What Newspros does

newsPRos is a privately held, founder-owned U.S. strategic communications and media relations agency founded more than 30 years ago by Jamie Moss, a former journalist and lawyer (J.D., University of Baltimore School of Law) who remains personally involved in every client engagement. The firm delivers senior-led consulting services in media relations, crisis communications, reputation management, media training, litigation PR, and awards/nominations management, with industry practices spanning law firms (Am Law 200, Am Law 50), healthcare, nonprofits, educational institutions, religious institutions, Fortune 500 businesses, and high-profile individuals. The team of 10 named senior professionals comprises former journalists (e.g., Chicago Tribune, CBS, Law360, LexisNexis), in-house Am Law 100 communications leaders, and credentialed crisis practitioners, with offices in New York, San Francisco, Chicago, and Pennsylvania.

The firm operates on a professional services model — engagement-based and retainer-based fees — with no proprietary technology platform and no disclosed public pricing. Its core technology footprint is limited to responsible use of generative AI to accelerate internal drafting workflows; the firm's value proposition rests on media relationships cultivated over decades, senior practitioner involvement, and 24/7 crisis responsiveness rather than on software or tooling. newsPRos does not pursue industry awards for itself, does not disclose revenue or funding, and reports no parent company, subsidiaries, or external institutional investment, indicating an intentionally boutique, founder-controlled operating model.

Name

Newspros

Legal name

newsPRos

Website

https://newspros.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

newsPRos is a founder-owned U.S. strategic communications and media relations agency, founded 30+ years ago by Jamie Moss, serving law firms (Am Law 200/50), Fortune 500 companies, healthcare, nonprofits, educational institutions, and individuals with senior-led media relations, crisis communications, and litigation PR services.

Ownership category

akta.pro rank

Product category

Public Relations and Strategic Communications

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising (7310)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industry

Media Relations & Press Office Services (MPAAADAI)

Keywords

• Strategic communications
• Media relations agency
• Crisis communications
• Reputation management
• Public relations services

Headquarters

HQ city

Ridgewood

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Communications Consulting: Professional services revenue generated through consulting engagements with law firms, corporations, nonprofits, and individuals. Services include media relations, crisis communications, reputation management, media training, and litigation PR support. Pricing is likely project-based or retainer-based given the nature of professional services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

newsPRos is an issues-driven strategic communications and media relations agency that delivers earned media coverage, crisis communications, reputation management, media training, litigation PR, and awards/nominations services. The firm serves law firms (Am Law 200), Fortune 500 companies, healthcare entities, nonprofits, educational institutions, and high-profile individuals. Services are delivered by a senior team of former journalists, lawyers, and communications professionals with 24/7 responsiveness.

Product overview

Newspros is an issues-driven strategic communications and media relations agency offering a portfolio of professional services rather than a software product platform. The core service offerings include Media Relations, Crisis Communications, Surveys & Nominations, Reputation Management, Media Training, and Litigation PR. These services are delivered through specialized industry practices covering Law Firms (including sub-services for Jury Consultants, Legal Recruiting, and Litigation Finance), Nonprofits, Healthcare, Businesses, Educational Institutions, and Individuals. The firm also integrates generative AI (used responsibly) to accelerate content drafting. All services are delivered by a team of former journalists, lawyers, and senior-level communication professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations Strategic media engagement services including messaging, communications planning, interview prep, media training, content development, social media management, byline and Op-Ed placement, 24/7 rapid response, and media monitoring. Designed for law firms, corporations, and institutions seeking earned media coverage.
• Crisis Communications 24/7 crisis support including risk assessments, scenario planning, crisis playbooks, media and social media monitoring, rapid-response messaging, and media interaction. Led by founder Jamie Moss, a former journalist and lawyer certified by the Institute for Crisis Management.
• Surveys & Nominations Awards and nominations management service including tracking deadlines, writing submissions, and managing recognition efforts across legal, business, and nonprofit media outlets. Submits 150+ nominations annually for clients.
• Reputation Management Reputation management services including social media monitoring, online history analysis, single-issue campaigns, platform-specific optimization, messaging alignment, SEO/AI strategy, and integration with broader PR objectives.
• Media Training Spokesperson preparation training including personal media history audits, practice across interview types, real-time coaching for challenging questions, and message refinement and delivery tips.
• Litigation PR Communications support for high-stakes litigation from complaint through appeal and final resolution, including tailored communication plans, collaboration with trial teams, media education, and message development to counter negative press.
• Law Firm PR Law firm visibility and reputation management services including practice group visibility, leadership communications, lateral hires, mergers, deal announcements, litigation coverage, thought leadership, and industry awards.
• Nonprofit Communications Strategic communications counsel for nonprofits including storytelling for public support, fundraising, development, and policy impact messaging.
• Healthcare Communications

Quantifiable outcome

• 150+ nominations submitted annually for a single Am Law 50 firm client
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Weber Shandwick: Global PR network offering crisis communications, corporate reputation, and media relations across industries including legal services. Overlaps in service capabilities but serves a broader and more diversified client base than newsPRos.
• Edelman: Largest global public relations firm with broad practice areas including legal industry communications, crisis, and corporate reputation. Overlaps with newsPRos in legal PR but at much greater scale and across many more verticals.

Direct peers

• Levick Strategic Communications: Crisis and litigation communications firm serving corporations, law firms, and individuals facing high-stakes reputational events. Overlapping service mix with newsPRos, particularly in crisis communications and litigation PR.
• FGS Global: Formed from the merger of Sard Verbinnen & Co., Finsbury, The Glover Park Group, and H/Advisors Abernathy, FGS Global is a leading strategic communications advisor serving legal, financial, and corporate clients on crisis, M&A, and litigation matters. Directly comparable in service mix and Am Law clientele; newsPRos team member Victoria Hofstad previously worked at predecessor firm Sard Verbinnen & Co.
• Rubenstein Communications: PR firm with deep legal industry practice serving Am Law 100 firms on media relations, crisis communications, and high-profile litigation support. Closely aligned on legal vertical specialization and senior-led engagement model.
• Prosek Partners: Strategic communications firm with significant legal, financial services, and professional services practice, providing media relations, crisis, and thought leadership support. Comparable in serving legal industry and Fortune 500 clients.
• Kekst CNC: Strategic communications consultancy with strong crisis, M&A, and litigation PR practices serving large corporations, law firms, and investors. Comparable in operating model (senior-led engagements) and client profile including legal industry and Fortune 500 accounts.
• Brunswick Group: Global strategic communications advisory firm with strong legal and financial services practices, advising on M&A, crisis, litigation, and regulatory matters. Comparable in senior-led model and enterprise client profile.
• Infinite Global: Specialist PR and communications firm serving law firms, accounting firms, and professional services clients with media relations, crisis, and thought leadership. Highly comparable in vertical focus and senior-led engagement model.
• SVM PR: Specialist PR agency focused on the legal industry, serving Am Law firms with media relations, crisis communications, and thought leadership services. Highly comparable in vertical specialization and Am Law client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newspros