Avaly.io

What Avaly.io does

Avaly.io is a Brazilian software discovery and comparison platform that helps small and medium Brazilian businesses (PMEs), startups, agencies, freelancers, and enterprises research, evaluate, and select B2B SaaS tools. The platform catalogs 591+ tools across 40 categories with 50k+ data points, delivered in Portuguese under LGPD-compliant data practices. Its product surface is organized as an intelligence layer comprising a free evaluation and comparison site for buyers, four real-time observatories (AI Search, SaaS Brazil, E-commerce, Communication), proprietary indexes (Brazil SaaS Index with 847+ tools at 12.4% YoY growth, AI Visibility Index, SaaS Waste Index identifying R$2.1B in annual PME waste), Market Maps positioning tools across CRM, AI Tools, E-commerce, and Marketing, plus Research Reports and Open Datasets accessible via embeddable charts and API.

The business model is two-sided and PLG-driven. End users access all content for free; revenue is generated through affiliate commissions on software purchases routed through Avaly.io and through vendor listing services purchased by SaaS providers via the 'para-vendors' portal, which includes AI search visibility optimization. Distribution relies on SEO, content marketing, and email newsletters, with sales-side outreach for higher-touch vendor services. The 1-10 employee company operates from São José Dos Campos, Brazil, is privately held with no disclosed investors beyond a reported $8M funding round in February 2026, and has not disclosed its own revenue.

The strategic positioning is differentiated by exclusive geographic focus on Brazil, localized Portuguese-language E-E-A-T content, and category-defining proprietary indexes (Brazil SaaS Index, AI Search Observatory, SaaS Waste Index) that competitors like G2 or Capterra have not built at this depth for the domestic market. Risks include dependence on third-party SaaS affiliate programs, the need to scale a 1-10 person team quickly, and the absence of disclosed paying vendor logos or revenue data to validate monetization traction.

Name

Avaly.io

Legal name

Avaly

Website

https://avaly.io

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Avaly.io is a Brazilian SaaS discovery and intelligence platform that catalogs 591+ tools across 40 categories, helping PMEs, startups, agencies, and enterprises evaluate B2B software through free comparisons, proprietary indexes, and real-time AI search observatories.

Ownership category

akta.pro rank

Product category

SaaS Market Intelligence

NAICS

Software Publishers (5132), Web Search Portals and All Other Information Services (51929)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Search, Indexing & Content Discovery (HDAEAGAH)

Keywords

• SaaS market intelligence
• Software comparison platform
• B2B software discovery
• Software review platform
• SaaS market research

Headquarters

HQ city

São José Dos Campos

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Affiliate commissions: The platform earns commissions when users purchase software through affiliate links, at no additional cost to the user. This helps sustain the free platform. Editorial independence is maintained separate from affiliate agreements.
2. Vendor listing services: SaaS vendors can pay to get their tools indexed in market maps, tracked in observatories, and made discoverable across AI search platforms through the 'para-vendors' portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Avaly.io is a Brazilian SaaS market intelligence and software discovery platform that helps Brazilian businesses research, evaluate, and compare B2B software tools. The platform delivers proprietary indexes (Brazil SaaS Index, SaaS Waste Index, AI Visibility Index), real-time observatories (AI Search, E-commerce), market positioning maps, editorial reviews, and research reports covering 591+ tools across 40 categories. SaaS vendors can pay to be listed and gain AI search optimization through a dedicated vendor portal.

Product overview

Avaly.io is a Brazilian SaaS intelligence platform providing software evaluation, comparison, and market discovery services. The platform operates as a unified intelligence layer comprising multiple interconnected products: a proprietary Brazil SaaS Index tracking market metrics (847+ tools, R$ 42B market size, 67% AI adoption), Market Maps visualizing tool positioning across categories (CRM, AI Tools, E-commerce, Marketing), an AI Search Observatory monitoring tool visibility in LLMs, Research Reports delivering in-depth market analysis, and Open Datasets for downloadable market data. The Tool Comparison Platform (separate from Avaly.io's own infrastructure) allows users to research and compare 591+ SaaS tools across 40 categories using reviews, ratings, and pricing data. All offerings are delivered in Portuguese with LGPD-compliant data practices.

Differentiator

Problem solved

Functional benefit

Brands

• Brazil SaaS Index: Market index tracking Brazilian SaaS tools with 847+ tools indexed, updated May 2026
• AI Search Observatory
• SaaS Waste Index
• AI Visibility Index
• E-commerce Observatory

Products and services

• Brazil SaaS Index

Quantifiable outcome

• 43% of B2B searches now happen inside LLMs - Avaly tracks AI search visibility
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• AerivaminorGTM or Marketing PartnerAeriva is a travel agency specializing in technology and artificial intelligence for Latin American travelers. Avaly recommends Aeriva for hotel reservations, resorts, flights, and travel packages. This is a non-core partnership where Avaly displays Aeriva's travel services alongside its SaaS content.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TrustRadius: TrustRadius is a B2B software review platform focused on in-depth verified reviews and buyer-intent content. It is comparable to Avaly.io's hands-on testing + verified review methodology (E-E-A-T) and its positioning around trusted, research-grade software evaluation.
• GetApp: GetApp is a software discovery and comparison site owned by Gartner, with category reviews, comparison features, and lead-gen for SaaS vendors — the same model Avaly.io runs, including its SMB and category-based segmentation approach.
• G2: G2 is the largest global software review and comparison marketplace. It is a direct peer because Avaly.io operates the same core model — peer reviews, side-by-side comparisons, market grids, and buyer-intent traffic monetized via vendor listings and pipelines — just localized to the Brazilian market.
• Software Advice: Software Advice is a Gartner-owned software comparison and advisor site that helps businesses shortlist tools by use case and segment — closely aligned with Avaly.io's PME/startup/agency/freelancer/enterprise segmentation and software selection workflow.
• Capterra: Capterra (a Gartner company) is a global software discovery and reviews platform covering categories identical to Avaly's CRM, marketing, e-commerce, and AI tools verticals. It is a direct peer in software buyer research, comparison content, and vendor lead-generation.
• AlternativeTo: AlternativeTo is a crowdsourced software alternatives discovery platform. It is comparable to Avaly.io's 'alternatives' and comparison pages (e.g., HubSpot vs Salesforce, ChatGPT vs Claude) and its horizontal category coverage for SMB and individual buyers.

Broad incumbents

• Product Hunt: Product Hunt is a product discovery platform with launches, rankings, and reviews that overlaps with Avaly.io's vendor discovery and rankings layer, but is broader in scope (all products, not just SaaS) and global rather than Brazil-localized.
• Gartner Peer Insights: Gartner Peer Insights is an enterprise-grade software review platform backed by Gartner research. It overlaps with Avaly.io's review and comparison category but operates at the enterprise tier with broader IT-research offerings, not a Brazil-localized discovery site.

Emerging players

• Crozdesk: Crozdesk is a software comparison marketplace with category listings, reviews, and vendor lead generation — a smaller-scale global analog of Avaly.io's tool comparison platform and category taxonomy across CRM, marketing, and e-commerce.
• SoftwareSuggest: SoftwareSuggest is a software discovery and comparison platform focused on SMB buyers, with category pages, reviews, and vendor listings — directly comparable to Avaly.io's SME-first, horizontal-segmentation approach to software selection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/avalyio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avaly.io