Jako-O

What Jako-O does

JAKO-O is a privately held German direct-to-consumer e-commerce retailer specializing in durable children's clothing, footwear, and accessories for children from baby through youth sizes. The legal entity operating the brand is Connect GmbH (with MadeByMates GmbH Co. KG also referenced in copyright notices), headquartered at Dorfstraße 13 in Hellwege, Germany. The product portfolio is organized into categories covering everyday wear, functional outdoor apparel (Robust line with reinforced knee/seat patches, 5000mm waterproof membranes, softshell, rain gear, winter outerwear with RECCO avalanche rescue integration), UV-protective swimwear, sports clothing, and complementary resale of Adidas, Nike, and VAUDE branded products. The company also sells family planning calendars and gift vouchers, and offers a manual personalization/embroidery service. Sub-brands MatKidz and Wombly extend the portfolio within the same storefront.

The platform runs on JTL-Shop e-commerce software with Doofinder for internal site search, Google Analytics/Tag Manager for analytics, Klaviyo for email marketing, Meta Pixel for retargeting, and JTL-Wawi for ERP/back-office operations. Revenue is generated through one-time unit-priced direct product sales, with products priced from €8.45 (calendars) to €139.95 (winter overalls), complemented by a €10 gift voucher product and regular sale discounts of 17-50%. Free shipping is offered within Germany on orders over €75, along with free returns and 19% VAT-inclusive pricing.

Go-to-market is self-serve product-led growth through the German-language jako-o.com storefront, supported by Google Ads search advertising, Facebook/Instagram retargeting via Meta Pixel, and Klaviyo newsletters. Three authorized third-party retailers (HABA Erlebnis-Store in Bad Rodach, Little Karli's in Herrsching am Ammersee, and ProSpiel Fachgeschäft in Switzerland) provide a limited physical retail footprint primarily across the DACH region. The customer base consists of parents and caregivers of children, with secondary segments including active outdoor families seeking weather-resistant and durable garments. Customer service operates Monday-Friday 09:00-16:00 German time. The company has 11-50 employees, no disclosed funding history, and is not publicly listed.

Name

Jako-O

Legal name

Connect GmbH

Website

https://jako-o.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

JAKO-O is a privately held German D2C e-commerce retailer selling durable children's clothing, outdoor wear, footwear, and accessories through its owned storefront, primarily serving parents of children from baby to youth sizes in the DACH region.

Ownership category

akta.pro rank

Product category

Children's Clothing and Outdoor Apparel

NAICS

Clothing and Clothing Accessories Retailers (4581), Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Retail-Shoe Stores (5661)

akta.pro primary industry

Kids’ & Baby Apparel Retail (CRAAABAD)

akta.pro secondary industries

Outerwear & Snowsuits (Children) (CRAAAHAF), Toddler Apparel (2T–5T) (CRAAAHAB), Children’s & Baby Footwear Retail (CRAAADAF)

Keywords

• Children's clothing
• Kids outdoor apparel
• Baby and toddler wear
• Winter outdoor clothing
• Children's swimwear

Headquarters

HQ city

Rodach

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: JAKO-O generates revenue through direct sales of children's clothing and accessories via their e-commerce platform. Products include clothing (tops, bottoms, jackets, underwear), footwear, swimwear, towels, and outdoor gear. The company also sells branded calendars and gift vouchers. Third-party branded products from Adidas and Nike are also sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

JAKO-O is a German e-commerce retailer selling its own brand of children's and baby clothing, footwear, swimwear, outdoor apparel (Robust line, softshell, rainwear, winter outerwear, UV-protective garments), toweling articles, family calendars/planners, and gift vouchers direct to consumers. The assortment is complemented by resold third-party brands (Adidas, Nike, VAUDE) and offered alongside a personalization/embroidery customization service for select products.

Product overview

JAKO-O is a German children's clothing retailer offering an extensive portfolio of clothing and accessories for babies and children. The product range centers on JAKO-O's own clothing lines organized into categories: everyday wear (clothing, footwear, towels), functional outdoor apparel (softshell, rain gear, winter outerwear), and sports clothing. Notable specialized lines include the Robust product line featuring reinforced durable clothing for active outdoor play, winter outdoor collection with ski jackets and snow overalls, UV-protective swimwear, and the MatKidz and Wombly sub-brands. The company also resells branded sports products from Adidas and Nike, as well as VAUDE outdoor equipment. Additionally, JAKO-O offers practical items like family planners and pocket calendars for household organization. The product architecture follows a single-brand portfolio approach centered on the JAKO-O label, supplemented by curated third-party brands for complementary categories.

Differentiator

Problem solved

Functional benefit

Brands

• MatKidz: Sub-brand mentioned in navigation menu
• Wombly

Products and services

• JAKO-O Children's Clothing Core range of everyday children's apparel for babies through youth (sizes 56/62 to 164/170), including bodys and underwear, pants and shorts, jackets and coats, dresses and skirts, tops and T-shirts, overalls, softshell, UV-protective wear, and headwear. Designed for everyday wear for active children.
• JAKO-O Children's Footwear Children's shoes including rain boots (Regenstiefel) and winter boots (Winterstiefel) for outdoor weather conditions.
• JAKO-O Toweling Articles Children's bathrobes (Badem\u00e4ntel), bath ponchos (Badeponcho), and towels (Handt\u00fccher).
• JAKO-O Sports Clothing Children's sports apparel including hoodies, pants and shorts, jackets, leggings, backpacks and bags, swimwear, training and jogging suits, jerseys, and T-shirts.
• JAKO-O Robust Product Line Durable children's clothing line featuring reinforced knees and seat areas with robust patches, designed for active outdoor play. Includes Robust jogging pants, sweatshirts, and Robust jackets built for high-wear activities.
• JAKO-O Winter Outdoor Collection Winter outerwear for children including ski jackets, snow overalls, 3-in-1 all-season suits, winter pants with fleece lining, and insulated Robust jackets with waterproof membranes. Some items incorporate RECCO avalanche rescue system technology.
• JAKO-O Rain and Mud Clothing Waterproof rain jackets and rain pants for children to keep them dry on wet days.
• JAKO-O Softshell Collection Waterproof, windproof, and breathable softshell clothing for children.
• JAKO-O UV Protection Line UV-protective clothing for children including swimsuits, UV suits, and UV shirts with UPF 50+ sun protection.
• JAKO-O Personalization Service Customization and personalization service allowing customers to add custom embroidery or individual designs to selected JAKO-O products.
• JAKO-O Taschenkalender DIN A6 (Pocket Planner) A6 pocket planner for family organization featuring European emergency numbers, yearly overviews, up to 3 appointments per day for 6 family members, vacation/holiday dates, notes section, address book, spiral binding, flip-up foil, and perforation.
• JAKO-O Familienkalender (Family Wall Calendar) Family wall calendar for 2026 for household scheduling and family organization.
• JAKO-O Gift Vouchers Gift certificates available in €10 denominations for purchase on the JAKO-O website.
• MatKidz (Sub-brand Line) Sub-brand of children's clothing offered alongside the JAKO-O main line.
• Wombly (Sub-brand Line) Sub-brand of children's clothing offered alongside the JAKO-O main line.
• JAKO-O Fleece Jackets Children's fleece jackets including basic styles and cozy teddy fleece versions with reflective details for visibility.
• JAKO-O Outdoor Pants Children's outdoor pants including zip-off styles and summer variants with reinforced durability features.
• Resold Branded Sports Products (Adidas, Nike) Curated resale of Adidas and Nike children's sports products including FIFA World Cup 26 merchandise, DFB national team jerseys, Tiro Club footballs, Park 20 football jerseys, and Runfalcon shoes.
• Resold VAUDE Outdoor Products Curated resale of eco-friendly VAUDE children's outdoor equipment including kids' jackets, rain pants, backpacks (e.g., Puck 10), gloves, and snow clothing.

Quantifiable outcome

• JAKO-O products rated 4-5 stars by customers, with repeat purchase mentions spanning multiple years and size ranges

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Six partnerships are on record, tiered minor.

• ProSpiel FachgeschäftminorChannel Partner/ Reseller/ DistributorAuthorized third-party retailer of JAKO-O products located in Schinznach-Dorf, Switzerland. Provides physical retail presence for JAKO-O products in the Swiss market.
• HABA Erlebnis-StoreminorChannel Partner/ Reseller/ DistributorAuthorized third-party retailer of JAKO-O products located in Bad Rodach, Germany. HABA is a well-known children's play and toy retailer chain.
• Little Karli'sminorChannel Partner/ Reseller/ DistributorAuthorized third-party retailer of JAKO-O products located in Herrsching am Ammersee, Germany. Provides boutique retail presence for the brand.
• VAUDEminorChannel Partner/ Reseller/ DistributorJAKO-O sells VAUDE branded children's outdoor products including backpacks, jackets, rain pants, gloves, and accessories. VAUDE is an environmentally-focused outdoor equipment brand.
• AdidasminorChannel Partner/ Reseller/ DistributorJAKO-O resells Adidas branded children's sports products including FIFA World Cup 26 merchandise, DFB national team jerseys, Tiro Club footballs, and sportswear.
• NikeminorChannel Partner/ Reseller/ DistributorJAKO-O resells Nike branded children's sports products including Park 20 football jerseys and Runfalcon shoes.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Otto (Kids): Otto is one of Germany's largest general e-commerce retailers with a substantial kids and baby apparel category. It is a broad incumbent competitor to JAKO-O in German online kidswear.
• Jack Wolfskin Kids: Jack Wolfskin is one of Germany's largest outdoor apparel brands with a substantial kids' line covering jackets, fleeces, and outdoor gear. It is a competitive broad incumbent in the outdoor-kidswear segment where JAKO-O's Robust and Winter collections also compete.
• H&M Kids: H&M Kids is the children's line of global fast-fashion retailer H&M, sold across its e-commerce and physical stores in Germany. It is a broad incumbent that competes on price and assortment breadth with JAKO-O.
• Zalando (Kids): Zalando is Europe's largest online fashion platform and carries an extensive kidswear marketplace. It is the dominant broad incumbent JAKO-O competes against for DACH parents' clothing spend, with vastly greater assortment and traffic.

Direct peers

• Lässig: Lässig is a German lifestyle brand specializing in baby and children's apparel, bags, and accessories sold primarily through its own e-commerce site. It competes directly with JAKO-O in the German DTC kidswear market with a similar focus on functional, design-led everyday products.
• Name It (Bestseller): Name It is a pan-European kidswear specialty retailer under Bestseller, sold through its own e-commerce site and partner stores. It offers a comparable breadth of everyday and seasonal children's clothing and serves the same parent customer base across the DACH region.
• Sterntaler: Sterntaler is a long-established German manufacturer and retailer of baby and children's clothing, accessories, and plush. Like JAKO-O, it focuses on practical, durable everyday kidswear and operates a DTC e-commerce model with German roots.
• Vertbaudet: Vertbaudet is a major French-born kidswear and maternity retailer with a strong German online presence, selling baby and children's apparel through catalogs and e-commerce. It competes with JAKO-O for the same DACH parent shopper across everyday and seasonal collections.
• Steiff (kids apparel): Steiff sells premium branded baby and children's clothing and accessories alongside its iconic plush toys. It is a direct peer in DACH kidswear DTC, sharing the German heritage positioning and gift-oriented catalog structure that JAKO-O also leverages.

Emerging players

• VAUDE Kids: VAUDE is a German eco-focused outdoor brand with a dedicated kids' outdoor apparel and equipment line. JAKO-O already resells selected VAUDE products, and VAUDE Kids competes for the same outdoor-active DACH parent customer with its own direct e-commerce channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JAKOO.Bad.Rodach

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jako-O