Outlets at San Clemente
Outlets at San Clemente is a coastal outlet shopping center in San Clemente, California, owned by Craig Realty Group and operating 60+ retail, dining, and entertainment tenants via the Placewise digital platform, serving value-conscious shoppers and California tourists.
- Company typePrivate
- Founded2015
- HeadquartersSan Clemente, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Outlets at San Clemente does
Outlets at San Clemente is a single-asset coastal outlet shopping center located at 101 W Avenida Vista Hermosa in San Clemente, California, positioned between Los Angeles and San Diego. The property is owned by Craig Realty Group, a multi-asset outlet operator, while the website, directory, sales listings, events calendar, and Elite Rewards loyalty program are operated by Placewise LLC, a third-party shopping center digital platform. The center houses 60+ stores and eateries spanning apparel, footwear, athleisure, fast casual and casual dining, a movie theater, and service tenants, marketing discounts of up to 70% off and on-site tourism services via a California Welcome Center partnership.
The core offering is the physical retail and dining destination itself; revenue accrues to the owner through tenant rent and lease agreements rather than direct product sales. Go-to-market is event-driven, with seasonal programming such as the 2024 Summer Soundtrack Series and World's Biggest Boombox installation, community events including Cars & Coffee and Blood Drives, and a multi-channel marketing stack comprising a website, Instagram (@outletssc), email, and a 2024-launched SMS Perks Club. The free Elite Rewards loyalty program (10 points per dollar, gift card redemptions, VIP Lounge access) drives repeat visitation and first-party data capture.
Customer base is concentrated among value-conscious consumer shoppers, California tourists, and family/youth audiences targeted by experiential programming. Operational scope is domestic and single-site; the firm is private and reports 501-1,000 employees (likely including on-site tenant staff given the retail nature of the asset). No public revenue, ARR, or headcount growth disclosures are available, and AI/ML capabilities are not present beyond standard e-commerce and CRM tooling embedded in Placewise's platform.
Outlets at San Clemente firmographics
Firmographics- Name
- Outlets at San Clemente
- Legal name
- Outlets at San Clemente (Craig Realty Group)
- Website
- https://outletsatsanclemente.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Outlets at San Clemente is a coastal outlet shopping center in San Clemente, California, owned by Craig Realty Group and operating 60+ retail, dining, and entertainment tenants via the Placewise digital platform, serving value-conscious shoppers and California tourists.
- Ownership category
- akta.pro rank
Outlets at San Clemente industry classification
Industry- Product category
- Outlet Shopping Center
- NAICS
- General Merchandise Retailers (455)
- akta.pro primary industry
- Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)
Keywords
Where Outlets at San Clemente is headquartered
LocationHeadquarters
- HQ city
- San Clemente
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Outlets at San Clemente business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Tenant Rent and Lease Revenue: The outlet center generates revenue through leasing retail space to brand tenants (60+ stores and eateries). Tenant mix includes apparel brands (Adidas, American Eagle, Nike), restaurants (Asada Cantina, Chick-fil-A, Blaze Pizza), and service providers (AT&T, Crossover Health).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free loyalty program membership with points-based rewards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Outlets at San Clemente product offering
Product offeringCore offering
Outlets at San Clemente operates a physical outlet shopping center in San Clemente, California, leasing retail space to 60+ brand-name tenants including apparel retailers, restaurants, and service providers. The center generates revenue through tenant rents and leases, while serving consumers with a curated shopping, dining, and entertainment experience in a Spanish-style coastal village setting. It also operates a free loyalty program (Elite Rewards) and hosts seasonal community events to drive foot traffic.
Product overview
Outlets at San Clemente is Orange County's first and only coastal outlet shopping experience, featuring 60+ retail outlet stores and restaurants in a Spanish-style village overlooking the Pacific Ocean in San Clemente, California. The center operates as a shopping destination with multiple retail brands (fashion, footwear, accessories, home goods), dining options (fast casual to quick-service restaurants), entertainment venues (MetroLux Theatres), and services (health clinic, telecom, auto services). Key services include the Elite Rewards loyalty program, California Welcome Center for tourism information, customer service amenities (gift cards, wheelchair/stroller rentals, free Wi-Fi), and seasonal entertainment programming. The property is owned by Craig Realty Group and operated by Placewise LLC.
Differentiator
Problem solved
Functional benefit
Products and services
- Elite Rewards Loyalty Program Free loyalty program for shoppers at the outlet center. Members earn 10 points per dollar spent, receive exclusive discounts and perks, and can redeem points for gift cards (every 5,000 points = $5 gift card), VIP Lounge Day-Pass (300 points), VIP Lounge Annual Pass (25,000 points), and a free birthday gift.
- California Welcome Center Official California tourism information service providing visitors with free maps, brochures on local attractions, state and national parks, and travel planning assistance. Located within the outlet center.
- Center Gift Cards Gift cards redeemable at 60+ retail stores, restaurants, and service providers within the outlet center. Purchased through the customer service desk.
- VIP Lounge Membership Premium access to the VIP Lounge and Conference Room within the outlet center, available via Elite Rewards point redemption (300 points for Day-Pass, 25,000 points for Annual Pass). Suitable for events, meetings, and exclusive shopping breaks.
Companies that use Outlets at San Clemente
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles2 records
Outlets at San Clemente technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Outlets at San Clemente partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Placewise LLCcoreWebsite operator and digital platform provider powering the outlet center's online presence, including directory, events, sales listings, and loyalty program functionality.
- Craig Realty GroupcoreReal estate company that owns the Outlets at San Clemente property. Also owns and operates multiple outlet centers across the United States.
- MetrolinkminorPublic transit partner enabling visitors to take Metrolink trains to San Clemente North Station and connect via free San Clemente trolley to the outlet center.
- San Clemente TrolleyminorFree trolley service running daily May 23 - September 30 connecting Metrolink San Clemente North Station to the outlet center.
- Metro Theatres (MetroLux Theatres)minorOn-site movie theater providing entertainment options for visitors. Located within the outlet center as a tenant.
- California Welcome CentercoreOfficial California Welcome Center located at the outlet, providing tourism information for Orange County and the Golden State. Operated in partnership with Visit California.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Outlets at San Clemente competitors and assessment
Company assessmentBroad incumbents
- Tanger Outlets: A publicly-traded outlet center REIT (Tanger Inc.) operating dozens of outlet centers across the U.S. — a broader incumbent in the outlet center real estate category with portfolio-level scale.
- Sawgrass Mills: A Simon-owned super-regional outlet and value retail center in Sunrise, FL — much larger scale than Outlets at San Clemente, providing a benchmark for outlet center economics at scale.
- Woodbury Common Premium Outlets: One of the largest and most successful premium outlet centers in the U.S., operated by Simon in Central Valley, NY — a broader-scale incumbent serving as a benchmark for outlet center operations and tenant economics.
Direct peers
- Carlsbad Premium Outlets: Operated by Simon Property Group in Carlsbad, CA — a Southern California outlet center with a comparable mix of national brand apparel, footwear, and dining tenants serving a similar coastal SoCal consumer base.
- Lake Elsinore Outlets: Also operated by Craig Realty Group in Lake Elsinore, CA — sister property with shared operating platform, leasing team, and marketing infrastructure, providing direct portfolio comparison.
- The Outlets at Orange: A Simon-operated outlet center in Orange, CA — closest geographic competitor to Outlets at San Clemente in the Orange County market with similar brand tenant mix.
- Citadel Outlets: In Commerce, CA near downtown LA — an outlet center with similar brand-name discount positioning and tenant mix, directly competing for Southern California outlet shoppers.
- Camarillo Premium Outlets: A Simon Property Group outlet center in Camarillo, CA — comparable format, tenant mix, and California outlet positioning serving Southern California consumers.
- Desert Hills Premium Outlets: A Simon-operated outlet center in Cabazon, CA between LA and Palm Springs — directly comparable outlet shopping format with luxury and brand-name tenants in the Southern California market.
- Las Vegas North Premium Outlets: A Simon-operated outlet center in Las Vegas, NV — comparable outlet shopping format with similar brand mix, though more tourism-driven catchment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Outlets at San Clemente social profiles
Digital presenceOutlets at San Clemente compliance and trust
Trust signalCompliance4 records
Outlets at San Clemente financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outlets at San Clemente leadership team
Management profileNumber of profiles
Profiles2 records
Outlets at San Clemente funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outlets at San Clemente M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outlets at San Clemente
What does Outlets at San Clemente do?
Outlets at San Clemente operates a physical outlet shopping center in San Clemente, California, leasing retail space to 60+ brand-name tenants including apparel retailers, restaurants, and service providers. The center generates revenue through tenant rents and leases, while serving consumers with a curated shopping, dining, and entertainment experience in a Spanish-style coastal village setting. It also operates a free loyalty program (Elite Rewards) and hosts seasonal community events to drive foot traffic.
Is Outlets at San Clemente a public or private company?
Outlets at San Clemente is a private company. It is classified as corporate owned and is currently operating.
When was Outlets at San Clemente founded?
Outlets at San Clemente was founded in 2015. It employs 501 to 1,000 people.
Where is Outlets at San Clemente based?
Outlets at San Clemente is headquartered in San Clemente, United States, in the North America region.
How does Outlets at San Clemente make money?
One revenue line is on record: tenant Rent and Lease Revenue.
Who are Outlets at San Clemente's main competitors?
Broad incumbents on record are Tanger Outlets, Sawgrass Mills and Woodbury Common Premium Outlets. Direct peers are Carlsbad Premium Outlets, Lake Elsinore Outlets, The Outlets at Orange, Citadel Outlets, Camarillo Premium Outlets, Desert Hills Premium Outlets and Las Vegas North Premium Outlets.
Does Outlets at San Clemente have an API?
No public API is recorded for Outlets at San Clemente.
What industry is Outlets at San Clemente in?
Outlets at San Clemente's product category is Outlet Shopping Center. Its primary akta.pro industry code is CRAGAFAH, Regional Department Store–Anchored Multi-Category Retail (Store-in-Store). Its NAICS code is 455.