The Amazing Brentwood

What The Amazing Brentwood does

The Amazing Brentwood is a 28-acre mixed-use, transit-oriented master plan development in Burnaby, British Columbia, owned and operated by SHAPE Properties through Shape Property Management Corp. The development integrates a shopping centre, residential rental and condominium product, office space, and entertainment venues on a single site that connects directly to the Brentwood Town Centre SkyTrain Station. The retail component totals 454,000 square feet of gross leasable area (388,000 SF in Neighbourhood One plus 66,000 SF in Neighbourhood Two), anchored by national and international brands including Nike, Sephora, H&M, L.L.Bean, Adidas, Sporting Life, Winners, and Urban Outfitters, with 30+ dining venues ranging from HaiDiLao Hot Pot and Neptune Seafood to Earls Kitchen + Bar and Jinya Ramen Bar, plus entertainment anchors Cineplex VIP Cinemas and The Rec Room. The site attracts over 3.3 million annual visitors.

Residential product includes purpose-built rental homes in Tower ONE (professionally managed by SHAPE with monthly rents and 12-month lease terms) and ownership condominiums in Tower Six (a 39-storey boutique tower with 369 homes, completion targeted for 2027, plus a four-unit Penthouse Collection), with the SHAPE Home Investment Program allowing renters to accrue 50% of monthly rent as credit toward purchase of any SHAPE home. The total master plan envisions 3,116 residential homes, 124,000 SF of office space, a one-acre central plaza, and over 6,000 homes across 11 residential towers. Capital deployed exceeds $1.2 billion for Neighbourhood One with $900 million committed for Neighbourhood Two, co-invested with an institutional pension plan partner managing $104 billion in assets. Commercial development is in partnership with L'Catterton Real Estate.

The technology layer is conventional smart-building infrastructure: Park Assist camera-based real-time parking availability across 2,000+ stalls, smart home thermostats in every residential unit, EV charging stations (including Tesla Superchargers) on parkade levels P1-P2, a digital resident portal for lease documentation and maintenance requests, full-time concierge with parcel management, and 24/7 Guardteck Security patrols. Revenue is generated across six streams: retail and commercial leasing (subscription/recurring), residential rental income (subscription/recurring), condominium sales (one-time license), parking and EV charging (subscription/recurring with pay-as-you-go tiers), gift card transaction fees, and ancillary guest services (gift wrapping, paid parking, monthly resident parking). Distribution combines physical storefronts, dedicated on-site leasing and sales presentation centres, an online resident portal, and multiple branded websites for the main centre, rentals, and ownership homes.

Name

The Amazing Brentwood

Legal name

Shape Property Management Corp.

Website

https://theamazingbrentwood.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Amazing Brentwood is a 28-acre mixed-use, transit-oriented master plan in Burnaby, BC, integrating 200+ retail shops, 30+ dining venues, 124,000 SF of office space, and 3,116+ residential homes directly connected to the Brentwood Town Centre SkyTrain Station, developed and operated by SHAPE Properties.

Ownership category

akta.pro rank

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Retail and Commercial Leasing: Gross leasable area of 454,000 SF (388,000 SF Neighbourhood One + 66,000 SF Neighbourhood Two) of retail space plus 124,000 SF of office space leased to tenants including Nike, Sephora, H&M, L.L.Bean, and 30+ restaurants.
2. Residential Rental Income: Purpose-built rental homes in Tower One (Floors 5-32), professionally managed by SHAPE, with monthly rent payments. Minimum 12-month lease terms with month-to-month continuation.
3. Residential Condominium Sales: Ownership homes sold in Tower Six (369 homes) and future towers. 8% total deposit until 2028 with savings up to $20,000. Phase Two development with 800+ new homes.
4. Parking Revenue: Underground parkade and street parking fees: $1.05 per 30 minutes, $2.50 per hour, Day Max $10.50, Evening Max $10.50, 24-hour $25.00. Plus EV charging revenue.
5. Gift Card Revenue: Gift cards sold at Concierge desk from $5.00 to $500.00, accepted at majority of retailers within the center.
6. Guest Services Revenue: Paid services including gift wrapping ($1.00-$10.00), paid parking on Brentwood Boulevard ($2.50/hour), and rental parking ($125/month for residents).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

The Amazing Brentwood is a 28-acre mixed-use, transit-oriented master plan development in Burnaby, BC, featuring a shopping centre with 200+ retail shops and 30+ restaurants, entertainment venues (Cineplex VIP Cinemas, The Rec Room), purpose-built rental residences in Tower ONE, and condominium homes for sale in Tower Six. It operates physical retail and office space, leases residential units professionally managed by SHAPE, and sells premium ownership homes, all anchored by direct Brentwood Town Centre SkyTrain connectivity. Additional revenue streams include paid parking, gift cards, and guest experience services.

Product overview

The Amazing Brentwood is a mixed-use, transit-oriented master plan in Burnaby, BC, developed by SHAPE Properties. The offering spans a retail and entertainment destination (featuring shops like Nike, Sephora, L.L.Bean, H&M, Adidas, and Sporting Life, and dining venues including Earls Kitchen + Bar and Jinya Ramen Bar), residential homes for rent in Tower ONE, and homes for purchase including the Tower Six condominium tower with its Penthouse Collection. A SHAPE Home Investment Program allows rental residents to accrue credit toward purchasing SHAPE homes. The overall ecosystem is anchored by Park Assist smart parking technology and a Guest Experience concierge service.

Differentiator

Problem solved

Functional benefit

Products and services

• The Amazing Brentwood Shopping Centre A 28-acre mixed-use shopping destination in Burnaby, BC, featuring 200+ world-class shops, 30+ dining options, and entertainment venues (Cineplex VIP Cinemas, The Rec Room), connected directly to the Brentwood Town Centre SkyTrain station. Targets Metro Vancouver residents and visitors seeking an integrated shopping, dining, and entertainment experience.
• Tower ONE Rental Homes Purpose-built rental residences in Tower ONE offering one- and two-bedroom suites with private amenities (15,000+ SF fitness studio, dining lounge, games room, outdoor spaces), integrated SkyTrain access, smart home thermostats, EV charging, and professional on-site management by SHAPE. Targets professionals and families seeking stable long-term rental tenure with no risk of units being taken off market.
• Tower Six Condominium Homes A 39-storey boutique residential tower with 369 ownership homes located in Neighbourhood Two at The Amazing Brentwood's coveted northwest corner, featuring cascading terraces, 270-degree unobstructed views, 18,000 SF of world-class amenities, and 8% total deposit incentive until 2028 with savings up to $20,000. Targets home buyers and investors in Metro Vancouver.
• Penthouse Collection at Tower Six Four exclusive penthouse suites in Tower Six featuring 11'7" ceiling heights, cascading terraces, Miele and Thermador appliances, and full concierge service. Represents The Amazing Brentwood's most exclusive home offering to date.
• SHAPE Home Investment Program A rental-to-ownership program where 50% of monthly rent accrues as credit toward the purchase of any SHAPE home, valid for up to two years after tenancy ends, with credit capped at 5% of purchase price. Enables Tower ONE renters to graduate to Tower Six ownership and other SHAPE properties.
• Guest Experience Services Complimentary and paid concierge services including coat and parcel check, wheelchair and walker lending, complimentary WiFi, gift card sales, gift wrapping (complimentary for on-site purchases; $1.00-$10.00 for outside items), and security coordination via 24/7 Guardteck patrols. Offered to shoppers, residents, and visitors at The Amazing Brentwood.
• Paid Parking Facilities 2,000+ designated parking stalls across underground parkade, surface lots, and Brentwood Boulevard street parking, including EV charging stations on P1, Tesla Supercharger Stations on P2, and EV charging on every Tower Six stall. Hourly rates from $1.05 per 30 minutes, Day/Evening Max $10.50, 24-hour $25.00; residential monthly $125 on level P3; 3 hours complimentary surface parking available.
• The Amazing Brentwood Gift Cards Gift cards available for purchase at the Concierge desk from $5.00 to $500.00, issued by Peoples Trust Company, accepted at the majority of retailers within The Amazing Brentwood. Balance checkable online or by phone.
• Commercial and Retail Leasing 454,000 SF of retail space (388,000 SF Neighbourhood One + 66,000 SF Neighbourhood Two) plus 124,000 SF of office space (62,000 SF + 62,000 SF) leased to enterprise tenants including Nike, Sephora, H&M, L.L.Bean, Adidas, Sporting Life, Winners, Cineplex VIP Cinemas, The Rec Room, Earls Kitchen + Bar, and 30+ restaurants. Leased via dedicated SHAPE leasing teams with direct field sales.

Quantifiable outcome

• 3.3M+ annual visitors to the shopping center
• +4 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• L'Catterton Real Estate (LCRE)coreStrategic or Co-development PartnerL'Catterton Real Estate, the world's largest consumer-focused private equity firm, is SHAPE's partner in the commercial development of The Amazing Brentwood. The Amazing Brentwood is LCRE's first Canadian project and second in the Americas, joining just seven other LCRE centres in the world.
• IBI Group ArchitectscoreStrategic or Co-development PartnerIBI Group is a technology-driven design firm providing architecture, engineering, planning, and technology services. Known for projects like The Ritz-Carlton Toronto, they have nearly 50 years of experience shaping cities.
• Durante Kreuk Landscape ArchitectscoreStrategic or Co-development PartnerAward-winning Vancouver-based landscape architectural firm with 45 years of project and construction experience. Specializes in outstanding designs for private residential, public realm, and development projects.
• Axiom Builders ConstructioncoreImplementation/ SI/ Consulting PartnerAxiom Builders is committed to building exceptional projects to exceptional standards. As a forward-thinking construction partner, their dedicated team and skilled tradespeople operate with the end user in mind.
• CHIL Interior Design (B+H)coreStrategic or Co-development PartnerCHIL Interior Design is the hospitality and residential studio of B+H, a global leader in interior design, architecture, and planning. Their teams have created exceptional environments for leading hotels, resorts, and mixed-use developments worldwide, including Shangri-La Hotel Toronto.
• TELUSminorGTM or Marketing PartnerTelecommunications partner offering tenants a 40% discount off monthly services for cable and internet.
• Bonny's TaximinorGTM or Marketing PartnerTaxi service provider servicing The Amazing Brentwood. Guest Experience team coordinates rides at Concierge desk.
• Peoples Trust CompanyminorOthersGift cards are issued by Peoples Trust Company.

Scale indicators17 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cadillac Fairview: One of Canada's largest owners, operators, and developers of office, retail, and mixed-use properties (e.g., CF Toronto Eaton Centre, CF Pacific Centre). Comparable to SHAPE as a major Canadian mixed-use shopping-centre developer and landlord with national flagship tenants.
• Brookfield Property Partners: Global real estate operator with major retail and mixed-use destinations including Brookfield Place and various US malls. Broad-incumbent comparable to SHAPE for large-format, mixed-use retail-led development.
• Unibail-Rodamco-Westfield: Global owner and operator of flagship shopping destinations (Westfield, West Edmonton Mall-related assets). Comparable to The Amazing Brentwood as a destination shopping-centre operator with premium tenant mixes.
• Oxford Properties: Canadian-based global real estate investor, developer, and manager (OMERS subsidiary) operating mixed-use destinations such as Square One, Yorkdale, and The Star. Directly comparable to SHAPE as a master-planned mixed-use developer with both retail and residential product.
• Ivanhoé Cambridge: Canadian institutional real estate investor and developer (CDPQ subsidiary) that operates large mixed-use shopping centres and master-planned retail destinations across Canada, including Place Ste-Foy and Laurier Québec — directly comparable to SHAPE's mixed-use retail-plus-residential model at The Amazing Brentwood.

Direct peers

• First Capital REIT: Canadian REIT focused on open-air, grocery-anchored, and mixed-use urban neighbourhoods — including urban intensification projects with residential above retail. Closely comparable to SHAPE's urban mixed-use, transit-oriented strategy.
• SmartCentres REIT: Canadian REIT focused on retail and mixed-use development, increasingly developing residential above retail in its SmartVancouver and SmartCentres projects. Comparable retail-led mixed-use strategy to SHAPE.
• RioCan REIT: Canada's largest REIT focused on retail properties, including transit-oriented mixed-use developments such as RioCan Hall and The Well in Toronto. Closest comparable pure-play Canadian shopping-centre landlord developing residential above retail.
• Morguard: Canadian REIT and real estate company that owns and manages a portfolio of retail, office, and multifamily properties across North America. Comparable to SHAPE for its shopping-centre ownership and on-site residential management.
• Metropolis at Metrotown: Burnaby, BC shopping centre and SkyTrain-connected mixed-use destination operated by QuadReal — the most direct geographic competitor to The Amazing Brentwood in Metro Vancouver's retail landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/inside_tab
• Facebookfacebook.com/the.amazing.brentwood.bby
• Instagraminstagram.com/theamazingbrentwood
• LinkedInlinkedin.com/company/the-amazing-brentwood

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Amazing Brentwood