International Insurance Institute

What International Insurance Institute does

International Insurance Institute, Inc. is a privately held, founder-led training and education services provider focused on the U.S. insurance claims industry, headquartered in New Orleans, Louisiana. The company designs and delivers instructor-led training programs for claims adjusters (technical and soft-skill), claims managers and supervisors, workers' compensation specialists, and non-claims insurance personnel such as underwriters and agents. Course offerings span formats from 2-hour seminars to 3-week comprehensive programs and can be customized for departments including Underwriting, Operations, Agency, Legal, and Subrogation; delivery channels include on-site workshops, webinar-based programs, and an on-demand video learning platform introduced in 2009.

The portfolio of supporting products includes eight published books (notably the bestseller "The 8 Characteristics of the Awesome Adjuster," continuously the number one selling claims book since 2005 with distribution in 32+ countries), guest speaking engagements at insurance conferences, and the annual Claims Education Conference, which the company organizes. The company also published Claims Education Magazine from 2005 until discontinuation after the Summer 2022 issue; archives remain available via the company website. There is no proprietary software platform; the core technology layer consists of course content libraries (75+ technical and soft-skill workshops), training curriculum, and digital delivery infrastructure for video and webinar sessions.

Revenue is generated through quote-based, primarily multi-year professional services engagements for training, plus book sales through Amazon and speaking fees. Marketing is event-driven, anchored by the annual conference, guest speaking appearances, and content marketing via published books and downloadable catalogs. Pricing is not publicly disclosed; bookings are initiated through contact forms on the website. Customers identified in the materials include AAA of California, AMICA, Plymouth Rock Assurance, Great American Insurance, Shelter Insurance, Security First Insurance, Crawford & Company, Latitude Subrogation Services, and other regional insurers, indicating a horizontal go-to-market across the insurance industry rather than concentration on any single carrier. The firm operates with 1-10 employees and is founder-owned with no disclosed external investment, M&A activity, or institutional backing.

Name

International Insurance Institute

Legal name

International Insurance Institute, Inc.

Website

https://insuranceinstitute.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

International Insurance Institute is a privately held, founder-led training and education services provider based in New Orleans that delivers instructor-led claims training programs, published books, and an annual industry conference for U.S. insurance adjusters, managers, and related personnel.

Ownership category

akta.pro rank

Product category

Insurance Training and Education

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Insurance (EDAAAPAH)

akta.pro secondary industries

Insurance (EDABALAQ), Insurance Finance & Risk (Actuarial, Claims, Solvency) (EDABAJAJ)

Keywords

• Insurance claims training
• Adjuster education
• Workers compensation training
• Professional development workshops
• Insurance industry training

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Training Services: Instructor-led training courses delivered in various formats ranging from 2-hour seminars to 3-week comprehensive programs. Courses are offered for claims adjusters, managers, and non-claims personnel in the insurance industry.
2. Book Sales: Sale of published books for claims professionals including The 8 Characteristics of the Awesome Adjuster, Gaining Cooperation series, and other titles available through Amazon and direct distribution.
3. Guest Speaking: Engagement-based speaking services ranging from breakout sessions to keynote speeches at claims conferences and association events.
4. Claims Education Magazine: Published from 2005 to 2022, the magazine provided industry content and was available for viewing/downloading.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

International Insurance Institute delivers instructor-led claims training for the insurance industry, offering a curriculum spanning adjuster soft-skill courses (4 hours to 1 day), adjuster technical courses (2 hours to 3 weeks), courses for non-claims personnel, manager soft-skill workshops, and workers' compensation-specific technical and soft-skill courses. The company also provides guest speaking engagements and publishes training-related books, with delivery available both on-site at client locations and via webinar.

Product overview

International Insurance Institute is an insurance industry education and training provider offering a comprehensive portfolio of claims training programs and professional development services. The core offering consists of instructor-led training courses spanning multiple delivery formats: Adjuster Soft-Skill Courses (4 hours to 1 day), Adjuster Technical Courses (2 hours to 3 weeks), Courses for Non-Claims People, Manager Soft-Skill Courses, Workers' Comp Specific Technical Courses, and Workers' Comp Specific Soft Skill Courses. Supporting the training programs are published books (including the bestselling 'The 8 Characteristics of the Awesome Adjuster'), the Claims Education Magazine (published 2005-2022), and guest speaking services for conferences and associations. The company is led by President & CEO Carl Van and is headquartered in New Orleans, LA.

Differentiator

Problem solved

Functional benefit

Brands

• Claims Education Magazine: Industry publication covering claims training, education, and best practices, published from 2005 to 2022.
• Claims Education Conference

Products and services

• Adjuster Soft-Skill Training Courses (4 hours to 1 day) One-day or multi-hour instructor-led courses covering attitude and initiative training, customer service, empathy and listening skills, negotiation training, time management, recorded statements, critical thinking, business writing, and conflict resolution for claims adjusters, including practice exercises and role-plays.
• Adjuster Technical Training Courses (2 hours to 1 day) Full-day technical workshops covering policy coverage interpretation, liability basics, legal system basics, medical terminology, bodily injury techniques, CGL policy basics, coverage denial letters, and ethics in claims handling, designed for new and experienced claims adjusters.
• Adjuster Technical Training Courses (2 to 5 days) Multi-day intensive programs including Advanced Auto, Advanced Property, Advanced Liability, Auto Policy detailed coverage, Homeowner Coverages Parts 1 and 2, and Basic Skills for New Claims Adjusters, delivered on-site or via webinar.
• Adjuster Technical Training Courses (1 to 3 weeks) Extended programs including Complete Auto Adjusting (3 weeks), Complete Homeowner Adjusting (3 weeks), and Complete Basic Skills (3 weeks) designed as solid base programs for new claims adjusters.
• Courses for Non-Claims People Training for insurance professionals outside claims departments including Auto Policy Overview, Homeowners Policy Overview, Insurance Contracts Overview, Claims Training for Agents, and Claims Training for Underwriters.
• Manager Soft-Skill Training Courses Full-day workshops for claims supervisors and managers covering delegation, handling difficult employees, interviewing and hiring, leadership skills, change management, team training, time management, and performance appraisals.
• Workers' Compensation Technical Training Courses Technical training covering WC Claims Basics, WC Claims Advanced, WC Fraud, WC Investigations, Fraud Basics, Fraud Advanced, and Fraud Regulations & Compliance for workers' compensation claims professionals.
• Workers' Compensation Soft-Skill Training Courses Soft skill workshops for workers' comp adjusters covering anxiety and anger management, business writing, conflict resolution, customer service, dealing with difficult people, negotiation training, stress management, and time management.
• Guest Speaking Services Speaking engagements ranging from breakout sessions to keynote speeches at local claims associations and national conferences, with topics including customer service, negotiations, time management, communication skills, and workers' comp subjects designed to meet client objectives and specific audiences.
• The 8 Characteristics of the Awesome Adjuster (Book) Bestselling book providing insights into what the most effective claims professionals do; sold in 32+ countries worldwide and number one selling claims book every year since 2005.
• Published Claims Professional Book Catalog Catalog of published titles for claims professionals including The 8 Characteristics of the Awesome Adjuster, Gaining Cooperation series, The 8 Characteristics of the Awesome Employee, Awesome Claims Customer Service, Attitude Ability and the 80/20 Rule, Negotiation Skills for the Claims Professional, and The Claims Cookbook, sold via Amazon and direct distribution.

Quantifiable outcome

• The 8 Characteristics of the Awesome Adjuster has been the number one selling claims book every year since its release in 2005
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Claims Education ConferencecoreOthersThe company organizes the annual Claims Education Conference, serving as the board president. The conference is a major industry event featuring training sessions, networking, and industry recognition awards. Has been held in various locations including New Orleans, Nashville, and Sonoma.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• WebCE: WebCE is a digital insurance continuing education provider offering online CE courses across P&C, life, and health lines. Comparable to III as an insurance training provider, with a different delivery model (online self-paced) competing for the same insurance professional learner audience.
• AdjusterPro: AdjusterPro provides insurance adjuster licensing and continuing education, including pre-licensing and claims training. Directly comparable to III as a claims-specific training provider, with a focus on adjuster licensing paths and online delivery.
• CLM Advisors / Claims Academy: Claims Academy and similar adjuster training programs offer specialized claims education online. Comparable to III as a focused claims training provider, with a digital-first delivery model that competes for the same adjuster learner segment.

Others

• Insurance Journal: Insurance Journal is a leading insurance industry trade publication that also offers training, webinars, and educational content for insurance professionals. Comparable to III as an adjacent content and education provider serving the same insurance professional audience.
• National Association of Independent Insurance Adjusters (NAIIA): NAIIA is a professional association for independent insurance adjusters that provides education, training resources, and conferences. Comparable to III as an adjuster-focused education and training organization, with Dave Vanderpan serving on a committee; serves an overlapping customer base.
• Society of Insurance Trainers and Educators (SITE): SITE is a professional association for insurance trainers and educators. Comparable to III as a hub for insurance training professionals, where Carl Van has served on the board; serves as a peer network and credentialing body for the same instructor community.

Broad incumbents

• Kaplan Financial Education: Kaplan Financial Education provides insurance pre-licensing, continuing education, and designation prep (including state-specific training). Comparable to III as an insurance industry education provider serving adjusters and agents, with a larger platform footprint and broader line-of-business coverage.
• The Institutes (formerly AICPCU): The Institutes is the leading provider of insurance and risk management education, including the CPCU designation. Directly comparable to International Insurance Institute as a primary insurance industry training and credentialing organization, though broader in scope (underwriting, risk management, claims).

Direct peers

• International Risk Management Institute (IRMI): IRMI provides risk management and insurance training, reference materials, and continuing education across P&C, workers' comp, and specialty lines. Closely comparable to III as a publisher-driven insurance training and education provider serving insurance professionals.
• Claims and Litigation Management Alliance (CLM): CLM is a claims and litigation management organization that provides education, training, and a major annual conference for claims professionals. Directly comparable to III's training and Claims Education Conference offerings in the claims profession education space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/internationalinsuranceinstituteinc
• LinkedInlinkedin.com/company/international-insurance-institute-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Insurance Institute