Glutensiz

What Glutensiz does

Glutensiz is a Turkish private, for-profit operator that runs a curated gluten-free e-commerce marketplace at glutensiz.com, complemented by physical Gurme Glutensiz restaurant locations and an active franchise program for gluten-free food establishments. The company sells certified gluten-free, organic, and vegan SKUs across categories including packaged breads, lavaş, simit, hamburger buns, pasta, flour, chips, savory snacks, cookies, sweets, sauces, and condiments, drawing on a roster of more than 15 third-party brands such as Schar, Pukka, Fropie, Cey Natural Foods, MF Foods, Dr. Gluten, Elit, Yenigün, Balviten, Dola, Civita, Yamasa, and Vilux, alongside its own private-label Gurme Glutensiz line. Customer segments are horizontal — primarily Turkish celiac patients, with secondary audiences of gluten-sensitive, health-conscious, and vegan consumers — served through direct-to-consumer online retail, in-person dining, and licensed franchise units.

The technology stack is intentionally lean: the storefront runs on IdeaSoft's hosted e-commerce platform, supplemented by WhatsApp (voice/channel) for customer support and a WhatsApp channel for promotional broadcasts, an email newsletter for discount and campaign alerts, and a content blog. Payments are processed under 256-bit SSL with 3D Secure, and orders above 1,500 TL qualify for free shipping, with a stated 24-hour dispatch SLA. The company holds no disclosed patents, proprietary algorithms, or developer-facing APIs; technology is therefore not a source of competitive advantage.

The revenue model combines unit-priced retail sales across a broad SKU range (approximately 20 TL to over 1,300 TL per item) with dine-in restaurant revenue and franchise/licensed-operator economics. GTM is direct-to-consumer only — there are no named B2B or enterprise customers, no third-party reseller channels, and no disclosed institutional or venture backing. The company is independently operated from Istanbul, employs 101–250 people, and operates within the broader Middle East region as its only geographic footprint.

Name

Glutensiz

Legal name

Glutensiz

Website

https://glutensiz.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Glutensiz is a Turkish gluten-free e-commerce marketplace that also runs physical gluten-free restaurants and a franchise program, selling curated certified products from 15+ brands plus its own Gurme Glutensiz private label to celiac patients, gluten-sensitive, health-conscious, and vegan consumers in Turkey.

Ownership category

akta.pro rank

Product category

Specialty Food Retail

NAICS

All Other Specialty Food Retailers (445298), Other Specialty Food Retailers (44529)

SIC

Retail-Nonstore Retailers (5960), Retail-Grocery Stores (5411), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYCRAHAEAE

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly)

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

SECONDARYAFAKABAK

Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains)

Agriculture & Food Production/Food Processing & Manufacturing/Breakfast Cereals, Pasta & Grain-Based Foods Manufacturing

SECONDARYCRAHAJAG

Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical)

Consumer Products & Retail/Grocery & Food Retail/Meal Kits & Prepared Meals Retail

Keywords

• Gluten-free products
• Specialty food retail
• Celiac disease foods
• Organic vegan foods
• Online food marketplace

Headquarters

HQ city

Yayladere

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: E-commerce retail revenue through direct online sales of gluten-free products to consumers. Products are sold at listed prices in Turkish Lira with free shipping threshold for orders over 1500 TL.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Glutensiz is a Turkish e-commerce marketplace specializing in gluten-free, organic, and vegan food products, aggregating offerings from multiple certified brands (including its own house brand Gurme Glutensiz) as well as international labels such as Schar, Pukka, Fropie, and Cey Natural Foods. The company also operates physical gluten-free restaurants (Gurme Glutensiz Restaurants) and sells franchise rights for gluten-free food establishments.

Product overview

Glutensiz is an online e-commerce platform specializing in gluten-free, organic, and vegan food products for the Turkish market. The company operates as a marketplace aggregator, curating products from multiple brands including Schar, Gurme Glutensiz, Pukka, Cey Natural Foods, MF Foods, Dr. Gluten, Elit, Yenigün, Balviten, Dola, Fropie, Nustil, Prof. Glutensiz, and others. The platform offers a comprehensive range of gluten-free products across categories including breads/pakets (package breads), makarna (pasta), un (flour), cipsler (chips), çerezler (cookies/snacks), tatlılar (sweets/desserts), soslar (sauces), and basic food staples. The product portfolio includes branded sub-lines such as Gurme Glutensiz (gourmet gluten-free), Schar (European brand), Fropie (nut-based products), Cey Natural Foods (kinoa-based products), and Pukka (chips/snacks). The company also operates physical restaurant locations and offers franchise opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Glutensiz.com E-Commerce Platform Online shopping platform for gluten-free, organic, and vegan food products in Turkey, featuring multiple certified brands, order tracking, customer accounts, secure SSL payments, and direct WhatsApp support. Targeted at consumers with celiac disease, gluten sensitivity, and lifestyle-driven dietary preferences.
• Gurme Glutensiz (Gourmet Gluten-Free) House Brand Glutensiz's proprietary premium house brand offering gluten-free breads, pastries (lavaş, simit, sandwich, hamburger buns), flours, pasta, puddings, soups, and cocoa products sold through the Glutensiz.com platform.
• Gurme Glutensiz Restaurant Service Physical restaurant locations in Turkey serving gluten-free meals to consumers with celiac disease, gluten sensitivity, and dietary lifestyle preferences, with locations also available to walk-in diners.
• Glutensiz Franchise Program Franchise opportunity for entrepreneurs to open Glutensiz-branded gluten-free food establishments in Turkey, leveraging Glutensiz's brand, supply chain, and operational model.

Quantifiable outcome

• 24-hour shipping dispatch for orders

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights4 records

Direct peers

• Bob's Red Mill: US-based gluten-free and specialty grain brand selling direct-to-consumer flours, cereals, and baking products. Comparable because both target health-conscious and gluten-sensitive consumers with curated specialty grain-based staples.
• Simple Mills: US premium natural snacks and baking brand built around gluten-free, grain-free, and allergen-friendly positioning. Comparable as a digitally-native specialty brand serving the same free-from consumer segment Glutensiz targets.
• Dr. Schär (Schar): European market leader in gluten-free packaged foods (bread, pasta, flour mixes) that Glutensiz distributes in Turkey. Comparable because both serve the celiac/gluten-sensitive consumer with gluten-free packaged products; Schär also sells DTC across multiple European markets.
• Glutino (by Boulder Brands / General Mills): North American gluten-free packaged foods brand (breads, cookies, snacks) sold across grocery and online. Comparable product offering and consumer base to Glutensiz's curated gluten-free catalog.

Broad incumbents

• Sprouts Farmers Market: US specialty grocer with strong natural/organic and gluten-free category presence. Comparable as a curated natural food retailer targeting health-conscious and dietary-restricted consumers.
• Trendyol: Turkey's largest e-commerce marketplace hosting gluten-free and organic storefronts. Comparable as a generalist Turkish online channel competing for the same health-conscious and gluten-free consumer wallet share.
• Whole Foods Market: Large US specialty natural and organic grocery retailer with extensive gluten-free and allergen-friendly assortments. Comparable as a broader specialty food retailer that Glutensiz's customer base also shops at for gluten-free SKUs.
• Hepsiburada: Major Turkish generalist e-commerce marketplace with growing specialty food and health categories. Comparable broad Turkish online retail channel that Glutensiz must compete against for shelf space and consumer mindshare.

Emerging players

• Canyon Bakehouse: Specialty gluten-free bread and baked goods brand with growing retail and DTC distribution. Comparable niche focus on premium gluten-free baked goods similar to Glutensiz's Gurme Glutensiz house brand.

Regional players

• Diyetkolik: Turkish diet and healthy-food focused online platform serving weight-management and special-diet consumers. Comparable as a Turkey-based specialty digital retailer addressing adjacent dietary-restricted consumer needs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/glutensizcom
• LinkedInlinkedin.com/company/glutensiz-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glutensiz