Nagaswara
Nagaswara (PT. NAGA SWARASAKTI) is an Indonesian music publisher founded in 1999, headquartered in Jakarta, that manages artists in Pop and Pop Melayu, releases singles on streaming platforms, books live performances (TV, hajatan, corporate), and sells branded merchandise via Tokopedia and Shopee.
- Company typePrivate
- Founded1999
- HeadquartersJakarta Pusat, Indonesia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Nagaswara does
Nagaswara (legally PT. NAGA SWARASAKTI) is an Indonesian music publisher founded in 1999 and headquartered at Jl. Johar No. 4U, Menteng, Kebon Sirih, Jakarta Pusat. The company manages and represents a roster of artists across Pop and Pop Melayu genres (including Sandrina, Ncum, Inas Hafizhah, Luvia Band, Duo Anggrek, Resty Ananta, Hesty Klepek2, Risma Kharisma, The Virgin, and Fitri Carlina), releasing singles and music videos distributed through streaming platforms such as Spotify and Apple Music via lnk.to links. Its operations are built on a conventional WordPress-based website with an active press release/news section, artist profile pages, and an event calendar, with no proprietary AI/ML or platform technology disclosed. The business is supported by ancillary digital properties including nagaswarafm.com (radio), dancedhut.com (dance), rcdrecords.id, nagaswarapublisher.com, and nam.nagaswara.id, plus sub-brands SWARAKERIS and MCN (Multi-Channel Network) for content distribution.
Revenue is generated across three streams: (i) music publishing and artist representation through licensing royalties on streaming and catalog exploitation; (ii) live event performances including TV broadcasts (Karnaval SCTV Indramayu), private celebrations (hajatan), corporate events (past engagements include Astra Motor and BPOM), and public commemorations; and (iii) merchandise sales through Nagaswara-branded products distributed via Tokopedia and Shopee marketplace stores under the "NAGASWARA ONLINE STORE / nsonlinestore" handle. The go-to-market is event-driven (continuous single releases, TV broadcasts, hajatan bookings) combined with a direct sales layer for brand relations, partnerships, and event inquiries via [email protected]. Core target segments are general Indonesian music consumers (primary), corporate clients booking entertainment, and private event organizers booking artists for weddings and community gatherings. Pricing and contract structures are not publicly disclosed, and no funding rounds, M&A activity, or executive leadership information were identified in the source material.
Nagaswara firmographics
Firmographics- Name
- Nagaswara
- Legal name
- PT. NAGA SWARASAKTI
- Website
- https://nagaswara.co.id
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Nagaswara (PT. NAGA SWARASAKTI) is an Indonesian music publisher founded in 1999, headquartered in Jakarta, that manages artists in Pop and Pop Melayu, releases singles on streaming platforms, books live performances (TV, hajatan, corporate), and sells branded merchandise via Tokopedia and Shopee.
- Ownership category
- akta.pro rank
Nagaswara industry classification
Industry- Product category
- Music Publishing
- NAICS
- Music Publishers (51223), Motion Picture and Sound Recording Industries (512)
- akta.pro primary industry
- Remote Recording & Online Session Services (MPAIAHAL)
- akta.pro secondary industries
- Trailer Music & Promo Music Providers (MPAIALAH), Multi-Channel Networks (MCNs) & Creator Management Platforms (MPACABAH)
Keywords
Where Nagaswara is headquartered
LocationHeadquarters
- HQ city
- Jakarta Pusat
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Nagaswara business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Music Publishing & Artist Representation: Nagaswara manages and represents musical artists, releasing singles and music videos. The company acts as a music publisher, managing artist catalogs and intellectual property rights in the Indonesian market.
- Live Events & Performances: Organizing and participating in live music events including TV broadcasts, private events (hajatan), corporate events, and public celebrations. Artists perform at various venues across Indonesia.
- Merchandise Sales: Sale of Nagaswara branded merchandise through online marketplace stores on Tokopedia and Shopee.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Nagaswara product offering
Product offeringCore offering
Nagaswara is an Indonesian music publisher that manages and represents musical artists, releases singles and music videos across Pop, Pop Melayu, and contemporary Indonesian genres, organizes live performances at TV broadcasts, corporate events, and private celebrations, and sells branded merchandise through Tokopedia and Shopee marketplace stores. The company also operates the SWARAKERIS partner platform and an MCN (Multi-Channel Network) service for digital content distribution.
Product overview
NAGASWARA is Indonesia's leading music publisher operating as a music media and publishing company. The core offering centers on music artist management and music publishing services, managing artists across various Indonesian music genres including Pop, Pop Melayu, and contemporary music. The company releases singles and manages artist events, with recent releases featuring artists such as Sandrina, Ncum, Inas Hafizhah, and Luvia Band. Supporting the core music business, Nagaswara operates SWARAKERIS as a music partner platform, an MCN (Multi-Channel Network) service for digital content distribution, and a merchandise store available through Tokopedia and Shopee marketplaces.
Differentiator
Problem solved
Functional benefit
Products and services
- NAGASWARA Music, Media & Publishing Core music publishing service: artist management and music publishing for Indonesian artists across Pop, Pop Melayu, and contemporary genres, including single releases, music videos, and event performances.
- Live Event Performance Bookings Booking of Nagaswara-managed artists for TV broadcasts (e.g., SCTV Karnaval), private celebrations (hajatan), corporate events, award ceremonies (e.g., Astra Motor Sales People Awards), and public commemorations (e.g., HUT BPOM).
- Nagaswara Online Store (Merchandise) Official store selling Nagaswara-branded merchandise (NAGASWARA ONLINE STORE) distributed through the Tokopedia and Shopee marketplaces in Indonesia.
- SWARAKERIS Partner sub-brand under Nagaswara offering music-related services or content distribution as part of the company's partner ecosystem.
- MCN (Multi-Channel Network) Multi-Channel Network partner service supporting content creators and music distribution across digital platforms, operated under the Nagaswara partner ecosystem.
Companies that use Nagaswara
Customer profileSegments3 records
Ideal customer profiles3 records
Nagaswara technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nagaswara partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- SWARAKERISminorPartner entity listed in the Partner section of the Nagaswara website, serving as part of the company's partner ecosystem.
- MCNminorMulti-Channel Network partner entity listed in the Partner section of the Nagaswara website.
- SCTVcoreTelevision partner for broadcast events. Nagaswara artists perform on SCTV Karnaval Indramayu broadcasts, demonstrating ongoing TV partnership for artist exposure and event coverage.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Nagaswara competitors and assessment
Company assessmentDirect peers
- Alfa Records: Long-standing Indonesian record label with catalog spanning multiple decades. Directly comparable as a domestic music publisher with similar artist management, publishing administration, and event booking operations.
- Virgo Records: Indonesian record label with established artist roster. Comparable as a domestic music publisher serving the Indonesian market with similar publishing, artist representation, and live event promotion models.
- Musica Studios: One of Indonesia's oldest and largest record labels, founded in 1968. Directly comparable as a domestic music publisher managing an Indonesian artist roster across pop, dangdut, and contemporary genres with similar publishing, artist management, and event functions.
- MD Music: Indonesian record label known for dangdut and pop artist management. Directly comparable as a domestic music publisher competing in similar live event circuits and TV broadcast partnerships within Indonesia.
- Aquarius Musikindo: Established Indonesian record label with strong dangdut and pop melayu artist roster. Directly comparable to Nagaswara in domestic music publishing, artist management, and live event performance for the Indonesian market.
- GP Records: Indonesian record label with established artist roster across pop and dangdut genres. Comparable as a domestic music publisher managing Indonesian artists and competing for the same live event, TV broadcast, and streaming audiences.
- Trinity Optima Production: Major Indonesian record label and music publisher focused on pop, dangdut, and contemporary Indonesian music. Comparable as a domestic label with active artist roster, publishing operations, and live event-driven promotion in the same market as Nagaswara.
Broad incumbents
- Sony Music Indonesia: Indonesian affiliate of Sony Music Entertainment. Comparable as a music publisher operating in Indonesia with global catalog and distribution, competing against Nagaswara for artist signings, streaming placements, and brand partnership opportunities.
- Warner Music Indonesia: Indonesian arm of global major label Warner Music Group. Comparable as a music publisher operating in the same Indonesian market, though with vastly larger catalog, global distribution leverage, and broader genre portfolio than Nagaswara's domestic focus.
- Universal Music Indonesia: Indonesian operation of Universal Music Group, one of the three global major labels. Comparable as a music publisher and distributor in Indonesia, competing for the same streaming, licensing, and live event revenue pools with substantially greater resources.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nagaswara social profiles
Digital presenceNagaswara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nagaswara leadership team
Management profileNumber of profiles
Nagaswara funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nagaswara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nagaswara
What does Nagaswara do?
Nagaswara is an Indonesian music publisher that manages and represents musical artists, releases singles and music videos across Pop, Pop Melayu, and contemporary Indonesian genres, organizes live performances at TV broadcasts, corporate events, and private celebrations, and sells branded merchandise through Tokopedia and Shopee marketplace stores. The company also operates the SWARAKERIS partner platform and an MCN (Multi-Channel Network) service for digital content distribution.
Is Nagaswara a public or private company?
Nagaswara is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nagaswara founded?
Nagaswara was founded in 1999. It employs 251 to 500 people.
Where is Nagaswara based?
Nagaswara is headquartered in Jakarta Pusat, Indonesia, in the Asia region.
How does Nagaswara make money?
Three revenue lines are on record. Music Publishing & Artist Representation is the primary driver. The others are live Events & Performances and merchandise Sales.
Who are Nagaswara's main competitors?
Direct peers on record are Alfa Records, Virgo Records, Musica Studios, MD Music, Aquarius Musikindo, GP Records and Trinity Optima Production. Broad incumbents are Sony Music Indonesia, Warner Music Indonesia and Universal Music Indonesia.
Does Nagaswara have an API?
No public API is recorded for Nagaswara.
What industry is Nagaswara in?
Nagaswara's product category is Music Publishing. Its primary akta.pro industry code is MPAIAHAL, Remote Recording & Online Session Services, with a secondary code of MPAIALAH, Trailer Music & Promo Music Providers. Its NAICS code is 51223.