White Crown

Name

White Crown

Legal name

White Crown Partners

Website

https://whitecrown.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

White Crown Partners is a Paris-based independent investment bank advising tech entrepreneurs on M&A transactions, fundraising, and strategic advisory, with a core team of four professionals and a specialization in SaaS, Martech, and HRTech deals.

Ownership category

akta.pro rank

Product category

Investment Banking

akta.pro primary industry

Equity Capital Introduction & Prime Services (FSACAFAK)

Keywords

• Investment banking services
• Mergers and acquisitions advisory
• Fundraising advisory
• Corporate finance advisory
• Strategic advisory services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advisory Services Fees: White Crown generates revenue through advisory fees for M&A transactions, fundraising operations, and strategic advisory services. Investment banking advisory services typically include success fees (contingent on transaction completion), retainer fees, and transaction-based compensation.
2. M&A Advisory: Mergers and acquisitions advisory services providing support through the entire transaction process from strategy to execution, with fees typically structured as a percentage of transaction value.
3. Fundraising Advisory: Connecting businesses with investors who provide capital, aligning visions and values between ventures and investors.
4. Strategic Advisory: Advisory services addressing unique challenges faced by tech businesses at various stages, including exit contemplation, fundraising preparation, and bootstrapped company navigation.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

White Crown is an independent investment bank providing corporate finance advisory services to technology entrepreneurs and tech businesses. The firm delivers three interconnected service lines: Mergers and Acquisitions advisory (identifying and aligning buyers/sellers for transformative transactions), Fundraising advisory (connecting ventures with aligned investors), and Strategic Advisory (guidance on exit planning, fundraising preparation, and bootstrapped-company navigation). Services are delivered through personalized, relationship-driven engagements targeted at exceptional tech entrepreneurs at key stages of their business development.

Differentiator

Problem solved

Functional benefit

Products and services

• Mergers and Acquisitions Advisory services for mergers and acquisitions, employing unconventional strategies to identify and align clients with complementary partners to redefine their business trajectory. Targeted at tech entrepreneurs and businesses considering acquisitions or exits.
• Fundraising Capital raising advisory that connects technology businesses with aligned investors who provide both capital and shared understanding of the venture's aspirations. Designed for tech businesses preparing to raise capital at various stages of growth.
• Strategic Advisory Advisory services addressing unique challenges faced by tech businesses at various lifecycle stages, including exit contemplation, fundraising preparation, and bootstrapped-company navigation. Delivers actionable insights aligned with the business's overarching goals.

Quantifiable outcome

• Successfully closed more than 20 deals in SaaS Software sector (Martech and HRTech)

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GTM GroupcoreStrategic or Co-development PartnerPhilippe Monier is a founding member of GTM Group, which brings together more than 60 M&A professionals specialized in technology across 8 countries (Austria, France, Germany, Greece, Hungary, Latvia, Sweden, UK). This network provides White Crown with broader deal sourcing capabilities and cross-border transaction support. White Crown operates as an independent entity while benefiting from GTM Group's international network.

Scale indicators3 records

Broad incumbents

• Houlihan Lokey: Global investment bank with strong M&A advisory, capital markets, and financial restructuring services, including a dedicated TMT/tech practice. Comparable in providing M&A advisory to tech companies, though at substantially larger scale than White Crown.
• Lazard: Global financial advisory and asset management firm with a significant European tech M&A practice. Comparable as a cross-border M&A advisor to tech and growth companies, though at substantially larger scale and broader sector coverage than White Crown.
• Lincoln International: Global mid-market investment bank with strong European presence and dedicated TMT sector coverage. Comparable in mid-market M&A advisory to tech entrepreneurs, though at larger scale and broader geographic footprint than White Crown.
• Oaklins: Global M&A advisory network of independent partner firms, structured similarly to GTM Group (White Crown's own network). Directly comparable as a network-of-boutiques model with sector specializations including TMT; White Crown team members have prior Oaklins backgrounds.
• Kepler Cheuvreux: European independent financial advisory firm offering M&A and capital markets services across the continent. Comparable in European cross-border advisory focus and independent ownership model, though broader in sector coverage than White Crown.

Direct peers

• Clipperton: Paris-based independent M&A advisory boutique focused on tech and digital companies across Europe. Closely comparable to White Crown in size, geography (Paris HQ), and exclusive focus on the European tech M&A segment.
• Midcap Partners: French independent investment bank focused on mid-market M&A and equity capital markets, with active tech and growth sector coverage. Comparable in Paris-headquartered boutique investment banking model serving mid-cap and growth companies.
• GP Bullhound: London-based tech-focused advisory firm providing M&A, fundraising, and growth capital services to technology companies. Comparable in exclusive tech focus, advisory service mix, and cross-border European deal execution.
• Cambon Partners: Paris-based independent M&A advisory firm serving mid-market and growth-stage companies, with strong tech and growth equity focus. Comparable in geography, boutique scale, and target client segment (entrepreneur-led businesses).
• Drake Star Partners: Global tech-focused M&A advisory boutique with strong European presence serving software, digital media, and tech-enabled companies. Directly comparable in target client (tech entrepreneurs), service mix (M&A/fundraising advisory), and boutique positioning.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Crown