Family Lifeline

What Family Lifeline does

Family Lifeline is a 501(c)(3) nonprofit organization founded in 1877 in Richmond, Virginia, operating as one of the oldest continuously functioning social services organizations in the state. The organization delivers intensive home and community-based services free of charge to two primary populations in Central Virginia: families with young children from the prenatal period through age five (plus asthma case management up to age 18), and older adults and persons with disabilities along with their family caregivers. All services are voluntary and provided at no cost to participants across the Greater Richmond, Henrico County, Chesterfield County, and Petersburg markets.

The organization operates two core program lines. Growing Well encompasses early childhood home visiting using three evidence-based models (Parents as Teachers, CHIP of Virginia, and Healthy Families Virginia) along with asthma case management for children. Living Well provides home care services with activities of daily living assistance, respite care, and a Visiting Volunteers companionship program designed to reduce social isolation. Services are delivered directly in clients' homes by trained multidisciplinary teams including CNAs, PCAs, registered nurses, and parent educators — a model the organization positions as distinct from facility-based alternatives. Programs report measurable outcomes including $5.70 in early childhood home visiting return per dollar invested, $630,553 in healthcare system savings through the Living Well aging-in-place program, and 100% participant rates across fall prevention, child abuse prevention, and volunteer-reported loneliness reduction.

Revenue is generated entirely through philanthropic channels: individual donations (via website, mail, phone, and stock transfers through Davenport & Co.), corporate and foundation grants (described as the organization's 'lifeblood'), Neighborhood Assistance Program tax credits through the Virginia Department of Education, workplace giving campaigns including United Way, and planned giving vehicles such as bequests and charitable gift annuities. The organization maintains a 19-member Board of Directors, an executive team led by President & CEO Jennifer Case with COO Tiffany Goodman, and grassroots engagement infrastructure including the FLYP Young Professionals Board, the annual CHOCO gala, and the Spring Give fundraiser.

Name

Family Lifeline

Legal name

Family Lifeline

Website

https://familylifeline.org

Company type

Private

Founded year

1877

Operating status

Operating

Headcount range

101–250 employees

Short description

Family Lifeline is a 501(c)(3) nonprofit founded in 1877 in Richmond, Virginia, providing free, intensive home and community-based services to families with young children and to older adults and persons with disabilities across Central Virginia.

Ownership category

akta.pro rank

Product category

Home and Community-Based Social Services

NAICS

Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (624120), Child Care Services (6244)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Home Visiting & Parent Coaching Programs (EDACALAC)

akta.pro secondary industries

Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ), Family & Parenting Support Services (BPAGAEAC), Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA), Maternal, Child & Family Health Organizations (BPAGACAF)

Keywords

• Home visiting services
• Early childhood support
• Caregiver support services
• Community health programs
• Aging in place

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Donations from individuals through the website, mail, or phone. The organization accepts credit card donations over the phone and checks by mail.
2. Corporate and Foundation Grants: Fiscal partnerships and collaborations with foundations, corporations, and other businesses. The organization participates in grant-funded programs such as a $700,000 pilot program with Jewish Family Services.
3. NAP Tax Credits: Neighborhood Assistance Program (NAP) tax credits through the Virginia Department of Education, allowing donors to receive tax credits for their contributions.
4. Workplace Giving: Donations can be designated through workplace giving campaigns, including United Way Workplace Giving.
5. Planned Giving: Bequests, gifts of insurance, charitable gift annuities, or charitable remainder trusts for long-term sustainability.
6. Stock Donations: Gifts of stock can be transferred to Family Lifeline's brokerage account at Davenport & Co.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Family Lifeline delivers free, intensive home and community-based social services through two programs: Growing Well (early childhood home visiting using Parents as Teachers, CHIP of Virginia, and Healthy Families Virginia models for families with children up to age 5, plus asthma case management for children up to age 18) and Living Well (home care assistance with activities of daily living, respite care, and a Visiting Volunteers companionship program for older adults and persons with disabilities). All services are voluntary, provided at no cost, and delivered directly in clients' homes across Central Virginia.

Product overview

Family Lifeline is a nonprofit organization offering home-based social services organized into two primary programs: Growing Well and Living Well. Growing Well focuses on early childhood support through home visiting for children up to age 5 (using Parents as Teachers, CHIP of Virginia, and Healthy Families Virginia evidence-based models) and asthma case management for children up to age 18. Living Well provides long-term support services including home care assistance with daily living activities, respite care for caregivers, and a visiting volunteers program to reduce social isolation for older adults and persons with disabilities. Additional offerings include volunteer programs, an annual Spring Give fundraiser, the Choco fundraising event, and a Young Professionals Board (FLYP).

Differentiator

Problem solved

Functional benefit

Products and services

• Growing Well

Quantifiable outcome

• 100% of care recipients remained free from falls and fall-related injuries while in the Home Care program
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Jewish Family ServicescoreStrategic or Co-development Partner · 3 June 2026Family Lifeline and Jewish Family Services participated in a $700,000 grant-funded pilot program that grew their caregiver staff by 43-69% and raised starting wages to $15/hour, addressing workforce shortages in Virginia's home healthcare sector.
• Parents as TeacherscoreStrategic or Co-development PartnerEvidence-based early childhood home visiting model that Family Lifeline utilizes, offering research-based curricula to help families raise children to be healthy, safe, and ready for school.
• CHIP of VirginiacoreStrategic or Co-development PartnerVirginia's Comprehensive Health Investment Project - a whole-family approach that pairs families with integrated teams of registered nurses and parent educators, focusing on maternal and infant health.
• Healthy Families VirginiacoreStrategic or Co-development PartnerEvidence-based home visiting model rooted in the belief that early nurturing relationships are the foundation for lifelong healthy development, supporting parents in establishing nurturing relationships and providing safe homes.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Healthy Families America: National home visiting model operator affiliated with Prevent Child Abuse America. Family Lifeline uses the Healthy Families Virginia variant; the parent organization is a broad incumbent that defines the methodology and credentials competing affiliates nationwide.
• Parents as Teachers: National home visiting model whose evidence-based curriculum Family Lifeline delivers. Operates as the umbrella organization licensing the program to many local affiliates; comparable because it represents both a content partner and an alternative service-delivery channel nationally.
• Easter Seals Virginia: National nonprofit operating disability services, aging programs, and caregiver support. Overlaps with Family Lifeline's Living Well programming and competes for both corporate sponsors and federal disability-services funding.

Direct peers

• Bay Aging: Virginia-based Area Agency on Aging providing home and community-based services, caregiver support, and aging-in-place programming. Most directly comparable to Family Lifeline's Living Well program and competes for the same Virginia Department for Aging and Rehabilitative Services funding.
• Jewish Family Services of Richmond: Direct peer operating home and community-based family services in the Richmond region. Collaborated with Family Lifeline on the 2026 $700,000 caregiver pilot and competes for overlapping donor and grant dollars in the same geographic market.
• Children's Home Society of Virginia: Virginia-based nonprofit providing family strengthening, home visiting, and adoption services across the state. Operates comparable early childhood and family support programs in overlapping geographies and competes for the same state and foundation grants.

Others

• Bon Secours Mercy Health Foundation: Richmond-based health system foundation that funds community health programs and refers discharged patients to home-based services. Functions as a referral partner and grant funder for Family Lifeline rather than a service competitor.
• VirginiaNavigator: Virginia-wide information and referral hub connecting seniors and families to community services. Functions as a feeder channel for Family Lifeline and similar providers, making it an ecosystem participant rather than a direct competitor.

Emerging players

• Help Me Grow Virginia: Virginia early childhood system that connects families with developmental services and home visiting programs. Comparable to Family Lifeline's Growing Well program and represents both an emerging alternative channel and a potential referral partner.

Regional players

• Senior Connections: Richmond-area nonprofit providing aging services, caregiver respite, and home-based support. Directly comparable to Family Lifeline's Living Well offerings and competes for the same regional donor base and AAA contracts in central Virginia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/familylifeline
• LinkedInlinkedin.com/company/family-lifeline
• Instagraminstagram.com/family_lifeline

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Lifeline