Medical Optics
Medical Optics, operating under the Probo Medical brand, is a U.S.-based medical equipment repair and refurbishment company specializing in endoscope, surgical instrument, and TEE probe repair for hospitals, imaging centers, and specialty medical practices across North America, Europe, Asia, and Australia.
- Company typePrivate
- Founded1997
- HeadquartersTamarac, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Medical Optics does
Medical Optics (now operating under the Probo Medical brand) is a U.S.-based medical equipment repair and refurbishment company founded in 1997, headquartered in Tamarac, Florida, and operating as a subsidiary of Alpha Source Group. The company's core business is the repair and restoration of flexible and rigid endoscopes, surgical instruments, power tools, video/camera systems, and TEE probes, executed at ISO 13485:2016-certified facilities using a 24-step refurbishing process and advanced technical capabilities including laser welding, CCD chip repair, and paddle board repair. Medical Optics is differentiated by sole-source supply agreements with Japanese and German parts manufacturers for insertion tubes, CCD components, and rod lenses, enabling repairs that competitors cannot perform, and holds exclusive service provider status for GE HealthCare's iDXA and Prodigy equipment lines.
The company monetizes through five distinct revenue streams: (1) refurbished and new diagnostic imaging equipment sales (ultrasound, C-arm, CT, MRI, X-ray, nuclear medicine, PET/CT, BMD, endoscopy systems) sourced from major OEMs at a fraction of manufacturer list prices; (2) equipment rentals with flexible terms; (3) repair and maintenance services including field service, on-site repair, and preventive maintenance; (4) replacement parts and accessories with same-day shipping; and (5) hands-on service training courses for biomedical staff. Pricing structures include pay-as-you-go unit pricing, multi-year TotalFix Asset Management contracts with capped or flat-fee pricing, and annual field service contracts positioned at 20–50% savings versus OEM pricing. GTM is hybrid: enterprise field sales supported by 19 global service locations, inside sales (U.S./Canada/UK/France), e-commerce via probomedical.com, and channel partnerships through Vizient GPO agreements.
Medical Optics serves 28,340+ healthcare customers across hospitals, imaging centers, pregnancy resource centers, women's health practices, cardiology, pain management, and veterinary medicine, with operational reach spanning North America, South America, Europe, Asia, and Australia. The company's value proposition rests on longest-in-industry warranties (2 years on flexible endoscope insertion tubes, 1 year on rigid endoscopes), free shipping, free loaner programs (with over $1M in loaner inventory), 24/7 emergency response, and a real-time repair tracking portal. Service engineers average 25 years of OEM experience across all major imaging modalities.
Medical Optics firmographics
Firmographics- Name
- Medical Optics
- Legal name
- Medical Optics, LLC
- Website
- https://medicaloptics.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Medical Optics, operating under the Probo Medical brand, is a U.S.-based medical equipment repair and refurbishment company specializing in endoscope, surgical instrument, and TEE probe repair for hospitals, imaging centers, and specialty medical practices across North America, Europe, Asia, and Australia.
- Ownership category
- akta.pro rank
Medical Optics industry classification
Industry- Product category
- Medical Equipment Repair Services
- NAICS
- Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Electronic and Precision Equipment Repair and Maintenance (811210)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Ophthalmic Goods (3851)
- akta.pro primary industry
- Endoscopy Systems & Accessories (Scopes, Cameras, Light Sources, Insufflation) (HLAHADAB)
Keywords
Where Medical Optics is headquartered
LocationHeadquarters
- HQ city
- Tamarac
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Medical Optics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Diagnostic Imaging Equipment Sales: Sales of new and refurbished diagnostic imaging equipment including ultrasound machines, C-arms, CT scanners, MRI scanners, X-ray machines, nuclear medicine, PET/CT, BMD, and endoscopy systems. Equipment sourced from major OEM brands at fraction of manufacturer prices.
- Equipment Rentals: Rental programs for ultrasound machines, probes, and other diagnostic imaging equipment. Flexible rental options allow customers to access equipment without significant upfront investment.
- Repair and Maintenance Services: Comprehensive repair services for endoscopes, surgical instruments, power tools, cameras, TEE probes, and other medical equipment. Includes field service, on-site repairs, and preventive maintenance.
- Parts and Accessories Sales: Sales of replacement parts and accessories for diagnostic imaging equipment including transducers, MRI coils, CT parts, X-ray parts, and endoscopy components. Parts tested and certified at ISO 13485 facilities.
- Training and Education Services: Service training courses for biomedical staff on ultrasound, BMD, nuclear medicine, CT, and other imaging modalities. Training held at various locations including Tampa FL, Jeffersonville IN, and Salt Lake City UT.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | TotalFix Asset Management Program |
| Unit Pricing | Pay-as-you-go | Standard Repair Services |
| Subscription | Annual | Field Service Contracts |
| Subscription | Annual | Flat Rate Preventive Maintenance |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Medical Optics product offering
Product offeringCore offering
Medical Optics specializes in the repair, refurbishment, and restoration of medical equipment with a primary focus on flexible and rigid endoscopes, surgical instruments, surgical power tools, cameras, and TEE probes. The company operates ISO 13485 certified facilities and offers advanced repair capabilities including laser welding, CCD chip repairs, and paddle board repairs, alongside asset management programs, refurbished equipment sales, parts and accessories, and diagnostic imaging field service across North America, Europe, and other global markets.
Product overview
Medical Optics operates as a division of Probo Medical (formerly Medical Optics), offering specialized medical equipment repair and restoration services. The core product is its repair services division covering flexible and rigid endoscope repair, power tools and video repair, surgical instrument refurbishment, and TEE probe repair, all supported by advanced technical capabilities including laser welding and CCD repairs. The TotalFix™ Asset Management Program provides structured pricing options. As part of the broader Probo Medical platform, Medical Optics also supports diagnostic imaging equipment sales, rentals, and parts through the parent company's extensive portfolio of ultrasound machines, C-arms, CT scanners, MRI systems, and related accessories. The company provides end-to-end solutions from repair tracking and in-service training to refurbished equipment sales, serving clients throughout North and South America, Europe, Asia, and Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Endoscope Repair (Flexible & Rigid) Repair of all major brands of flexible and rigid endoscopes to OEM specifications, including advanced capabilities such as laser welding, CCD chip repairs, and paddle board repairs. Serves hospitals, imaging centers, and specialty practices with 2-year warranty on flexible endoscope insertion tubes and 1-year warranty on rigid endoscopes.
- Power Tools & Video Repair Repair and maintenance of surgical power tools, cameras, light sources, and other components, including CCD video chip repair, wire harness replacements, and video hub repairs.
- Surgical Instrument Repair Complete refurbishing capabilities on all makes of micro surgical instruments, including repairs conducted under high-powered microscopes for accuracy.
- TEE Probes Repair Certified TEE (Transesophageal Echocardiography) transducer repair services offering significant cost-savings versus replacement, with advanced test capabilities and a loaner pool for popular models.
- Other Equipment Repair Repair capabilities for diamond knives, fiber optic cables, and Olympus endo eye equipment, backed by over 20 years of experience.
- TotalFix Asset Management Program Comprehensive asset management program offering capped pricing for flexible scopes and flat fee pricing for rigid scopes, providing structured pricing and tracking for medical equipment fleets.
- Diagnostic Imaging Field Service Multi-vendor field service for diagnostic imaging equipment including CT, MRI, C-arm, X-ray, nuclear medicine, PET/CT, BMD, cath lab, and ultrasound, with 24/7 emergency response and over $1 million in loaner inventory.
- Medical Equipment Parts & Accessories Replacement parts for ultrasound, BMD, C-arm, nuclear medicine, MRI, X-ray, catheter, PET/CT, CT, and endoscopy equipment, tested and guaranteed with same-day shipping capability.
- Endoscopy Equipment (New & Refurbished) New and refurbished endoscopy equipment including flexible endoscopes, rigid endoscopes, video processors, camera heads, and ultrasonic miniature probes from brands such as ACMI, Karl Storz, Olympus, Pentax, and Stryker.
- Service Training Courses Hands-on service training for GE, Philips, Siemens, and other diagnostic imaging systems including ultrasound, BMD, nuclear medicine, and SPECT/CT equipment, taught by service and repair professionals.
- Diagnostic Imaging Equipment Rentals Rental programs for ultrasound machines, probes, and other diagnostic imaging equipment, allowing customers to access equipment without significant upfront investment.
Quantifiable outcome
- Save 20-50% over manufacturer prices with Probo's field service offerings
- +5 more outcomes
Companies that use Medical Optics
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles5 records
Medical Optics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Medical Optics partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- SpecsaverscoreSpecsavers has entered a partnership with Medical Optics to create a digitally linked eye care pathway for patients in Dublin and surrounding counties. Under the model, optometrists will send patient scans directly to Medical Optics ophthalmologists for clinical review, with guidance provided typically within two working days, aiming to reduce waiting times and improve access to specialist care. The 'Total Care' model represents the beginning of expanding specialist access across Ireland.
- Alpha Source GroupflagshipMedical Optics is an Alpha Source Group company. As part of Alpha Source Group, Medical Optics extends the life and enhances performance of medical equipment for healthcare technology professionals and hospital systems. Alpha Source Group also includes Alpha Source, BC Technical, and other subsidiaries.
- VizientcoreMedical Optics has National Endoscope & Instrument Repair Agreements with Vizient, a Group Purchasing Organization (GPO). This provides access to healthcare facilities through GPO contracts.
- Japanese Parts ManufacturerscoreSole source agreements with Japanese parts manufacturers for insertion tubes and CCD chip components for endoscope repairs.
- German Parts ManufacturerscoreSole source agreements with German parts manufacturers for rod lenses enabling advanced endoscope repairs that competitors cannot perform.
- GE HealthCarecoreProbo Medical is the exclusive service provider for all GE HealthCare iDXA and Prodigy equipment. Authorized and certified by GE HealthCare on installations, apps training, and remote & on-site service. Sells and services GE ultrasound, BMD, and other GE imaging equipment.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Medical Optics competitors and assessment
Company assessmentDirect peers
- Avante Health Solutions: Provider of new and refurbished medical equipment, parts, and service across surgical and imaging modalities. Comparable in the refurbished equipment and parts sales business.
- TRIMEDX: Independent medical equipment service and asset management provider for hospitals, offering multi-vendor clinical engineering services similar to Medical Optics' field service and TotalFix programs. Closest independent peer in third-party medical equipment services.
- BC Technical: Sister company under Alpha Source Group providing diagnostic imaging equipment service, sales, and parts. Directly comparable as a peer within the same corporate family offering overlapping imaging service capabilities.
- Probo Medical (parent/sister brand): Probo Medical is the corporate parent/umbrella brand of Medical Optics, offering diagnostic imaging equipment sales, rentals, and multi-vendor service across the same modalities. Same operational entity, complementary service line.
- Agiliti Health: Major provider of medical equipment rental and services to hospitals, including equipment management and repair. Directly comparable in offering rental fleets, on-site service, and managed equipment programs to healthcare providers.
- Block Imaging International: Refurbished medical imaging equipment reseller and service provider for MRI, CT, ultrasound, and X-ray. Direct competitor in the refurbished diagnostic imaging market that Medical Optics also serves.
Broad incumbents
- Stryker: Large medical device manufacturer offering endoscopy, surgical instruments, and equipment service contracts. Competes broadly across Medical Optics' core repair categories as both OEM and service provider.
- Hologic: Women's health and diagnostic imaging equipment OEM (including BMD systems). Comparable as an OEM whose installed base Medical Optics services through multi-vendor contracts.
- Karl Storz: Major endoscope and surgical instrument OEM with a broad service network. Overlaps with Medical Optics in rigid and flexible endoscope repair as both OEM-direct provider and equipment source.
- Olympus Corporation: Dominant endoscope OEM whose installed base Medical Optics repairs. Broad incumbent that competes both through direct authorized service and as the source of the equipment being repaired.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Medical Optics social profiles
Digital presenceMedical Optics compliance and trust
Trust signalCompliance1 record
Medical Optics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medical Optics leadership team
Management profileNumber of profiles
Profiles2 records
Medical Optics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medical Optics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medical Optics
What does Medical Optics do?
Medical Optics specializes in the repair, refurbishment, and restoration of medical equipment with a primary focus on flexible and rigid endoscopes, surgical instruments, surgical power tools, cameras, and TEE probes. The company operates ISO 13485 certified facilities and offers advanced repair capabilities including laser welding, CCD chip repairs, and paddle board repairs, alongside asset management programs, refurbished equipment sales, parts and accessories, and diagnostic imaging field service across North America, Europe, and other global markets.
Is Medical Optics a public or private company?
Medical Optics is a private company. It is classified as corporate owned and is currently operating.
When was Medical Optics founded?
Medical Optics was founded in 1997. It employs 101 to 250 people.
Where is Medical Optics based?
Medical Optics is headquartered in Tamarac, United States, in the North America region.
How does Medical Optics make money?
Five revenue lines are on record. Diagnostic Imaging Equipment Sales are the primary driver. The others are equipment Rentals, repair and Maintenance Services, parts and Accessories Sales and training and Education Services.
Who are Medical Optics's main competitors?
Direct peers on record are Avante Health Solutions, TRIMEDX, BC Technical, Probo Medical (parent/sister brand), Agiliti Health and Block Imaging International. Broad incumbents are Stryker, Hologic, Karl Storz and Olympus Corporation.
Does Medical Optics have an API?
No public API is recorded for Medical Optics.
What industry is Medical Optics in?
Medical Optics's product category is Medical Equipment Repair Services. Its primary akta.pro industry code is HLAHADAB, Endoscopy Systems & Accessories (Scopes, Cameras, Light Sources, Insufflation). Its NAICS code is 339112 and its SIC code is 3841.