AlugueOn
AlugueOn is a Brazilian digital marketplace that connects retailers, brands, entrepreneurs and franchise operators with store, kiosk and advertising spaces inside 40+ partner shopping centers nationwide, operating under Grupo AD.
- Company typePrivate
- Founded2020
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What AlugueOn does
AlugueOn is a Brazilian digital marketplace that connects retailers, brands, entrepreneurs and franchise operators with commercial spaces inside shopping centers. The platform, operated under real-estate management entity ADMALL Gestão Comercial (CRECI 040173-J) and headquartered in the Brooklin district of São Paulo, aggregates inventory from more than 40 partner shopping centers across 14 Brazilian states and surfaces three product modules: store rentals (Lojas), kiosks (Quiosques), and in-mall media/advertising spaces (Mídia). On top of the core marketplace it offers a franchise catalog of 10+ partner brands spanning beauty, food and beverage, healthcare and footwear, plus "Minuto AlugueOn," a content platform comprising a weekly Spotify/YouTube podcast and supporting blog aimed at retail and franchise investment education.
Technically, AlugueOn is a self-serve web marketplace with structured filters by property type, state, city and shopping center, supported by an inbound WhatsApp specialist-sales line and a geomarketing advisory for site selection. Pricing across media inventory is transparent at the unit level — for example parking-gate flyering at R$1,500/day at Pátio Limeira Shopping and digital panels at R$12,500/month — while store and kiosk rents are negotiated per unit. Revenue is generated on a transaction-fee basis for facilitating the lease of retail, kiosk and media spaces; the model is augmented by embedded financial-service partnerships with Inter (guarantees), BrasilCap (fiador/rental guarantees) and Porto Seguro (insurance), creating a tenant onboarding stack beyond pure listing. Distribution leans on content marketing, organic social (Instagram), email newsletters, podcast/video content and a specialist sales team, targeting both SMB franchise seekers and enterprise brands seeking in-mall advertising inventory. The company is a subsidiary of diversified conglomerate Grupo AD, whose three decades of shopping-center industry experience underpin its mall-partner relationships.
AlugueOn firmographics
Firmographics- Name
- AlugueOn
- Legal name
- AlugueOn
- Website
- https://alugueon.com.br
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AlugueOn is a Brazilian digital marketplace that connects retailers, brands, entrepreneurs and franchise operators with store, kiosk and advertising spaces inside 40+ partner shopping centers nationwide, operating under Grupo AD.
- Ownership category
- akta.pro rank
AlugueOn industry classification
Industry- Product category
- Commercial Real Estate Marketplace
- akta.pro primary industry
- Business-for-Sale Marketplaces & Listing Platforms (FSAEAIAK)
Keywords
Where AlugueOn is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
AlugueOn business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Commercial Space Rental Facilitation: AlugueOn generates revenue by facilitating the leasing of retail spaces (stores, kiosks, media/advertising spaces) in shopping centers across Brazil. The company acts as an intermediary connecting retail businesses, entrepreneurs, and brands with available commercial spaces in partner shopping centers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Panfletagem nas Cancelas (Parking Gate Flyering) |
| Unit Pricing | Monthly | Régua de Cancela (Parking Gate Ruler) |
| Unit Pricing | Monthly | Painel da Portaria (Entrance Panel) |
| Unit Pricing | Pay-as-you-go | Stand Promocional (Promotional Stand) |
| Unit Pricing | Monthly | Escadas Rolantes (Escalator) |
| Unit Pricing | Monthly | Display de Mall |
| Unit Pricing | Monthly | Painel Digital |
| Unit Pricing | Monthly | Painel Triedro Estacionamento |
| Unit Pricing | Monthly | Mesas da Praça de Alimentação (Food Court Tables) |
| Unit Pricing | Monthly | Quiosque/Kiosk Rental |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
AlugueOn product offering
Product offeringCore offering
AlugueOn operates a digital marketplace that connects retailers, brands, advertisers, and franchise operators with available commercial spaces — including stores, kiosks, and media/advertising placements — inside 40+ partner shopping centers across all regions of Brazil. The platform combines searchable listings with geomarketing site-selection support and complementary financial, guarantee, and insurance partner solutions from Inter, BrasilCap, and Porto Seguro. Revenue is earned via transaction fees on successful leases and on media space bookings, with unit-based pricing for advertising placements.
Product overview
AlugueOn是一个商业地产租赁平台，为购物中心的商铺、小亭和媒体空间提供租赁服务。公司运营着一个连接40多个巴西购物中心的核心市场平台，以及涵盖美容、医疗、餐饮和鞋类等多个领域的10多个加盟品牌组合。主要产品包括商铺租赁、 kiosk租赁和媒体广告位租赁，并通过Minuto AlugueOn内容平台和geomarketing工具为加盟商和租户提供支持服务。
Differentiator
Problem solved
Functional benefit
Products and services
- AlugueOn Commercial Space Rental Marketplace Core digital marketplace platform where businesses, brands, and franchise operators can discover, filter, and inquire about retail store spaces, kiosks, and advertising placements inside 40+ partner shopping centers across all Brazilian regions. The platform offers filterable search by space type, state, city, and mall, supported by geomarketing site-selection advice and partner-driven financial, guarantee, and insurance solutions.
- JAH Franchise (Açaí, Ice Cream and Popsicles) Self-service açaí, ice cream, and popsicle franchise with 150+ units across 14 states, reaching approximately 2 million people monthly through digital channels. Listed on the AlugueOn marketplace with associated in-mall site options.
- Mundo Di Chocolate Franchise Self-service fondue and natural gelato franchise offering chocolate products co-developed with Barry Callebaut (global cocoa leader) using elevated cocoa content, no artificial fats, and European quality standards. Listed via AlugueOn's franchise channel alongside in-mall placement options.
- Instituto Ana Hickmann Franchise (Beauty Education) Network of professional beauty schools offering courses in hair, makeup, and aesthetics. Reported revenue above R$1.2 million/year with 20–30% profitability. Distributed via the AlugueOn franchise channel with co-located in-mall site options.
- Odonto Special Franchise (Dental Clinics) Network of dental clinics offering implants, orthodontics, and facial harmonization treatments. Reported profitability exceeding 30%. Distributed via AlugueOn's franchise channel with co-located in-mall site options.
- Turquesa Esmalteria & Beleza Franchise Franchise specializing in manicure, nail extension, and eyebrow design services, distributed via AlugueOn's franchise channel with co-located in-mall site options.
- Hasegawa Studio de Beleza Franchise Beauty studio franchise offering hair services, manicure, and facial and body aesthetics. Distributed via AlugueOn's franchise channel with co-located in-mall site options.
- Soulier Franchise (Women's Footwear & Accessories) Women's footwear and accessories franchise operating since 1982, focused on comfort and colorful style, with an expected 14% profit margin. Distributed via AlugueOn's franchise channel with co-located in-mall site options.
- Mais Laser Franchise (Laser Hair Removal) Network of laser hair removal and rejuvenation clinics using advanced technology. Distributed via AlugueOn's franchise channel with co-located in-mall site options.
- N.O.Z. Franchise (Healthy Coffee) First global franchise of healthy coffee products with proprietary artisanal nut bar manufacturing. Distributed via AlugueOn's franchise channel with co-located in-mall site options.
- Buenos Gelateria Franchise (Premium Ice Cream) Franchise of premium ice cream using selected ingredients under premium quality standards. Distributed via AlugueOn's franchise channel with co-located in-mall site options.
Quantifiable outcome
- Access to 40+ shopping centers in all regions of Brazil
- +1 more outcomes
Companies that use AlugueOn
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
AlugueOn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AlugueOn partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- IntercoreInter (digital bank) serves as a financial partner offering guarantee solutions for rental contracts, providing tenants with financial security instruments for securing commercial spaces.
- BrasilCapcoreBrasilCap provides guarantee/fiador services for rental contracts, enabling businesses to secure commercial spaces with financial guarantees accepted by shopping center operators.
- Porto SegurocorePorto Seguro provides insurance solutions for commercial spaces, protecting businesses operating in shopping centers against various risks.
- Shopping Center Partners (40+)coreOver 40 shopping centers across Brazil partner with AlugueOn to list their available retail spaces including stores, kiosks, and media/advertising opportunities. Major partners include Pátio Shopping Chapecó, Sider Shopping, Shopping Pátio Pinda, Shopping Praça da Moça, ViaBrasil Pampulha, Pátio Limeira Shopping, Shopping Pelotas, Catalão Shopping, Shopping Center Lapa, Liberty Mall, São Luís Shopping, Ponteio Lar Shopping, Taubaté Shopping, São Gonçalo Shopping, Shopping Bay Market, Shopping Hortolândia, Shopping ParkCity Sumaré, ParkShopping Mogi Mirim, Millennium Shopping, and many others.
- ADMALL Gestão ComercialcoreADMALL GESTÃO COMERCIAL (CRECI 040173-J) is the real estate management company operating AlugueOn, headquartered at Av. Engenheiro Luís Carlos Berrini in São Paulo's Brooklin district.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
AlugueOn competitors and assessment
Company assessmentDirect peers
- Imovel Web: Brazilian online real estate listing marketplace covering residential and commercial properties. Directly comparable as a digital listing layer for CRE transactions in Brazil, though broader in scope than AlugueOn's shopping center focus.
- ZAP Imóveis: One of Brazil's largest real estate marketplaces, owned by Grupo OLX. Comparable as a Brazilian CRE listing platform aggregating properties for sale and rent, though oriented to residential rather than retail mall space.
- Viva Real: Brazilian real estate listing platform with commercial property categories. Comparable as a Brazilian CRE listing marketplace with multi-segment property coverage, competing for the same Brazilian CRE search audience.
Broad incumbents
- Cushman & Wakefield: Global commercial real estate services firm active in Brazil across leasing, valuation, and advisory. Comparable as a CRE leasing intermediary, though AlugueOn competes primarily on Brazilian retail mall specialization.
- Colliers: Global CRE services firm offering retail leasing and tenant representation across Latin America. Comparable as an incumbent intermediary competing for shopping center tenant mandates in Brazil.
- CBRE: World's largest commercial real estate services company with Brazilian operations covering retail, office, and industrial leasing. Comparable as a CRE services incumbent where retail leasing is a subset of a much broader portfolio.
- JLL: Global real estate services firm with retail leasing and shopping center advisory in Brazil. Comparable as a CRE services incumbent where retail tenant representation overlaps with AlugueOn's intermediary role.
Emerging players
- QuintoAndar: Leading Brazilian proptech with a digital rental marketplace model. Comparable as a tech-enabled Brazilian rental marketplace, though predominantly residential — illustrative of where AlugueOn's retail leasing model could evolve.
- Loft: Brazilian proptech applying technology and marketplace mechanics to real estate transactions. Comparable as a tech-enabled Brazilian CRE marketplace, though focused on residential brokerage rather than retail space.
Regional players
- Grupo Multiplan: Brazilian shopping center operator with significant mall portfolio. Comparable as a shopping center commercialization counterparty in Brazil, but operates on the supply side rather than as a multi-operator marketplace like AlugueOn.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AlugueOn social profiles
Digital presenceAlugueOn compliance and trust
Trust signalCompliance1 record
AlugueOn financial estimates
Financial estimateRevenue estimate
Valuation estimate
AlugueOn leadership team
Management profileNumber of profiles
Profiles3 records
AlugueOn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AlugueOn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AlugueOn
What does AlugueOn do?
AlugueOn operates a digital marketplace that connects retailers, brands, advertisers, and franchise operators with available commercial spaces — including stores, kiosks, and media/advertising placements — inside 40+ partner shopping centers across all regions of Brazil. The platform combines searchable listings with geomarketing site-selection support and complementary financial, guarantee, and insurance partner solutions from Inter, BrasilCap, and Porto Seguro. Revenue is earned via transaction fees on successful leases and on media space bookings, with unit-based pricing for advertising placements.
Is AlugueOn a public or private company?
AlugueOn is a private company. It is classified as corporate owned and is currently operating.
When was AlugueOn founded?
AlugueOn was founded in 2020. It employs 1 to 10 people.
Where is AlugueOn based?
AlugueOn is headquartered in São Paulo, Brazil, in the Latin America region.
How does AlugueOn make money?
One revenue line is on record: commercial Space Rental Facilitation.
Who are AlugueOn's main competitors?
Direct peers on record are Imovel Web, ZAP Imóveis and Viva Real. Broad incumbents are Cushman & Wakefield, Colliers, CBRE and JLL. Emerging players are QuintoAndar and Loft. Grupo Multiplan is listed as a regional player.
Does AlugueOn have an API?
No public API is recorded for AlugueOn.
What industry is AlugueOn in?
AlugueOn's product category is Commercial Real Estate Marketplace. Its primary akta.pro industry code is FSAEAIAK, Business-for-Sale Marketplaces & Listing Platforms.