grup gsr

What grup gsr does

grup gsr (legal name: Produccions de Gastronomia SLU) is a Barcelona-based Spanish company specializing exclusively in the organization, promotion, and communication of events, congresses, fairs, and brand initiatives for the gastronomy, oenology, hospitality, and restaurant sectors. Founded by Roser Torras around 1993/1994, the firm operates as a subsidiary of Vocento Gastronomía, the gastronomy division of the Vocento media conglomerate, and serves as the long-standing production partner for some of Spain's most prestigious gastronomic platforms — including San Sebastian Gastronomika (since 2009), Tast a la Rambla, Mercat de Mercats, and the Estrella Damm Gastronomy Congress (produced internationally in London, Melbourne, Miami, and Lisbon).

The company's core offerings are organized around six service lines: event production (Producción de eventos), congress design and production (Congresos), gastronomic fairs (Ferias gastronómicas), strategic gastronomic consultancy (Estrategia y asesoría gastronómica), integral communication (Comunicación integral), and gastronomic talent representation (Talento gastronómico). These are complemented by a proprietary digital media property, 7Caníbales — a 15+-year-old gastronomy magazine awarded the 2017 Premio Nacional de Gastronomía for best digital publication — which provides branded content, sponsored editorial, and a native advertising channel. The company does not sell software; it sells professional creative services (event design, PR, talent brokering, consulting) and limited advertising inventory through 7Caníbales.

The business model is custom-priced, proposal-based B2B enterprise services targeting high-value clients: Michelin-starred chefs and fine-dining restaurants, luxury hotel F&B programs, premium food and wine brands, culinary competitions (S.Pellegrino Young Chef), trade exhibitions (Alimentaria's Horeca Hub), and tourism boards (Lanzarote, Andorra). GTM is direct enterprise field sales through senior relationship managers, supported by the credibility generated through chef testimonials, the 7Caníbales media brand, and participation in the firm's own produced congresses. Revenue is not publicly disclosed; the company employs 11-50 staff operating from a single Barcelona headquarters on Calle Rossello.

Name

grup gsr

Legal name

Produccions de Gastronomia SLU

Website

https://grupgsr.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

grup gsr is a Barcelona-based B2B services firm exclusively dedicated to producing, promoting, and communicating gastronomic events, congresses, fairs, and brand campaigns for Michelin-starred chefs, restaurants, luxury hotels, premium food/wine brands, and tourism boards across Spain and select international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Event Production: Full-service event design, production, and execution for gastronomic experiences including restaurant openings, congresses, trade fairs, private events, and product launches.
2. Congress Design and Production: Conceptualization, programming, and production of major gastronomic conferences including San Sebastian Gastronomika, Madrid Fusión, and industry-specific events.
3. Gastronomic Fairs: Creation and production of public-facing gastronomic festivals and fairs including Tast a la Rambla, Mercat de Mercats, and Andorra Taste.
4. Strategic Communication and Consultancy: Communication strategy, brand development, press office services, media relations, and institutional communication for gastronomic brands, restaurants, and events.
5. Gastronomic Talent Representation: Chef selection, representation, strategic brand collaborations, content creation, and event activations connecting culinary talent with brands.
6. Branded Content (7Caníbales): Sponsored editorial content, thematic section sponsorship, advertising, event coverage, and brand activations through their digital gastronomy publication 7Caníbales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

grup gsr is a Barcelona-based B2B services firm that organizes, produces, and promotes gastronomic events, congresses, fairs, and communication campaigns for the gastronomy, oenology, hotel, and restaurant sectors. The company provides end-to-end event production, programming, communications/PR, branded content via its 7Caníbales digital magazine, gastronomic strategy consulting, and culinary talent representation for elite chefs, Michelin-starred restaurants, luxury hotels, food and wine brands, and tourism institutions.

Product overview

grup gsr is a gastronomic events and communication company offering a unified suite of services centered on event production, conferences, fairs, strategy consulting, communication, and talent management for the gastronomy sector. The portfolio is organized around six core service lines (event production, congresses, gastronomic fairs, strategy/consultancy, integral communication, and gastronomic talent) plus a proprietary digital media channel (7Caníbales) and branded content offerings. The company does not operate a software platform or modular technology product—the services are delivered as professional/creative services rather than software products.

Differentiator

Problem solved

Functional benefit

Brands

• 7Caníbales: Digital gastronomic magazine founded over 15 years ago, offering current, rigorous, and quality information about the gastronomy sector.

Products and services

• Event Production (Producción de eventos) Complete design and production of gastronomic events including showcookings, workshops, team building, restaurant activations, and tasting/pairing sessions for restaurants, brands, and institutions.
• Congresses (Congresos) Design, programming, and production of major gastronomic congresses and professional conferences, including content management and international communications.
• Gastronomic Fairs (Ferias gastronómicas) Creation and production of public-facing gastronomic festivals and fairs that transform public spaces into experiential venues, including thematic programming, space design, and project management.
• Gastronomic Strategy and Consulting (Estrategia y asesoría gastronómica) Vision, analysis, and creative support for gastronomic projects, including diagnosis, brand strategy, talent selection, menu development, and implementation roadmaps for restaurants, destinations, and brands.
• Integral Communication (Comunicación integral) Strategic communication, branding, press office, event convening, corporate image, content creation, and social media supervision for gastronomic brands, restaurants, and institutions.
• Gastronomic Talent (Talento gastronómico)
• Branded Content Sponsored editorial content, thematic section sponsorship, advertising, event coverage, and brand activations delivered through the 7Caníbales digital gastronomy publication.
• 7Caníbales Digital Magazine Owned digital gastronomy publication offering current, rigorous editorial content about the gastronomy sector, providing a built-in media channel for native advertising, sponsored sections, and branded content opportunities.

Quantifiable outcome

• Produced San Sebastian Gastronomika 27th edition in 2025, one of the world's most influential gastronomic congresses
• +2 more outcomes

Named customers10 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor, core and major.

• Institut de Mercats de BarcelonaminorStrategic or Co-development Partner · 1 January 2010Co-founded Mercat de Mercats outdoor market fair with Institut de Mercats de Barcelona in 2010. Event showcases municipal markets and local produce.
• Vocento GastronomíacoreStrategic or Co-development Partnergrup gsr operates as part of the Vocento group, specifically under Vocento Gastronomía division. This corporate relationship provides institutional backing and synergies across the media group's gastronomic content operations.
• Damm (Estrella Damm)majorStrategic or Co-development PartnerOngoing collaboration executing the Estrella Damm Gastronomy Congress across international cities (London, Melbourne, Miami, Lisbon). grup gsr produces professional congress content featuring top chefs.
• Diario VascomajorStrategic or Co-development PartnerCo-management of San Sebastian Gastronomika congress alongside Diario Vasco since 2009. Shared responsibility for professional programming, activities, and event commercialization.
• AlimentariamajorStrategic or Co-development PartnerDesign and production of Horeca Hub programming at Alimentaria, Spain's leading food and beverage exhibition. Curates activities featuring renowned gastronomy names.
• ALMA (Scuola Italiana di Cucina Italiana)minorStrategic or Co-development PartnerItalian culinary school selects 10 semifinalists from regions worldwide for S.Pellegrino Young Chef competition. grup gsr organizes Iberian regional competition.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Tinkle: Spanish communications and PR agency with food, beverage, and lifestyle accounts. Targets a similar enterprise client base of premium brands and offers overlapping capabilities in brand storytelling, press relations, and content creation for gastronomic and hospitality clients.
• Fira de Barcelona: Barcelona exhibition venue and organizer of Alimentaria, Spain's leading food and beverage trade fair where grup gsr curates the Horeca Hub programming. Operates in the same gastronomy event ecosystem with overlapping exhibitors, chefs, and institutional clients.
• IFEMA: Madrid-based trade fair institution that organizes major gastronomy events including Madrid Fusión, the direct counterpart to grup gsr's San Sebastian Gastronomika. Both compete for top-chef programming, sponsor relationships, and international gastronomic congress mandates in Spain.
• Roman y Asociados: Madrid-based communications consultancy active in food, beverage and lifestyle. Targets brand strategy, press office and event support for premium gastronomy clients, overlapping directly with grup gsr's integral communication and event production services.

Broad incumbents

• Burson (BCW): Global communications and public affairs agency with food, beverage and lifestyle practices. Competes for enterprise communications mandates in gastronomy and hospitality as a broad incumbent rather than a gastronomy-exclusive specialist.
• Havas: Global communications group with significant food and beverage client work across creative, media, and PR. Overlaps with grup gsr's brand storytelling and event activation capabilities but operates at significantly larger scale and across categories.
• LLYC (Llorente y Cuenca): Large Spanish-language public relations and communications firm with deep food, beverage and lifestyle practices. Competes for enterprise communications mandates including gastronomy and hospitality clients, but as a broad incumbent rather than gastronomy-exclusive.
• Edelman: Global public relations firm with dedicated food and beverage practice serving multinational brands. Enters the same gastronomy communications market as grup gsr but as a broad incumbent with significantly larger scale and cross-border capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@VocentoGastronomia
• Facebookfacebook.com/grupgsr
• Instagraminstagram.com/grupgsr
• Xx.com/grupgsr
• LinkedInlinkedin.com/company/grup-gsr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about grup gsr