Smile Digital
- Company typePrivate
- Founded2009
- HeadquartersBangkok, Thailand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Smile Digital does
Smile Digital is a Bangkok-based security and energy technology systems integrator operating under Smile Global Co., Ltd, a Thai private limited company registered on September 9, 2009. The company delivers end-to-end project services — design, installation, testing, and final handover — across four product lines: CCTV surveillance systems built on HIKVISION ColorVu technology (full-color 24/7 imaging via F1.0 aperture sensors), building access control systems (including elevator access for schools, apartments, offices, and condominiums), solar cell systems for residential and commercial premises, and EV charging solutions built on Enel X JuiceBox smart chargers with WiFi-connected JuiceNet app control. Smile Digital serves both residential customers (apartment and condominium owners, individual EV owners) and commercial/enterprise clients (schools, manufacturers, banks, telecom operators) entirely within Thailand. All installation work is performed by in-house teams rather than subcontractors, which the company cites as the basis for cost control and quality.
The business model is project-based and quote-priced, with a stated emphasis on "fair and transparent" pricing and cost control through in-house execution. Revenue is generated through hardware resale (CCTV cameras, EV chargers, access control equipment) bundled with professional installation and commissioning services, supplemented by ancillary solar installation work. The company markets itself through its corporate website and a Facebook fan page, with a visible project portfolio (completed access control and CCTV installations) used as mid-funnel social proof. Multi-year contract billing cadence is noted, though the bulk of disclosed work appears to be one-off installations rather than recurring managed-service revenue.
Smile Digital's competitive positioning rests on three pillars: authorized-dealer access to globally recognized brands (HIKVISION for CCTV, Enel X for EV chargers), a bundled multi-product offering that allows cross-selling security and energy systems within a single property engagement, and direct in-house installation capability that compresses the supply chain. The company has accumulated over 6,000 EV charger installations according to its own marketing claims and references the Enel X global track record of 300,000+ JuiceBox units sold as supporting credibility. The firm is privately held with no disclosed external funding, no management team information in the source data, no subsidiaries, and no M&A history, indicating an owner-operated small business rather than a venture-backed growth company.
Smile Digital firmographics
Firmographics- Name
- Smile Digital
- Legal name
- บริษัท สมายโกลบอล จำกัด
- Website
- https://smile-digital.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Smile Digital industry classification
Industry- Product category
- Security Systems Integration and Installation Services
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373), Computer Communications Equipment (3576)
- akta.pro primary industry
- Smart Lighting & Dimming Control Installation (HSAHADAB)
Keywords
Where Smile Digital is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Smile Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Security Systems Installation: Professional installation services for CCTV and access control systems. The company provides complete service from design through installation to delivery, controlling costs through in-house execution.
- EV Charger Sales and Installation: Sale and installation of Enel X smart EV chargers for residential and commercial use.
- Solar Cell Systems: Solar power system design and installation services.
- Product Sales: Direct sales of CCTV cameras, access control equipment, and related security hardware.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom installation services for CCTV, access control, solar, and EV charging |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Smile Digital product offering
Product offeringCore offering
Smile Digital provides end-to-end design, installation, testing, and delivery services for security and energy technology systems in Thailand. Core offerings include CCTV surveillance systems (HIKVISION ColorVu), building access control systems, solar energy systems, smart EV chargers (Enel X JuiceBox), and computer network systems, all deployed by in-house installation teams.
Product overview
Smile Digital is a technology services company operating under Smile Global Co., Ltd., providing integrated technology solutions. The company operates a one-stop service model offering design, installation, and testing for multiple product categories: CCTV security camera systems featuring HikVision ColorVu technology with full-color night vision; Access Control systems for building entry/exit management including elevator access systems; Solarcell (solar energy) systems for alternative energy; and EV Charger solutions featuring Enel X JuiceBox smart chargers with WiFi-connected mobile app control. The company also provides computer network system installation. All services are delivered with in-house teams to control quality and costs.
Differentiator
Problem solved
Functional benefit
Products and services
- CCTV (กล้องวงจรปิด) Security camera surveillance systems featuring HIKVISION ColorVu technology that delivers full-color video 24/7 in low-light conditions, with F1.0 aperture and advanced sensors. Designed for retail stores, homes with children or elderly family members, offices, and factories in Thailand, deployed with professional installation.
- Access Control (ระบบควบคุมการเข้า-ออก) Building access control systems for managing and controlling building entry and exit, including elevator access control installation for schools, apartments, offices, and condominiums in Thailand.
- Solarcell (พลังงานแสงอาทิตย์) Solar cell and solar energy systems as an alternative energy solution for homes and businesses in Thailand seeking energy cost reduction and renewable energy adoption.
- EV Charger (เครื่องชาร์จรถไฟฟ้า) Electric vehicle charging solutions featuring Enel X JuiceBox smart EV chargers with WiFi connectivity and the EV JuiceNet mobile application for remote start/stop, scheduling of off-peak charging, real-time status, charging history, PIN user sharing, and push notifications. Compatible with all EV car brands and supported by professional installation for residential and commercial use in Thailand.
- Network Systems (ระบบเครือข่ายคอมพิวเตอร์) Computer network systems installation and configuration services as part of comprehensive technology solutions for commercial and residential customers in Thailand.
Quantifiable outcome
- EV charging up to 9-10x faster with 3-phase (22 kW) installation compared to standard Mode 2 charging
- +2 more outcomes
Companies that use Smile Digital
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles3 records
Smile Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Smile Digital partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HIKVISIONcoreAuthorized dealer and installer of HIKVISION ColorVu technology for CCTV systems. ColorVu technology provides full-color video surveillance 24/7 with high-quality imaging in low-light conditions.
- Enel XcoreAuthorized dealer and installer of Enel X JuiceBox smart EV chargers. Enel X is a leading global EV charger brand with over 300,000 units sold worldwide and #1 best seller in USA for 5 consecutive years.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Smile Digital competitors and assessment
Company assessmentBroad incumbents
- Schneider Electric: Global energy-management and automation major with overlapping offerings in building security, access control, and EV charging (EVlink). Comparable to Smile Digital across the security-and-energy bundling thesis, but at much larger scale and broader portfolio.
- Johnson Controls: Global building technology specialist with overlapping portfolio in access control, video surveillance, and integrated building management. Comparable on integrated-building-solutions value proposition, though at substantially larger scale.
- Bosch Security and Safety Systems: Global supplier of security, safety, and communication solutions with comparable offerings in CCTV, access control, and integrated building systems. Comparable to Smile Digital in product categories, with deeper R&D and broader geographic reach.
- ABB: Global electrification and automation leader with strong EV charging infrastructure and building-automation portfolios. Comparable to Smile Digital on the EV charging and integrated building-systems axes, but with significantly greater resources and global footprint.
- Delta Electronics: Global power-electronics and energy-management company with strong Thailand operations and EV charging solutions. Comparable to Smile Digital on EV charging and energy infrastructure, though Delta primarily operates as an OEM rather than an installer.
- Honeywell Building Technologies: Global incumbent in integrated building security, access control, and building management systems. Overlaps with Smile Digital's access control and security integration business, but serves a higher enterprise tier with proprietary software platforms.
- Siemens Smart Infrastructure: Global provider of building automation, security, and energy management solutions. Comparable to Smile Digital on the integrated-smart-building thesis, with much deeper technology stack and global delivery capability.
Direct peers
- Dahua Technology: Direct global competitor to Hikvision in CCTV and security systems with established Southeast Asia distribution. Comparable to Smile Digital in serving security-installation channels, though Dahua operates primarily as a manufacturer with integrator partners.
- Hikvision: Global leader in video surveillance and security products whose ColorVu technology Smile Digital distributes and installs in Thailand. Comparability is direct: overlapping CCTV and access-control product categories and shared enterprise/residential customer base.
- Energy Absolute (EA): Thai-listed renewable energy and EV charging company operating one of Thailand's largest charging networks. Direct competitor in Thai EV charging infrastructure and adjacent to Smile Digital on solar; differs in operating model (network operator vs. installer).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Smile Digital social profiles
Digital presenceSmile Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smile Digital leadership team
Management profileNumber of profiles
Smile Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smile Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smile Digital
What does Smile Digital do?
Smile Digital provides end-to-end design, installation, testing, and delivery services for security and energy technology systems in Thailand. Core offerings include CCTV surveillance systems (HIKVISION ColorVu), building access control systems, solar energy systems, smart EV chargers (Enel X JuiceBox), and computer network systems, all deployed by in-house installation teams.
Is Smile Digital a public or private company?
Smile Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smile Digital founded?
Smile Digital was founded in 2009. It employs 11 to 50 people.
Where is Smile Digital based?
Smile Digital is headquartered in Bangkok, Thailand, in the Asia region.
How does Smile Digital make money?
Four revenue lines are on record. Security Systems Installation is the primary driver. The others are EV Charger Sales and Installation, solar Cell Systems and product Sales.
Who are Smile Digital's main competitors?
Broad incumbents on record are Schneider Electric, Johnson Controls, Bosch Security and Safety Systems, ABB, Delta Electronics, Honeywell Building Technologies and Siemens Smart Infrastructure. Direct peers are Dahua Technology, Hikvision and Energy Absolute (EA).
Does Smile Digital have an API?
No public API is recorded for Smile Digital.
What industry is Smile Digital in?
Smile Digital's product category is Security Systems Integration and Installation Services. Its primary akta.pro industry code is HSAHADAB, Smart Lighting & Dimming Control Installation. Its NAICS code is 541512 and its SIC code is 7373.