Shopping Pelotas

What Shopping Pelotas does

Shopping Pelotas is a regional shopping center inaugurated in October 2013 in the Areal neighborhood of Pelotas, Rio Grande do Sul, Brazil. The asset comprises 38,275 m² of total built area and 23,275 m² of leasable space, anchored at the intersection of Avenida Ferreira Viana and Avenida São Francisco de Paula, with 1,173 parking spaces. Its commercial mix includes 11 anchor stores, 4 megastores, 130 satellite stores, 14 fast-food operations (169 commercial units in total), and a 5-screen cinema of which 3 screens are equipped with 3D technology.

The center operates as a unified retail, dining, entertainment, and services platform serving residents of Pelotas and the surrounding Rio Grande do Sul region. Commercialization of retail space, kiosques, and media properties is conducted through ADMall, the leasing arm of parent group AD Shopping, and the AlugueOn digital marketplace spanning 37 shopping centers. Tenants are acquired via a mix of direct outreach and a franchise inquiry workflow that publishes investment tiers ranging from R$300K to over R$900K.

Shopping Pelotas is a privately held entity within Grupo AD Shopping, a Brazilian conglomerate with 30 years of shopping center planning, commercialization, and management experience. Revenue is generated primarily through recurring retail lease contracts, supplemented by cinema ticket and concession sales and event/marketing space rentals. No public financial disclosures, headcount figures beyond a 101–250 employee band, or funding rounds are available in the source data, and no AI/ML or proprietary technology stack is disclosed beyond standard website, email, and social media marketing channels.

Name

Shopping Pelotas

Legal name

Shopping Pelotas

Website

https://shoppingpelotas.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Shopping Pelotas is a 23,275 m² regional shopping mall in Pelotas, Rio Grande do Sul, Brazil, operated by Grupo AD Shopping. It houses 169 retail, dining, and fast-food tenants plus a 5-screen cinema, serving regional consumers and retail tenants under recurring lease, franchise, and event-rental revenue streams.

Ownership category

akta.pro rank

Product category

Shopping Mall Operations and Retail Real Estate

NAICS

All Other General Merchandise Retailers (455219)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Hypermarkets / Supercenters (GM + Grocery) (CRAGABAC)

Keywords

• Shopping center operations
• Retail space leasing
• Shopping mall management
• Commercial real estate
• Cinema operations

Headquarters

HQ city

Pelotas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Retail Space Leasing: Shopping Pelotas generates revenue primarily through leasing retail spaces (lojas, quiosques) to anchor stores, megalojas, satellite stores, and fast-food operators. The ADMall division manages commercialization of spaces.
2. Cinema Operations: The shopping center operates 5 cinema screens (3 with 3D technology), generating revenue from ticket sales and concessions.
3. Event and Marketing Space Rental: Spaces for events, promotions, and merchandising are commercialized through ADMall and AlugueOn platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Shopping Pelotas is a physical shopping center that leases retail, food-and-beverage, and entertainment space to anchor stores, megastores, satellite tenants, fast-food operators, and cinema operators. The mall generates revenue through recurring retail space rentals (managed by the ADMall commercial team and AlugueOn marketplace), cinema ticket and concession sales, and event/marketing space rentals, serving both regional consumers and commercial tenants in Pelotas, Rio Grande do Sul.

Product overview

Shopping Pelotas is a shopping center (mall) that opened in October 2013, operated by AD Shopping Group. It operates as a unified platform combining retail stores, dining options, entertainment (cinema), and services. The shopping center features 11 anchor stores, 4 megastores, 130 satellite stores, 14 fast-food operations, 169 total commercial units, and 5 cinema screens (3 with 3D). Spanning 38,275 m² of built area and 23,275 m² of leasable space, it serves as a one-stop destination for shopping, dining, leisure, and services in Pelotas, RS. The mall also offers franchise opportunities through ADMall, and provides employment listing services through its careers portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopping Pelotas Shopping Center A regional shopping center in Pelotas, RS, Brazil, offering 169 commercial units including 11 anchor stores, 4 megastores, 130 satellite stores, 14 fast-food operations, and a 5-screen cinema (3 with 3D). It serves regional consumers as a one-stop destination for shopping, dining, entertainment, and services, and serves retail/F&B operators as a leased commercial space platform.
• Retail Stores and Kiosks (Lojas/Quiosques) Leasable retail store and kiosk spaces within Shopping Pelotas, including clothing, accessories, electronics, and specialty stores, available to retail brands and franchise operators. Operating hours: Monday–Saturday 10am–10pm; Sunday and holidays 2pm–8pm.
• Food Court and Dining (Alimentação) Food court and dining options within Shopping Pelotas, including 14 fast-food operations and restaurants, offered to consumers and leased to food-and-beverage operators.
• Cinema 5-screen cinema complex operating within Shopping Pelotas, including 3 screens equipped with 3D technology, showing current film programming and selling concessions to consumers.
• Convenience Services (Serviços) Various personal and convenience services available within Shopping Pelotas, including banks, pharmacies, and other consumer service offerings.
• Franchise and Retail Space Rental Program (Franquias) Franchise and retail space rental program allowing brands and franchise operators to open stores in Shopping Pelotas, with investment ranges from R$300,000 to over R$900,000 across various segments, supported by the ADMall commercialization team.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• AD Shopping GroupcoreOthersParent company of Shopping Pelotas. AD Shopping Group has 30 years of experience in planning, commercialization, and management of shopping centers with a portfolio of 37 shopping centers across Brazil, in capitals and interior regions.
• ADMallcoreChannel Partner/ Reseller/ DistributorA company of the AD Shopping Group that handles commercialization of stores, kiosques, and properties for merchandising in shopping centers. The ADMall consultant team focuses on rapid changes in consumer behavior and develops commercial projects for tenants.
• AlugueOncoreChannel Partner/ Reseller/ DistributorA company of the AD Shopping Group, AlugueOn is a marketplace platform for leasing stores, kiosques, and advertising spaces in shopping centers. The platform provides digital agility for the rental process and serves a growing demand for commercial spaces.
• Reverso Comunicação IntegradaminorImplementation/ SI/ Consulting PartnerPress and communications agency serving as the media contact for Shopping Pelotas. Located in Porto Alegre with contacts for both the main office and Zona Sul region.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Grupo AD Shopping (other portfolio malls): The parent organization operating 37 shopping centers across Brazil. The other 36 malls in the AD Shopping portfolio are the closest direct comparables since they share ADMall/AlugueOn commercialization, group-level brand, and operating model.
• Ancar Ivanhoe Shopping Centers: Brazilian shopping center operator with ~30 malls across Brazil. Comparable in scale and regional mall focus, with a similar asset profile of mid-size regional malls anchored by national retailers and supported by F&B and cinema.
• Iguatemi S.A. Brazilian shopping center operator with a portfolio of premium malls across Brazil. Directly comparable as a multi-tenant regional mall operator with a similar leasing/tenant-mix business model, though typically in larger-format capital cities.
• Aliansce Sonae: Brazilian shopping center operator (formed via Sonae Sierra Brazil + Aliansce). Comparable as a multi-tenant Brazilian mall operator with the same anchor/satellite/F&B leasing model and similar strategic positioning in regional shopping centers.
• BR Malls Participações: Brazilian shopping mall operator with a large, diversified regional mall portfolio. Comparable business model: retail leasing to anchor stores, satellites, and food court operators in secondary and capital markets.
• Multiplan: One of Brazil's largest shopping mall operators/REITs with 40+ centers. Comparable in that it leases space to retail anchors, satellite stores, and F&B operators in multi-format malls across Brazilian regional and capital markets.

Broad incumbents

• Sonae Sierra: Portugal-based international shopping center developer/operator with presence in Brazil and other markets. Comparable as a multi-tenant mall operator with the same retail-leasing business model, but operating at significantly larger global scale.
• Simon Property Group: Largest US REIT and global mall operator. Comparable as a multi-tenant regional mall operator with anchor-tenant leasing model, but operating at much larger scale and in a different macro/consumer environment.
• Westfield (Unibail-Rodamco-Westfield): Global shopping center giant. Comparable in the multi-tenant retail destination model (retail leasing + dining + entertainment), though operating at vastly larger scale and with a portfolio of flagship urban malls rather than regional Brazilian centers.

Regional players

• Sequoia Logística e Locação: Brazilian retail-focused real estate company. While more focused on logistics/industrial rather than retail destination malls, comparable as a Brazilian CRE operator serving retail tenants in regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shoppingpelotas
• Instagraminstagram.com/shoppingpelotas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopping Pelotas