7minds AB

What 7minds AB does

7minds AB is a privately held, bootstrapped Swedish professional services consultancy founded in 2010 by Maria Sognefors and headquartered at Roslagsgatan 34, Stockholm. The firm supports organizations across web and IT project delivery, digital strategy and measurement, content creation, digital accessibility compliance, plain language (klarspråk) communication, and AI productivity enablement. Its primary customers are Swedish public-sector bodies (Vinnova, Malmö Stad, Ekerö Kommun, Kungliga Biblioteket, Svenska ESF-rådet) and private-sector enterprises (Postnord, ICA, Kläppen), with an additional institutional education relationship through Yrkesakademin.

The company's portfolio consists entirely of services rather than software. Core offerings include project management and requirements specification, content production with SEO and conversion focus, accessibility audits against WCAG, plain language text editing and coaching, AI tools training (including ChatGPT adoption), and packaged online courses (accessible PowerPoint, accessible Word, digital accessibility for websites, and a measurable goal-setting course). 7minds integrates third-party AI services into client deliverables, notably Google Translate with GDPR-compliant anonymization and a custom terminology dictionary for Vinnova, and Rek.ai for AI-based page recommendations. The platform ecosystem includes partnerships with Sitevision and Episerver CMS platforms used in client engagements.

Revenue is generated through project-based consulting engagements and self-serve course sales through the company's website (individual courses priced between 895 SEK and 5,950 SEK). Go-to-market is sales-led and relationship-based, supported by content marketing through a Swedish-language blog on writing, accessibility, and digital workplace topics, plus a newsletter and LinkedIn presence. The firm is entirely founder-financed with no recorded external funding rounds, is exclusively female-owned, and operates with a stated team of approximately five named professionals in addition to a broader employee range of 11–50 indicated in firmographics.

Name

7minds AB

Legal name

7minds AB

Website

https://7minds.se

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

7minds AB is a Stockholm-based, bootstrapped Swedish consultancy founded in 2010 that delivers web project support, digital strategy, content, accessibility, plain language, and AI enablement services to government agencies, municipalities, and private-sector organizations in Sweden, supplemented by self-serve online courses.

Ownership category

akta.pro rank

Product category

Digital Consulting and Training Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Developer Experience (DevEx) Tooling & Productivity Engineering (BPAEAKAM)

akta.pro secondary industry

Foundational Computer & Device Literacy (EDAAAIAA)

Keywords

• Digital consulting services
• Web project management
• Digital accessibility consulting
• Plain language services
• Digital strategy training

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Professional consulting services for web and IT projects, digital strategies, content creation, training, and digital accessibility. Services are delivered through project engagements to government and private sector clients.
2. Training and Education: Online and in-person courses on digital strategy, measurement, accessible documents, and plain language. Courses are sold individually at fixed prices.
3. Content Services: Content production services including SEO optimization, conversion optimization, and plain language text production for websites and digital channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

7minds AB is a Stockholm-based digital consultancy that delivers project management, digital strategy, content creation, accessibility, plain language (klarspråk), AI productivity, and training services for Swedish organizations' websites, intranets, and digital workplaces. The company complements its consulting engagements with self-paced online courses on accessibility and digital strategy that are sold individually through its website.

Product overview

7minds AB is a professional services company offering consulting and training services for digital communication, web projects, and content strategy. The company provides seven core service offerings: support in web and IT projects (project management, requirements specification), strategies and measurement (digital strategy, effect mapping, content strategy), training and education (web writing, accessibility, AI tools, Microsoft 365), content creation (SEO-optimized copywriting, clear language), digital accessibility (audits, compliance with WCAG), AI work efficiency (ChatGPT implementation, automation), and plain language services (text review, editing, coaching). Additionally, the company offers several online courses including web-based training on accessible documents (PowerPoint, Word), digital accessibility for websites, and measurable goal setting. The portfolio consists entirely of professional services rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100% of participants reported they will benefit from the plain language course going forward
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Google (Translate API)coreTechnology or Integration · 1 January 2020Google Translate AI-powered translation service integrated into Vinnova's bilingual website solution. 7minds implemented GDPR-compliant anonymization and custom terminology features.
• YrkesakademincoreStrategic or Co-development PartnerOngoing educational partnership since 2020 delivering 6-week full-time digital strategy courses as part of vocational education programs. 7minds provides instruction on SEO, social media, content strategy, and digital marketing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bouvet: Nordic consultancy listed in Oslo providing digital services including strategy, content, and accessibility — comparable incumbent with deeper resourcing across the Nordics.
• Knowit: Publicly listed Nordic IT and digital consultancy with a broad portfolio spanning strategy, design, and engineering — broader incumbent that can compete for the same Swedish digital workplace mandates as 7minds.

Direct peers

• Daresay: Swedish digital agency offering strategy, design, and development for digital services — overlaps with 7minds on digital workplace and content strategy work for Nordic clients.
• Iteam: Stockholm digital consultancy delivering strategy, design, and engineering for digital products and workplaces — comparable in size, geography, and digital workplace focus to 7minds.
• Netlight: Nordic management consultancy focused on digital transformation and tech strategy — competes for similar digital strategy mandates though typically larger engagements than 7minds' projects.
• Funka: Swedish accessibility specialist providing WCAG audits, training, and consulting — directly competes with 7minds' digital accessibility and plain language offerings and shares the same Nordic public-sector buyer base.
• Curamando: Stockholm-based digital strategy and growth consultancy offering digital strategy, content, analytics, and SEO services to Nordic enterprises — closely mirrors 7minds' strategy, content, and measurement offerings.

Emerging players

• Bontouch: Stockholm-based digital consultancy specializing in app and digital product strategy and design — adjacent player competing for some of the same digital strategy and design mandates as 7minds.

Regional players

• Edument: Swedish IT training and education company offering courses on web, cloud, and developer topics — competes with 7minds in the Swedish professional training market though focused more on developer topics.
• North Kingdom: Swedish creative technology agency producing digital experiences, brand activations, and content — overlaps with 7minds on digital content and strategy work for Nordic enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/7minds-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7minds AB