KLS PurePrint
KLS PurePrint is a family-owned Danish commercial printer producing Cradle to Cradle Gold-certified offset print, cardboard packaging, and marketing services for Danish and Scandinavian enterprises, NGOs, and consumer-goods companies, with all production based in Hvidovre and Aarhus.
- Company typePrivate
- Founded1950
- HeadquartersHvidovre, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What KLS PurePrint does
KLS PurePrint is a family-owned Danish commercial printing and packaging company that has operated for over 70 years (founded as K. Larsen & Søn, with sources citing 1946 or 1950), running from a single press in Hvidovre and a branch office in Aarhus. The company produces offset and digital printed matter, cardboard packaging, and related marketing services for Danish and Scandinavian enterprises, NGOs, and public institutions; its flagship customer-named case is the long-running production of Astma-Allergi Danmark's member magazine. The company's positioning is built around a sustainability-first model: a 'PurePrint' line of Cradle to Cradle Gold-certified offset products (folders, brochures, notebooks, magazines, annual reports), a 'PurePrint Karton' C2C Gold-certified compostable packaging line, and substrate alternatives including stone paper (Stenpapir) and seed paper (Frøpapir). All production is run on Danish wind energy, including electricity from a wind turbine co-owned by the company a few hundred meters from the Hvidovre facility.
The company monetizes through project-based print orders on a quote-by-quote basis, supplemented by professional services such as creative design, marketing portal management, and postage handling. Its go-to-market is sales-led: direct field visits from the in-house sales team, supported by case studies on the company website, earned media coverage in outlets such as PWC Denmark, Nordea Invest, and Print & Medier, a 4–5 issue-per-year email newsletter, and active company profiles on LinkedIn, Facebook, and YouTube. Distribution is direct, with no intermediaries; all printing is performed domestically in Denmark and the multilingual website (Danish, Swedish, English) supports cross-border Scandinavian inbound. Pricing is not publicly disclosed and is described as quote-based, dependent on run size, substrate choice (standard versus PurePrint/C2C), finishing, and volume; a per-environmental surcharge (miljøtillæg) is referenced in their terms. Customer segments span Danish businesses and organizations needing ESG-compliant documentation, consumer goods and retail companies seeking sustainable packaging, and a small employment-inclusion workforce segment sourced via Hvidovre Municipality.
KLS PurePrint firmographics
Firmographics- Name
- KLS PurePrint
- Legal name
- KLS PurePrint A/S
- Website
- https://klspureprint.dk
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KLS PurePrint is a family-owned Danish commercial printer producing Cradle to Cradle Gold-certified offset print, cardboard packaging, and marketing services for Danish and Scandinavian enterprises, NGOs, and consumer-goods companies, with all production based in Hvidovre and Aarhus.
- Ownership category
- akta.pro rank
KLS PurePrint industry classification
Industry- Product category
- Commercial Printing Services
- NAICS
- Commercial Printing (except Screen and Books) (323111), Folding Paperboard Box Manufacturing (322212), Printing and Related Support Activities (323)
- SIC
- Commercial Printing (2750), Paperboard Containers & Boxes (2650)
- akta.pro primary industry
- Flexible Packaging Printing & Decoration (Flexo, Gravure, Digital, Cold Foil) (IMALABAM)
- akta.pro secondary industry
- Corrugated & Case Printing (Preprint/Postprint) (IMALAKAI)
Keywords
Where KLS PurePrint is headquartered
LocationHeadquarters
- HQ city
- Hvidovre
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
KLS PurePrint business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Offset Printed Matter: Production and sale of offset-printed graphic products including folders, brochures, notebooks, magazines, annual reports, and other printed materials. All products can be produced as PurePrint (Cradle to Cradle Gold certified). Revenue is generated per order/project as one-time transaction-based fees.
- Cardboard Packaging: Production and sale of cardboard packaging solutions, available as PurePrint C2C Gold certified or Silver certified options. Competes in the sustainable packaging market.
- Creative and增值 Services: Additional services including creative work, marketing portal management, and postage service, which complement core printing products and may add recurring service revenue.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
KLS PurePrint product offering
Product offeringCore offering
KLS PurePrint manufactures and supplies Cradle to Cradle certified printed matter, cardboard packaging, and signage for business customers. Its offering spans offset and digital printing, packaging production, and complementary services including creative design, a customer marketing portal, and postal handling.
Product overview
KLS PurePrint is a family-owned Danish printing company with over 70 years of experience, operating as one of Denmark's largest printers with a comprehensive portfolio of printing and packaging solutions. The core offering centers on PurePrint - a Cradle to Cradle Gold certified printing service for all offset products including folders, brochures, notebooks, magazines, and annual reports. The company complements this with specialized sustainable materials including stone paper and seed paper alternatives, alongside PurePrint cardboard packaging (Gold certified) and standard cardboard packaging solutions. Additional services include creative design, marketing portals, and postage services. The product portfolio is unified by the company's sustainability-first approach, with all offerings tied to environmental certifications including ISO 9001/14001, FSC, Nordic Swan Ecolabel, and Cradle to Cradle Gold/Silver certifications.
Differentiator
Problem solved
Functional benefit
Brands
- PurePrint: Cradle to Cradle Gold certified printed products guaranteed to be produced without harmful chemicals, including folders, brochures, notebooks, magazines, and annual reports.
- PurePrint Karton
Products and services
- Offset and Digital Printing Services
Quantifiable outcome
- First printing company in Scandinavia to become climate neutral (achieved 2009)
- +3 more outcomes
Companies that use KLS PurePrint
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
KLS PurePrint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
KLS PurePrint partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wind Turbine Co-ownership (Hvidovre)coreCo-ownership of a wind turbine located a few hundred meters from the KLS PurePrint factory in Hvidovre. This partnership ensures exclusive use of wind energy for the company's operations, directly supporting its climate neutrality claims and 'world's greenest printer' ambition. The proximity of the turbine to the facility makes this a unique, localized energy partnership.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
KLS PurePrint competitors and assessment
Company assessmentBroad incumbents
- Stora Enso Oyj: Finnish-Swedish forest products and renewable packaging giant with extensive paperboard packaging operations. Comparable because it competes in Nordic paperboard packaging (overlapping with PurePrint Karton) but at vastly larger scale and across geographies where KLS PurePrint does not operate.
- Mondi plc: Global paper and sustainable packaging company with FSC- and SBTi-backed products serving European CPG and retail customers. Comparable because it competes for sustainable packaging spend with CPG brands, even though it operates at far greater scale and broader geographic footprint than KLS PurePrint.
- Smurfit Westrock plc: Global paper-based packaging leader with a strong sustainability portfolio (FSC, SBTi commitments). Comparable because it sells sustainable packaging to the same Nordic CPG brand customers KLS PurePrint serves, but at global scale and as part of a much broader portfolio.
- DS Smith Plc: European sustainable packaging company focused on circular-economy packaging solutions with strong sustainability credentials. Comparable as a packaging supplier pitching ESG-led value to Nordic brands, though at substantially larger scale and with a Europe-wide production footprint.
- Canon Production Printing: Producer of commercial and industrial production printing systems (inkjet and toner-based) used by print service providers worldwide. Comparable as a broad incumbent shaping the production-print technology landscape that KLS PurePrint competes within for digital print volumes.
- Billerud AB: Swedish paperboard and packaging company serving consumer goods brands with sustainable paperboard solutions. Comparable as a Nordic paperboard packaging supplier targeting the same sustainability-conscious CPG customer segment, though operating upstream at much larger scale than KLS PurePrint's converting and printing business.
Direct peers
- Stibo Tryk (Stibo Group): Danish printing company producing catalogs, magazines, and commercial print with a strong sustainability and ESG positioning. Directly comparable as a Nordic offset printer competing for the same enterprise print RFPs, with similar sustainability-led differentiation.
- Bording Danmark A/S: Danish printing and marketing services company with a similar portfolio of commercial print, direct mail, and packaging for Nordic enterprise clients. Direct competitor for the same brochure, magazine, and annual report print volumes that anchor KLS PurePrint's core business.
- Rosendahls A/S: Danish graphic production and communications company offering offset printing, digital printing, and packaging across the Nordics. Directly comparable to KLS PurePrint as a domestic Danish printer competing for the same enterprise commercial print and packaging spend.
- Aller Tryk (Aller Media): Danish media and printing operation producing magazines and commercial print for the Nordic market. Comparable because it competes for the same magazine, brochure, and catalog volumes and operates in the same Danish offset print market as KLS PurePrint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
KLS PurePrint social profiles
Digital presenceKLS PurePrint compliance and trust
Trust signalCompliance9 records
KLS PurePrint financial estimates
Financial estimateRevenue estimate
Valuation estimate
KLS PurePrint leadership team
Management profileNumber of profiles
Profiles1 record
KLS PurePrint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KLS PurePrint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KLS PurePrint
What does KLS PurePrint do?
KLS PurePrint manufactures and supplies Cradle to Cradle certified printed matter, cardboard packaging, and signage for business customers. Its offering spans offset and digital printing, packaging production, and complementary services including creative design, a customer marketing portal, and postal handling.
Is KLS PurePrint a public or private company?
KLS PurePrint is a private company. It is classified as family owned and is currently operating.
When was KLS PurePrint founded?
KLS PurePrint was founded in 1950. It employs 11 to 50 people.
Where is KLS PurePrint based?
KLS PurePrint is headquartered in Hvidovre, Denmark, in the Europe region.
How does KLS PurePrint make money?
Three revenue lines are on record. Offset Printed Matter is the primary driver. The others are cardboard Packaging and creative and增值 Services.
Who are KLS PurePrint's main competitors?
Broad incumbents on record are Stora Enso Oyj, Mondi plc, Smurfit Westrock plc, DS Smith Plc, Canon Production Printing and Billerud AB. Direct peers are Stibo Tryk (Stibo Group), Bording Danmark A/S, Rosendahls A/S and Aller Tryk (Aller Media).
Does KLS PurePrint have an API?
No public API is recorded for KLS PurePrint.
What industry is KLS PurePrint in?
KLS PurePrint's product category is Commercial Printing Services. Its primary akta.pro industry code is IMALABAM, Flexible Packaging Printing & Decoration (Flexo, Gravure, Digital, Cold Foil), with a secondary code of IMALAKAI, Corrugated & Case Printing (Preprint/Postprint). Its NAICS code is 323111 and its SIC code is 2750.