Bording
- Company typePrivate
- Founded1792
- HeadquartersBorås, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingServices
Bording firmographics
Firmographics- Name
- Bording
- Legal name
- Bording Sverige AB
- Website
- https://bording.se
- Company type
- Private
- Founded year
- 1792
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Bording is headquartered
LocationHeadquarters
- HQ city
- Borås
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Bording business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Print Management: Traditional and digital offset printing services covering all print formats: instore & outdoor signage, printed materials (trycksaker), packaging (emballage), merchandise, and signs. Revenue generated from per-order printing services, with options for small and large print runs.
- Digital Solutions: Development and delivery of digital platforms including Bording Central portal, webshop solutions, variable data printing, gamification, animated banners, and lottery/giveaway tools. Revenue from development, licensing, and usage of digital platforms.
- Logistics Services: Warehouse management (lagerhotell), pick & pack fulfillment, store & webshop support, and distribution services. Revenue from warehousing fees, fulfillment fees per order, and distribution/logistics charges.
- Apartof_ Creative Agency: Strategic communication, design, and digital marketing services delivered through the Apartof_ brand. Revenue from consulting, creative design projects, and campaign execution fees.
- Digital Advent Calendars: Digital advent calendar campaigns offered as a recurring campaign product. Price from 29,500 SEK. Revenue from project-based fees for digital campaign creation and delivery.
- Environmental & Handling Fee: Environmental and handling fee introduced from 1 January 2026: 95 SEK for orders above 1,500 SEK, 50 SEK for orders below 1,500 SEK. Applied to finance sustainability compliance work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Digital Advent Calendar — starting price |
| Transaction based/ take rate | Pay-as-you-go | Environmental and Handling Fee |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Bording product offering
Product offeringCore offering
Bording provides 360° communication and marketing solutions for businesses, spanning four integrated service areas: Print Management (signage, printed materials, packaging, merchandise), Digital Solutions (Bording Central/BordingOnline ordering portals, webshops, variable data printing, gamification, animated banners), Logistics (warehousing, pick & pack, distribution), and creative agency services through the Apartof_ sub-brand. Products such as EasyOne shipping documents, Digital Signage, Bordingpass event wristbands, and Cradle to Cradle-certified packaging are sold alongside the core services.
Product overview
Bording is a 360° communication and marketing company offering integrated solutions across four main service areas: Print Management (signage, printed materials, packaging, merchandise), Digital Solutions (portals, websites, variable data printing, gamification), Logistics (warehouse, fulfillment, distribution), and Creative Agency services through Apartof_. The portfolio includes specialized products like Bording Central/BordingOnline ordering portals, EasyOne shipping documents, Digital Signage solutions, Bordingpass event wristbands, and B2B webshops with ERP integration. The company also offers seasonal products like Digital and Classic Advent Calendars. Through sister company KLS PurePrint, Bording provides Cradle to Cradle certified sustainable packaging solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Bording Central: Digital platform for online ordering, inventory management, and logistics control
- BordingOnline
- EasyOne
- Bordingpass
- Bording Boosters
- Apartof_
Products and services
- Print Management
Quantifiable outcome
- Reduced CO₂ footprint through optimized logistics and centralized distribution — SCR case reduced km-driven by 14% by moving distribution from Stockholm to Pålsboda.
- +3 more outcomes
Companies that use Bording
Customer profileNamed customers23 records
Segments6 records
Ideal customer profiles6 records
Bording technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Bording partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and flagship.
- KLS PurePrintcoreKLS PurePrint is a sister company within Bording Group. It is certified Cradle to Cradle Gold and positioned as 'the world's greenest printing press.' Bording leverages KLS PurePrint's capabilities to offer sustainable printing and packaging solutions to Swedish customers. Jointly they serve clients like Haugen-Gruppen, DEVI by Danfoss, Guéri Skin Science, and Simpelts with certified sustainable printed materials.
- UN Global CompactminorBording is a member of the UN Global Compact, committing to 10 principles on human rights, labor conditions, environment, and anti-corruption. Active since 2022.
- EcoVadiscoreBording is assessed and rated by EcoVadis across 21 CSR indicators covering environment, labor & human rights, ethics, and sustainable procurement. Achieved Bronze certification level.
- Danmarks Radio (DR)flagshipBording Danmark has been DR's trusted supplier of physical 'U-landskalendere' (charity advent calendars) for several years. Bording develops, produces, and distributes the calendars and delivers display materials. In 2022, Bording updated the design to a 'self-poster' format, eliminating plastic packaging and creating more enjoyment as families build the calendar environment together. Revenue from sales goes to selected charity projects in developing countries.
- Cognito DigitalminorSister company under Bording Group (Denmark). Digital communication and marketing services partner. Listed as a group company on Bordings website footer.
- Cognito (Norway)minorSister company under Bording Group (Norway). Listed as a group company on Bordings website footer.
- fiftytwominorSister company under Bording Group. Listed as a group company on Bordings website footer alongside other group entities.
- Apartof_coreApartof_ is Bordings internal creative agency brand (apartof-bording.dk). Specializes in strategic communication, design and creative concept development, and digital marketing. Sells services under the Apartof_ brand within the Bording ecosystem.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Bording competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Customer concentration
Bording social profiles
Digital presenceBording compliance and trust
Trust signalCompliance7 records
Bording financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bording leadership team
Management profileNumber of profiles
Profiles9 records
Bording subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bording funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bording M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bording
What does Bording do?
Bording provides 360° communication and marketing solutions for businesses, spanning four integrated service areas: Print Management (signage, printed materials, packaging, merchandise), Digital Solutions (Bording Central/BordingOnline ordering portals, webshops, variable data printing, gamification, animated banners), Logistics (warehousing, pick & pack, distribution), and creative agency services through the Apartof_ sub-brand. Products such as EasyOne shipping documents, Digital Signage, Bordingpass event wristbands, and Cradle to Cradle-certified packaging are sold alongside the core services.
Is Bording a public or private company?
Bording is a private company. It is classified as corporate owned and is currently operating.
When was Bording founded?
Bording was founded in 1792. It employs 51 to 100 people.
Where is Bording based?
Bording is headquartered in Borås, Sweden, in the Europe region.
How does Bording make money?
Six revenue lines are on record. Print Management is the primary driver. The others are digital Solutions, logistics Services, apartof_ Creative Agency, digital Advent Calendars and environmental & Handling Fee.
Does Bording have an API?
No public API is recorded for Bording.