Wide Fit Shoes
- Company typePrivate
- Founded1984
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Wide Fit Shoes firmographics
Firmographics- Name
- Wide Fit Shoes
- Legal name
- Wide Fit Shoes UK
- Website
- https://widefitshoes.co.uk
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Wide Fit Shoes industry classification
Industry- Product category
- Specialty Wide-Fit Footwear Retail
- NAICS
- Shoe Retailers (45821)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Casual & Lifestyle Footwear (CRAAACAB)
- akta.pro secondary industries
- Performance Footwear (Running, Training, Court) (CRAAAEAI), Golf Footwear Retail (CRAMAGAE)
Keywords
Where Wide Fit Shoes is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wide Fit Shoes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Product Sales: One-time sale of wide fitting footwear and accessories through e-commerce and retail channels. Revenue generated from individual product transactions at varying price points ($69.99 - $179.99+), with no recurring subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with sale discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Wide Fit Shoes product offering
Product offeringCore offering
Wide Fit Shoes is a UK-based specialty retailer that sells extra-wide fitting footwear for men and women through its own e-commerce storefront and a London physical store. The catalogue spans widths from 2E Wide to 8E Ultra Wide (including adjustable 2V and 6V fittings) and UK sizes 3-17, featuring brands such as New Balance, Skechers, Nike, On-Running, Adidas, Birkenstock, Crocs, and DB Shoes.
Product overview
Wide Fit Shoes is an e-commerce retailer specializing in extra-wide fitting footwear for men and women since 1984. The company operates a Shopify-based online platform offering a comprehensive range of wide-fit shoes, trainers, boots, sandals, slippers, and clogs across multiple width options (2E to 8E) and sizes (UK 3-17). The product portfolio includes sub-brands and featured collections from major manufacturers including New Balance (ML574, 608/624, 520, 880, Fresh Foam series), Skechers (Uno, Arch Fit, Go Walk, Slip-ins), Nike, On-Running, and other specialty brands. The platform complements its core e-commerce offering with a loyalty program (WFS Loyalty), width fit finder tool, purchase protection service, and free returns policy. The company operates primarily in the UK market with a physical store in London.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Wide-Fit Footwear Wide-fitting footwear for men across casual, formal, sport, and work categories, featuring brands such as New Balance, Skechers, Nike, On-Running, Adidas, HEYDUDE, DB Shoes, Padders, Barker, Birkenstock, Crocs, HI-TEC, Cofra, Grunwald, and I-Runner. Available in widths from 2E Wide to 8E Ultra Wide, including adjustable 2V and 6V fittings, and in sizes up to UK 17.
- Women's Wide-Fit Footwear Wide-fitting footwear for women across casual, formal, sport, and fashion categories, featuring brands such as New Balance, Skechers, Nike, On-Running, Altra, DB Shoes, Padders, Crocs, I-Runner, Tredd Well, and HEYDUDE. Includes vegan footwear options and is available in widths from 2E Wide to 8E Ultra Wide and multiple sizes.
- New Balance Wide-Fit Collection
Companies that use Wide Fit Shoes
Customer profileSegments4 records
Ideal customer profiles4 records
Wide Fit Shoes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wide Fit Shoes partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Wide Fit Shoes competitors and assessment
Company assessmentRegional players
- DSW: US-based multi-brand footwear retailer with deep e-commerce offering across branded athletic and casual categories; provides a useful benchmark for scaling a multi-brand online shoe retailer but does not currently compete in the UK.
Broad incumbents
- Schuh: UK-based multi-brand footwear retailer with strong omnichannel presence, serving a broader youth/fashion segment but overlapping on branded athletic and casual lines including wide-fit variants.
- Office: UK fashion footwear retailer with significant online presence, competing for the same branded-casual and trainer customers but without a specialist wide-fit focus.
- Clarks: Iconic UK heritage footwear brand and retailer offering wide-fit options within a much broader family footwear assortment; competes indirectly by serving the same family-and-comfort customer base.
- Zalando: Europe's largest fashion and footwear e-commerce platform with an expanding wide-fit assortment and significant marketing scale; a key competitive threat via breadth and logistics advantages rather than specialist expertise.
Direct peers
- Charles Clinkard: Family-owned UK multi-brand footwear retailer operating both physical stores and e-commerce, offering premium and comfort-focused brands in multiple width options with a comparable specialist-retailer model.
- Shoe Zone: UK value-focused footwear retailer with high-street physical presence and growing e-commerce channel, increasingly stocking wider-fit options and competing on price-conscious segments.
- Soletrader: UK specialist footwear retailer with strong trainer and branded-casual assortment, operating both physical stores and e-commerce in a comparable omnichannel model targeting similar customer demographics.
- Cosyfeet: UK-based specialist retailer of extra-wide and extra-deep footwear for men and women, with strong overlap in medical-condition footwear (diabetic, edema) and an overlapping B2B health professional referral channel. The closest direct competitor in the wide-fit specialist category.
- Hotter Shoes: UK heritage comfort footwear brand and retailer focused on wider fits and comfort technology, serving a similar demographic of customers prioritising fit and foot health over fashion trends.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wide Fit Shoes social profiles
Digital presenceWide Fit Shoes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wide Fit Shoes leadership team
Management profileNumber of profiles
Wide Fit Shoes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wide Fit Shoes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wide Fit Shoes
What does Wide Fit Shoes do?
Wide Fit Shoes is a UK-based specialty retailer that sells extra-wide fitting footwear for men and women through its own e-commerce storefront and a London physical store. The catalogue spans widths from 2E Wide to 8E Ultra Wide (including adjustable 2V and 6V fittings) and UK sizes 3-17, featuring brands such as New Balance, Skechers, Nike, On-Running, Adidas, Birkenstock, Crocs, and DB Shoes.
Is Wide Fit Shoes a public or private company?
Wide Fit Shoes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wide Fit Shoes founded?
Wide Fit Shoes was founded in 1984. It employs 11 to 50 people.
Where is Wide Fit Shoes based?
Wide Fit Shoes is headquartered in London, United Kingdom, in the Europe region.
How does Wide Fit Shoes make money?
One revenue line is on record: product Sales.
Who are Wide Fit Shoes's main competitors?
DSW is listed as a regional player. Broad incumbents are Schuh, Office, Clarks and Zalando. Direct peers are Charles Clinkard, Shoe Zone, Soletrader, Cosyfeet and Hotter Shoes.
Does Wide Fit Shoes have an API?
No public API is recorded for Wide Fit Shoes.
What industry is Wide Fit Shoes in?
Wide Fit Shoes's product category is Specialty Wide-Fit Footwear Retail. Its primary akta.pro industry code is CRAAACAB, Casual & Lifestyle Footwear, with a secondary code of CRAAAEAI, Performance Footwear (Running, Training, Court). Its NAICS code is 45821 and its SIC code is 5661.