Cosyfeet

What Cosyfeet does

Cosyfeet, the trading name of Foot Shop Ltd, is a UK-based specialist footwear retailer founded in 1984 and headquartered in Street, Somerset. The company designs and sells extra-wide footwear in fitting widths 6E (women) and 3H (men), alongside complementary socks, hosiery, foot care accessories, and mobility aids, targeting customers with medical conditions that affect foot shape and comfort — including arthritis, bunions, diabetes, gout, lymphoedema, hammer toes, poor circulation, stroke recovery and swollen feet. The product portfolio spans formal and casual shoes, slippers, fabric shoes, sandals, trainers, stretchy Elastane footwear and boots, with proprietary technology brands including SmartGel (gel cushioning for bunion care), Cushion Active (shock absorption), CosyCushion insoles, CosyTex breathable walking shoes, Purewool slippers and Softhold socks. Beyond core footwear, Cosyfeet distributes third-party mobility brands such as TOPRO rollators and Revitive circulation boosters.

Cosyfeet operates a multi-channel retail model combining direct-to-consumer e-commerce (cosyfeet.com), a company-owned physical retail shop, a traditional mail-order catalogue, and a UK stockist network of pharmacies and mobility retailers. The company sells internationally through a dedicated USA storefront enabled by Global-e (with USD pricing and US payment methods) and an exclusive Australian distribution arrangement with HealthSaver Pty (cosyfeetaustralia.com.au). Pricing is unit-based, ranging from approximately £18.50 for small foot care items up to £389 for premium mobility aids, with VAT Relief available on qualifying purchases under UK Group 12 of the VAT Act 1994, a 90-day no-quibble guarantee, and free UK returns.

The business is privately held with no disclosed funding rounds, no parent company, and no venture capital or private equity backing identified. It employs 51–100 people, is a member of the British Footwear Association, and holds verified Feefo customer ratings of 4.7 out of 5. Compliance posture includes PCI DSS 3.2, GDPR, CCPA, and ongoing Cyber Essentials accreditation via the UK NCSC, with Trustwave as Qualified Security Assessor. Revenue is not publicly disclosed.

Name

Cosyfeet

Legal name

Foot Shop Ltd

Website

https://cosyfeet.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Cosyfeet is a UK specialist retailer of extra-wide footwear (6E women, 3H men), socks, hosiery and mobility aids serving customers with medical conditions such as arthritis, bunions, diabetes, lymphoedema and swollen feet, operating through DTC e-commerce, catalogue, retail and stockist channels in the UK, USA and Australia.

Ownership category

akta.pro rank

Product category

Extra Wide Footwear

NAICS

Shoe Retailers (45821), Footwear Merchant Wholesalers (42434)

SIC

Retail-Shoe Stores (5661), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Comfort, Orthopedic & Medical Footwear (CRAAACAG)

akta.pro secondary industries

Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG), Intimates Accessories (Hosiery, Garters, Lingerie Care) (CRAAAIAI), Foot Care (Deodorizing, Anti-chafe, Callus Care) (CRADANAK)

Keywords

• Extra wide footwear
• Foot care products
• Mobility aids
• Specialty hosiery
• Orthopedic footwear

Headquarters

HQ city

Leigh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Footwear Sales: Direct retail sales of extra wide footwear including shoes, slippers, sandals, trainers, fabric shoes, stretchy shoes, and boots for men and women
2. Socks and Hosiery: Sales of specialized socks and hosiery products including extra roomy socks, diabetic-friendly socks, compression socks, bed socks, tights, and stockings
3. Foot Care Products: Sales of foot care accessories including insoles,SmartGel products, nail care, toe solutions, heel solutions, and specialist insoles
4. Wellbeing and Mobility Aids: Sales of mobility aids including rollators, walking sticks, compression frames, leg rests, and bathing helpers
5. Catalogue Sales: Mail order catalogue sales as an alternative purchasing channel
6. Healthcare Professional Sales: Sales through healthcare professionals who recommend or prescribe products to patients

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Cosyfeet designs, sources, and sells extra-wide footwear (6E women, 3H men), specialised socks, hosiery, foot care accessories, and mobility aids targeted at people with swollen feet, bunions, arthritis, diabetes, gout, hammer toes, lymphoedema, poor circulation, and stroke recovery. The portfolio spans shoes, slippers, sandals, trainers, stretchy Elastane footwear, and boots, complemented by SmartGel™ foot care products, CosyCushion™ insoles, and third-party mobility devices such as TOPRO rollators.

Product overview

Cosyfeet is a specialist retailer of extra wide footwear, socks, and hosiery designed for people with foot problems, swollen feet, and medical conditions. The core product is Extra Wide Footwear available in women's (6E fitting) and men's (3H fitting) ranges, encompassing Shoes, Slippers, Fabric Shoes, Sandals, Trainers, Stretchy/Elastane footwear, and Boots. Supporting product lines include Socks (Softhold®, Diabetic-friendly, Bed Socks, Compression Socks, and specialty options) and Hosiery (Tights, Hold-ups, Stockings, Knee Highs). The portfolio includes technology-branded collections: Sport Active™ for performance footwear, Cushion Active™ for shock absorption, CosyTex™ Walking Shoes, and Purewool™ Slippers. Foot Care & Wellbeing products feature SmartGel™ Technology (Bunion Toe Spreaders, Guards, Pads, Covers, Gel Sheets), CosyCushion™ Insoles, and various foot care solutions. Mobility aids include TOPRO rollators, Ezy-On sock aids, Healthy Back Bags, Comfi-Grip bathing aids, and Restaleg swelling reducers. The company offers a No Quibble Guarantee with free UK returns and VAT relief on qualifying products.

Differentiator

Problem solved

Functional benefit

Products and services

• Extra Wide Footwear (Women's and Men's) Core footwear range offered in women's (6E fitting) and men's (3H fitting) extra-wide sizes, covering shoes, slippers, fabric shoes, sandals, trainers, stretchy/Elastane footwear, and boots. Designed with deep toe boxes, adjustable touch-fastening straps, and breathable/stretchy uppers to accommodate bunions, swollen feet, arthritis, diabetes, gout, hammer toes, lymphoedema, poor circulation, and stroke recovery.
• Specialist Socks

Quantifiable outcome

• Feefo customer rating of 4.7 out of 5 based on verified reviews

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Twelve partnerships are on record, tiered core.

• HealthSaver PtycoreChannel Partner/ Reseller/ DistributorExclusive Australian distributor for Cosyfeet products. All Cosyfeet sales in Australia are handled exclusively through HealthSaver Pty via cosyfeetaustralia.com.au
• CyberSourcecoreTechnology or IntegrationPayment processor for card transactions via website (WEB) and over the phone (MOTO). Owned by Visa. Implements 3D Secure (Verified by Visa, MasterCard SecureCode) for secure online payments.
• PayPalcoreTechnology or IntegrationAlternative payment method allowing customers to purchase without sharing card details with Cosyfeet. Fully PCI DSS 3.2 compliant.
• Lloyds Bank CardnetcoreTechnology or IntegrationPayment processor for retail store card transactions, working with First Data for transaction processing via Chip & PIN machines.
• Parcel ForcecoreOthersUK delivery partner for parcel shipments
• Royal MailcoreOthersUK delivery partner for mail and small parcel shipments
• DPD (UK)coreOthersUK delivery partner for parcels
• UPScoreOthersInternational delivery partner for overseas shipments
• TOPROcoreOthersMobility equipment supplier providing rollators and walking aids sold through Cosyfeet
• Global-ecoreTechnology or IntegrationInternational e-commerce platform enabling Cosyfeet to serve USA customers with local pricing, payment methods, and checkout
• CloudflarecoreTechnology or IntegrationSSL and website security provider verifying encrypted connections to Cosyfeet websites
• TrustwavecoreTechnology or IntegrationApproved Scanning Vendor (ASV) and Qualified Security Assessor Company (QSA-C) for monthly PCI DSS security testing of websites and external internet connections

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hotter Shoes: UK-based comfort footwear brand offering wide-fit and extra-wide shoes for men and women with foot conditions. Most direct head-to-head competitor to Cosyfeet in the British comfort/orthopedic footwear market, with similar DTC, catalogue, and retail presence.
• DB Shoes: UK comfort and orthopedic footwear brand selling wide and extra-wide fittings via DTC, stockists, and healthcare professional channels. Direct overlap with Cosyfeet's customer base (problem feet, swollen feet, diabetic-friendly fittings).
• Wider Fit Shoes: UK specialist retailer explicitly focused on extra-wide and deep-fitting shoes for men and women. Closely comparable in product positioning, target customer (wide feet, medical conditions), and DTC-led distribution.
• Padders: British comfort footwear brand specialising in wide-fit slippers and shoes. Targets a similar demographic (older customers needing comfortable, roomy footwear) via independent stockists and DTC channels.
• Orthofeet: US-based orthopedic and comfort footwear brand offering wide/extra-wide fittings, diabetic-friendly shoes, and foot care accessories. Direct international comparable — same medical-condition-driven customer base, similar technology-brand merchandising (orthotic insoles, gel padding).
• Apex Foot Health Industries: US orthopedic footwear manufacturer selling therapeutic shoes, diabetic footwear, and comfort lines through medical channel and DTC. Comparable in product focus (problem feet, medical-grade fittings) and channel mix (HCP referrals + DTC).
• Drew Shoe: US comfort and orthopedic footwear brand producing extra-depth and wide-fit shoes for diabetics, arthritis sufferers, and people with swollen feet. Comparable medical-condition focus and stockist-based distribution.

Emerging players

• Vionic: Comfort and orthotic footwear brand with biomechanically designed shoes, sandals and slippers. Overlaps with Cosyfeet's comfort/foot-health positioning but skews toward lifestyle/aspirational rather than purely medical; serves a slightly broader customer base.

Broad incumbents

• Scholl (Shoe & Foot Care): Global foot care brand offering insoles, foot creams, hosiery/support and selected comfort footwear. Adjacent rather than head-to-head — Scholl is broader in portfolio but historically tied to foot health, making it a relevant adjacent player in Cosyfeet's category.
• Stride Rite / Hush Puppies (Comfort Lines): Established comfort footwear brands with wide-fit offerings, sold via mass-market retail and DTC. Overlap with Cosyfeet at the casual/comfort footwear level, though they do not specialise in medical-grade extra-wide fittings.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CosyfeetTV
• Facebookfacebook.com/cosyfeet
• Instagraminstagram.com/cosyfeet_extraroomy
• TikToktiktok.com/@cosyfeet_extraroomy
• Xx.com/Cosyfeet

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cosyfeet