Pearmund Cellars
Pearmund Cellars is a privately held Virginia winery founded in 1996 in Broad Run, producing premium wines and craft beer, and selling direct-to-consumer via a tasting room, online shipping, a quarterly Wine Club, private events, and international wine travel experiences.
- Company typePrivate
- Founded1996
- HeadquartersBroad Run, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pearmund Cellars does
Pearmund Cellars is a privately held Virginia winery founded in 1996 and based at 6190 Georgetown Rd, Broad Run, Virginia, on what it describes as "Virginia's oldest chardonnay vineyard" with over 25 acres of vineyard and rolling hills. The company produces and sells premium Virginia wines, with a stated portfolio that includes blends such as the "Sunshine" white (a four-varietal blend led by Vidal Blanc and Traminette), and also offers craft beer on-site. Its core technology is conventional winemaking operations; there are no proprietary technology features disclosed. Distribution and revenue are generated through multiple direct-to-consumer channels: a daily tasting room (10 AM – 6 PM), online shipping within Virginia plus out-of-state shipping via Vinoshipper, a trade/wholesale channel, off-site tastings at venues such as Reston National Golf Club, a quarterly Wine Club subscription delivering three wines per quarter with member discounts, private events and weddings in the Barrel Room or vineyard, on-site food service through Pearmund Cafe, and curated international wine travel experiences through a partnership with Tinto's Travels.
The go-to-market is hybrid: tasting-room and event traffic drive top-of-funnel awareness and one-time bottle/glass purchases, while the Wine Club converts that traffic into recurring quarterly revenue and the events program monetizes the physical estate. Customer segments include wine enthusiasts and tourists (primary), wedding and event planners, and Wine Club members. The brand extends across a family of related properties — Effingham Manor and Vint Hill Craft Winery (co-branded sister wineries with a Trifecta Bingo cross-promotion) and the Pearmund Farmstore (a separate family-friendly venue) — giving the company a small multi-property footprint in northern Virginia wine country.
The company is independently operated, with Chris Pearmund as the eponymous owner, Jennifer Villatoro handling private events, and Keith Bevins as resident sommelier. It holds PCI DSS compliance for payment processing and operates with 11–50 employees. No parent company, external investors, funding rounds, or public financial filings are disclosed in the available material.
Pearmund Cellars firmographics
Firmographics- Name
- Pearmund Cellars
- Legal name
- Pearmund Cellars
- Website
- https://pearmundcellars.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pearmund Cellars is a privately held Virginia winery founded in 1996 in Broad Run, producing premium wines and craft beer, and selling direct-to-consumer via a tasting room, online shipping, a quarterly Wine Club, private events, and international wine travel experiences.
- Ownership category
- akta.pro rank
Pearmund Cellars industry classification
Industry- Product category
- Winery / Wine Production
- NAICS
- Wineries (31213), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (CRANACAE)
Keywords
Where Pearmund Cellars is headquartered
LocationHeadquarters
- HQ city
- Broad Run
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pearmund Cellars business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales (On-site): Direct wine sales to visitors at the winery tasting room in Broad Run, VA. Customers can purchase wines by the glass or bottle on-site.
- Online Wine Shipping: Wine sold online and shipped to customers. Virginia customers ship through the winery's direct system; out-of-state customers use Vinoshipper.
- Wine Club Memberships: Quarterly wine shipments (February, May, August, November) with 3 wines per quarter including reserve and exclusive club wines. Month-to-month memberships with 20% off bottle purchases for members.
- Private Events & Weddings: Venue rental for private events, weddings, and receptions in the Barrel Room or vineyard setting. Booked through Jennifer Villatoro.
- Wine Travel Experiences: International wine-focused trips curated by the Pearmund team, often partnered with Tinto's Travels. Includes 5-star hotels, wine experiences, and gourmet meals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Wine Club Membership - Quarterly shipment of 3 wines |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Pearmund Cellars product offering
Product offeringCore offering
Pearmund Cellars is a Virginia winery that produces and sells premium wines (including varietals such as a Vidal Blanc and Traminette-led white blend called 'Sunshine') through an on-site tasting room, direct-to-consumer shipping, a wine club, and craft beer. The winery also operates an on-site cafe (Pearmund Cafe), hosts private events and weddings on its 25+ acre vineyard, offers international wine travel experiences, and maintains a sister farmstore property.
Product overview
Pearmund Cellars is a Virginia winery offering premium wines, craft beer, and food service through its on-site Pearmund Cafe. The winery operates a Wine Club membership (quarterly shipments with 3 wines per quarter, 20% discounts, and exclusive access), hosts private events and weddings in its Barrel Room or vineyard (25+ acres), and offers international wine travel experiences through partnerships with Tinto's Travels. Sister properties include Pearmund Farmstore (family-friendly venue) and affiliated wineries Effingham Manor and Vint Hill Craft Winery.
Differentiator
Problem solved
Functional benefit
Brands
- Pearmund Farmstore: Family-friendly farmstore and wine bar location, operating hours Saturday/Sunday 11 AM - 6 PM
- Pearmund Cafe
- Wine Club
Products and services
- Wine Sales Premium Virginia wines sold by the bottle and by the glass, available at the on-site tasting room in Broad Run, VA, with shipping in Virginia and via Vinoshipper for out-of-state customers.
- Wine Club Membership Monthly membership offering 3 wines per quarter, with reserve and exclusive club wines, complimentary pickup parties, 20% off bottle purchases, early event sign-up, and coupons to sister properties. Month-to-month with cancel anytime.
- Craft Beer Craft beer offerings available at the winery alongside the wine portfolio.
- Pearmund Cafe On-site food service offering pizzas, sandwiches, salads, and lunch items available on weekends and select days to complement wine tastings.
- Private Events and Weddings Vineyard and Barrel Room venue rental for weddings, receptions, and private events, with bookings managed through Jennifer Villatoro.
- Wine Travel Experiences Curated international wine trips for Pearmund Cellars customers, with European tours in partnership with Tinto's Travels, including 5-star hotels, wine experiences, local guides, transfers, breakfast, and gourmet meals.
- Pearmund Farmstore Sister property offering a family-friendly farmstore and wine bar experience with crafts, tree plantings, and family activities on weekends.
Companies that use Pearmund Cellars
Customer profileSegments3 records
Ideal customer profiles3 records
Pearmund Cellars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pearmund Cellars partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- Effingham ManorcoreSister winery property within the Pearmund family of wineries. Part of the Trifecta Bingo cross-promotional game along with Vint Hill Craft Winery. Effingham Manor is co-branded on the Pearmund website.
- Vint Hill Craft WinerycoreSister winery property within the Pearmund family of wineries. Part of the Trifecta Bingo cross-promotional game along with Effingham Manor. Vint Hill Craft Winery is co-branded on the Pearmund website.
- Tinto's TravelsmajorTravel partner that curates international wine-focused trips for Pearmund Cellars customers. They live in Europe and tour the world, providing local expertise for trips including 5-star hotels, high-end wine experiences, local guides, transfers, breakfast, and gourmet meals.
- Jennifer VillatorocorePrimary contact for private event and wedding bookings at Pearmund Cellars. Handles inquiries for Barrel Room and vineyard venue rentals.
- UPSminorShipping carrier used for wine deliveries. Once packages leave the winery, they become the responsibility of UPS. Shipping available to contiguous 48 states only.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Pearmund Cellars competitors and assessment
Company assessmentDirect peers
- Early Mountain Vineyards: Premium Virginia estate winery with tasting room, wine club, weddings/events, and on-site culinary program — same multi-revenue DTC playbook as Pearmund.
- Veritas Vineyard & Winery: Virginia estate winery with tasting room, wine club, and farm-to-table dining/café on-site — directly comparable diversified DTC model in the same state.
- Trump Winery: Large Virginia estate winery with tasting room, wine club, weddings/events, and on-site dining — broader scale but comparable DTC and event revenue mix.
- Chrysalis Vineyards: Virginia estate winery in Fauquier County (near Broad Run) with tasting room, wine club, and on-site bistro — close geographic and operational peer to Pearmund.
- Glen Manor Vineyards: Family-owned Virginia estate winery producing premium estate wines with tasting room and wine club — comparable boutique DTC positioning.
- King Family Vineyards: Boutique Virginia winery focused on estate wines with tasting room, wine club, and event hosting — comparable scale and DTC orientation in Crozet, VA.
- Barboursville Vineyards: One of Virginia's most established estate wineries with on-site tasting room, wine club, restaurant, and event hosting — directly comparable DTC model to Pearmund in the same Virginia wine country.
- Blenheim Vineyards: Virginia estate winery with tasting room, wine club, and events on a scenic Charlottesville property — comparable boutique DTC positioning and estate-driven branding.
Emerging players
- Vint Hill Craft Winery: Sister craft winery within the Pearmund family portfolio — direct cross-promotional partner with overlapping tasting-room and event offerings.
- Effingham Manor: Sister winery to Pearmund with on-site tasting room, weddings, and inn/lodging — overlaps with Pearmund's DTC and event model under shared family ownership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pearmund Cellars social profiles
Digital presencePearmund Cellars compliance and trust
Trust signalCompliance2 records
Pearmund Cellars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pearmund Cellars leadership team
Management profileNumber of profiles
Profiles3 records
Pearmund Cellars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pearmund Cellars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pearmund Cellars
What does Pearmund Cellars do?
Pearmund Cellars is a Virginia winery that produces and sells premium wines (including varietals such as a Vidal Blanc and Traminette-led white blend called 'Sunshine') through an on-site tasting room, direct-to-consumer shipping, a wine club, and craft beer. The winery also operates an on-site cafe (Pearmund Cafe), hosts private events and weddings on its 25+ acre vineyard, offers international wine travel experiences, and maintains a sister farmstore property.
Is Pearmund Cellars a public or private company?
Pearmund Cellars is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pearmund Cellars founded?
Pearmund Cellars was founded in 1996. It employs 11 to 50 people.
Where is Pearmund Cellars based?
Pearmund Cellars is headquartered in Broad Run, United States, in the North America region.
How does Pearmund Cellars make money?
Five revenue lines are on record. Wine Sales (On-site) is the primary driver. The others are online Wine Shipping, wine Club Memberships, private Events & Weddings and wine Travel Experiences.
Who are Pearmund Cellars's main competitors?
Direct peers on record are Early Mountain Vineyards, Veritas Vineyard & Winery, Trump Winery, Chrysalis Vineyards, Glen Manor Vineyards, King Family Vineyards, Barboursville Vineyards and Blenheim Vineyards. Emerging players are Vint Hill Craft Winery and Effingham Manor.
Does Pearmund Cellars have an API?
No public API is recorded for Pearmund Cellars.
What industry is Pearmund Cellars in?
Pearmund Cellars's product category is Winery / Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 31213 and its SIC code is 2080.