Sanctuary House

What Sanctuary House does

Sanctuary House is a 501(c)(3) nonprofit organization founded in 2002 and headquartered in Greensboro, North Carolina, that provides mental health recovery and rehabilitation services to adults living with mental illness. Its core service mix includes a Clubhouse-style psychosocial rehabilitation program, case management, and supervised transitional housing operated through Hillcrest House, which currently houses 9 residents. The organization is CARF-accredited (Commission on Accreditation of Rehabilitation Facilities) and serves clients exclusively within Guilford County, NC, operating with a staff of 11-50 employees.

The organization's service delivery is fundamentally community-based and human-intensive, structured around the Clubhouse model of psychosocial rehabilitation that emphasizes peer support, work-ordered day activities, and member engagement rather than clinical or technology-mediated intervention. Hillcrest House functions as the residential anchor of the program portfolio, offering supervised housing as a step toward independent living for adults recovering from mental illness. Public accountability is formalized through a published 2025 Impact Report and a Hall of Honor recognition program for community contributors.

Sanctuary House's business model blends fee-for-service program revenue (from state and Medicaid-funded rehabilitation services) with contributed income from individual donors, corporate sponsors, and grants. Fundraising is sustained through recurring signature events including Musical Moods and Mile of Pennies, supplemented by the AHMI housing partnership that extends the organization's residential capacity. The 501(c)(3) structure means surplus is reinvested into mission delivery rather than distributed, and revenue concentration is diffuse across individuals, payers, and donors rather than anchored to any single enterprise client.

Name

Sanctuary House

Legal name

Sanctuary House

Website

https://sanctuaryhousegso.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Sanctuary House is a Greensboro, NC-based 501(c)(3) nonprofit that provides mental health recovery, rehabilitation, and supervised transitional housing (Hillcrest House, 9 beds) for adults with mental illness in Guilford County through a CARF-accredited Clubhouse model.

Ownership category

akta.pro rank

Product category

Mental Health Rehabilitation Services

NAICS

Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Other Residential Care Facilities (623990), Residential Mental Health and Substance Abuse Facilities (62322)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI)

akta.pro secondary industries

Small Residential Care Homes (RCFE/Board & Care) (HLADABAF), Faith-Based / Nonprofit Assisted Living Providers (HLADABAH)

Keywords

• Mental health rehabilitation
• Supported employment services
• Peer support programs
• Permanent supportive housing
• Psychosocial clubhouse model

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual and Corporate Donations: Tax-deductible charitable contributions from individuals and organizations, including the Green Star Champions program for annual gifts of $1,000 or more, corporate partnerships, and event sponsorships.
2. Planned Giving: Legacy gifts through wills, trusts, and estate plans as well as IRA charitable contributions.
3. Program Services Revenue: Fees for services including outpatient services, supported employment, and residential services (Hillcrest House) provided to adults with mental illness.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sanctuary House is a 501(c)(3) nonprofit that delivers community-based mental health rehabilitation services to adults living with mental illness in Greensboro and Guilford County, North Carolina. Its core services follow the Clubhouse International model of psychosocial rehabilitation and span supported employment and education, clubhouse day program, individual support, peer support services, transition management, outpatient services, and 24/7 permanent supportive housing through Hillcrest House. The organization is CARF-accredited and partners with Affordable Housing Management Inc. (AHMI) to operate residential sites.

Product overview

Sanctuary House is a non-profit organization offering a comprehensive suite of mental health recovery programs and services. The organization operates multiple interconnected programs including the Clubhouse Program (a central community hub), Supported Employment and Education, Individual Support, Peer Support Services, Transition Management Services, Hillcrest House (permanent supportive housing with 24/7 wraparound care), and Outpatient Services. Members do not live at Sanctuary House but use it as a base of community support, with each program designed to help adults with mental illness achieve satisfying, meaningful roles and lives in the community. Established in 2002, the organization serves Guilford County, North Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Supported Employment and Education
• Clubhouse Program
• Individual Support
• Peer Support Services
• Transition Management Services
• Hillcrest House
• Outpatient Services

Quantifiable outcome

• 3,285 days and nights of safety and care provided to 9 residents at Hillcrest House in 2025

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Affordable Housing Management Inc. (AHMI)coreStrategic or Co-development PartnerPartnership to expand permanent supportive housing units for adults living with mental illness in Guilford County. Working together on Case for Support/Housing Needs assessment to guide long-range strategy for housing expansion over the next five years. Building on the proven impact of Hillcrest House.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Hope × Change Recovery Community Center (NC): Hope × Change is a peer-run recovery community center in North Carolina offering peer support and recovery services for individuals with mental health and substance use conditions. It is a regional peer because it operates within NC serving a similar population with peer-led recovery services, though without residential or clubhouse components.

Direct peers

• Fountain House: Fountain House in New York City is the original and largest clubhouse model mental health recovery organization, operating the same member-staff model Sanctuary House uses, plus supported employment, housing, and outreach programs. It is the most direct functional peer given identical programmatic philosophy and population served.
• Community Access NYC: Community Access operates multiple clubhouses, supportive housing, and peer services for adults with mental health needs in New York City. It is a direct peer because it combines the clubhouse model with 24/7 housing and peer support, mirroring Sanctuary House's integrated continuum.
• Thresholds: Thresholds is a Chicago-area nonprofit providing mental health recovery services, supported employment, supportive housing, and psychiatric rehabilitation. It is directly comparable in mission and service mix, operating at a larger scale but serving the same adult mental illness population with similar program components.

Others

• Clubhouse International: Clubhouse International is the global umbrella organization that accredits and supports clubhouse programs worldwide. It is an ecosystem participant rather than a direct competitor, but its standards and certification materially affect Sanctuary House's service model and funding eligibility.
• National Council for Mental Wellbeing: The National Council is a national membership and advocacy organization for behavioral health providers, including community mental health centers and recovery housing operators. It is an ecosystem/industry body rather than a service competitor, but its policy and funding work directly shapes the operating environment for organizations like Sanctuary House.

Broad incumbents

• Services for the UnderServed (S:US): S:US is a New York-based nonprofit providing supportive housing, mental health recovery programs, and clinical services for adults with behavioral health conditions. It is comparable to Sanctuary House in the combination of housing and recovery services, though it operates across multiple boroughs and at far greater scale.
• RHD International (Resources for Human Development): RHD International is a large national human services nonprofit operating behavioral health, supportive housing, and recovery programs across multiple states. It is a broad incumbent because it provides clubhouse-style and supportive housing services at much larger scale, often competing with smaller community providers for the same contracts.
• National Alliance on Mental Illness (NAMI): NAMI is the largest grassroots mental health organization in the U.S., providing peer-led support groups, education, and advocacy for individuals with mental illness and their families. It is a broad incumbent that overlaps Sanctuary House's peer support and community education activities at a national scale.
• Mental Health America: Mental Health America is a national nonprofit network focused on mental health advocacy, education, and community-based support for people with mental illness. It is a broad incumbent because it spans the same mission space as Sanctuary House but at a national scope, with affiliate organizations that often compete for the same local donors and grants.

Market position

Weaknesses1 record

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCVJ_k_DIRBYfZg6_A62M2JQ
• Facebookfacebook.com/sanctuaryhousegso
• LinkedInlinkedin.com/company/sanctuary-house-greensboro
• Instagraminstagram.com/sanctuaryhousegso
• Xx.com/SanctuaryHouse

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanctuary House