Gomobile

What Gomobile does

GoMobile is a privately held Israeli consumer electronics retail chain founded in 2002 and headquartered in Rishon LeZion. The company operates 9 physical retail branches across Israel — including locations in Petah Tikva, Tel Aviv, Rishon LeZion, Ramat Gan, Ra'anana, Jerusalem, Kiryat Ata, and Eilat — supplemented by a main technical laboratory and order center. Its core offering is multi-brand retail of smartphones, tablets, smartwatches, computers, gaming consoles, audio equipment, vacuum cleaners, smart home devices, perfumes, and toys, drawing on vendor relationships with Apple, Samsung, Xiaomi, Google, OnePlus, Lenovo, HP, Dell, Sony, Nintendo, Dreame, Roborock, and luxury fragrance houses.

Revenue is generated through hardware sales (unit-priced across budget, mid-range, and premium tiers in ILS), recurring service revenue via the GoCarePlus two-year extended warranty program, a trade-in/auction program (GoBid) that drives upgrade cycles, and an in-house authorized repair laboratory using original parts. The company also runs the GoClub customer loyalty program. Distribution is hybrid: physical storefronts with in-store pickup and lab drop-off, an e-commerce website at gomobile.co.il, WhatsApp-based ordering, and a dedicated phone order center. GoMobile serves two primary customer segments — individual consumers purchasing for personal use and business-sector customers requiring multi-device procurement — with the Ramat Gan branch explicitly focused on business accounts.

The value proposition rests on nationwide physical access, certified post-sale support, and bundled financing/loyalty mechanics rather than proprietary technology. No disclosed revenue, headcount beyond a 51-100 range, ownership structure, or external funding exists in the available data. There are no documented AI/ML capabilities, patents, or technology partnerships beyond OEM distribution relationships, and the company has not been involved in disclosed M&A, leadership transitions, or restructuring events.

Name

Gomobile

Website

https://gomobile.co.il

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

GoMobile is a privately held Israeli consumer electronics retailer operating 9 physical branches nationwide plus an e-commerce site, selling smartphones, tablets, smartwatches, and adjacent categories to individual consumers and business customers, supported by repair, trade-in, warranty, and loyalty services.

Ownership category

akta.pro rank

Headquarters

HQ city

Rishon Le Zion

HQ country

Israel

HQ region

Middle East

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Electronics Sales: Physical and online retail of smartphones, tablets, watches, computers, accessories, smart home devices, toys, and perfumes
2. Extended Warranty (GoCarePlus): Two-year extended warranty service providing coverage beyond manufacturer warranty
3. Repair Services: Technical laboratory providing device repairs with original parts and authorized technicians
4. Trade-in Program: Device trade-in service allowing customers to exchange old devices for credit on new purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Gomobile is an Israeli consumer electronics retail chain that sells smartphones, tablets, smartwatches, computers and gaming products, audio equipment, accessories, vacuum cleaners, smart home devices, toys, and luxury perfumes through 9 physical branches across Israel and an e-commerce website. The chain also operates an in-house technical repair laboratory, a GoCarePlus two-year extended warranty service, a GoBid device trade-in program, and a GoClub customer loyalty club.

Product overview

GoMobile is an Israeli retail chain operating 9 physical store branches nationwide and an e-commerce platform, selling smartphones, tablets, smartwatches, computers and gaming products, audio equipment, accessories, vacuum cleaners, fragrances, smart home devices, and toys. The company offers repair services through an authorized technical laboratory, a trade-in program (GoBid), a two-year GoCarePlus warranty service, and a customer loyalty program (GoClub). The portfolio includes products from Apple, Samsung, Xiaomi, Google, OnePlus, Motorola, OPPO, Lenovo, HP, Dell, Asus, Acer, Sony PlayStation, Meta Quest, Nintendo, JBL, EarFun, Dreame, Roborock, Dyson, and premium fragrance brands. Services include in-store pickup, device trade-in, product ordering, and home delivery across Israel.

Differentiator

Problem solved

Functional benefit

Brands

• GoCarePlus: Extended warranty service upgraded to two full years for devices
• GoClub
• GoBid

Products and services

• Smartphones Retail category of smartphones sold to Israeli consumers from major brands including Apple iPhone, Samsung Galaxy, Xiaomi, Google Pixel, OnePlus, Motorola, and OPPO, priced from 369 ILS (budget) to over 4,000 ILS (premium).
• Tablets Retail category of tablets including Apple iPad, Samsung Galaxy Tab, Xiaomi Pad, Lenovo, Amazon Kindle, OnePlus Pad, and Microsoft Surface, with entry-level devices priced 400-700 ILS and premium iPad Pro up to 6,399 ILS.
• Smartwatches Retail category of smartwatches from Apple, Samsung, Google, OnePlus, Suunto, Polar, and children's watches, priced from 959 ILS (Apple Watch SE) to 2,999 ILS (Suunto Vertical).
• Computers and Gaming Retail category of laptop computers (Apple MacBook, HP, Dell, Asus, Lenovo, Acer, Microsoft Surface) and gaming consoles including Sony PlayStation, Meta Quest, Nintendo Switch, plus gaming accessories.
• Audio and Multimedia Retail category of audio products including JBL speakers, Apple AirPods, EarFun earbuds, Samsung headphones, wireless speakers, smart speakers, and Bluetooth intercoms for motorcycles.
• Accessories Retail category of phone cases, screen protectors, power banks, chargers, cables, adapters, car dashcams, computer accessories, and UAG protective gear.
• Vacuum Cleaners Retail category of robot and manual vacuum cleaners from Dreame, Roborock, Dyson, Xiaomi, Bissel, Ecovacs, and Narwal, priced from 499 ILS to 4,829 ILS.
• Perfumes Retail category of luxury fragrances from Gucci, Prada, Yves Saint Laurent, Chloe, Giorgio Armani, Jean Paul Gaultier, and other premium brands, priced from 329 ILS to 1,199 ILS.
• Smart Home and Lifestyle Retail category of smart home devices including Dreame hair stylers, smart tracking tags, Fujifilm instant cameras, networking equipment, smart TVs, and pet accessories.
• Toys and LEGO Retail category of children's toys and LEGO construction sets.
• GoCarePlus Warranty Service Two-year extended warranty service providing coverage beyond the manufacturer warranty for smartphones and electronic devices purchased from Gomobile.
• GoBid Trade-In Program Trade-in service allowing customers to exchange old devices for credit toward new purchases, available across branches and as part of the GoBid online price-offer system.
• Repair Laboratory (מעבדה) Professional in-house repair service for smartphones and tablets performed by authorized technicians using original parts, with extended warranty options and loaner devices, operated from Gomobile's main laboratory in Rishon LeZion (Sun-Thu 10:00-17:00, Fri 09:00-12:30).
• GoClub Customer Club Customer loyalty club program providing registered members with exclusive benefits and rewards across Gomobile stores and online channels.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Currys: UK consumer electronics retailer combining stores, online, and services including repairs and trade-in; comparable omnichannel and services-attach strategy.
• JB Hi-Fi: Australian specialty retailer of consumer electronics, home appliances, and software/games; similar category breadth and value-positioning against online competitors.
• MediaMarkt: European big-box consumer electronics retailer owned by Ceconomy; comparable store-based assortment of smartphones, computing, audio, and accessories.
• Best Buy: Large US-based consumer electronics specialty retailer; benchmark for the multi-store + e-commerce + Geek Squad-style service-plus-retail model that GoMobile mimics at smaller scale.

Direct peers

• KSP: Major Israeli consumer electronics and computer retail chain with both online and physical stores; directly comparable in product mix (smartphones, laptops, gaming) and omnichannel model.
• Bug: Long-standing Israeli electronics and home appliance retailer; overlapping assortment of smartphones, tablets, and home electronics with similar price-sensitive customer base.
• iDigital: Israeli Apple Premium Reseller chain operating multiple branded stores; competes directly with GoMobile for premium smartphone and Apple-device sales in the same Israeli market.

Regional players

• Pelephone: Israeli mobile operator with direct retail of smartphones and accessories; comparable in-store device sales and repair/support services in the Israeli market.
• Partner Communications (Partner Retail): Israeli telecom provider with branded device retail; competes for smartphone traffic and post-sale service but bundles handsets with cellular contracts.
• Cellcom: Israeli mobile network operator with its own retail chain selling devices, accessories, and service plans; overlaps with GoMobile on smartphone sales and trade-in but anchored in telecom subscriptions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gomobileil
• LinkedInlinkedin.com/company/gomobile-il

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gomobile