Garrison Collection

What Garrison Collection does

Garrison Collection is a family-owned manufacturer and distributor of premium flooring and surface products, founded in 1956 and headquartered in Van Nuys, California. The company produces engineered hardwood, vinyl (WPC/SPC), laminate, 3D wood wall coverings, and Ipe outdoor decking, with manufacturing processes centered on proprietary techniques including double kiln drying, hand-carved distressing, a proprietary carbonization unit for dark hardwood lines, natural air drying, and 9-11 UV coats per plank applied in partnership with German coatings brand Treffert. The portfolio spans over 300 SKUs across 30+ collections, including the premium Italian-made Allora line manufactured in Europe and the American-made Garrison x Sheoga and Garrison x Appalachian Flooring collaborations.

The business operates exclusively through an indirect distribution model: Garrison does not sell directly to consumers but reaches end customers via authorized flooring retailers, contractors, and interior designers across the United States, with concentrated Southern California logistics supported by a flagship design studio in Van Nuys, a second design studio in Los Angeles, and five will-call distribution points across Vernon, Santa Ana, San Diego, Glendale, and Gardena. Revenue is generated through one-time product sales — hardwood, vinyl, laminate, wall coverings, decking, sundries, and accessories — with quote-based pricing set by dealers rather than publicly disclosed list pricing. Customer segments are hybrid: individual homeowners and flooring contractors are the primary pull-through channels, with interior designers/architects as a primary specification channel, and a secondary commercial/hospitality segment demonstrated through named installations at properties such as Hotel Maya, Balboa Bay Resort, Galia Lahav, and Acqualina Residences.

The company is privately held under family ownership, with no institutional investors, funding rounds, or M&A activity disclosed in the available data. Sustainability credentials — CARB Phase 2 compliance, Lacey Act compliance, LEED eligibility, and USGBC membership — are central to its specification-channel positioning, and the company maintains co-marketed integrations with WOCA (oil finishes), Treffert (UV coats), and DriTac (adhesives). A related entity, Old Master Products, operates under the same brand family and shares headquarters and showroom locations.

Name

Garrison Collection

Legal name

Garrison Collection

Website

https://garrisoncollection.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

101–250 employees

Short description

Garrison Collection is a family-owned hardwood flooring manufacturer and distributor founded in 1956 in Los Angeles, offering 300+ engineered hardwood, vinyl, laminate, wall covering, and decking products through authorized dealers, contractors, and Southern California design studios across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hardwood Flooring Sales: One-time sale of hardwood flooring products through authorized dealer and contractor network. Products are sold as complete flooring solutions including matching mouldings and trim.
2. Vinyl/Laminate Flooring Sales: One-time sale of vinyl (SPC, WPC, LVT) and laminate flooring products through the same dealer network.
3. Wall Coverings & Outdoor Products: One-time sale of 3D wood wall coverings and outdoor decking products.
4. Sundries & Accessories: Installation tools, care products (WOCA maintenance products), and related accessories sold through the same distribution network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Garrison Collection is a family-owned manufacturer and distributor of premium engineered hardwood flooring, vinyl (SPC/WPC), laminate, 3D wood wall coverings, and outdoor decking. The company offers 300+ flooring options across 30+ collections, manufactured in-house with proprietary processes and distributed exclusively through authorized dealers, contractors, and company-owned design studios in Southern California.

Product overview

The Garrison Collection is a family-owned fine hardwood flooring manufacturer and distributor founded in 1956, based in Los Angeles. The company offers over 300 flooring options across five main categories: Engineered Hardwood (including premium Italian-made Allora collection, California-inspired Newport collection, and American-made options like Garrison x Sheoga and Crystal Valley America), Vinyl/R resilient Flooring (WPC and SPC options including AquaBlue II and VinylNova Rigid Stone Core), Laminate Flooring (ILLUMIN8 collection), 3D Wood Wall Coverings (Contours and Parallels acoustic panels), and Outdoor Decking (Ipe wood). Products are distributed through retailers and contractors nationwide with showrooms in Van Nuys (headquarters), Los Angeles, Vernon, Santa Ana, San Diego, Glendale, and Gardena, CA.

Differentiator

Problem solved

Functional benefit

Brands

• Allora: Premium Italian hardwood flooring collection manufactured in Italy by master artisans, representing the highest quality flooring experience with European Oak and Birch plywood construction.
• Garrison x Sheoga
• Garrison x Appalachian Flooring

Products and services

• Allora 7-1/2" Collection (Italian-Made Engineered Hardwood) Italian-manufactured premium engineered hardwood flooring collection featuring European Oak construction, Matte UV Lacquer finish, and Light Wire-Brush surface treatment. Targeted at luxury residential and commercial installations requiring lifetime structural warranty.
• ILLUMIN8 Collection (Laminate Flooring) Budget-friendly laminate flooring collection with authentic wood-look designs and durable construction for residential and commercial applications.
• Contours 3D Wood Wall Coverings Patterned 3D wood wall coverings with geometric designs for transforming interior spaces, applicable to residential and commercial feature walls.
• Parallels Acoustic Wall Coverings Acoustic vertical slat wood wall coverings providing soundproofing functionality combined with modern aesthetic appeal for commercial and residential spaces.
• Decking Collection (Ipe Wood Outdoor Decking) Durable Ipe wood decking engineered for outdoor environments, offering a long-lasting deck solution for residential and commercial exterior applications.
• WPC AquaBlue II Collection (Vinyl Flooring) Waterproof WPC vinyl flooring with attached foam underlayment for comfort and sound reduction, suited to modern residential and commercial interiors.
• VinylNova Rigid Stone Core Collection (SPC Vinyl Flooring) Water-resistant Rigid Stone Core (SPC) vinyl flooring with attached EVA foam underlayment, UV coating, tempered finish, and painted V-Groove edge for residential and commercial installations.
• Clearance Flooring Products Discontinued hardwood, vinyl, and laminate flooring options available at reduced prices through custom order inquiries.
• Flooring Sundries & Accessories (via Old Master Products) Installation tools, WOCA cleaning and maintenance products, DriTac adhesives, and related accessories sold through the related Old Master Products supply business.

Quantifiable outcome

• 25-year to lifetime warranty on residential products
• +1 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Allora (Italian Brand)coreOEM/ Whitelabel/ Licensing PartnerAllora is a premium Italian hardwood flooring brand developed and distributed by Garrison Collection. Products are manufactured in Italy by master artisans using European Oak and Birch plywood. Allora represents Garrison's highest quality flooring experience, featuring 8-layer water-based matte UV lacquer finishing.
• Sheoga Hardwood FlooringflagshipStrategic or Co-development PartnerGarrison x Sheoga Collection featuring premium prefinished solid hardwood flooring. Sheoga brings American craftsmanship excellence to Garrison's portfolio through this collaborative collection.
• Appalachian FlooringflagshipStrategic or Co-development PartnerGarrison x Appalachian Flooring Collection featuring premium prefinished solid hardwood from Appalachian Flooring. This collaboration brings Appalachian region premium hardwood to Garrison's California market.
• Treffert (German Coatings Brand)coreTechnology or IntegrationGarrison uses only the finest Treffert UV anti-scratch top coats, a German brand well-known for incredibly engineered and green products. They worked together to create the ultimate protective coat for Garrison flooring.
• WOCA (Danish Finishes Brand)coreTechnology or IntegrationGarrison uses WOCA products on all oil-finished floors. WOCA oil finishes contribute toward LEED MR Credit 6 (Rapidly Renewable Materials) and EQ Credit 4.2 (Low-Emitting Materials). Garrison recommends ONLY WOCA cleaning and maintenance products.
• Old Master ProductscoreOthersRelated company operating under the same brand family. The locations page references oldmasterproducts.com for flooring supplies. Old Master Products shares the same headquarters and showroom locations as Garrison Collection.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/garrisoncollection

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garrison Collection