Muvac

What Muvac does

Muvac (legal entity Muv.ac GmbH) is a Berlin-headquartered SaaS platform that provides recruitment and professional networking services to the classical music and jazz industries. Founded in September 2010, the company operates a two-sided marketplace where individual musicians register for free to build profiles, browse vacancies, competitions, masterclasses, and study programs, while institutional clients (orchestras, conservatories, festivals, competition organizers) pay to publish opportunities and manage the audition and selection process. The platform has accumulated 34,000+ musician profiles, attracts over 500,000 unique visitors monthly, and has facilitated more than 20,000 auditions since inception.

The product is organized around three core modules: Opportunity Management (end-to-end application workflow including publication, application review, invitations, and document generation), Substitute Search (last-minute substitute musician coordination with bulk and cascade notification workflows), and Digital Presence (professional profiles and project pages). The platform integrates with payment processing (Stripe), email delivery (Mailjet), CRM (Pipedrive), customer support (Zendesk), and orchestra management tools (OPAS, Evis, 442hz). The current Version 4 (August 2023) was rebuilt from scratch following the merger with Klassikal, combining Klassikal's technology with Muvac's network into a unified platform.

Muvac generates revenue exclusively from institutional clients on a transaction-plus-subscription model. Base listings are priced at EUR 250 for professional vacancies and EUR 200 for educational vacancies, covering 90 days of publication; additional days cost EUR 2/day and additional expertise areas carry incremental fees. Annual add-on subscriptions (EUR 95-450) provide features such as application history, candidate feedback, custom templates, eligibility checks, and event conflict detection, with enterprise/custom pricing available. The company is privately held and bootstrapped, with no disclosed external funding, and is led by co-founders Luis Perandones Lozano and Michael Dawart with a distributed team of approximately seven people across Germany, Switzerland, France, and Canada.

Name

Muvac

Legal name

Muv.ac GmbH

Website

https://muvac.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Muvac is a Berlin-based SaaS platform that connects classical music and jazz professionals with orchestras, conservatories, and competitions, providing paid opportunity management, substitute search, and digital profile tools to institutions while offering free access to individual musicians.

Ownership category

akta.pro rank

Product category

Music Industry Recruitment Platform

akta.pro primary industry

Music Recognition, Lyrics & Metadata Platforms (MPAIADAK)

Keywords

• Classical music recruitment
• Musician audition software
• Orchestra vacancy management
• Music professional networking
• Substitute musician search

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Opportunity Management Subscriptions: Paid service for institutions to publish and manage application processes. Base pricing covers 90 days of publication with additional fees for extended duration and multiple expertise areas. Add-on features available for annual subscription.
2. Application Fees (Optional): Institutions organizing competitions or masterclasses can optionally accept application fees through Muvac's integrated payment system.
3. Substitute Search Tool: Paid feature for institutions to manage substitute musician requests and availability coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Muvac is a web-based SaaS platform that provides recruitment and professional networking services for classical music and jazz professionals. Its core offerings include Opportunity Management (for institutions to publish vacancies, competitions, study programs, and masterclasses and manage the application workflow), Substitute Search (for institutions to coordinate last-minute substitute musician requests), and Digital Presence (professional profiles and project pages for musicians and institutions). The platform connects individual musicians with orchestras, conservatories, competitions, and other classical music institutions, with individuals using the platform free of charge and institutions paying subscription fees.

Product overview

Muvac is a digital professional network and recruitment platform for classical music and jazz professionals. The platform operates as a unified ecosystem combining three core modules: Opportunity Management (for managing applications to vacancies, competitions, studies, and masterclasses), Substitute Search (for managing last-minute substitute musician requests), and Digital Presence (for creating professional profiles and project pages). The platform supports over 500,000 unique visitors per month and facilitates connections between musicians, ensembles, orchestras, academies, and event organizers. Additional features include integrated network search, project pages, contact management, and built-in messaging. The product has evolved through four major versions since 2010, with the current version 4 incorporating technology from the merged Klassikal platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Opportunity Management A comprehensive system for managing applications for vacancies, competitions, study programs, masterclasses, and other professional opportunities in classical music and jazz. It covers the full process from opportunity publication through receiving applications, review, invitations, and document generation. Designed for paying institutional customers including orchestras, conservatories, competitions, and festival organizers.
• Substitute Search A tool that enables institutions to manage substitute musician requests for internal and external artists. Institutions can create substitute requests, send notifications via bulk or cascade methods, receive availability responses, assign jobs, and export data to Excel. Features automated workflows and integrates with existing member/substitute lists. Available as a charged service requiring activation, targeting orchestras, ensembles, and other classical music institutions.
• Digital Presence A professional profile and project page platform allowing musicians, ensembles, and institutions to showcase expertise, manage performances, and build a digital network presence within the classical music and jazz community. Includes project pages for showcasing performances and concert proposals, network search for finding industry contacts, and integrated contact management. Functions as a digital business card for music professionals.

Quantifiable outcome

• Estimated 75% time savings for institutions preparing events and auditions
• +3 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPayment processing service provider for Muvac's integrated payment system. Enables institutions to collect application fees and manage deposits through the platform.
• Mailjet SAScoreTechnology or IntegrationEmail transmission service provider (Global HQ: 4 rue Jules Lefebvre, 75009 Paris, France) for sending newsletters, opportunity notifications, and platform communications.
• MatomocoreTechnology or IntegrationWeb analytics service hosted on Muvac's own servers (Germany) for analyzing and improving website usage. Self-hosted implementation ensures no data transmitted to third parties.
• ZendeskcoreTechnology or IntegrationCustomer support service provider for processing user support queries. Handles technical support requests from Muvac users.
• PipedrivecoreTechnology or IntegrationCRM and scheduling service for Muvac's sales process. Used for scheduling demo appointments with prospective institutional clients and managing sales pipeline.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• SmartRecruiters: Enterprise talent acquisition suite used by global organizations. Represents the broader enterprise HR-tech competition that could attempt to enter the vertical music market over time.
• LinkedIn: Global professional network used by individual musicians, arts administrators, and HR teams for hiring and networking. Provides overlapping recruitment capability but lacks Muvac's domain-specific audition workflows.
• Lever: Mid-market recruitment and ATS platform. Represents the generalist SaaS alternative for institutional customers weighing build-vs-buy decisions against Muvac.
• ZipRecruiter: Large horizontal job marketplace with broad employer reach. Comparable as a distribution channel for vacancies but without classical-music-specific workflow or community.
• Indeed: World's largest horizontal job board, used by some orchestras and music schools for posting vacancies. Comparable on the recruitment/job-distribution layer but offers none of Muvac's audition-specific tooling.
• Workable: SMB-focused recruitment platform offering applicant tracking and job distribution. Comparable substitute for institutions evaluating generalist HR SaaS against Muvac's vertical offering.
• Greenhouse: Leading recruitment SaaS used by enterprises (including some arts organizations) to manage hiring pipelines. Competes at the ATS layer where Muvac sells Opportunity Management, though it lacks music-specific features.

Emerging players

• HigherEdJobs: Niche job board for higher-education institutions including music schools and conservatories. Comparable to Muvac for conservatory/faculty job postings but without classical-music-specific workflows.

Direct peers

• Musical Chairs: Long-standing classical music job and audition listings site serving orchestras, ensembles, and individual musicians globally. Closest direct competitor to Muvac's Opportunity Management module, operating in the same classical-music-recruitment niche.

Others

• Spotify for Artists: Adjacent music-industry platform providing professional tools to musicians, addressing a different layer (artist monetization/audience) but sharing the same professional-musician target user that Muvac serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/muvac
• Xx.com/muvac
• LinkedInlinkedin.com/company/muv-ac

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muvac