Archetype

What Archetype does

Archetype (アーキタイプ株式会社) is a Tokyo-based business development consulting firm founded in 2006 that helps large Japanese corporations (listed companies with revenues above ¥100 billion) build and operationalize new business initiatives. The company works with C-suite executives, intrapreneurship divisions, and new-business departments on four integrated service lines: Innovation Organization Strategy, Intrapreneurship Program, Open Innovation Execution Support, and AI-Driven Business Development. Its core differentiator is a proprietary longitudinal database that has tracked more than 40,000 new business cases launched by large Japanese enterprises over a 20-year span (2006–2025), augmented by AI-powered market exploration, AI virtual-persona-based hypothesis verification, and a proprietary Six-Axis Evaluation Framework. Archetype's go-to-market is direct enterprise field sales, with content marketing (industry reports, monthly newsletter, free diagnostic tool) used as a top-of-funnel lead generation mechanism to convert into long-term consulting mandates. The company monetizes primarily through professional-services consulting engagements, with free knowledge products (industry reports on semiconductors, agriculture, and media; a monthly newsletter launched in 2026) acting as brand-building and lead-nurturing assets. Archetype Ventures, a 100%-owned subsidiary established in 2013, invests in B2B technology startups and is leveraged to provide capital as part of client engagements. The company is privately held with 11–50 employees, headquartered in Minato-ku, Tokyo, and serves only the Japanese domestic market.

Name

Archetype

Legal name

アーキタイプ株式会社

Website

https://archetype.co.jp

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Archetype is a Tokyo-based business development consulting firm that helps large Japanese enterprises (¥100B+ revenue) create new businesses, using a proprietary 20-year longitudinal database of 40,000+ new business cases and AI-driven analysis to support intrapreneurship, open innovation, and corporate venture programs.

Ownership category

akta.pro rank

Product category

Business Development Consulting

NAICS

Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Business development consulting
• Innovation consulting
• Intrapreneurship support
• Open innovation services
• AI-driven business development

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. コンサルティング事業（Business Development Consulting）: 大企業向けの新規事業開発支援サービス。イノベーション組織戦略策定・社内新規事業創出支援・オープンイノベーション実行支援・AI駆動型事業開発の4つのサービスラインを提供し、組織のフェーズに応じた伴走型支援を実施。長期的なコンサルティング契約の形を取ることが多い。
2. レポート・ナレッジ提供（Knowledge Products）: 業界別実態調査レポート（Vol.1 半導体・電子部品、Vol.2 農業参入、Vol.3 メディア・エンタメ等）を無料ダウンロード提供し、リード獲得・ブランドリーチに活用。メールニュース（月次レポート）の配信も実施。

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Archetype provides B2B business development consulting to large Japanese corporations through four integrated service lines: Innovation Organization Strategy design, Intrapreneurship Program support, Open Innovation Execution Support, and AI-Driven Business Development. Engagements leverage a proprietary 20-year longitudinal database of 40,000+ new business cases for AI-driven market exploration, virtual-persona hypothesis verification, and Six-Axis organization evaluation, and can extend to capital provision via its wholly-owned CVC. A free online diagnostic tool (新規事業組織スコア診断) generates inbound leads.

Product overview

Archetype is a business development partner offering four integrated service lines: Innovation Organization Strategy (designing innovation-capable organizations), In-house New Business Creation (fostering intrapreneurship programs), Open Innovation Execution Support (startup-corporate co-creation), and AI-Driven Business Development (integrating AI throughout business development processes). The company operates a proprietary longitudinal database of over 40,000 new business cases tracked for 20 years, which powers their AI-driven market analysis and hypothesis validation capabilities. They also offer a free diagnostic tool called 'New Business Organization Score Diagnosis' for self-assessment across 6 organizational axes.

Differentiator

Problem solved

Functional benefit

Brands

• 新規事業組織スコア診断: Self-diagnostic tool for evaluating new business organization maturity across 6 axes, available at diagnosis.archetype.co.jp
• AI駆動型事業開発

Products and services

• Innovation Organization Strategy (イノベーション組織戦略策定) Consulting service that defines the areas and processes an enterprise should pursue, removes factors stagnating business development, and designs an innovation organization strategy. Targets corporate leadership at large Japanese enterprises.
• Intrapreneurship Program Support (社内新規事業創出) End-to-end support from program design through commercialization for in-house new business creation programs. Designs systems aligned to the client's purpose and challenges, and builds structures that enable self-sustaining operation.
• Open Innovation Execution Support (オープンイノベーション実行支援) Supports co-creation with startups from planning through commercialization, combining startup agility with the client enterprise's assets to produce partnerships that go beyond simple matching.
• AI-Driven Business Development (AI駆動型事業開発) Integrates AI technologies throughout the entire business development process — from market exploration to hypothesis verification — enabling data-driven decision making and efficiency. Powered by the proprietary 20-year longitudinal database of 40,000+ new business cases.
• New Business Organization Score Diagnosis (新規事業組織スコア診断) Free self-diagnostic web tool (~12 questions, ~3 minutes) that scores an organization's new-business capability across six axes (strategy specificity, resource allocation seriousness, judgment criteria, path to commercialization, external utilization, data/AI utilization) and directs respondents to inquiry.

Quantifiable outcome

• 型が生存を分ける——別法人という「器」（JV・カーブアウト等）まで設計した事業は、既存事業に上乗せした事業より生き残りやすい傾向が確認されている。
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• McKinsey & Company: Global management consulting leader with deep Japan practice and dedicated new business/innovation practice areas. Comparable customer profile of large Japanese enterprises but vastly larger scale and broader service portfolio.
• Bain & Company: Global top-tier strategy consulting firm with significant Japan practice serving large corporates on innovation, digital, and growth strategy. Comparable in target customer segment but far broader in scope, geography, and scale.
• Accenture: Global professional services firm with significant Japan operations covering strategy, digital transformation, and technology consulting for large enterprises. Competes for the same Japanese large-corporate digital and innovation budgets.
• NTT DATA Group: Major Japanese IT services and consulting group serving large enterprises and government on digital transformation, including business innovation programs. Comparable customer base of Japanese large corporates but positioned primarily as systems integrator.
• Nomura Research Institute (NRI): Large Japanese consulting and IT services firm serving financial institutions, public sector, and large corporates on management consulting, system integration, and digital transformation. Comparable target market but at vastly larger scale and with deeper IT services capability.
• Deloitte Tohmatsu Consulting: Japan member firm of Big Four advisory network offering strategy, technology, and human capital consulting to Japanese large enterprises. Competes for innovation, transformation, and new business development mandates from the same enterprise client segment.
• Boston Consulting Group (BCG): Global strategy consulting firm with active innovation and corporate development practice serving Japanese large enterprises. Overlaps with Archetype in strategy and innovation organization work, but operates at much larger scale across global markets.

Direct peers

• Corporate Directions, Inc. (CDI): Mid-cap Japanese management consulting firm focused on corporate strategy, M&A, and business development for Japanese listed companies. Directly comparable target market, service mix, and boutique scale.
• Industrial Growth Platform, Inc. (IGPI): Japanese management consulting boutique specializing in corporate turnaround, M&A advisory, and new business development for large Japanese corporates. Closely comparable to Archetype in serving large enterprise clients with strategy-to-execution transformation mandates.
• Tokyo Consulting Firm (TCF): Japanese boutique consulting firm specializing in management consulting, M&A advisory, and business development support for Japanese SMEs and mid-market companies. Comparable boutique scale and Japan-focused consulting model, though targeting slightly smaller companies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/archetype_3

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Archetype