Genesis Career College of Lebanon

What Genesis Career College of Lebanon does

Genesis Career College of Lebanon is a family-owned, privately operated trade school and career college headquartered in Lebanon, Tennessee. It is a campus within a five-location network that also operates in Cookeville, TN, Nashville, TN, Dalton, GA, and Tucker, GA (the latter previously operating as Woodruff Medical and Wellness Training). The institution is accredited by the Commission of the Council on Occupational Education and authorized as a postsecondary educational institution by the Tennessee Higher Education Commission, enabling federal Title-IV financial aid participation.

The institution delivers vocational programs organized into three schools: the School of Engineering Trades (HVAC-R Technician, including an online version, and Electrician), the School of Beauty and Barber (Cosmetology, Esthetician, Massage Therapy, Master Barber, Nail Technician, and Instructor Training), and the School of Health and Medicine (Dental Assistant and Medical Assistant). Programs are designed to be completed in nine months or less and combine classroom theory with hands-on skills instruction, externships with local employers, and licensure or certification exam preparation (e.g., EPA certification for HVAC, state board exams for cosmetology and barbering, CMA certification for medical assistants). Delivery is hybrid for HVAC-R and fully in-person for the balance; an online HVAC-R option extends the geographic reach beyond the physical campuses.

Revenue is generated primarily through tuition and program fees, supplemented by federal grants and low-interest federal loans disbursed through the financial aid office. The go-to-market model is sales-led: prospective students are recruited through SEO-optimized content marketing (100+ blog articles), an active social media presence across Facebook, Instagram, X, TikTok, YouTube, and LinkedIn, and direct conversion via HubSpot-powered campus tour scheduling and an online application portal. The school reports 101–250 employees and does not disclose revenue.

Name

Genesis Career College of Lebanon

Legal name

Genesis Career College

Website

https://genesiscareer.edu

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Genesis Career College of Lebanon is a family-owned, accredited vocational school in Lebanon, Tennessee, offering hands-on career training in HVAC-R, electrical, cosmetology, barbering, massage therapy, and medical assisting to adult learners seeking fast-tracked workforce entry, within a five-campus network across Tennessee and Georgia.

Ownership category

akta.pro rank

Product category

Vocational Education and Career Training

NAICS

Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Workforce & Career Transition Noncredit Programs (EDAAAEAC)

Keywords

• Vocational training programs
• Career college education
• Trade school programs
• Cosmetology training
• HVAC technician training

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tuition and Program Fees: Genesis Career College generates revenue primarily through tuition and fees charged for its accredited vocational and career training programs. Programs are offered in healthcare, beauty and wellness, and skilled trades fields. Financial aid including federal grants (need-based gift money) and low-interest federal loans are available to help students finance their education.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Genesis Career College of Lebanon is a private, family-owned, accredited career college that delivers vocational training programs across healthcare, beauty and barber, and skilled trades fields. Programs are designed to be completed in nine months or less and prepare students for state licensure, certification exams, and entry-level employment in their chosen field. The Lebanon campus specifically offers Cosmetology, Medical Assistant, and HVAC-R Technician programs, with the broader network providing additional programs and an online HVAC-R option.

Product overview

Genesis Career College is a family-owned, fully accredited trade school and career college offering fast-tracked, career-specific programs designed to be completed in 9 months or less. The institution operates across three academic schools: School of Engineering Trades (HVAC-R Technician including online option, Electrician), School of Beauty and Barber (Cosmetology, Esthetician, Massage Therapy, Master Barber, Nail Technician, Instructor Training), and School of Health and Medicine (Dental Assistant, Medical Assistant). Programs emphasize hands-on training with expert instruction and prepare students for state licensure exams and industry certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• HVAC-R Technician Program A hybrid Heating, Ventilation, Air Conditioning, and Refrigeration training program that prepares students for careers as HVAC technicians, with the opportunity to take the EPA exam upon completion. Offered at the Lebanon, Cookeville, Nashville, Dalton, and Tucker campuses.
• Online HVAC-R Program An online version of the HVAC-R technician program providing flexible remote learning for students unable to attend in-person classes.
• Electrician Program Training program for students to become licensed electricians, covering residential, commercial, and industrial electrical systems installation, maintenance, and repair.
• Cosmetology Program Comprehensive beauty industry training covering hair techniques, skincare, makeup artistry, and nail care for licensure as a cosmetologist.
• Esthetician Program Skincare-focused program training students in facials, skincare treatments, and spa therapies for licensure as an esthetician.
• Massage Therapy Program Training program for therapeutic massage techniques, preparing students for licensure and employment in wellness and healthcare settings.
• Master Barber Program Advanced barbering program covering cutting, styling, grooming services, and client relations, typically requiring 1,500 hours of training for licensure.
• Nail Technician Program Manicure and pedicure training program with creative nail artistry skills for licensure as a nail technician.
• Dental Assistant Program Healthcare program training students in clinical and administrative dental office skills, including assisting with dental procedures and managing patient records.
• Medical Assistant Program Healthcare program combining clinical and administrative training, preparing students for Certified Medical Assistant (CMA) certification and employment in clinics and hospitals.
• Instructor Training Program Advanced program for licensed professionals to gain teaching skills and credentials to become instructors in their respective fields.

Quantifiable outcome

• Most programs can be completed in 9 months or less
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• Thomas MedicalminorOthersExternship and placement partner for Genesis Career College's Lebanon, TN campus. Students in healthcare programs may complete clinical rotations or receive job placement assistance through this affiliated medical practice.
• Tennessee Physical Medicine and Pain ManagementminorOthersExternship and placement partner for Genesis Career College's Lebanon, TN campus, providing clinical training opportunities for healthcare program students.
• Dr. Kenneth Anderson Family MedicineminorOthersExternship and placement partner for Genesis Career College's Lebanon, TN campus, providing externship opportunities for medical assistant students.
• OB/GYN Associates (Cookeville)minorOthersExternship site for healthcare program students at the Cookeville, TN campus, providing clinical experience in obstetrics and gynecology settings.
• Larco PharmacyminorOthersExternship and placement partner for the Cookeville, TN campus, offering pharmacy-related clinical experience for relevant programs.
• R&M Family PharmacyminorOthersExternship site for Cookeville campus students, providing real-world pharmacy experience as part of healthcare program training.
• Reliable Healthcare ClinicminorOthersExternship partner for Cookeville campus providing clinical externship opportunities for medical assistant students.
• CVS PharmacyminorOthersExternship and placement partner for Cookeville campus students, providing pharmacy and retail health experience.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ECPI University: For-profit career college with multiple campuses offering healthcare, skilled trades, and technology programs, sharing Genesis's career-focused, accelerated-program model.
• South College: For-profit, multi-campus institution with vocational and degree programs in healthcare, business, and skilled trades — comparable accelerated, career-oriented offerings and student profile.
• Fortis College: Multi-state for-profit career college offering diploma and associate programs in nursing, HVAC, and other trades; shares Genesis's tuition-funded, Title IV-dependent operating profile.
• Empire Beauty Schools: Largest U.S. cosmetology school chain, offering state-licensed beauty programs comparable to Genesis's Beauty & Barber school (Cosmetology, Esthetician, Nail Technician, Master Barber).
• Concorde Career Colleges: Multi-campus for-profit healthcare and trades-focused career college closely comparable to Genesis in student demographics, federal-aid reliance, and accelerated credential programs.
• Remington College: For-profit, multi-campus career college with vocational programs in healthcare, trades, and beauty — directly comparable for-profit, federally-aided career education model.
• Lincoln Tech: Multi-campus, for-profit career college operating across multiple U.S. states with programs in HVAC, electrical, healthcare, and beauty — directly comparable operating model, program mix, and target student to Genesis Career College.
• Paul Mitchell Schools: National cosmetology and barbering school network offering licensure-track beauty programs with a comparable target student and accelerated-completion model to Genesis's beauty vertical.

Emerging players

• Ashworth College: Nationally accredited online vocational and career diploma provider with overlapping healthcare, trades, and beauty offerings — comparable target learner but competing primarily via online/distance delivery.

Regional players

• Tennessee Colleges of Applied Technology (TCAT): State-funded Tennessee technical college system offering low-cost HVAC, electrical, and allied-health programs in the same Tennessee markets Genesis serves — a key direct competitor on price in the region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/genesiscareer
• YouTubeyoutube.com/@GenesiscareerEdu
• Facebookfacebook.com/yournewbeginning
• LinkedInlinkedin.com/company/genesis-career-group
• Instagraminstagram.com/genesis_career_college
• TikToktiktok.com/discover/genesis-career-college

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genesis Career College of Lebanon