Genesis Lighting
Genesis Lighting is a privately held manufacturers' representative agency based in Sunrise, Florida, representing Cree and other lighting brands into the commercial and residential construction market across South Florida and Central Florida. It earns commission revenue through a direct field sales model covering eight Southeast Florida counties.
- Company typePrivate
- Founded-
- HeadquartersSunrise, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Genesis Lighting does
Genesis Lighting is a privately held manufacturers' representative agency headquartered in Sunrise, Florida. The company serves as an intermediary between lighting manufacturers and end customers, representing product lines into the commercial and residential construction market across South Florida (eight counties including Miami Dade, Broward, Palm Beach, Monroe, Martin, St. Lucie, Indian River, and Okeechobee) and Central Florida via a dedicated regional line card.
The agency's core offering is authorized sales representation, primarily for Cree LED lighting products, supplemented by additional line card brands such as RAYON 3, Diseno Interior, and Lux Illuminaire. Its technology footprint is minimal: the website functions as a marketing and contact channel (top-of-funnel line card display plus bottom-of-funnel phone/email intake), with no proprietary platform, API, or software product. Day-to-day operations rely on a direct field sales model covering enterprise construction buyers within the defined Florida territories, supplemented by case study references such as Bowling Green State University and the City of Raleigh.
The business model is commission-based revenue earned on manufacturer sales routed through the agency, consistent with the professional services economics of a rep firm. GTM motion is channel-partner driven, with the company positioned as the regional manufacturer's rep rather than a distributor or direct seller. Pricing is not publicly disclosed; customer inquiries are routed through direct phone (954-306-3931) and email. The company is privately held with no disclosed ownership, investors, or financial metrics.
Genesis Lighting firmographics
Firmographics- Name
- Genesis Lighting
- Legal name
- Genesis Lighting
- Website
- https://genesislighting.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Genesis Lighting is a privately held manufacturers' representative agency based in Sunrise, Florida, representing Cree and other lighting brands into the commercial and residential construction market across South Florida and Central Florida. It earns commission revenue through a direct field sales model covering eight Southeast Florida counties.
- Ownership category
- akta.pro rank
Genesis Lighting industry classification
Industry- Product category
- Commercial Lighting Distribution & Sales Representation
- NAICS
- Electric Lighting Equipment Manufacturing (33513)
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)
Keywords
Where Genesis Lighting is headquartered
LocationHeadquarters
- HQ city
- Sunrise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Genesis Lighting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Manufacturers' Representative Commission: Genesis Lighting operates as a manufacturers' representative agency, earning commissions from lighting manufacturers (such as Cree) for sales generated through their agency in the Florida market. This is a commission-based model typical of manufacturer's rep agencies.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Genesis Lighting product offering
Product offeringCore offering
Genesis Lighting is a manufacturers' representative agency that represents lighting manufacturers — most notably Cree — and sells their lighting products to commercial and residential construction customers across South Florida and Central Florida. The company covers eight Florida counties and acts as the intermediary between manufacturers and construction industry buyers, earning commissions on the sales it generates.
Product overview
Genesis Lighting operates as a manufacturers' representative agency rather than a product manufacturer. The company serves as an intermediary, representing lighting manufacturers (notably Cree) and distributing their products throughout the South Florida and Central Florida markets. The core offering consists of sales representation, consultation, and access to lighting products for commercial and residential construction projects across eight counties in Southeast Florida.
Differentiator
Problem solved
Functional benefit
Products and services
- Lighting Agency Services (Manufacturers' Representation) Sales representation and distribution services for lighting manufacturers (notably Cree LED) to commercial and residential construction customers across South Florida and Central Florida, covering eight counties.
- South Florida Line Card Product catalog of lighting lines represented by Genesis Lighting for buyers in the South Florida region.
- Central Florida Line Card Product catalog of lighting lines represented by Genesis Lighting for buyers in the Central Florida region.
Companies that use Genesis Lighting
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Genesis Lighting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Genesis Lighting partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CreecoreGenesis Lighting proudly represents Cree, a leading LED lighting manufacturer. They are an authorized representative agency for Cree lighting products in the Southeast Florida market, promoting Cree LED technology and lighting solutions to construction industry customers.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
Genesis Lighting competitors and assessment
Company assessmentBroad incumbents
- Acuity Brands: Major North American lighting and building solutions manufacturer. Its in-house rep network and direct sales compete with independent agencies like Genesis Lighting for the same construction customer relationships in Florida.
- Rexel: Global electrical products distributor with significant lighting category presence across the U.S., including Florida. While much larger and broader than Genesis Lighting, Rexel competes for the same end customer lighting specification and supply contracts.
- Hubbell Lighting: Established lighting and electrical products manufacturer with U.S. rep agency distribution. Competes in the same lighting specification channels as Genesis Lighting, particularly in commercial and institutional construction projects.
- Graybar: Large U.S. electrical and lighting distributor serving commercial, industrial, and utility customers with a broad portfolio including lighting. Operates as a competing channel for manufacturers' lighting products alongside independent rep agencies like Genesis Lighting.
- Venture Lighting International: Lighting manufacturer with a U.S. rep agency distribution model. Comparable to Genesis Lighting in that both rely on manufacturer relationships and regional agency networks to reach construction and commercial customers.
- Philips Lighting (Signify): Global lighting leader with strong U.S. presence and direct sales channel. Competes with Genesis Lighting's principals for spec-in wins on construction projects in Florida, potentially displacing independent rep agencies.
- Sonepar: One of the largest electrical distribution companies globally, with substantial Florida operations. Competes with Genesis Lighting by offering lighting products and manufacturer representation services to construction and contractor customers.
Others
- Cree Lighting: The principal manufacturer Genesis Lighting represents. While not a competitor, Cree Lighting is a key ecosystem participant whose product strategy, distribution policies, and rep network decisions directly drive Genesis Lighting's revenue and risk profile.
Direct peers
- Wiedenbach-Brown: Independent manufacturers' representative agency for lighting products in the U.S. — a direct business model comp to Genesis Lighting, providing sales representation services between lighting manufacturers and construction-market end customers.
Regional players
- Lighting Unlimited: Regional lighting representative agency serving specific U.S. territories — a comparable business model to Genesis Lighting with similar GTM motion (manufacturer rep agency), though operating in different geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Genesis Lighting social profiles
Digital presenceGenesis Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genesis Lighting leadership team
Management profileNumber of profiles
Genesis Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genesis Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genesis Lighting
What does Genesis Lighting do?
Genesis Lighting is a manufacturers' representative agency that represents lighting manufacturers — most notably Cree — and sells their lighting products to commercial and residential construction customers across South Florida and Central Florida. The company covers eight Florida counties and acts as the intermediary between manufacturers and construction industry buyers, earning commissions on the sales it generates.
Is Genesis Lighting a public or private company?
Genesis Lighting is a private company. It is classified as unknown and is currently operating.
When was Genesis Lighting founded?
Genesis Lighting was founded in -1. It employs 11 to 50 people.
Where is Genesis Lighting based?
Genesis Lighting is headquartered in Sunrise, United States, in the North America region.
How does Genesis Lighting make money?
One revenue line is on record: manufacturers' Representative Commission.
Who are Genesis Lighting's main competitors?
Broad incumbents on record are Acuity Brands, Rexel, Hubbell Lighting, Graybar, Venture Lighting International, Philips Lighting (Signify) and Sonepar. Cree Lighting is listed as an others. Wiedenbach-Brown is listed as a direct peer. Lighting Unlimited is listed as a regional player.
Does Genesis Lighting have an API?
No public API is recorded for Genesis Lighting.
What industry is Genesis Lighting in?
Genesis Lighting's product category is Commercial Lighting Distribution & Sales Representation. Its primary akta.pro industry code is IMAGAIAB, Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior). Its NAICS code is 33513 and its SIC code is 1731.