Warehouse Of Games

What Warehouse Of Games does

Warehouse Of Games (legal entity: Warehouse of Games Ltd.) is a Dubai-headquartered, Jebel Ali Freezone-incorporated B2B supplier and value-added reseller of amusement equipment for Family Entertainment Centers (FECs) across the Middle East. Founded in 2001 and operating with a headcount band of 11-50, the company distributes and integrates products from a portfolio of global manufacturers spanning arcade video games, virtual reality platforms (Hologate Arena, Raw Thrills motion simulators), redemption games, photobooths (Disney, Marvel, NBA-licensed), bowling equipment (Switch), playground and soft-play systems, bumper cars, trampoline/ninja courses, kiddie rides, and major ride attractions, plus the Parafit cloud-based FEC management platform covering POS, RFID, kiosks, reservation, and F&B operations.

The business operates three complementary revenue streams: (1) one-time equipment sales across 20+ product categories; (2) spare parts supply and refurbishment of legacy machines worldwide; and (3) value-added services including feasibility studies, design intent, landscaping, installation, commissioning, and ongoing operations management — effectively a turnkey FEC delivery model. Pricing is quote-based and not publicly disclosed, with cost factors varying by new vs. refurbished condition, brand, design, and technicality. GTM is primarily enterprise field sales with a discovery-to-install sales cycle, supplemented by channel/regional distribution partnerships with global manufacturers and inside-sales channels (contact form, phone, WhatsApp Business, Wishlist submissions).

Technically, WOG is a systems integrator rather than an original technology developer: it combines third-party motion platforms, VR hardware (HP Reverb G2, PICO Neo 3), depth sensors (Intel RealSense with OpenVINO, Kinect 2.0), projection, RFID, and the Parafit cloud software stack into turnkey installations. The company holds no disclosed patents or proprietary AI models; its defensibility rests on regional distribution rights, accumulated after-sales service capability (qualified technical team and stocked spare parts), and an installed-base lock-in reinforced by the Parafit operating stack.

Name

Warehouse Of Games

Legal name

Warehouse of Games Ltd.

Website

https://wogme.com

Company type

Private

Founded year

2001

Headcount range

11–50 employees

Short description

Warehouse Of Games is a Dubai-based B2B distributor and turnkey integrator of amusement equipment and VR attractions for Family Entertainment Centers across the Middle East, representing global manufacturers and bundling hardware with the Parafit cloud FEC management platform.

Ownership category

akta.pro rank

Product category

Amusement Equipment Distribution

NAICS

Amusement Arcades (71312), Hobby, Toy, and Game Retailers (45912)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC)

Keywords

• Amusement equipment supply
• Arcade game distribution
• Family entertainment centers
• Virtual reality attractions
• FEC design and installation

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Arcade Game & Amusement Equipment Sales: One-time sales of arcade games, rides, VR simulators, photobooths, bowling equipment, playground systems, kiddie rides, redemption games, novelty games, bumper cars, trampoline/ninja courses, inflatable parks, and consumables to FEC operators. Spans 20+ product categories.
2. Spare Parts Supply: Sale of spare parts and equipment worldwide at competitive prices; revives and revamps existing machines regardless of age or rarity of spare parts.
3. Game & Equipment Rentals: Rental of amusement equipment at affordable prices in collaboration with globally renowned manufacturers; caters to corporate or private occasions.
4. Design, Installation & Turnkey Solutions: Value-added services including project feasibility studies, design intent development, landscaping, installation-commissioning, and operations management — full end-to-end turnkey delivery for FECs.
5. Used Games Resale: Sale of used/refurbished arcade games via the dedicated "USED GAMES" category on the website.

Pricing tiers

Go-to-market motion3 records

Core offering

Warehouse of Games is a Dubai-based B2B distributor and value-added reseller of amusement equipment for Family Entertainment Centers (FECs) across the Middle East. The company supplies arcade games, virtual reality simulators, amusement rides, playground systems, bowling equipment, kiddie rides, photo booths, redemption games, and bumper cars from major global manufacturers, alongside Parafit cloud-based FEC management software. It also provides end-to-end design, installation, technical support, spare parts, and equipment rental services.

Differentiator

Problem solved

Functional benefit

Products and services

• Playground Systems Colorful and interactive kids playground structures and interactive multimedia play systems for children's amusement venues and FECs.
• Video Games / Arcade Cabinets Motion-enabled and standard arcade video game cabinets including NBA Superstars, Top Gun Maverick, Halo Fireteam Raven, Jurassic Park Arcade, Asphalt Moto Blitz DX, and others for FEC operators.
• Virtual Reality Attractions Multi-player VR arenas, motion simulators, and VR adventures (Hologate Arena INFINITE/CORE, T-Rex Safari, Godzilla Kaiju Wars VR, VR Sky Ride, VR Flying Theatre, VR Bubble Coaster, Asphalt 9 Legends Arcade VR) for FECs and entertainment venues.
• Photo Booths Branded photo booths (Disney, Marvel, Photoma) with active subject segmentation, customizable frames, dye-sub printing, and cashless payments for venues and FECs.
• Redemption Games Ticket-dispensing arcade redemption games including Jackpot Racer, Back to the Future, Tic Tac Toe Basketball Challenge, and GhostBusters Wheel for FECs.
• Bumper Cars and Rides Junior and adult bumper cars plus Eurogames battery-operated Go Karts with accelerator/brake pedals, disc brakes, and indoor/outdoor track capability.
• Bowling Equipment End-to-end bowling center equipment from Switch — string pinsetters, scoring systems, USBC-approved synthetic lanes, and Pininfarina-designed seating.
• Parafit Card System / Cloud-Based FEC Management Cloud-based FEC management suite (Parafit) enabling operators to monitor activities, view reports, launch promotions, change pricing, and control inventory from laptop or smartphone; spans self-serve kiosk, POS, RFID, ticketing, and access control.
• Kiddie Rides Licensed and themed children's rides (Bluey, Dino Race) featuring rocking motion, driving games, LED lights, and sound effects for FECs and family venues.
• Major Rides and Attractions Large-format attraction products including VEX Party Dash, Valo Arena 4P, Neon Bowling, QBIX 6P Gaming Room, and synthetic ice rinks for amusement parks and entertainment venues.
• Trampoline and Ninja Courses Complete trampoline park installations and Ninja Warrior obstacle courses (Box Steel, Aluminium Truss, Double Decker, Multi) for FECs and indoor entertainment venues.
• Used Games Resale Sale of used and refurbished arcade games through a dedicated category on the company website, targeting budget-conscious FEC operators.
• Technical Support and Spare Parts Supply After-sales technical support and worldwide spare parts supply, including refurbishment and revamp of existing machines regardless of age or parts rarity.
• Design, Installation and Turnkey Solutions End-to-end FEC design and delivery services spanning project feasibility, concept design, financial projections, landscaping, installation-commissioning, and operations management.
• Game and Equipment Rentals Short-term rental of amusement equipment (with delivery and installation) for corporate or private occasions, sourced from globally renowned manufacturers.

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Interplay: European (Poland) amusement equipment distributor and integrator supplying arcade games, rides, and VR systems to FECs across EMEA. Highly comparable business model: multi-brand distribution, turnkey installation, and after-sales service to operators.
• Wahlberg Technical Entertainment: Danish amusement equipment distributor serving Nordic and European FEC operators with new and refurbished machines, spare parts, and service — directly comparable to WOG's hardware distribution plus aftermarket model.
• Coast to Coast Entertainment: US-based distributor of amusement machines, parts, and redemption equipment to FEC operators. Closest functional analog to WOG — a B2B value-added reseller carrying multiple manufacturer brands and offering installation/service, with the key difference being geographic focus (US vs ME).

Emerging players

• Embed: Provider of cashless card systems and FEC management software (SmartPlay). Directly comparable to WOG's Parafit platform — both compete for the same software seat inside every new FEC deployment.
• Semnox Solutions: India-based provider of FEC management software, RFID card systems, and POS. Competes with WOG/Parafit in the same software layer of the FEC stack, particularly in emerging-market deployments.

Others

• Intercard Inc. US-headquartered provider of cashless payment and card solutions for the amusement and FEC industry. Adjacent competitor to Parafit in the payments/RFID layer of FEC operations; not a hardware distributor.

Broad incumbents

• ELAUT Group: Belgian manufacturer and global supplier of coin-operated amusement machines (cranes, redemption, sports games). Competes with WOG at the manufacturer level for some product categories and overlaps as a supplier in some markets.
• Bandai Namco Amusement: Japan-based amusement machine and arcade operator with a global product portfolio. Overlaps with WOG in the supply of branded arcade titles to FEC operators, and is a potential OEM partner and/or competitor depending on territory.
• LAI Games: Singapore-based designer and manufacturer of coin-operated amusement games and VR attractions with global distribution. Comparable in that LAI is one of the OEM brands WOG distributes, while also being a direct competitor in end-customer deals.

Regional players

• UNIS Technology: China-based manufacturer of amusement and entertainment equipment (claw machines, redemption, kiddie rides) primarily serving the Asian market. Competes with WOG in the lower-to-mid price tiers for FEC equipment, with limited overlap in the Gulf region today.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wogmeuae
• Facebookfacebook.com/warehouseofgamesltd
• LinkedInlinkedin.com/company/warehouse-of-games-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warehouse Of Games