What MAC Mode does

MAC Mode is a German family-owned apparel company, founded in 1973 and headquartered near Regensburg, that designs, produces, and distributes trousers and jeans under the MAC brand. The company's core product is men's and women's bottoms — primarily jeans and casual trousers — released through six collections per year per gender and approximately 1,000 new styles annually. Design, pattern making, and an in-house sewing shop are based in Germany, with manufacturing carried out in Europe.

The company operates a dual go-to-market model. Direct-to-consumer revenue is generated through mac-jeans.com, which ships to 14 countries including the United States and key European markets. Wholesale and retail distribution is served through a dedicated B2B merchant portal serving independent retailers. Production volume is approximately 6 million pairs of trousers per year, supported by 480 employees. Recent product development has expanded into adjacent lines, including the Jog'n Jeans by MAC athleisure sub-brand, the MAC Vintage heritage sub-brand, and a sustainable Nettle Denim range. The company has also used co-branded capsule collections — with media brand Brigitte, Auto Motor Sport, and a Walter Röhrl Edition — as a marketing and consumer-acquisition channel.

The business is privately held by the founding family and does not disclose revenue, profitability, or capital structure. There are no external funding rounds, acquisitions, or leadership changes in the public record, and the strategic posture is best characterized as steady product-led brand-building within a narrowly defined category rather than high-velocity expansion.

Name

MAC Mode

Legal name

MAC Jeans

Website

https://mac-jeans.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

MAC Mode is a German family-owned trouser and jeans manufacturer founded in 1973, producing about 6 million pairs annually across men's and women's lines. It sells direct-to-consumer in 14 countries via mac-jeans.com and wholesale through a B2B merchant portal.

Ownership category

akta.pro rank

Product category

Denim and Trouser Apparel

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (31525), Clothing and Clothing Accessories Retailers (45811)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Denim & Bottoms Cut & Sew (Jeans/Trousers/Shorts) (IMAOAEAD)

akta.pro secondary industry

Denim & Casualwear Brands (CRAAAAAE)

Keywords

• Denim jeans manufacturing
• Trouser manufacturing
• Sustainable apparel
• Direct-to-consumer fashion
• European fashion brand

Headquarters

HQ city

Wald

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Apparel Sales: Revenue generated from direct sales of pants and jeans to end consumers through their e-commerce storefront and retail operations. The company sells over 6 million pairs of pants per year across 6 collections for men and women.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MAC Mode designs, manufactures, and sells men's and women's trousers and jeans under the MAC Jeans brand, producing roughly six million pairs of pants per year across six collections for each gender segment. The company operates a direct-to-consumer e-commerce storefront (mac-jeans.com) with international shipping across 14 countries, and supports a separate B2B merchant portal for wholesale buyers, leveraging an in-house pattern sewing shop for design and production quality control.

Product overview

MAC Jeans is a German fashion company founded in 1973 near Regensburg, specializing in men's and women's pants and jeans. The company operates as a core product business with distinct womenswear and menswear divisions, each offering multiple seasonal collections. The women's line includes jeans in various fits (Barrel, Bootcut, Relaxed, Skinny, Slim, Straight, Wide) plus pants (Slim, Wide-leg, Chinos), while the men's line features jeans in Comfort, Modern, and Regular fits plus various pants models. Special collections include collaborations (MAC x Brigitte, MAC x Auto Motor Sport, Walter Röhrl Edition), sustainable options like Nettle Denim, and seasonal trend lines like Light Weight and MAC Vintage. With approximately 480 employees producing 1,000 new styles annually and selling 6 million pairs per year, the company maintains an in-house pattern sewing shop for design and production control. Products are designed in Germany and produced in Europe.

Differentiator

Problem solved

Functional benefit

Brands

• MAC x Brigitte: Collaboration featuring French elegance meets modern denim styles.
• MAC x Auto Motor Sport
• Jog'n Jeans by MAC
• MAC Vintage

Products and services

• MAC Jeans Womenswear Collections Seasonal women's trouser and jeans collections featuring fashionable jeans styles, smart pants with an elegant touch, and flattering fits designed for every body type. Sold direct-to-consumer through mac-jeans.com.
• MAC Jeans Menswear Collections Seasonal men's trouser and jeans collections focused on comfort and a perfect fit with contemporary style variety for modern men. Sold direct-to-consumer through mac-jeans.com.
• MAC x Brigitte Collection Collaboration collection that combines Brigitte's French elegance with MAC's modern denim expertise, offering fashion-forward women's denim styles.
• MAC x Auto Motor Sport Collection Men's collaboration collection with Auto Motor Sport featuring race-themed and motorsport-inspired denim.
• Walter Röhrl Edition Limited edition men's jeans designed in collaboration with rally champion Walter Röhrl.
• Nettle Denim Collection Sustainable men's denim collection using nettle fiber blended with denim for an eco-friendly alternative material.
• Jog'n Jeans by MAC Hybrid men's jeans-casual wear combining the comfort of joggers with the style of jeans.
• Driver Jeans Collection Men's jeans designed for drivers with emphasis on comfort and functionality.
• Dream Jeans Collection Women's wide-leg jeans collection with contemporary design.
• Light Weight Collection Lightweight denim and pants collections for men and women designed for warm weather comfort.
• MAC Vintage Collection Vintage-style denim collection offered within the women's trends range.
• MAC Accessories Accessories collections for both women and men, including items like the woven handbag featured with Dream Wide jeans.

Quantifiable outcome

• Over 6 million pairs of pants sold per year
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered flagship and minor.

• MAC x BrigitteflagshipStrategic or Co-development PartnerFrench elegance meets modern denim styles. Collaborative collection featuring fashion-forward designs combining Brigitte's French elegance with MAC's modern denim expertise.
• MAC x Auto Motor SportflagshipStrategic or Co-development PartnerSpecial collection and Race Idols campaign featuring race drivers in white racing suits. Targets motorsport enthusiasts with exclusive branded merchandise.
• Walter Röhrl EditionflagshipStrategic or Co-development PartnerThe first jeans by rally legend Walter Röhrl. Rally champion Walter Röhrl collaboration producing exclusive driver jeans collection.
• Nettle DenimminorStrategic or Co-development PartnerSpecial nettle denim collection for men featuring sustainable materials using nettle fiber blended with denim.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Guess: Global lifestyle brand with jeans as a signature product across men's and women's lines; competes for the same mid-market denim consumer as MAC but at much larger scale.
• Tommy Hilfiger: Global lifestyle apparel brand with denim as a core category; competes with MAC in the casualwear/denim segment with far broader product assortment and marketing scale.
• Wrangler: Heritage denim brand with strong men's jeans assortment; competes with MAC for men's denim consumers across Europe, though more mass-market in positioning.
• Levi Strauss & Co. Global denim leader and originator of blue jeans; competes with MAC across men's and women's denim categories globally and dwarfs MAC in scale, distribution, and brand recognition.

Direct peers

• Diesel: Premium Italian denim and casualwear brand with strong men's and women's jeans/pants assortments; directly overlaps MAC's specialty trouser focus at a higher price tier.
• Closed: German premium denim brand with strong European DTC presence; comparable specialty positioning to MAC at a higher price point with similar European production heritage.
• Pepe Jeans: European heritage denim brand founded in 1973 with men's and women's jeans as core offering; highly comparable to MAC in positioning, age, and European DTC emphasis.
• Only & Sons: European fashion brand with denim-focused men's and women's collections and DTC e-commerce; comparable mid-market specialty positioning and product breadth to MAC.
• Mustang Denim: German family-owned denim specialist founded in 1932, headquartered near Regensburg area; nearly identical heritage, geography, and trouser/jeans-only positioning to MAC.

Regional players

• Mavi Jeans: Turkish-founded premium denim brand with strong men's and women's jeans focus and DTC presence in Europe; comparable trouser-specialist model but rooted in different regional production geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAC Mode