L'Echo Touristique
L'Echo Touristique is a French B2B trade media outlet founded in 1934 that provides news, analysis, data barometers, a semi-annual print magazine, and the annual Trophées de l'Innovation awards to tourism professionals — travel agencies, tour operators, transport, and hospitality — across France, operating within the Eventiz/Travelsoft media group.
- Company typePrivate
- Founded1934
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What L'Echo Touristique does
L'Echo Touristique is a French B2B trade media outlet founded in 1934, providing news, analysis, and industry intelligence to tourism professionals in France. It is owned by Eventiz, a media group within the Travelsoft ecosystem that also operates DeplacementsPros, Travolution France, and TOM.travel. The editorial team, led by Editor-in-Chief Linda Lainé and General Manager Guillaume Poulain, publishes daily and weekly email newsletters, a semi-annual print magazine (Intégrale), exclusive interviews, investigations, destination guides, and the recurring Baromètre Digitrips/L'Echo (airfare pricing) and Baromètre Orchestra/L'Echo (travel agency sales) data products. The publication also organizes the annual Trophées de l'Innovation awards and hosts the Club tourisme et technologie think tank of 50 e-tourism decision-makers.
The core technology is a digital content platform built around a WordPress-based website with subscriber authentication, email newsletter delivery, webinar hosting and replay archives, and a digital archive of 10,000+ articles. There is no documented public API, SDK, or mobile application; distribution is web-first with social amplification across LinkedIn, Facebook, X, Instagram, and YouTube, and a physical print component shipped to French subscribers twice per year.
The business model combines three monetization streams: tiered subscriptions (100% Digital at €99/year, Intégrale at €149/year, Student at €69/year), advertising and sponsored content (publi-communiqués) sold to tourism industry vendors, and event sponsorship through the Trophées de l'Innovation. The go-to-market is sales-led for advertising and event sponsorships and direct-to-consumer for subscriptions, targeting travel agencies, tour operators, transport providers (airline, rail, ferry, car rental), and hospitality companies across France. The publication operates primarily within France with limited explicit international distribution.
L'Echo Touristique firmographics
Firmographics- Name
- L'Echo Touristique
- Legal name
- L'Echo Touristique
- Website
- https://lechotouristique.com
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- L'Echo Touristique is a French B2B trade media outlet founded in 1934 that provides news, analysis, data barometers, a semi-annual print magazine, and the annual Trophées de l'Innovation awards to tourism professionals — travel agencies, tour operators, transport, and hospitality — across France, operating within the Eventiz/Travelsoft media group.
- Ownership category
- akta.pro rank
L'Echo Touristique industry classification
Industry- Product category
- Trade Media (Tourism Industry)
- NAICS
- Periodical Publishers (51312)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Travel & Outdoors Magazines (MPAJAEAH)
Keywords
Where L'Echo Touristique is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
L'Echo Touristique business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Subscriptions: Semiannual print magazine delivery plus digital access, with three tiers: 100% digital (99€/year), Full (149€/year), and Student (69€/year)
- Advertising & Sponsorship: Paid advertising opportunities and sponsored content (publi-communiqués) for tourism industry companies and organizations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 100% Digital Access |
| Subscription | Annual | Full Package (L'intégrale) |
| Subscription | Annual | Student Rate |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
L'Echo Touristique product offering
Product offeringCore offering
L'Echo Touristique is a French B2B trade publication for tourism professionals, offering a semi-annual print magazine plus a digital content platform covering tourism industry news, analysis, destination guides, and exclusive interviews. Subscribers access three tiers: a digital-only subscription (€99/year), a full print+digital package (€149/year), and a student rate (€69/year), all bundled with daily newsletters, France-focused editions, digital archives, dossiers, and webinar replays.
Product overview
L'Echo Touristique is a French professional tourism media outlet founded in 1934, offering a multi-format content portfolio. The core offering includes a semi-annual print magazine (Intégrale) and a digital-only subscription tier (100% Digital), both providing access to industry news articles, destination guides, investigation reports, and webinar replays. The publication also organizes the Trophées de l'Innovation, an annual awards ceremony recognizing innovation in the tourism sector, and publishes a daily newsletter plus specialized France-focused editions. The products operate as standalone content subscriptions rather than an integrated platform architecture.
Differentiator
Problem solved
Functional benefit
Brands
- Trophées de l'Innovation: Annual innovation awards recognizing innovation in the tourism industry, hosted by L'Echo Touristique.
- Club Tourisme et Technologie
Products and services
- L'Echo Touristique Subscription
Quantifiable outcome
- Daily newsletter reaching tourism professionals across France
- +2 more outcomes
Companies that use L'Echo Touristique
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
L'Echo Touristique technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
L'Echo Touristique partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- DigitripscoreDigitrips provides airfare data and market analysis for L'Echo Touristique's monthly barometer reports on airline pricing trends, covering both short and long-haul routes from France. The partnership produces the 'Baromètre Digitrips/L'Écho' covering destinations including Spain, Italy, Morocco, Albania, and long-haul markets.
- OrchestracoreOrchestra provides booking and sales data for the monthly 'Baromètre Orchestra/L'Écho' tracking travel agency sales and top 20 destination rankings in France.
- Eventiz (Travelsoft Group)coreEventiz is the parent company operating L'Echo Touristique as part of a travel industry media group including DeplacementsPros, Travolution France, and TOM.travel, providing cross-promotion and shared industry expertise.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
L'Echo Touristique competitors and assessment
Company assessmentBroad incumbents
- TTG Media: UK-based travel trade media brand covering the British travel industry with news, analysis, and events — comparable B2B trade model in another European market.
- Skift: Global travel industry intelligence platform combining news, research reports, and events across hospitality, OTAs, and distribution — overlaps with L'Echo's B2B coverage but at significantly larger global scale.
- Travel Weekly: Long-running US travel trade publication serving travel agents, suppliers, and destinations — comparable B2B trade-media model for the North American market.
Direct peers
- PhocusWire: Online travel industry trade publication from Phocuswright delivering daily news and analysis for travel professionals — direct competitor in the B2B travel news category.
- TourMaG: French B2B online publication covering tourism industry news, destinations, and travel trade professionals — the most direct head-to-head competitor for L'Echo Touristique's French travel trade audience.
- L'Officiel des Voyages: French travel publication combining consumer travel content with industry-relevant coverage — operates in the same French travel-media category as L'Echo Touristique.
Others
- TOM.travel: Sister online travel media brand within the Eventiz group — related publication under common ownership with overlapping French travel trade audience.
- Deplacements Pros: Sister publication under the same Eventiz parent group focused on business travel — adjacent audience and shared infrastructure but distinct editorial focus from L'Echo Touristique.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
L'Echo Touristique social profiles
Digital presenceL'Echo Touristique financial estimates
Financial estimateRevenue estimate
Valuation estimate
L'Echo Touristique leadership team
Management profileNumber of profiles
Profiles6 records
L'Echo Touristique funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L'Echo Touristique M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L'Echo Touristique
What does L'Echo Touristique do?
L'Echo Touristique is a French B2B trade publication for tourism professionals, offering a semi-annual print magazine plus a digital content platform covering tourism industry news, analysis, destination guides, and exclusive interviews. Subscribers access three tiers: a digital-only subscription (€99/year), a full print+digital package (€149/year), and a student rate (€69/year), all bundled with daily newsletters, France-focused editions, digital archives, dossiers, and webinar replays.
Is L'Echo Touristique a public or private company?
L'Echo Touristique is a private company. It is classified as corporate owned and is currently operating.
When was L'Echo Touristique founded?
L'Echo Touristique was founded in 1934. It employs 11 to 50 people.
Where is L'Echo Touristique based?
L'Echo Touristique is headquartered in Paris, France, in the Europe region.
How does L'Echo Touristique make money?
Two revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising & Sponsorship.
Who are L'Echo Touristique's main competitors?
Broad incumbents on record are TTG Media, Skift and Travel Weekly. Direct peers are PhocusWire, TourMaG and L'Officiel des Voyages. Others are TOM.travel and Deplacements Pros.
Does L'Echo Touristique have an API?
No public API is recorded for L'Echo Touristique.
What industry is L'Echo Touristique in?
L'Echo Touristique's product category is Trade Media (Tourism Industry). Its primary akta.pro industry code is MPAJAEAH, Travel & Outdoors Magazines. Its NAICS code is 51312 and its SIC code is 7310.