What TourMaG does

TourMaG is a privately held French-language B2B trade media company founded in 1998 and headquartered in Marseille, France, operating the self-described leading specialist media portal for the francophone tourism industry (le média spécialiste du tourisme francophone). The platform delivers daily news, analysis, and professional resources to tourism professionals across all sectors, including travel agencies, tour operators, hoteliers, airlines, cruise lines, destination management companies, and travel technology firms. Its editorial footprint spans 12 specialized sub-brands covering aviation (AirMaG), cruises (CruiseMaG), destinations (DestiMaG), luxury travel (LuxuryTravelMaG), business travel (TravelManagerMaG), travel technology (La Travel Tech), consumer travel (VoyageursMaG), future trends (Futuroscopie), sustainable tourism (Voyages Responsables), domestic France tourism (Partez en France), and industry employment (TravelJobs).

The underlying technology is a web-based media platform supplemented by native iOS and Android applications, a Marseille-based video production studio (TourMaG TV), and a digital brochure platform (Brochures en ligne). The company distributes content via its website, daily email newsletter, social channels (Instagram, Facebook, YouTube, LinkedIn, WhatsApp), and inclusion in Google News and Bing News aggregators. The core content library exceeds 9,746 articles, and the firm maintains ACPM-certified digital media credentials.

TourMaG operates a hybrid revenue model combining a premium subscription club (Membership Club with exclusive content and [ABO] gated articles), free newsletter distribution, advertising sales, trade show presence (notably IFTM stand R078), and industry events such as the TourMaG Party. The firm is founder-led, with Jean Da Luz as founder and former editor-in-chief, and operates with a lean 31-person team. No parent company, private equity backing, or institutional investment is disclosed.

Name

TourMaG

Legal name

TourMaG

Website

https://tourmag.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

TourMaG is a privately held French-language B2B trade media company, founded in 1998 and headquartered in Marseille, publishing daily tourism industry news across 12 specialized sub-brands and serving travel agencies, tour operators, hoteliers, airlines, cruise lines, and travel technology firms via website, mobile apps, newsletters, and a premium subscription club.

Ownership category

akta.pro rank

Headquarters

HQ city

Marseille, PACA

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels2 records

Marketing channels6 records

Core offering

TourMaG publishes daily B2B French-language news, analysis, dossiers, and video content covering the entire tourism value chain (airlines, cruises, hotels, distribution, transport, travel technology). Its offerings include a main portal, 12 specialized vertical sub-brands, premium subscription services (Membership Club and [ABO] articles), a digital brochure catalog, a mobile app on iOS and Android, and a Marseille-based video production studio (TourMaG TV) serving tourism professionals such as travel agencies, tour operators, hoteliers, airlines, cruise companies, and DMCs.

Product overview

TourMaG operates a comprehensive multi-brand media ecosystem covering the French-language tourism industry. The core TourMaG.com portal is supplemented by specialized vertical brands addressing specific sectors: AirMaG (airlines), CruiseMaG (cruises), DestiMaG (destinations), LuxuryTravelMaG (luxury travel), TravelManagerMaG (business travel), La Travel Tech (travel tech), VoyageursMaG (consumer travel), Futuroscopie (future trends), Voyages Responsables (sustainable travel), Partez en France (domestic France tourism), and TravelJobs (employment). Additional offerings include a Membership Club (premium B2B subscription), Brochures en ligne (digital catalog platform), TourMaG TV (video content), and event coverage at trade shows like IFTM. The company positions itself as a leading B2B tourism media platform serving travel professionals with daily news, expert analysis, video content, and networking opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• AirMaG: Specialized aviation news publication covering airlines, airports, and air transport industry
• CruiseMaG
• DestiMaG
• Futuroscopie
• LuxuryTravelMaG
• TravelManagerMaG
• TravelJobs
• VoyageursMaG
• Voyages Responsables
• La Travel Tech
• Brochures en ligne
• Membership Club

Products and services

• TourMaG.com Main Portal Core B2B news portal delivering daily tourism industry news, dossiers, and analysis for French-speaking travel professionals.
• AirMaG Dedicated news section covering airline industry news, airline strategies, routes, and aviation sector developments.
• CruiseMaG Dedicated news section covering cruise industry news, cruise lines, and maritime travel developments.
• DestiMaG Destination-focused media brand covering international tourism destinations, local agencies, and destination marketing.
• LuxuryTravelMaG Specialized coverage of luxury travel, high-end hospitality, premium destinations, and upscale travel experiences.
• TravelManagerMaG Focused on business travel management, corporate travel, travel managers, and corporate travel technology.
• La Travel Tech Coverage of travel technology innovations, startups, digital transformation, and technology solutions in tourism.
• VoyageursMaG Consumer-focused travel content for individual travelers.
• Futuroscopie Future-oriented analysis and trend forecasting for the tourism industry, including sociological studies and forward-looking perspectives.
• Voyages Responsables Coverage of sustainable tourism, responsible travel practices, and eco-friendly travel initiatives.
• Partez en France Focused on domestic French tourism, showcasing French destinations and travel within France.
• TravelJobs Employment and career section for the tourism industry, featuring job listings, recruitment news, and career resources.
• Membership Club Premium subscription service offering exclusive content, specialized newsletters, expert analysis (cybersecurity, RSE, crisis communication), and networking events for tourism professionals.
• TourMaG Mobile Application Native mobile application available on iOS App Store and Google Play providing on-the-go access to TourMaG news, premium articles, and video content.
• TourMaG TV Video content production including interviews, event coverage, and multimedia reporting from the Marseille studio.
• Brochures en ligne Online brochure platform allowing users to browse and access travel operator catalogs digitally.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Voyages d'Affaires: French B2B media focused on corporate and business travel, overlapping with TourMaG's TravelManagerMaG vertical. Comparable niche B2B trade media model targeting French-speaking business travel managers and corporate buyers.
• Hospitality Net: Global hospitality industry news site covering hotels, technology, and travel distribution. Comparable B2B media model with editorial coverage and advertising targeting hotel and hospitality professionals, with partial overlap to TourMaG's hotel coverage.
• L'Hôtellerie Restauration: French B2B trade media for the hospitality and foodservice industries. Adjacent vertical but similar B2B trade media business model serving French hospitality professionals, with overlapping advertiser base in the French tourism ecosystem.

Direct peers

• Skift: Global travel industry intelligence platform combining news, research reports, and events. Operates a similar B2B travel media and subscription model to TourMaG but at global scale, making it a model for TourMaG's potential international expansion.
• Travel Weekly: Long-running US-based B2B travel trade publication serving travel agents, tour operators, and suppliers. Comparable trade media model with advertising, subscriptions, events, and digital content targeting travel distribution professionals.
• L'Echo Touristique: French B2B tourism trade newspaper and digital media serving travel agents, tour operators, and tourism professionals. Direct competitor to TourMaG in the French-speaking travel trade press segment with similar advertising-driven B2B media model.
• Phocuswire: Travel industry news and analysis publication affiliated with Phocuswright. Comparable B2B travel trade media with editorial coverage, research syndication, and audience monetization aimed at travel industry professionals.
• Travel Daily Media: International B2B travel industry daily news publication covering aviation, hospitality, tour operators, and travel technology. Operates a comparable trade media model with multi-region editions, making it a peer in B2B travel news publishing.
• Tour Hebdo: French B2B travel trade magazine covering distribution, tour operators, and travel agencies, owned by Infopro Digital. Closely comparable B2B trade media targeting the same French travel professional audience as TourMaG.

Broad incumbents

• Les Echos: Major French business and financial daily with dedicated tourism, travel, and hospitality coverage. Serves overlapping French B2B audience at much larger scale but covers tourism as one section among many, rather than as a specialized vertical focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/tourmagtravel
• YouTubeyoutube.com/channel/UCbuuQfCPNGFCCyfVXbShVuw
• Facebookfr-fr.facebook.com/pages/TourMaGcom/124635974113
• LinkedInlinkedin.com/company/tourmag-com
• Instagraminstagram.com/tourmagtravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TourMaG