEAHAJ)

Keywords

• Live sports scores
• Football data platform
• Sports betting information
• Match statistics
• Real-time sports data

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sports Betting / Gambling Services: Nowgoal functions primarily as an online sports betting platform where users can place bets on live matches and sporting events. The platform generates revenue from user betting activity, including various bet types such as Asian handicap, over/under, corner kicks, yellow/red cards, and running ball (in-play) bets. The company operates with gambling licenses from PAGCOR, Isle of Man, and First Cagayan to provide these services legally.
2. Referral and Affiliate Revenue: Nowgoal acts as an information hub directing users to licensed gambling operators (such as M88, 8XBET, FUN88, BK8) and earns referral/affiliate commissions for driving user registrations and betting activity to these partner platforms.
3. Advertising: The platform generates advertising revenue from sports-related promotional content. The website is notably promoted as 'the first website without advertisements' for its core livescore features, suggesting advertising may be limited or selectively applied.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Nowgoal operates a free, real-time football and sports livescore web and mobile platform covering more than 1,200 global tournaments, providing live scores, match schedules, results, team statistics, betting odds comparison, AI-powered match predictions, and 24/7 sports news. The platform monetizes through referral commissions to licensed sportsbook partners and limited advertising, while holding PAGCOR, Isle of Man, and First Cagayan gambling-related licenses.

Product overview

Nowgoal is a unified sports livescore and data platform providing real-time match scores, detailed statistics, and sports betting information. The core product is the Nowgoal Livescore Platform covering over 1,200 global football leagues. Supporting the platform are specialized betting products including Kèo Chấp 1/4 (Asian Handicap), Kèo Đồng Banh (Draw No Bet), Kèo Phạt Góc (Corner Betting), Kèo Tài Xỉu (Over/Under), Kèo Xiên (Parlay), and Kèo Rung (Running Ball). A dedicated mobile application for Android and iOS extends accessibility. The 2024 AI Prediction Feature was integrated using predictive analytics to forecast match outcomes. All components work together to serve both casual sports fans and betting enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Nowgoal Livescore Platform Free real-time web-based football livescore and data platform providing live scores, match schedules, betting odds, and detailed match statistics for over 1,200 global football leagues, accessible without registration.
• Nowgoal Mobile Application Native iOS and Android application branded 'Nowgoal Live Scores' providing real-time scores, match notifications, schedules, leaderboards, and personalized alerts for on-the-go access with full feature parity to the web platform.
• AI Match Prediction Feature AI-powered predictive capability integrated into the platform that forecasts match outcomes using historical data and current team performance analytics to support user betting and analysis decisions.

Quantifiable outcome

• Platform reached 5 million monthly visits by 2024, demonstrating massive user adoption and engagement
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PAGCOR (Philippine Amusement and Gaming Corporation)coreOthersPAGCOR is the Philippine government's gaming regulatory body that licenses and supervises online gambling operations in the Philippines. Nowgoal holds a PAGCOR license authorizing the platform to legally operate sports betting information services and online gambling across multiple countries. This license serves as a primary regulatory authorization for Nowgoal's operations.
• Isle of Man Gambling Supervision CommissioncoreOthersThe Isle of Man is a well-known regulatory jurisdiction for online gambling with strict requirements for financial stability, technology, and data security compliance. Nowgoal received an international operating license from the Isle of Man, enabling legal service provision in Europe and regions with strict data protection regulations.
• First Cagayan Leisure and Resort CorporationcoreOthersFirst Cagayan is the regulatory authority for the Cagayan Special Economic Zone and Freeport in the Philippines, overseeing online gambling operations in Southeast Asia. Nowgoal obtained its operating license by passing technical and legal inspections, expanding its legal operational presence in the Southeast Asian market, particularly in Vietnam.
• M88 (Mansion)minorOthersM88 is a prominent Asian online gambling operator licensed by PAGCOR and Malta. Nowgoal references M88 as a recommended trusted betting platform and likely operates an affiliate/referral relationship, directing users to M88 for betting services.
• 8XBETminorOthers8XBET is an online sports betting platform licensed by PAGCOR since 2019. Nowgoal lists 8XBET among recommended trusted betting sites, suggesting an affiliate or referral partnership for user acquisition.
• FUN88minorOthersFUN88 is a licensed online betting platform (PAGCOR) operating since 2008 with unlimited 0.5% cashback. Nowgoal includes FUN88 in its list of recommended trusted betting platforms, indicating an affiliate relationship.
• BK8minorOthersBK8 is an online sports betting platform licensed by PAGCOR since 2015. Nowgoal includes BK8 among its recommended trusted betting sites with weekly cashback up to 1.2%, suggesting an affiliate partnership.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Flashscore: Flashscore is a leading global livescore and sports data platform covering football and dozens of other sports with real-time scores, statistics, and betting odds. It is the most directly comparable peer to Nowgoal in terms of core product, target audience (sports bettors and fans), and freemium distribution model.
• BetExplorer: BetExplorer offers football odds comparison, statistics, and results across global leagues. It directly mirrors Nowgoal's odds display, statistics, and bettor-audience orientation, particularly strong in European and Asian markets.
• Oddschecker: Oddschecker is a leading odds comparison and sports betting information platform, primarily serving the UK and global markets. It is comparable to Nowgoal's betting-odds and affiliate-driven model, focusing on helping bettors find the best prices across operators.
• Soccerway: Soccerway provides football fixtures, results, and statistics for global leagues. It overlaps with Nowgoal's tournament coverage and result-tracking functionality, particularly for traditional football leagues across Europe and beyond.
• Forebet: Forebet is a football predictions and statistical analysis platform that combines statistical models with match forecasts. It is comparable to Nowgoal's AI prediction engine feature and targets the same sports-bettor use case with mathematical predictions.
• SofaScore: SofaScore provides real-time sports scores, detailed statistics, and player ratings across football and many other sports. It is a direct competitor in the global livescore market with strong mobile UX, AI-driven insights, and broad league coverage overlapping Nowgoal's offering.
• LiveScore: LiveScore is a long-established global real-time scores platform focused on football and other sports with integrated betting odds. It competes head-on with Nowgoal in core livescore functionality and serves a similar sports-bettor and fan audience.
• WhoScored: WhoScored provides detailed football match statistics, player ratings, and team analytics. It overlaps with Nowgoal's match statistics and analysis features and serves football enthusiasts seeking deeper performance data.

Emerging players

• FootyStats: FootyStats provides in-depth football statistics, predictions, and analytics for leagues globally. It is comparable to Nowgoal's data and statistics offering, though more focused on predictive stats for serious bettors than real-time scores.

Broad incumbents

• ESPN (ScoreCenter / sports data): ESPN operates a global sports media platform with live scores, news, and statistics. As a broad incumbent, it competes with Nowgoal on real-time scores and sports news, though it does not focus on betting-odds depth or Southeast Asian markets specifically.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nowgoalloans
• YouTubeyoutube.com/@nowgoalloans
• Pinterestpinterest.com/nowgoalloans

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sesame