Safas Corporation

What Safas Corporation does

Safas Corporation is a privately held, vertically integrated US manufacturer of decorative materials for the molded and cast polymer industries, founded in 1990 by the late Akbar Ghahary, Ph.D. and headquartered at 2 Ackerman Avenue, Clifton, New Jersey. The company invents, manufactures, and markets proprietary polymer formulations that replicate the aesthetics of natural stone and engineered quartz in composite, fiberglass, and thermoplastic parts, including patented sprayable solid surface coatings (Granicoat, including UV-resistant, fire-retardant, flexible, and pool-specific variants), cured polymer filler granules (Galaxy Granules), thermoplastic colorants (Granuplast), and premixed quartz coatings (QuartzCoat). Supporting accessories (Safasbond adhesive, Safasil sealant, Backcoat primer, Liquid Mask, Air Release, Promoter) round out a consumable ecosystem. Multiple US and international patents protect key formulations, including Granicoat (US 8,128,999), Graniflex (US 7,442,726), Granuplast, and the award-winning Beaushield.

The business operates a B2B model selling to manufacturers and fabricators in swimming pool/spa, kitchen/bath, RV/marine, architectural, aerospace, flooring, and thermoplastic industries, with end markets spanning countertops, vanities, sinks, shower pans, pools, and architectural moldings. Safas does not publish pricing; product sales are quote-based through direct relationships and a worldwide distribution network including Composites One, North American Composites, Brenntag Specialties (domestic), and SAM Composites (Europe) and AVYLY (Middle East) internationally, with OEM customers in 17+ countries. Ownership remains with the founder's family following his 2014 death; there is no external venture or private equity investment, and the firm has operated continuously with 51-100 employees without disclosed funding, M&A, or revenue figures.

Name

Safas Corporation

Legal name

SAFAS Corporation

Website

https://safascorp.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Safas Corporation is a privately held, vertically integrated US manufacturer of patented decorative polymer materials — including Granicoat spray coatings, Galaxy Granules fillers, Granuplast thermoplastic colorants, and QuartzCoat quartz coatings — sold to OEMs serving pools, kitchen/bath, RV/marine, architectural, and aerospace markets through a global distributor network.

Ownership category

akta.pro rank

Product category

Decorative Polymer Materials

NAICS

Resin and Synthetic Rubber Manufacturing (32521), Paint and Coating Manufacturing (325510)

SIC

Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Fiber- & Mineral-Filled Reinforced Compounds (Glass/Carbon/Talc/CaCO3) (IMANABAI)

akta.pro secondary industry

Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)

Keywords

• Cast polymer materials
• Decorative composite materials
• Sprayable solid surface
• Granite-inspired coatings
• Polymer color fillers

Headquarters

HQ city

Clifton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Decorative Materials Sales: Safas generates revenue through the sale of proprietary decorative materials including Galaxy Granules, Granicoat, Granuplast, QuartzCoat, Safasbond, Safasil, and Backcoat. Products are sold to manufacturers and fabricators in the polymer and composite industries for applications in swimming pools, kitchen/bath, marine, automotive, and architectural markets.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Safas Corporation invents, manufactures, and markets proprietary decorative materials for the molded and cast polymer industries, including Galaxy Granules cured polymer fillers, Granicoat sprayable solid surface coatings, Granuplast thermoplastic colorants, and QuartzCoat premixed quartz coatings, along with supporting adhesives and sealants. Products are sold to fiberglass pool/spa, kitchen/bath, RV/marine, architectural, and advanced composites manufacturers worldwide to replicate the look of natural granite and quartz in molded parts.

Product overview

Safas Corporation is a manufacturer of decorative materials for the molded and cast polymer industries. The company operates as a vertically integrated manufacturer producing advanced composite materials from its headquarters in Clifton, New Jersey. The product portfolio centers on granite-inspired surface technologies and includes: Galaxy Granules™ (cured polymer fillers for cast polymer applications), Granicoat® (sprayable solid surface material available in standard, UV-resistant, fire-retardant, and flexible formulations), Granuplast™ (thermoplastic colorants for injection molding and extrusion), QuartzCoat™ (premixed polyester quartz coating), and supporting accessories including Safasbond™ adhesive, Safasil™ sealant, Backcoat™ primer, and various processing additives. Products serve swimming pools/spas, kitchen/bath countertops, sinks, showers, RVs, marine, aerospace, and architectural markets. The company offers both in-mold and post-mold systems that replicate natural stone aesthetics.

Differentiator

Problem solved

Functional benefit

Brands

• Galaxy Granules™: Cured polymer fillers available in unlimited granite designs and colors for cast polymer industries, SMC, BMC, and flooring applications.
• Safasbond™
• Safasil™
• Granicoat®
• Granuplast™
• QuartzCoat™

Products and services

• Galaxy Granules Cured polymer fillers available in unlimited granite designs and colors that are stain and corrosion resistant, Class A fire retardant, UV stabilized, color consistent, and FDA compliant (most colors). Used in cast polymer products, SMC, BMC, flooring, pultrusion, and construction applications by manufacturers in the kitchen/bath and cast polymer industries.
• Granicoat Revolutionary sprayable solid surface material applied by fabricators using conventional spray equipment either in-mold or post-mold for kitchen countertops, vanities, shower pans, wall panels, pools, and spas. Available in 118 granite and solid designs with unlimited custom colors at approximately two-thirds the cost of leading solid surface sheets.
• Granuplast Patented thermoplastic colorant compounded in polyethylene, polypropylene, ABS, polycarbonate, and polystyrene to give the look of granite or stone to ordinary plastic. Used in injection molding, extrusion, and roto-molding with temperature stability from 350F to 850F for consumer electronics, housewares, automotive components, and toys.
• QuartzCoat Premixed polyester-based quartz coating material sprayed in-mold to give an engineered stone look to composite parts. Available in 8 earth-tone designs with Barcol Hardness of 60-65, +60% scratch resistance versus traditional gelcoats, and superior thermal shock properties for manufacturers competing with engineered stone surfaces like Silestone.
• Safasbond Quick setting acrylic adhesive for bonding solid surface sheets and Safastone countertops, producing tough, fast curing, invisible seams in acrylic, polyester, and modified polyester polymers. Available in 10 solid colors for solid surface fabricators.
• Safasil Silicone caulking material available in all Safas granite designs for color-matched sealing applications. Fully air cured in 24 hours, watertight, flexible, for indoor/outdoor use. Available in 12 FL. OZ. and 6 FL. OZ. sizes.
• Ultra Granicoat (GCU) Modified Granicoat product with extra UV protection for outdoor use, tested and passed 1,000 hours accelerated UV protection on post-cured products. Available in most standard Granicoat colors for outdoor decorative composite applications.
• Granicoat Ultra Pool (GCUP) Granicoat formulation designed for in-ground fiberglass swimming pools, spas, and pool slides exposed to chemicals, direct sunlight, water, and outdoor elements. Tested to withstand harsh pool chemicals and UV exposure. Available in select colors with custom color creation.
• FR2 Granicoat Fire-retardant modified Granicoat coating that passes Class A fire rating when used with Class A fire-retardant substrates and/or matrixes. Protected under US Patent 8,128,999. Used in architectural and transportation applications requiring fire-rated decorative finishes.
• Graniflex Flexible modified Granicoat product less susceptible to breakage and cracking when de-molded from complicated shaped molds. Available in all standard colors with a UV-resistant version (GFXU) for outdoor use. Protected under US Patent 7,442,726 with various international patents.
• C Granules Specially formulated Galaxy Granules for applications requiring stability in temperatures over 350F-850F. Used in the thermoplastic industry for injection molding, extrusion, and roto-molding as a granite-looking compound in various colors and sizes.
• Premix GE Galaxy Granules in a premixed formula similar to Granite Elite designs. Available in most standard Galaxy Granules and custom designs for cast polymer manufacturers seeking convenient premixed decorative fillers.
• Backcoat Primer and sealant for the Granicoat product line that seals wood substrate against moisture and movement, helping retain color consistency in molded product applications. Available in 38 color-coordinated solid colors for use with Granicoat systems.

Quantifiable outcome

• Approximately 2/3 the cost of leading solid surface sheets on the market
• +4 more outcomes

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Composites One, LLCcoreChannel Partner/ Reseller/ DistributorPrimary domestic distributor for Safas Corporation products serving the composites industry. Multiple locations across the US including Arlington Heights, IL (headquarters), Phoenix, AZ, and Rock Hill, SC.
• North American CompositescoreChannel Partner/ Reseller/ DistributorDomestic distributor with locations in Mays Landing, NJ and Lino Lakes, MN serving the composites manufacturing sector.
• Brenntag SpecialtiescoreChannel Partner/ Reseller/ DistributorDomestic distributor located in South Plainfield, NJ specializing in specialty chemicals and materials distribution.
• SAM CompositescoreChannel Partner/ Reseller/ DistributorInternational distributor for Europe based in Keerbergen, Belgium, serving European markets with Safas products.
• AVYLYcoreChannel Partner/ Reseller/ DistributorInternational distributor based in Israel serving the Middle East region with Safas Corporation products.
• Composites One CanadaminorChannel Partner/ Reseller/ DistributorCanadian distributor serving British Columbia territory. Other Canadian territories are served directly by Safas Corporation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Laticrete International: Manufacturer of specialty surfacing materials, adhesives, and grouts for tile, stone, and decorative concrete applications. Comparable in decorative surface chemistries and bath/kitchen end-market exposure.
• Lumicor: Niche decorative resin and polymer panel manufacturer for architectural and interior design applications. Comparable in decorative/aesthetic engineering of polymer surfaces, though focused on architectural panels rather than cast polymer countertops.
• BÜFA Composite Systems: European manufacturer of resins, gelcoats, and specialty chemicals for the composites industry. Comparable chemistry supplier serving the same European cast polymer and composites fabricator base Safas reaches via SAM Composites.

Direct peers

• AOC Resins: Global manufacturer of polyester and vinyl ester resins used in cast polymer, composites, and coatings applications. Directly comparable as a chemistry supplier to the same fiberglass and cast polymer fabricator base that Safas serves.
• Aristech Surfaces: Producer of acrylic solid surface sheets (Avonite and other brands) used in kitchen/bath and architectural applications. Directly competes with Safas's Granicoat sprayable alternative to solid surface sheets.
• Interplastic Corporation: Manufacturer of thermoset resins, gelcoats, and colorants for the cast polymer and fiberglass industries. Direct competitor in the same fabricator customer base and similar product chemistry to Safas's Galaxy Granules and Granicoat lines.

Broad incumbents

• Ashland: Large specialty chemicals company with a composites/adhesives portfolio that overlaps with Safas's resin and surface chemistry offerings. Ashland serves similarly demanding end-markets with broader product breadth and global scale.
• Polynt Composites: Major producer of unsaturated polyester resins, gelcoats, and composites materials serving the cast polymer, marine, and construction industries. Comparable in resin chemistry and end-market exposure to Safas.
• Wilsonart: Large manufacturer of decorative surfaces and laminates for countertops and architectural applications. Positional overlap with Safas in decorative stone-look surfaces, though Wilsonart focuses on sheet/laminate formats.

Others

• Composites One: North America's largest composites distributor and Safas's primary domestic distribution partner. Shown as a peer because Composites One curates competing gelcoats, resins, and surface materials from multiple suppliers that compete directly with Safas's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safas Corporation