What Deliciouslyorkshire does

Deliciously Yorkshire, formally The Regional Food Group for Yorkshire and Humber, is a non-profit membership organization founded in 2001 and headquartered at the Yorkshire Showground in Harrogate. It supports Yorkshire-based food and drink producers, hospitality businesses, retailers, and associate service providers through a tiered membership program (Producer, Hospitality, Retailer, Associate) offering marketing support, networking events, business development resources, and a weekly column in the Yorkshire Post. The organization's flagship commercial asset is the annual Taste Awards, launched in 2003, which is described as the largest food and drink awards of its kind in northern England and is delivered as a black-tie ceremony each November with judging by buyers, chefs, and food critics.

The organization's product surface is non-technological: it consists of a membership program, the annual Taste Awards, a Member Resources Hub, a searchable Member Map/Directory, a recipe collection, and in-person networking events including presence at the Great Yorkshire Show. The website is a standard content/marketing site, and there are no APIs, SDKs, software products, or proprietary technology platforms. Marketing and distribution run through a mix of earned media (Yorkshire Post weekly column), organic social, content (recipes, member stories), and event-driven engagement.

The business model is a multi-stream non-profit revenue model: (1) recurring membership subscription fees from four member tiers; (2) Taste Awards entry fees plus category sponsorship packages; and (3) patron/ambassador sponsorships from larger regional and supply-chain partners (e.g., Booths, Reed Boardall, Brown & Brown, Rudding Park). Pricing is not publicly disclosed. The operating team is exceptionally lean — one full-time staff member supported by a board of industry professionals meeting six times per year, plus part-time PR and member services support — which caps scalability and signals an organization optimized for community impact rather than financial scale.

Name

Deliciouslyorkshire

Legal name

Deliciouslyorkshire

Website

https://deliciouslyorkshire.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Deliciously Yorkshire is a non-profit Regional Food Group founded in 2001 that supports Yorkshire and Humber food producers, hospitality businesses, retailers, and associate service providers through membership, networking events, and the annual Taste Awards.

Ownership category

akta.pro rank

Headquarters

HQ city

West Burton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales

Revenue model

1. Membership subscriptions: Membership fees from food producers, hospitality businesses, retailers, and associate members. Members receive benefits including marketing support, networking, event access, and discounts.
2. Event and award services: Taste Awards entry fees and sponsorship packages from category sponsors for the annual awards ceremony.
3. Sponsorships: Sponsorships from patron members and ambassadors who support the organization financially in exchange for visibility.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Deliciouslyorkshire is a non-profit Regional Food Group for Yorkshire and Humber that provides membership services to food and drink businesses across the region. Its offerings center on a tiered membership program (Producer, Hospitality, Retailer, and Associate tiers) plus the annual Taste Awards, the largest food and drink awards in northern England. Members gain access to networking events, marketing support, a member directory and resources hub, media coverage in the Yorkshire Post, and trade show discounts.

Product overview

Deliciously Yorkshire is a regional food group for Yorkshire and the Humber, functioning as a membership-based organization rather than a technology product company. The organization offers a unified portfolio of services centered around promoting and supporting Yorkshire's food and drink sector: a membership program (with Producer, Hospitality, Retailer, and Associate tiers), the annual Taste Awards program (the largest food and drink awards in northern England), a Member Resources Hub for business support, a searchable Member Map/Directory for discovering local businesses, a Recipe Collection showcasing member products, and Networking Events including participation at the Great Yorkshire Show. There are no software products, platforms, or digital tools offered.

Differentiator

Problem solved

Functional benefit

Brands

• Taste Awards: Annual food and drink awards celebrating excellence in Yorkshire's food and drink industry, now the biggest awards of their kind in northern England.

Products and services

• Deliciouslyorkshire Membership Tiered membership program for Yorkshire food and drink businesses offering Producer, Hospitality, Retailer, and Associate categories. Members receive networking opportunities, marketing support, a member directory listing, discounts on trade show booths and events, media coverage through the weekly Yorkshire Post column, and access to the Member Resources Hub.
• Deliciouslyorkshire Taste Awards Annual food and drink awards program for Yorkshire-based producers, hospitality businesses, and retailers, judged by buyers, chefs, and food critics. Includes paid entry submissions from businesses and separate category sponsorship packages, culminating in a black-tie awards ceremony held in November.
• Taste Awards Sponsorships Sponsorship packages for the annual Taste Awards, including headline sponsor (e.g., Booths for 2026) and category sponsorships, offering visibility to food and drink businesses across Yorkshire.

Quantifiable outcome

• The Taste Awards are the biggest of their kind in the north of England and attract hundreds of entries

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship and core.

• BoothsflagshipGTM or Marketing Partner · 1 January 2026Headline sponsor for the 2026 Taste Awards. Booths is a regional supermarket chain founded on selling the best food and drink available. Managing Director Nigel Murray stated support for 22 years of celebrating Yorkshire's best.
• Brown & BrowncoreGTM or Marketing Partner · 1 January 2025Third-generation family-run insurance broker serving Yorkshire communities. 10-year relationship with Deliciously Yorkshire. Offers face-to-face insurance reviews for all members. Alistair Evans: 'We have a genuine passion for the region's food and drink sector – particularly its innovation, exceptional quality, and proud heritage.'
• Rudding Park Hotel & SpacoreGTM or Marketing Partner · 1 January 2025Luxury hotel and spa in Harrogate with 90 bedrooms, destination spa, three restaurants including Michelin Star dining. Ambassador member supporting Yorkshire food and drink. Nick Mackaness: 'It's only natural for us to be part of that and support it.'
• Holler MarketingcoreGTM or Marketing Partner · 1 January 2025Family-run marketing agency based in Beverley, East Yorkshire. Website design, development, graphic design, marketing strategies, content creation, social media management, SEO, and photography. Designed and developed the Deliciously Yorkshire website. Entering 15th year in business in 2025.
• Reed BoardallcoreStrategic or Co-development Partner · 1 January 2024Family business with 25+ years heritage serving food retailers and food service customers. Frozen food storage and distribution from Boroughbridge, Yorkshire. 142,000 pallet capacity, 170-vehicle fleet, 12,000 pallets per day. Largest frozen food consolidator in UK.
• ClarioncoreImplementation/ SI/ Consulting Partner · 1 January 2021Full-service law firm supporting food and drink sector clients including producers, retailers, and supply chain businesses. Legal Director Sarah Molloy focuses on Intellectual Property. Provides practical solutions across corporate, employment, IP, regulatory, and supply chain matters.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UKHospitality: National trade body representing the UK hospitality sector including pubs, restaurants, hotels, and leisure venues. Overlaps with Deliciously Yorkshire's hospitality member segment but operates at national scale and policy level.
• Food & Drink Federation (FDF): UK national trade association representing food and drink manufacturers, with policy, regulatory, and trade-show functions. Operates at a national, policy-focused level rather than regional community building, but represents the larger incumbent body in the same broader ecosystem.

Emerging players

• British Cheese Board: Generic promotional body for British cheese with member producers and consumer marketing campaigns. Overlaps with Deliciously Yorkshire's producer segment (e.g. Cryer & Stott, Yorkshire Dama Cheese) but focuses on a single product category rather than full regional food/drink.
• Farm Retail Association: UK membership body for farm shops, farmers' markets, and pick-your-own operations. Partial overlap with Deliciously Yorkshire's retailer/farm-shop member segment; narrower scope focused on farm-direct retail.

Direct peers

• Produced in Kent: Kent-based regional food membership organization that promotes local producers, retailers, and hospitality businesses through accreditation, events, and a member directory. Closest like-for-like peer in terms of regional scope, member structure, and marketing-led GTM.
• Scotland Food & Drink: Scotland's national Regional Food Group, structured as a membership and industry-development organization supporting Scottish food and drink producers, hospitality, and retailers. Direct structural and mission parallel to Deliciously Yorkshire in a different geography.
• Love British Food: UK-wide campaign organization that promotes British food and drink producers, runs industry awards, and facilitates trade engagement. Operates a similar mission of elevating regional and national producers through events, awards, and member visibility.
• Hampshire Fare: Independent not-for-profit promoting Hampshire food and drink producers and hospitality venues through membership, awards (Hampshire Food Festival, Producer of the Year), and consumer marketing. Same community-led, regional trade-group model as Deliciously Yorkshire.
• Food and Drink Wales: Wales's Regional Food Group equivalent, supporting Welsh food and drink producers and hospitality businesses through membership, awards, and trade development activities. Same organizational model as Deliciously Yorkshire, applied to a different UK region.

Others

• Speciality & Fine Food Fair: Organizer of the UK's leading trade show for artisan and fine food producers. Comparable ecosystem player — connecting producers with buyers, hospitality and retail — but as an event/media business rather than a regional membership body.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/local_food
• Facebookfacebook.com/deliciouslyorkshire/?ref=br_rs
• LinkedInlinkedin.com/company/deliciouslyorkshire---the-regional-food-group-for-yorkshire-&-humber
• Instagraminstagram.com/deliciouslyorkshire

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deliciouslyorkshire