Alalco

What Alalco does

Alalco (legal entity ALALCO SOCIEDAD SAS) is a Colombian construction materials distributor founded on September 21, 1982, as a family business and headquartered in the Parque Industrial Terrapuerto industrial park along the Autopista Medellín corridor outside Bogotá. The company aggregates and distributes a comprehensive portfolio of construction and remodeling materials organized across eight product categories: floors and walls (ceramic, porcelain, laminate, vinyl, PVC, gres, marble-grain tiles), bathroom fixtures and faucets, kitchen finishes and appliances, paints and coatings, construction chemicals and additives, PVC pipes and geotextiles, roofing products, and mechanical couplings/pool construction systems. Its catalog spans more than 20 premium domestic and international brands including Allegion, Alfagres, San Lorenzo, Rioplast, Bosch, Gricol, BASF, SIKA, Pintuco, Corev, Gerfor, Durman, Haceb, and Mabe, plus the exclusive representation of Geopools' PVC modular pool construction system.

The underlying operations are conventional distribution and logistics: warehousing branded construction materials at the Bogotá-area facility and supplying them through a physical showroom, dedicated field sales representatives, and digital channels. Beyond product distribution, Alalco provides technical advisory services for product specification to architects and engineers, installation services for select products such as laminate flooring, warranty administration, and spare parts supply. Go-to-market combines walk-in sales at the warehouse, commercial sales representatives reaching out to construction sector clients, inside sales via website contact form, and email/newsletter marketing.

The business model is a hybrid of transaction-based product distribution and professional services. Revenue is generated through branded construction material sales with quote-based pricing; price lists for select brands are available as PDF downloads. Approximately 90% of customers are construction professionals (builders and developers), with secondary segments in institutional, commercial, and individual end-user markets. The company is privately held by the founding family with no external funding, parent company, subsidiaries, or public listing disclosed.

Name

Alalco

Legal name

ALALCO SOCIEDAD SAS

Website

https://alalco.com.co

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Alalco is a Colombian construction materials distributor (founded 1982, family-owned, Bogotá-headquartered) that aggregates 20+ premium brands across floors, walls, sanitary, kitchen, paints, chemicals, pipes, roofing, and pools, serving primarily professional builders with technical advisory, installation, and after-sales services.

Ownership category

akta.pro rank

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Construction Materials Distribution: Alalco generates revenue through the sale of construction and remodeling materials including floors, walls, bathroom fixtures, kitchen equipment, paints, chemicals, pipes, and hardware to construction companies and individual consumers. The company operates as a distributor/wholesaler of branded construction materials from multiple manufacturers including Allegion, Alfagres, San Lorenzo, Rioplast, Bosch, Corev, Gricol, BASF, SIKA, Gerfor, Durman, and others.
2. Technical Advisory and Installation Services: The company provides technical consulting services for product specification in construction projects, as well as installation services for products such as laminated flooring and finishings. These services support the core materials sales business.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Alalco is a Colombian distributor of construction and remodeling materials — including floors, walls, bathroom fixtures, kitchen equipment, paints, construction chemicals, PVC pipes, roofing, and pool construction systems — sourced from multiple premium brands such as Allegion, Alfagres, San Lorenzo, Rioplast, Bosch, BASF, SIKA, Gerfor, Durman, Pintuco, and Geopools. The company complements product distribution with technical advisory, product specification for architects and engineers, installation services, warranty management, and spare-parts supply.

Product overview

Alalco is a Colombian construction materials distributor headquartered in Bogotá that serves the housing, infrastructure, institutional, commercial, and end-user construction and remodeling markets. The company operates as a single unified distribution platform offering a comprehensive portfolio of construction materials organized into main categories: Pisos y Paredes (floors, walls, ceramic, porcelain, and laminate products), Baños y Griferías (bathroom fixtures, faucets, and sanitary ware), Cocina (kitchen products including sinks and appliances), Pinturas (paints and coatings), Químicos y Aditivos (construction chemicals and additives), Tuberías PVC y Geotextiles (pipes and geotextiles), Cubiertas (roofing products), and Acoples Mecánicos y Piscinas (mechanical couplings and pool systems). Alalco serves primarily professional builders (90% of customers) and also provides complementary services including technical consulting, product specification for architects, installation, warranty, and spare parts. The company distributes products from numerous brand partners including Allegion, Rioplast, Gricol, Gerfor, Durman, BASF, SIKA, Pintuco, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Pisos y Paredes (Floors and Walls) Distribution of floor and wall coverings including ceramic, porcelain, gres, wood, laminates, vinyl and PVC tiles, carpets, and marble-grain tiles from brands such as Cerámica San Lorenzo, Vinisol, Decorceramica, and Alfagres, for construction and remodeling projects.
• Baños y Griferías (Bathrooms and Faucets) Distribution of bathroom finishes including sinks, showers, toilets, bathroom furniture, accessories, faucets, grilles, and institutional bathroom solutions for schools and shopping centers from brands such as Rioplast, Gricol, and Allegion.
• Acabados de Cocina (Kitchen Finishes) Distribution of kitchen finishes including kitchen faucets, kitchen sinks, kitchen furniture, range hoods, ovens, gas appliances, grilles, access covers, and grease traps from brands such as Haceb, Mabe, Abba, TIG, FV Nurueña, Gerfor, Stretto, Gricol, Prosein, and Helvex.
• Acoples Mecánicos y Piscinas (Mechanical Couplings and Pools) Distribution of mechanical couplings, formwork, and the Geopools innovative PVC module pool construction system with 30-year warranty that offers significant cost and time advantages over traditional concrete pool construction.
• Pinturas (Paints and Coatings) Distribution of paints and coatings including vinyl types 1, 2, and 3, enamels, varnishes, exterior paints with 5 and 10-year warranties, textured facades, and LEED-certified green-building paints from brands such as Pintuco, Corev, Duratech, and Biotech.
• Químicos y Aditivos (Chemicals and Additives) Distribution of construction chemicals including adhesives and grout, waterproofing, polyurea coatings, sealants, concrete additives, floor hardeners, epoxy anchors, form release agents, epoxy paints, repair mortars, structural anchors, and primers from brands such as BASF, SIKA, Toxement, and Dayton Superior.
• Tuberías PVC y Geotextiles (PVC Pipes and Geotextiles) Distribution of PVC pipes and geotextiles for construction including sanitary pipes, pressure water and hot water pipes, ventilation pipes, and electrical/telephone cabling pipes from brands such as Gerfor and Durman, including specialized products like geomembranes, CORZAN, and deep well pipes.
• Cubiertas (Roofing) Distribution of roofing products including tiles (Teja Barroca, Teja Española, Teja Modulada, Tejalit, P7, P7 Plus), channels, downspouts, plastic tiles, tanks, ceiling boards (cielos rasos), and Eterboard.
• Servicios de Asesoría e Instalación (Advisory and Installation Services) Technical consulting, product specification for architects, product warranty, spare parts supply, technical support, customer service, and laminate floor installation services for construction and remodeling projects.

Quantifiable outcome

• 6,000+ swimming pools developed nationally using Geopools system
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• AllegioncoreChannel Partner/ Reseller/ DistributorAlalco distributes Allegion products including locks (cerraduras), deadbolts (cerrojos), and padlocks (candados) as part of their construction materials portfolio.
• AlfagrescoreChannel Partner/ Reseller/ DistributorAlalco distributes Alfagres brand floors and walls (pisos y paredes) including ceramic and porcelain tile products.
• San LorenzocoreChannel Partner/ Reseller/ DistributorAlalco distributes San Lorenzo brand floors, walls, ceramics, porcelain, and wood flooring products.
• RioplastcoreChannel Partner/ Reseller/ DistributorAlalco distributes Rioplast brand fixtures and sanitary porcelain including bathroom faucets (grifería) and toilets.
• BoschcoreChannel Partner/ Reseller/ DistributorAlalco distributes Bosch home appliances including water heaters (calentadores), stoves (estufas), and refrigerators (neveras).
• GricolcoreChannel Partner/ Reseller/ DistributorAlalco distributes Gricol brand fixtures, sanitary porcelain, valves for both institutional and residential applications.
• Acabados y Pisos MarfilcoreChannel Partner/ Reseller/ DistributorAlalco distributes Marfil brand floors and walls including laminated floors, bamboo floors, PVC floors, and ceiling tiles (cielo rasos).
• DecorcerámicacoreChannel Partner/ Reseller/ DistributorAlalco distributes Decorcerámica brand ceramic and tile products for floors and walls.
• BASFcoreChannel Partner/ Reseller/ DistributorAlalco distributes BASF construction chemicals and additives including concrete admixtures, repair mortars, waterproofing, and industrial flooring solutions.
• SIKAcoreChannel Partner/ Reseller/ DistributorAlalco distributes SIKA brand construction chemicals including sealants, adhesives, waterproofing, and concrete admixtures.
• TOXEMENTminorChannel Partner/ Reseller/ DistributorAlalco distributes TOXEMENT construction chemical products as part of their specialty chemicals portfolio.
• DAYTON SUPERIORminorChannel Partner/ Reseller/ DistributorAlalco distributes DAYTON SUPERIOR construction chemical products including concrete admixtures and repair materials.
• GerforcoreChannel Partner/ Reseller/ DistributorAlalco distributes Gerfor brand PVC pipes and geotextiles for construction applications including sanitary pipes, pressure water pipes, hot water pipes, ventilation pipes, and electrical/telephone conduits.
• DurmancoreChannel Partner/ Reseller/ DistributorAlalco distributes Durman brand PVC pipes and geotextiles including specialized products like geomembranes, CORZAN, and deep well pipes.
• GeopoolscoreStrategic or Co-development PartnerAlalco is the representative of Geopools, a Colombian company with 26+ years of experience in swimming pool construction, waterproofing, and pool accessories. Alalco represents this innovative PVC modular pool construction system that offers 30-year warranties and significant cost/time advantages over traditional concrete construction.
• HacebcoreChannel Partner/ Reseller/ DistributorAlalco distributes Haceb brand kitchen appliances and fixtures for their kitchen finishings product line.
• MabecoreChannel Partner/ Reseller/ DistributorAlalco distributes Mabe brand gas appliances and kitchen equipment.
• FV NurueñaminorChannel Partner/ Reseller/ DistributorAlalco distributes FV Nurueña brand kitchen fixtures and accessories.
• HelvexminorChannel Partner/ Reseller/ DistributorAlalco distributes Helvex brand kitchen fixtures and accessories.
• PintucocoreChannel Partner/ Reseller/ DistributorAlalco distributes Pintuco brand paints including vinyl type 1, 2, and 3, enamels, varnishes, and exterior paints with 5 and 10-year warranties.
• CorevcoreChannel Partner/ Reseller/ DistributorAlalco distributes Corev brand exterior paints and coatings including Koraza 5-year and 10-year weather-resistant paints.
• DuratechminorChannel Partner/ Reseller/ DistributorAlalco distributes Duratech brand construction paints and coatings.
• Pinturas BiotechminorChannel Partner/ Reseller/ DistributorAlalco distributes Biotech certified paints suitable for LEED-certified green building projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Easy Colombia: Easy Colombia is a large home improvement and construction materials retailer serving Colombian builders and consumers, overlapping with Alalco across floors, walls, sanitary ware, paints, and construction chemicals.
• Sodimac Colombia (Homecenter): Sodimac Colombia operates the Homecenter big-box retail chain, directly competing with Alalco in distribution of construction materials, tiles, bathroom fixtures, paints, pipes, and tools to both builders and end-users in the same Colombian market.
• Constructor (Grupo Bolívar-aligned distributors): Traditional Colombian construction materials distributors and ferreterías serving builder customers with overlapping categories such as cement additives, sanitary ware, pipes, and tools.

Regional players

• Construmart (Chile): Construmart is a Chilean construction materials retailer serving professional builders and end-users with categories closely aligned to Alalco's portfolio (floors, walls, sanitary ware, paints, pipes), making it a strong regional comparable.
• Promart (Peru): Promart is a Peruvian home improvement and construction materials retailer serving professional builders and end-users, comparable in model to Alalco's specialized distribution to construction companies, though operating primarily in Peru rather than Colombia.
• Construrama (Mexico): Construrama is a Mexican network of independent construction materials distributors serving builders with categories that mirror Alalco's portfolio (cement, tiles, plumbing, paints, tools), making it a comparable model in a different geography.

Broad incumbents

• Leroy Merlin Colombia: Leroy Merlin operates as a large multinational home improvement retailer in Colombia, with a much broader assortment and footprint than Alalco but overlapping heavily in tiles, bathrooms, kitchens, paints and DIY construction materials.
• Sodimac (Latam): Sodimac, the broader Falabella-group home improvement chain across multiple Latin American countries, competes with Alalco's assortment in tiles, bathrooms, kitchens, paints and pipes at much larger scale across Chile, Peru, Colombia and Argentina.
• Home Depot Mexico: The Home Depot Mexico operation is a large home improvement and construction materials retailer with overlapping categories to Alalco (tiles, paints, plumbing, tools), serving a comparable builder-and-DIY customer base across Mexico.

Emerging players

• Distribuidora de Materiales (regional ferreterías): Independent Colombian distributors and ferreterías specializing in construction materials to builders in Bogotá and other Colombian cities, partially overlapping with Alalco's assortment and customer base at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Alalco.colombia
• Instagraminstagram.com/alalco.colombia
• LinkedInlinkedin.com/company/alalco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alalco