What Furnware does

Furnware Group PTY LTD (ACN 168 784 030) is an Australian B2B trade supplier of cabinet hardware and furniture components, headquartered in Prestons, NSW. The company distributes a catalog of 5,687+ products spanning handles, hinges, drawer systems, door systems (sliding, folding, pocket, and lift), LED lighting, kitchen storage solutions, waste management, wardrobe organization, and laundry/bathroom hardware. Furnware holds exclusive Australian distribution rights for premium Italian manufacturers Salice (hinges, Exedra pocket doors, Folder bi-fold systems, EvoLift flap systems) and Domus Line (LED strip lighting and lighting controls), and has developed its own proprietary brand, Rivvi, for door systems. The company also operates a partnership showroom with Momo Handles in Paddington, NSW.

The company's revenue model is built on direct hardware product sales to trade professionals — cabinet makers, furniture manufacturers, kitchen builders, builders, and joiners — through a B2B e-commerce platform with trade account functionality. Pricing is gated behind trade registration, and qualified trade customers receive 30-day credit terms. The platform provides account balances, invoice history, and transaction tracking. Customer-facing value propositions include a 15-year product warranty, a 6-month satisfaction guarantee ("Love it or send it back"), and an "on time in full or 10% off" delivery guarantee. The business is privately held with no disclosed institutional investment, no parent company, and no public funding history.

Furnware is a pure-play distribution business with no software platform, no AI capabilities, and no recurring subscription revenue. Its competitive positioning rests on exclusive supplier relationships, catalog breadth, and trade-specific service policies. Geographic operations are confined to Australia, with no disclosed international expansion. The company operates without publicly disclosed management team, headcount, revenue, or founding date, making external due diligence dependent on its own channels and Australian corporate registry data.

Name

Furnware

Legal name

Furnware Group PTY LTD

Website

https://furnwaregroup.com.au

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Furnware Group is an Australian B2B trade supplier distributing cabinet hardware, door systems, lighting, and kitchen organization products to cabinet makers, furniture manufacturers, builders, and joiners, with exclusive Australian rights for Italian brands Salice and Domus Line.

Ownership category

akta.pro rank

Product category

Cabinet and Furniture Hardware Distribution

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Home Centers (444110)

SIC

Cutlery, Handtools & General Hardware (3420), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

akta.pro secondary industry

Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD)

Keywords

• Cabinet hardware distribution
• Furniture hardware wholesale
• Door systems supply
• Kitchen storage solutions
• Trade hardware supplier

Headquarters

HQ city

Preston

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hardware Product Sales: Furnware Group generates revenue through the sale of cabinet hardware, door systems, lighting, kitchen solutions, and related furniture components to trade customers. Products are sold directly through their e-commerce platform and trade account relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Furnware Group distributes and sells cabinet hardware, door systems, hinges, drawer systems, LED lighting, kitchen, laundry, bathroom, and wardrobe storage solutions to trade professionals (cabinet makers, furniture manufacturers, kitchen builders, builders, and joiners) across Australia. The company holds exclusive Australian distribution rights for premium European brands Salice (hinges, pocket and bi-fold door systems) and Domus Line (LED lighting and controls), and sells its own Rivvi door systems brand. Products are sold via a B2B e-commerce platform, trade accounts with 30-day credit terms, and a showroom partnership with Momo Handles in Paddington, NSW.

Product overview

Furnware Group is an Australian furniture hardware distributor offering a comprehensive range of cabinet hardware and organizational solutions. The product portfolio is organized into distinct categories including Handles (cabinet handles, knobs, levers in Contemporary, Traditional, and Designer collections), Door Systems (Rivvi and Salice sliding, folding, and pocket door systems including Exedra Gravity), Hinges (Salice, Karo, and specialty hinges), Drawers (Harn Ritma, Symetra, Aero, King Slide systems), Lighting (Domus Line LED strips and controls including Flexyled CR and X-Driver/D-Motion systems), Kitchen Solutions (storage units, sinks from brands like Carysil and Oliveri), Waste Management (bin systems), Laundry & Bathroom (hamper systems, baskets), Wardrobe (organization systems), and Cabinet Hardware (fasteners, adhesives, tools). The company operates as a B2B trade supplier with a focus on Italian-manufactured hardware components for kitchen, bathroom, and cabinetry applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Handles Cabinet handles including knobs, bar handles, cup pulls, lip pulls, D handles, appliance pulls, levers, door pulls, and door stops, available in Contemporary and Traditional styles and finishes including Matt Black, Gold, Brushed Bronze, and Gunmetal, supplied to trade customers in Australia.
• Door Systems Complete door system solutions including sliding door systems, folding door systems, pocket door systems, and lift systems from Rivvi and Salice brands for cabinet makers and kitchen builders.
• Hinges Cabinet hinges including Salice hinges with 45mm and 52mm hole patterns and shallow cup options, Karo hinges, and specialty hinges (butt, flap, flush, piano) for cabinet door mounting.
• Drawer Systems

Quantifiable outcome

• 6-month satisfaction guarantee - return any product for any reason
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Momo HandlescoreChannel Partner/ Reseller/ DistributorPartnership with Momo Handles showroom located at 449 Oxford Street Paddington, NSW 2021. Customers can book showroom appointments for product viewing and consultations. Momo Handles operates as a retail presence for Furnware Group products.
• SalicecoreTechnology or IntegrationExclusive Australian distributor for Salice products including Exedra pocket door systems, Folder bi-fold systems, EvoLift flap systems, hinges, and related hardware. Salice is an Italian manufacturer of premium furniture hardware.
• Domus LinecoreTechnology or IntegrationAustralian distributor for Domus Line lighting products including Flexyled LED strip lighting, D-Motion systems, X-Driver wireless controls, and related lighting accessories. Products manufactured in Italy to Australian Standards.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blum: Austrian manufacturer of furniture fittings including hinges, drawer runners (Tandem Box, Movento), and lift systems. Closest direct peer to Furnware's premium cabinet hardware offering, particularly competing in the kitchen and wardrobe segments.
• Hafele: German hardware and fittings company with a global distribution network and broad catalog of furniture, kitchen, and architectural hardware. Directly competes with Furnware's trade distribution model and product breadth across handles, hinges, drawer systems, and lighting.
• Sugatsune: Japanese manufacturer of precision cabinet hardware including hinges, slides, stays, and door systems. Comparable to Furnware's product mix in premium hardware categories, with overlap in sliding, folding, and lift door mechanisms.
• Knape & Vogt: US manufacturer of functional hardware, drawer slides, and storage solutions for cabinetry and furniture. Comparable product categories (drawer slides, organizational hardware) and serves a similar industrial trade customer base.
• Richelieu Hardware: Canadian distributor of specialty hardware and complementary products for the cabinet, furniture, and kitchen industries. Comparable as a B2B trade supplier with a wide catalog of decorative hardware, kitchen accessories, and lighting serving cabinet makers and woodworking professionals.
• Hettich: German global manufacturer of furniture and cabinet hardware (hinges, drawer runners, sliding door systems). Direct competitor in the same product categories Furnware distributes, including premium hardware for kitchens and cabinetry.
• Amerock: North American manufacturer and supplier of cabinet hardware, drawer pulls, and decorative fittings. Directly comparable product line focused on kitchen and bath cabinet hardware, distributed through similar B2B trade channels.

Others

• Domus Line: Italian manufacturer of LED lighting for furniture and cabinetry. While Furnware is its Australian distributor, Domus Line is comparable as a premium European brand in the adjacent cabinet lighting category.
• Salice: Italian manufacturer of premium furniture hardware including hinges, pocket door systems, and lift systems. While a key supplier partner to Furnware, Salice is comparable as a global premium hardware brand whose products form the anchor of Furnware's portfolio.

Regional players

• Lincoln Sentry: Australian distributor of hardware products including cabinet hardware, kitchen and wardrobe fittings, adhesives, and tools. Direct Australian competitor operating in the same geography and customer base as Furnware with a comparable B2B trade model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furnware