What Wallace & Turner does

Wallace & Turner, Inc. is a privately held, locally owned independent insurance agency headquartered at 30 Warder Street, Suite 200, in Springfield, Ohio, with a secondary office in Urbana. Founded in 1870, the firm has operated continuously for over 150 years and is described as Springfield and Urbana's largest locally owned independent insurance agency. The company employs between 11 and 50 people and serves customers across Ohio through in-person consultations, phone, online quote requests, a mobile app, and a 24/7 text line.

The agency does not underwrite its own policies; instead, it functions as a broker that represents multiple top-rated insurance carriers and matches customers with appropriate coverage. Its product portfolio spans three categories: personal insurance (homeowners, auto, motorcycle, condo, boat, earthquake, flood, home business, RV/travel, identity theft, jewelry/collectible, umbrella, and pet via a Nationwide partnership), commercial insurance (business auto, general liability, professional liability/E&O, property, crime, cyber/data liability, D&O, EPLI, farm/agribusiness, umbrella, BOP, package policies, tools/equipment, liquor liability, and special events), and life & health insurance (life, health, dental, vision, long-term care, long-term disability, and group policies). The technology stack is traditional for a brokerage: a website (wtins.com), a proprietary mobile app, and carrier partner integrations for quoting and policy administration; no proprietary AI, ML, or platform technology is disclosed.

Wallace & Turner generates revenue through commissions paid by carrier partners on policies placed, with monthly billing on individual policies and quote-based pricing that varies by risk profile and coverage. Its go-to-market is sales-led and relationship-driven, anchored by physical offices in Springfield and Urbana, community sponsorships, content marketing via a blog and email newsletter, and a regional brand presence reinforced by awards including Best of Springfield 2025 and DBJ Top P&C. Customer segments are individuals/families, business owners across various sectors, and groups seeking employee benefits, with a hybrid segmentation approach across persona and business-unit lines.

Name

Wallace & Turner

Legal name

Wallace & Turner, Inc.

Website

https://wtins.com

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

11–50 employees

Short description

Wallace & Turner is a privately held, locally owned independent insurance agency in Springfield and Urbana, Ohio, founded in 1870. It brokers personal, commercial, and life and health insurance policies from multiple top-rated carriers for individuals, families, and businesses across Ohio.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency (Property, Casualty, Life and Health)

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Property Insurance (Homeowners, Renters & Commercial Property) (FSAJAKAH)

akta.pro secondary industries

Pet Insurance (FSAJAKAG), Business Overhead Expense (BOE) Disability Insurance (FSAIAIAJ), Vision Insurance (FSAIAHAB), Individual Vision Insurance (FSAIAEAF)

Keywords

• Independent insurance agency
• Personal lines insurance
• Commercial lines insurance
• Life health insurance
• Property casualty coverage

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commissions: As an independent insurance agency, Wallace & Turner earns revenue through commissions paid by insurance carriers for policies placed. They work with multiple top-rated carriers to match customers with appropriate coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wallace & Turner is an independent insurance agency that places personal, commercial, and life and health insurance policies on behalf of customers by matching them with multiple top-rated carrier partners. The agency serves individuals, families, and businesses across Ohio via its Springfield and Urbana offices, its website, and a dedicated mobile app for payments and claims.

Product overview

Wallace & Turner is a traditional independent insurance agency offering a comprehensive portfolio of insurance products through personal, commercial, and life & health insurance categories. The agency functions as a broker representing multiple insurance carriers, providing personalized insurance solutions rather than a unified technology platform. Personal insurance products include homeowners, auto, motorcycle, condo, boat, earthquake, flood, home business, RV/travel, identity theft, jewelry/collectible, umbrella, and pet coverage. Commercial insurance offerings encompass business auto, general liability, professional liability (E&O), property, crime, cyber liability, directors & officers, employment practices, farm/agribusiness, umbrella, business owners policy, package policies, tools/equipment, liquor liability, and special events coverage. Life & health products include life, health, dental, vision, long-term care, long-term disability, and group policies. The agency has been serving Ohio communities since 1870.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance Protects the homeowner's property, personal belongings, and provides personal liability coverage for incidents including weather damage, theft, vandalism, and water damage. Offered to individuals and families in Ohio.
• Auto Insurance Covers vehicles including cars, trucks, campers, and RVs for liability, collision, medical payments, uninsured/underinsured motorists, and accidental death. Offered to Ohio drivers and households.
• Personal Umbrella Insurance Extra liability protection on top of homeowners or auto policies with coverage limits from $1 million to $100 million, covering medical bills, property damage, slander, libel, and court costs. Offered to individuals and families seeking higher liability limits.
• Pet Insurance Partnership with Nationwide offering pet insurance plans covering accidents, illnesses, wellness, and preventative care for various pets including birds and exotic pets, with preferred pricing for Wallace & Turner customers.
• Commercial Auto Insurance Coverage for company-owned vehicles and employee personal vehicles used for work, including auto liability, medical payments, comprehensive, collision, and uninsured/underinsured motorist coverage. Offered to Ohio businesses.
• Commercial General Liability Insurance Coverage for customer injuries, customer property damage, product liability, advertising injuries, and legal costs related to lawsuits. Offered to Ohio businesses across industries.
• Commercial Property Insurance Protection for business physical assets including buildings and contents, whether owned, leased, or home-based, covering theft, vandalism, fire, and other physical damage. Offered to Ohio businesses.
• Professional Liability / E&O Insurance Errors and omissions insurance protecting against claims for inadequate work or negligent actions, covering financial losses from professional negligence. Offered to Ohio professional services firms.
• Cyber and Data Liability Insurance Coverage for expenses associated with data breaches including customer notification, credit monitoring, identity restoration, data recovery, regulatory defense costs, and system repairs. Offered to Ohio businesses handling sensitive data.
• Business Owners Policy (BOP) Combined property and business liability coverage in one package covering fire, theft, lawsuits, and loss of income. Offered to Ohio small and mid-market business owners seeking bundled coverage.
• Farm and Agribusiness Insurance Coverage for farms and ranches including home/dwelling, farm property, operations equipment, liability risks, and livestock. Offered to Ohio farm and ranch operators.
• Life Insurance Coverage ensuring family financial security after death. Offered to Ohio individuals and families.
• Health Insurance Health coverage protecting individuals and families from financial harm due to medical expenses. Offered to Ohio individuals, families, and groups.
• Group Policies (Employee Benefits) Employee benefit policies protecting businesses and their employees with bundled coverage options including life, health, dental, vision, long-term care, and long-term disability. Offered to Ohio employers.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NationwidecoreStrategic or Co-development PartnerWallace & Turner partners with Nationwide, the country's leading pet insurer, to offer comprehensive pet insurance plans. They provide preferred pricing with agency discount for Nationwide pet protection options covering accidents, illnesses, and wellness care. This is a strategic partnership providing specialized insurance products to Wallace & Turner customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Westfield Insurance: Ohio-headquartered super-regional carrier (Medina, OH) selling personal, commercial, and specialty lines primarily through independent agents. Comparable because it competes for the same agent-distributed book of Ohio personal and commercial business.
• Motorists Insurance Group: Ohio-based regional insurance carrier serving independent agents across the Midwest. Comparable because it operates in overlapping personal and commercial lines distributed through independent agencies in Ohio.
• Central Insurance: Ohio-based regional carrier (Van Wert, OH) distributing through independent agents across the Midwest. Comparable because of overlapping independent-agency distribution model and Ohio geographic overlap with Wallace & Turner.
• Celina Insurance Group: Ohio-based mutual insurance carrier writing personal, commercial, and farm lines through independent agents. Comparable because it targets the same small-town and rural Ohio customer base, particularly for farm/agribusiness lines that Wallace & Turner also offers.
• Grange Insurance: Ohio-based mutual insurance carrier with significant presence in the same Ohio geographies Wallace & Turner serves. Comparable because it distributes through independent agents and offers overlapping personal and commercial lines in the Springfield/Columbus corridor.

Broad incumbents

• Integrity Marketing Group: Large independent insurance distribution platform that acquires and partners with independent agencies, IMOs, and carriers. Comparable because Integrity aggregates the same type of independent agency Wallace & Turner represents and is a likely aggregator acquirer.
• Erie Insurance: Regional P&C carrier headquartered in Erie, PA, with strong distribution across the Midwest and Mid-Atlantic. Comparable because Erie sells through a captive and independent agency force in Ohio, directly competing for the same household and small-commercial customers Wallace & Turner serves.

Direct peers

• Hilb Group: National independent insurance brokerage aggregating regional agencies across the U.S. Comparable because Hilb Group operates the same independent-agency commission model Wallace & Turner uses, and is a potential acquirer or acquirée of agencies of this size.
• Leavitt Group: National network of independent insurance agencies operating across the western and central U.S. Comparable because Leavitt operates the same multi-carrier independent agency model and offers the same multi-line personal and commercial products as Wallace & Turner.

Others

• Nationwide: Columbus, Ohio-headquartered national carrier — both a direct competitor (captive agent force) and a current strategic carrier partner to Wallace & Turner for pet insurance. Comparable because of overlapping product lines and Ohio distribution overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WTInsurance1870
• Facebookfacebook.com/wallaceturnerinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wallace & Turner