What Lincoln Sentry Group does

Lincoln Sentry Group Pty Ltd is an Australian trade distributor of specialty hardware components, established in Brisbane in 1986 and operating today as a division of DuluxGroup (Australia) Pty Limited. The company distributes more than 15,000 SKUs across two main verticals, Cabinet Hardware and Architectural Hardware, serving cabinet makers, furniture makers, joiners, glaziers, window and door fabricators, builders, renovators, and shop fitters. Its product portfolio spans drawer systems, hinges, lift systems, electronic opening systems, LED lighting, sealants, flyscreens, door and window hardware, security and locking products, fasteners, workshop tools, sinks, taps, and storage solutions, sourced through a mix of exclusive proprietary brands (Finista, HEXFIX, Modar, FLYPRO, Knight Architectural), exclusive third-party distribution agreements (Blum as the largest Australian distributor, Lamello), and broader stocking arrangements with brands such as ASSA ABLOY, Austral Lock, Vauth-Sagel, Franke, Oliveri, Hera, and Gollinucci.

The company operates a national distribution infrastructure of 23 branches and 4 distribution centres across Australia, supported by a National Customer Support Centre, field representatives, and technical specialists. It runs a sales-led, trade-account-based go-to-market with two organized sales divisions, complemented by an e-commerce platform featuring a bulk import tool for up to 100 product codes, click-and-collect across 22 branches, and same-day shipping for orders placed before 2pm. Marketing is executed primarily through digital channels, including digital catalogues, how-to video content, a blog, and email newsletter subscriptions, with trade account acquisition routed through an online DocuSign application for 30-day credit accounts or Pay Before Delivery accounts.

Revenue is generated through one-time hardware sales to trade customers under agreed account pricing terms; public list pricing is not disclosed. The company has pursued growth through geographic and brand expansion, most notably with the acquisition of FHS South Australia on 1 March 2023 and ongoing development of its exclusive house brand portfolio, including the 2020 extension of its HEXFIX sealant range. No public listing, external funding, or independent ownership signals are present; ownership flows through DuluxGroup's diversified corporate structure.

Name

Lincoln Sentry Group

Legal name

Lincoln Sentry Group Pty Ltd

Website

https://lincolnsentry.com.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Lincoln Sentry Group is an Australian B2B trade distributor of specialty cabinet, architectural, and window/door hardware, serving cabinet makers, furniture makers, glaziers, builders, and renovators through 23 branches and 4 distribution centres carrying 15,000+ products, operating as a division of DuluxGroup.

Ownership category

akta.pro rank

Headquarters

HQ city

Acacia Ridge

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Distribution: Revenue generated through distribution of specialty hardware products to trade customers including cabinet makers, furniture makers, glaziers, fabricators, builders, and renovators. Operates trade accounts with agreed pricing terms and offers both credit accounts and pay-before-delivery options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Lincoln Sentry Group distributes specialty hardware to trade customers across Australia, offering over 15,000 products across Cabinet Hardware and Architectural Hardware divisions. The portfolio includes Blum drawer systems, hinges, and lift mechanisms; exclusive proprietary brands (Finista, HEXFIX, Modar, FLYPRO, Knight Architectural); and distributed brands such as Lamello, Hera, Lockwood, Whitco, Austral Lock, Franke, and Oliveri. Customers include cabinet makers, furniture makers, glaziers, fabricators, builders, and renovators, served via trade accounts, an e-commerce platform, 23 branches, and 4 distribution centres with same-day dispatch.

Product overview

Lincoln Sentry Group is a leading Australian trade distributor of specialty hardware to the cabinet and furniture making industry, window and door industries, and niche industrial tape and insulation markets. The company operates as a B2B e-commerce platform offering over 15,000 products across two main divisions: Cabinet Hardware and Architectural Hardware. The product portfolio includes Blum drawer systems (LEGRABOX, MERIVOBOX, TANDEMBOX, METABOX, MOVENTO) and hinges, exclusive house brands (Finista Edge drawer systems, HEXFIX sealants, Modar LED lighting, FLYPRO flyscreen systems, Knight Architectural door hardware), third-party distributed brands (Lamello joining systems, Hera LED lighting, Gollinucci waste systems), security hardware (Lockwood, Whitco, Yale, Austral Lock), and comprehensive ranges of fasteners, tools, kitchen/laundry fitout products, and lighting systems. The platform provides trade accounts with pricing, branch pickup, delivery options, online order tracking, and bulk import tools.

Differentiator

Problem solved

Functional benefit

Brands

• HEXFIX: Exclusive sealant range launched by Lincoln Sentry in 2018, providing quality sealants for glazing, cabinetry, and building applications. Extended in 2020 to include Small Joint Sealant and additional colours in TR-58 and TR-68 ranges.
• Finista
• FLYPRO
• Modar
• Knight Architectural

Products and services

• Blum Cabinet Hardware Systems Full Blum range distributed exclusively in Australia including LEGRABOX, MERIVOBOX, TANDEMBOX antaro, METABOX drawer systems; MOVENTO and TANDEM concealed runners with BLUMOTION soft-close; AVENTOS lift-up door systems; SERVO-DRIVE electronic opening; CABLOXX cabinet locks; REVEGO pocket door systems; CLIP top BLUMOTION hinges; and ORGA-LINE/AMBIA-LINE drawer organisation. Sold to cabinet makers, furniture makers, and joiners as trade packages and job packs.
• Finista Drawer Systems & Hardware Exclusive Lincoln Sentry house brand offering Finista Edge, Swift, Track-Pro, Double Wall, Single Wall, Pullout Drawer systems and Finista Hinges with soft-close, fast assembly, and 20-year warranty for cabinet makers and renovators.
• Modar Cabinet Handles, Knobs & LED Lighting Exclusive Lincoln Sentry house brand offering designer cabinetry handles and knobs in Contemporary, Traditional, and Profile ranges including the new Timber collection, plus made-to-measure LED cabinet lighting solutions for cabinetry projects, renovations, and new builds.
• HEXFIX Sealants Exclusive Lincoln Sentry house brand of sealants including Hexfix, Trade Silicone, Structural Silicone, Polyurethane Silicone, and SMP Sealant for glazing, cabinetry, and building applications.
• FLYPRO Flyscreen System Exclusive Lincoln Sentry house brand flyscreen fabric, extrusion, and hardware system providing end-to-end fabrication solutions with metal, fibreglass, and synthetic mesh options for bushfire, coastal, high-impact, retractable, and large-span applications.
• Knight Architectural Door Hardware Exclusive Lincoln Sentry house brand of door hardware offering quality products designed with consistent styling throughout the building envelope for renovations, new builds, and commercial projects.
• Lamello P-System Joining Products Exclusive Australian distribution of Swiss manufacturer Lamello's precision joining products including the Zeta P2 biscuit joiner (corded and cordless) and Tenso P-14 and Clamex P-14 detachable connectors for panel-to-panel joining without glues or screws. Sold to cabinet makers, furniture makers, and joiners.
• Lockwood, Whitco & Yale Security Hardware Distribution of ASSA ABLOY access solutions brands including Lockwood locks (3540/3541/3542 short backset cylinder-lever locks and 3782 aluminium commercial door lock range), Whitco chainwinders for awning windows compliant with Building Code Australia, and Yale branded security products for trade customers.
• Austral Lock Security Hardware Australian-made premium security hardware for doors and windows from Austral Lock, part of the Allegion family of brands including Brio and Gainsborough, distributed to trade customers across Australia.
• Vauth-Sagel Storage Solutions German-designed innovative storage systems for kitchen and furniture including pull-out pantries, corner solutions, and larder units distributed to Australian trade customers.
• Franke Kitchen Appliances, Sinks & Taps Swiss-designed Franke kitchen appliances, sinks, and taps from the Urban Series with over 100 years of design heritage, distributed to Australian trade customers, builders, and renovators.
• Oliveri Sinks, Taps & Bathroom Products Australian-made commercial pressed bowl sinks (Australia's only commercial pressed bowl sink manufacturer) plus imported taps, water filters, and bathroom products distributed across nine countries.
• Hera LED Lighting German-engineered Hera LED lighting products with 85+ years heritage including strips, downlights, and controllers with CRI 90-100 for display, cabinet, and furniture lighting.
• LED Strip, Downlight & Profile Range Comprehensive Lincoln Sentry LED lighting offering including flexible LED strips (Single Colour, Dual Colour, RGB, Flex Neon, COB options), recessed cabinet downlights with adjustable colour temperatures and beam angles, aluminium profiles with diffusers, and 12V/24V transformers with overload protection.
• Gollinucci Waste & Laundry Systems Italian-made Gollinucci waste bins and laundry hampers including 560, 561 and 571 systems designed for compatibility with Blum drawer systems, distributed to trade customers.
• Fasteners, Fixings & Workshop Tools Comprehensive range of cabinet and furniture assembly fasteners including chipboard screws, confirmat screws, brad nails, rivets, anchors, and connector systems, plus trade workshop tools (knives, hand tools, sealant guns, drill bits, sandpaper, packaging tapes, safety PPE), and adjustable cabinet legs, plinths, and castors.

Quantifiable outcome

• Largest Blum distributor in Australia with immediate stock availability
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• FHS South AustraliacoreOthers · 1 March 2023Acquired FHS South Australia on 1 March 2023, expanding Lincoln Sentry's presence in South Australia and strengthening national distribution capabilities.
• DuluxGroup (Australia) Pty LtdcoreOthersLincoln Sentry is a division of DuluxGroup (Australia) Pty Limited (ACN 000 049 427). Parent company providing corporate governance and resources.
• BlumcoreChannel Partner/ Reseller/ DistributorExclusive distribution partnership - Lincoln Sentry is the largest Blum distributor in Australia, stocking complete range of Blum products including LEGRABOX, MERIVOBOX, TANDEMBOX, METABOX, AVENTOS, SERVO-DRIVE, MOVENTO, CABLOXX and related accessories.
• HEXFIXcoreOEM/ Whitelabel/ Licensing PartnerExclusive proprietary brand launched in 2018 - Lincoln Sentry's own sealant range including Hexfix sealants for glazing, cabinetry and building applications. Extended in 2020 with Small Joint Sealant and additional colours.
• FinistacoreOEM/ Whitelabel/ Licensing PartnerExclusive proprietary brand including drawer systems, storage solutions, multifunctional aluminum shelving, pull-out pantry, wardrobe organisation, and architectural hardware for doors and windows.
• ModarcoreOEM/ Whitelabel/ Licensing PartnerExclusive proprietary brand offering MODern architectural design handles, knobs and LED cabinet lighting solutions for cabinetry projects.
• FLYPROcoreOEM/ Whitelabel/ Licensing PartnerExclusive proprietary flyscreen system range including flyscreen fabrics, extrusion and hardware for end-to-end fabrication solutions. Includes metal, fibreglass, and synthetic mesh options.
• Knight ArchitecturalminorOEM/ Whitelabel/ Licensing PartnerExclusive proprietary brand offering quality door hardware designed with consistent family look throughout the building envelope.
• LamellocoreChannel Partner/ Reseller/ DistributorExclusive Australian distributor of Swiss manufacturer Lamello's P-System joining products including Zeta P2 biscuit joiner, Tenso P-14 and Clamex P-14 connectors. Founded 1944, synonymous with precision.
• ASSA ABLOY (Yale, Whitco, Lockwood)coreChannel Partner/ Reseller/ DistributorStocking wide selection of ASSA ABLOY access solutions brands including Yale, Whitco and Lockwood for locks, security hardware and access control.
• Austral LockcoreChannel Partner/ Reseller/ DistributorStocking Australian-made premium security hardware for doors and windows. Founded 1982, part of Allegion family of brands including Brio and Gainsborough.
• Vauth-SagelminorChannel Partner/ Reseller/ DistributorAustralian distributor of German company Vauth-Sagel, a leading innovator in storage solutions for kitchen and furniture industry since 1962.
• FrankeminorChannel Partner/ Reseller/ DistributorStocking Swiss-designed Franke kitchen appliances, sinks and accessories with over 100 years of design heritage.
• OliveriminorChannel Partner/ Reseller/ DistributorAustralia's only commercial pressed bowl sink manufacturer, distributing kitchen/laundry sinks, taps, water filters and bathroom products across 9 countries.
• Hera LightingminorChannel Partner/ Reseller/ DistributorStocking German-engineered Hera Lighting with 85+ years heritage for display, cabinet and furniture lighting solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Reece Limited: Australia's largest trade plumbing distributor with a national branch network and B2B trade-account model. Different vertical (plumbing) but the most analogous Australian B2B trade-distribution business in terms of branch density, trade-account economics and same-day fulfillment.

Direct peers

• Hettich Australia: Hettich is a German maker-distributor of hinges, drawer runners and cabinet hardware with a direct Australian sales operation serving the same cabinet-maker and furniture-maker trade verticals. Identical product categories (drawer systems, hinges, sliding door systems) make it a close peer.
• Häfele Australia: Häfele's Australian subsidiary is a direct competitor: German-headquartered cabinet, furniture and architectural hardware specialist distributing to the same cabinet-maker, joiner and architectural trade customer base across Australia. Competes head-to-head with Lincoln Sentry's Blum-led premium offering.

Emerging players

• Sugatsune Australia: Japanese manufacturer of specialty cabinet, door and architectural hardware with Australian distribution. Focuses on premium sliding, stay-open and lid-support systems — narrower than Lincoln Sentry's range but competing for the same premium cabinet-maker specification.

Broad incumbents

• Bunnings Group (Wesfarmers): Bunnings dominates Australian hardware retail and runs a Bunnings Trade program that supplies builders and renovators. Broader reach and consumer-leaning model, but overlapping SKU categories and trade-customer wallet make it a structural incumbent competitor for trade hardware spend.
• ASSA ABLOY (Australia): Global access solutions group that owns Lockwood, Yale and Whitco — brands Lincoln Sentry distributes. As the principal Australian competitor for door/window security and architectural hardware at scale, ASSA ABLOY is both a supplier partner and a competitive force in Lincoln Sentry's primary verticals.
• Stanley Black & Decker (Asia-Pacific): Global tool and hardware giant with Australian commercial operations. Overlaps Lincoln Sentry on workshop tools, fasteners and certain architectural categories; much broader portfolio but a comparable industrial-scale competitor in Australia.
• ITW Proline / Illinois Tool Works: ITW's Asia-Pacific hardware and construction products divisions distribute fasteners, fittings and finishing hardware through trade channels. Sits across Lincoln Sentry's fastener and architectural ranges and competes for industrial/trade specification wins.
• Allegion (Austral Lock / Brio / Gainsborough): Allegion's Australian brands (Austral Lock, Brio, Gainsborough) directly overlap Lincoln Sentry's architectural hardware range. Operates as a manufacturer-distributor in the same security and door hardware categories, making it a vertical peer in architectural hardware.

Others

• Independent Hardware Group (IHG): Australian buying and distribution group serving independent hardware retailers. Adjacent rather than directly competitive: IHG focuses on hardware retail channel, while Lincoln Sentry is trade-only, but they touch overlapping supply chains and end-customers (builders and renovators).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lincoln Sentry Group