What Pipedrive does

Pipedrive is a cloud-based sales CRM company founded in 2010 and headquartered in New York, with 800+ employees serving more than 100,000 companies across 179 countries. Its core product is built around an activity-based selling methodology and a kanban-style visual pipeline that lets sales teams customize deal stages, automate follow-ups, and trigger workflows as deals progress. The platform is hosted on AWS and Rackspace with AES-256 encryption, SOC 2 Type 2 compliance, and GDPR adherence, and runs a public RESTful API with webhooks plus 500+ Marketplace integrations covering Google Workspace, Microsoft 365, Slack, Zoom, QuickBooks, Xero, and WhatsApp (in beta).

The product surface extends beyond core CRM into a tightly integrated suite of add-on modules: LeadBooster (combining Chatbot, Live Chat, Web Forms, and Prospector), Web Visitors, Smart Docs with e-signature, Campaigns email marketing, and Pulse for AI-driven prospecting. An AI layer delivers AI Sales Assistant recommendations, AI email writer/summarizer, AI report generator, and AI-generated project briefs in the newly launched Pipedrive Projects module, with a native app inside ChatGPT extending conversational AI access to the CRM. Customer segments span SMBs, sales teams, mid-market enterprises, and startups, with named customers across real estate, solar, construction, recruiting, travel, retail, and consulting; verticals served include real estate, travel, nonprofit, retail, SaaS, manufacturing, marketing, and IT.

Pipedrive monetizes primarily through per-seat SaaS subscriptions across four tiers (Lite $24/user/month, Growth $49/user/month, Premium $79/user/month, Ultimate $99/user/month in USD), billed monthly or annually with a 14-day no-credit-card free trial. Recurring revenue is supplemented by add-on subscriptions (LeadBooster $32.50/month, Web Visitors $41/month, Smart Docs, Campaigns, Projects, Pulse). Distribution combines a product-led self-serve website motion, an inside-sales motion for larger teams, a three-tier partner ecosystem (solution providers, technology partners, affiliate partners), and a marketplace channel, supported by formal local data centers in the U.S., Canada (Montreal), and Australia (Sydney) and a 20+ language localization footprint.

Name

Pipedrive

Legal name

Pipedrive

Website

https://www.pipedrive.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pipedrive is a cloud-based sales CRM company founded in 2010, serving more than 100,000 SMB and mid-market companies across 179 countries via an activity-based selling platform, kanban pipeline visualization, AI-powered sales features, and 500+ marketplace integrations.

Ownership category

akta.pro rank

Product category

Sales CRM Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Partner Relationship Management (PRM) & Channel CRM (HDAEAFAG)

akta.pro secondary industry

CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)

Keywords

• Sales CRM software
• Pipeline management
• Lead management software
• Sales automation platform
• AI sales assistant

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. CRM SaaS subscriptions: Primary revenue stream from per-seat subscriptions across four tiers (Lite, Growth, Premium, Ultimate), billed monthly or annually; pricing listed in USD ($24–$99/user/month) and EUR (€14–€79/user/month annual). Includes a 14-day free trial.
2. Add-on subscriptions: Recurring add-on revenue from LeadBooster ($32.50/month), Web Visitors ($41/month), Smart Docs, Campaigns, Projects, and Pulse (advanced tools included from Premium plan upwards).
3. Tiered subscription upgrades: Restructured pricing plans (Lite, Growth, Premium, Ultimate) designed to align with customer growth stages; existing customers receive more features at the same cost (land-and-expand model).

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels11 records

Core offering

Pipedrive builds and sells a cloud-based sales CRM platform built around an activity-based selling methodology, featuring kanban-style visual pipeline management, deal and contact tracking, sales automation, AI-powered sales assistance, forecasting, and 500+ third-party integrations. The platform is offered as a per-seat SaaS subscription with tiered plans and add-on modules (Projects, Campaigns, LeadBooster, Smart Docs, Pulse) used by sales teams in small and medium-sized businesses.

Product overview

Pipedrive is a web-based sales CRM platform with a core Pipedrive CRM product extended by a portfolio of tightly integrated modules, add-ons and AI features. The core CRM provides kanban-style pipeline management, deal and contact management, sales automation, and email/communication tracking. Around it, Pipedrive bundles an Email Marketing Software suite (Campaigns), Pipedrive Projects for post-sale execution, a LeadBooster add-on (with Chatbot, Live Chat, Web Forms, and Prospector), Web Visitors, Smart Docs, Messaging Inbox, native iOS and Android mobile apps, and a 500+ app Marketplace. The Pipedrive AI layer adds AI Sales Assistant, AI Email Writer/Summarizer, AI Report Generator, and Pulse for AI-driven prospecting. Customization, reporting and forecasting are delivered through the Insights and Reports module, while privacy/security controls, role-based permissions and an Open API with webhooks support enterprise and developer needs.

Differentiator

Problem solved

Functional benefit

Brands

• LeadBooster: Lead capture and generation tool offered by Pipedrive.
• Web Visitors
• Smart Docs
• Campaigns
• Pulse
• Pipedrive Projects

Products and services

• Pipedrive CRM Web-based sales CRM built around activity-based selling methodology, featuring kanban-style visual pipeline management, deal and contact tracking, sales automation, forecasting, and 500+ third-party integrations. Targeted at sales teams in SMBs and used by 100,000+ companies in 179 countries.
• Pipedrive Projects Project management and communication suite integrated into Pipedrive CRM to bridge the sales-to-delivery gap. Features AI-generated project briefs, interactive Gantt timelines, workflow health monitoring via a Trust and Visibility dashboard, and a native WhatsApp integration in open beta.
• Pulse Smart Prospecting Toolkit AI-powered prospecting toolkit providing data enrichment, lead scoring, lead nurturing, and an intelligent sales feed to help SMB sales teams prioritize best-fit leads.
• Campaigns (Email Marketing Software) Email marketing add-on with drag-and-drop email builder, email segmentation, email analytics, and marketing automation for lead qualification and customer nurturing sequences.
• LeadBooster Four-in-one lead generation add-on bundle combining Chatbot, Live Chat, Web Forms, and Prospector to generate, qualify, and capture leads from web visitors.
• Web Visitors Add-on that tracks visitor activity on a website and identifies the companies most likely to convert into customers.
• Smart Docs Document automation add-on that auto-fills documents with Pipedrive data, tracks opens in real time, supports electronic signatures, and integrates with Google Sheets, Google Slides, and PDF.
• Pipedrive Marketplace App marketplace offering 500+ integrations across categories like lead generation, chatbots, email marketing, phone solutions, proposal contracts, remote work, resource management, and task management.
• Pipedrive Open API and Webhooks RESTful Open API with webhooks allowing developers to connect any system to Pipedrive, build custom features with a free API key, and push real-time updates to endpoints. Documented at developers.pipedrive.com.

Named customers27 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability8 records

Feature11 records

Partnerships

13 partnerships are on record, tiered flagship and core.

• Amazon Web Services (AWS)flagshipTechnology or Integration · 17 May 2026AWS is Pipedrive's primary cloud infrastructure partner, hosting the Montreal data center on AWS Canada (Central) Region and the Sydney data center on AWS. Pipedrive leverages AWS for global hosting regions, supporting data residency and reducing latency for Canadian and Australian customers.
• PD ExpertsflagshipChannel Partner/ Reseller/ Distributor · 3 April 2026PD Experts was named Pipedrive's Global Partner of the Year at the 2025 Partner Awards for the second consecutive year, recognized for their focus on helping clients optimize sales workflows and achieve measurable results. Nine additional partners were also honored across key regions.
• Quo (formerly OpenPhone)coreTechnology or Integration · 29 January 2026Quo announced a new integration with Pipedrive that automatically syncs customer contacts and conversation history between its AI-powered business phone system and Pipedrive's CRM platform. The integration eliminates manual CRM work by enabling automatic call logging, click-to-call functionality, and contact deduplication directly within the CRM. Available to all Pipedrive customers using Quo's Business and Scale plans. Represents a foundational step in Quo's evolution toward a unified front office platform.
• OpenAI / ChatGPTflagshipTechnology or Integration · 18 December 2025Pipedrive launched a native app inside ChatGPT, making its AI-native CRM features available to ChatGPT users. The app enables Pipedrive customers to interact with their CRM data and AI-powered features through ChatGPT, enhancing the platform's functionality with conversational AI.
• Atlassian (Rovo)coreTechnology or Integration · 7 December 2025Atlassian Rovo integrates with Pipedrive, enabling users to access their sales pipeline, search deals, contacts, and activities directly within Rovo. The integration supports sales and support teams in tracking opportunities and closing deals.
• AXIS Consulting (RevSync)coreImplementation/ SI/ Consulting Partner · 20 October 2025AXIS Consulting launched RevSync, an automation framework that connects Pipedrive with PandaDoc, Calendly, Aircall, and Zapier to streamline revenue operations. The system automates lead capture, meeting scheduling, and CRM data management to improve data accuracy, operational efficiency, and reporting reliability.
• Pipedrive Affiliate Program Partners (B2B Marketers, Consultants, Publishers)coreGTM or Marketing Partner · 14 September 2025Pipedrive operates an Affiliate Program designed for B2B marketers, consultants, and publishers to drive referral-based customer acquisition through Pipedrive.live and other partner channels.
• ZendeskflagshipChannel Partner/ Reseller/ Distributor · 9 September 2025Zendesk announced in September 2025 that its Zendesk Sell (formerly Base CRM) product will be retired on August 31, 2027, directing existing customers to migrate to Pipedrive as the recommended alternative CRM replacement while Zendesk concentrates on its AI-first customer service platform.
• FayecoreTechnology or Integration · 5 September 2025Faye launched a new AI-powered Pipedrive Zendesk Integration designed to bridge sales and support workflows by combining Pipedrive's sales CRM capabilities with Zendesk's customer support functionality.
• Google (Workspace, Maps, Sheets)coreTechnology or IntegrationPipedrive integrates natively with Google services including Gmail sync, Google Calendar, Google Maps (for contact mapping), Google Meet, Google Sheets, and Google Slides. These integrations enable email sync, contact visualization, meeting scheduling, and Smart Docs template population.
• Microsoft (Outlook, Teams)coreTechnology or IntegrationPipedrive integrates with Microsoft Outlook for email sync and Microsoft Teams for meeting scheduling. Email sync supports IMAP providers as well.
• ZoomcoreTechnology or IntegrationPipedrive Scheduler supports automatic generation of Zoom meeting links alongside Microsoft Teams and Google Meet for scheduled meetings.
• RackspacecoreTechnology or IntegrationRackspace is one of Pipedrive's leading hosting infrastructure partners, supporting world-class security and account controls as part of the CRM's hosting stack.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Salesforce (Sales Cloud): Salesforce Sales Cloud is the dominant enterprise CRM, serving the same sales-pipeline use cases Pipedrive targets but at a much larger scale and with broader functionality (custom objects, advanced governance, AppExchange). Comparable as the category leader that SMB-focused CRMs like Pipedrive compete against for upmarket deals.
• Microsoft Dynamics 365 Sales: Microsoft Dynamics 365 Sales is a broad-enterprise CRM tightly integrated with Outlook, Teams, and the Microsoft 365 stack. Comparable as an incumbent CRM competitor that benefits from default seat availability inside enterprise Microsoft estates, pressuring Pipedrive's mid-market expansion.

Direct peers

• HubSpot: HubSpot CRM targets the same SMB and mid-market sales teams with a freemium, ease-of-use-driven platform that overlaps Pipedrive on contact management, deal pipeline, email sync, and sales automation. HubSpot's bundled marketing/Service Hubs and AI features (Breeze) make it Pipedrive's most direct head-to-head competitor in the under-100-seat segment.
• Zoho CRM: Zoho CRM is a per-seat sales CRM aimed at SMBs and mid-market with strong pipeline management, workflow automation, and embedded AI (Zia). Competes with Pipedrive on pricing (often lower) and breadth (broader Zoho One suite), making it a comparable SMB-focused CRM alternative.
• Freshsales (Freshworks): Freshsales is Freshworks' AI-powered sales CRM targeting SMBs with pipeline management, built-in phone/email/chat, and Freddy AI. Overlaps directly with Pipedrive on per-seat pricing, kanban pipelines, and AI-led prospecting for the same under-100-seat customer profile.
• monday.com (monday Sales CRM): monday.com's Sales CRM product combines pipeline management with the broader monday work OS, targeting SMB and mid-market sales teams with customizable workflows and integrations. Competes with Pipedrive in self-serve, visual-pipeline buying motions and is a featured head-to-head on Pipedrive's comparison pages.
• Copper (formerly ProsperWorks): Copper is a Google Workspace-native CRM that, like Pipedrive, targets SMB sales teams with visual pipelines and tight Gmail/Calendar integration. Competes head-to-head in the under-50-seat segment where Google Workspace is the productivity backbone.
• Insightly: Insightly is an SMB-focused CRM with pipeline management, project management, and lead routing. Overlaps with Pipedrive's CRM-plus-projects bundle and targets the same customer profile (small sales teams in services and light-manufacturing verticals).
• SugarCRM: SugarCRM offers sales-force-automation and pipeline-management tools aimed at SMB through mid-market, with embedded AI. Comparable as a competing sales-CRM platform, particularly relevant given Pipedrive's stated mid-market push (SoftwareReviews #3 ranking).

Emerging players

• Creatio (formerly bpm'online): Creatio combines a no-code CRM with workflow automation and AI, targeting mid-market and SMB sales teams that need customizable pipelines. Comparable as an SMB/mid-market CRM competitor with a strong process-automation angle that competes with Pipedrive's workflow-automation and branched-automations capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/pipedrive
• Facebookfacebook.com/pipedrive
• LinkedInlinkedin.com/company/pipedrive
• YouTubeyoutube.com/pipedrive
• Instagraminstagram.com/pipedrive

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds8 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pipedrive