What Bontouch does

Bontouch is a Stockholm-headquartered digital product development firm founded in 2008 that has consolidated with Move Agency and Shape under the Framna brand to form a multi-studio digital product studio. The combined entity operates 11 studios across Sweden (Stockholm, Kalmar, Östersund, Göteborg), the Netherlands (Amsterdam, Zwolle), Denmark (Copenhagen), Poland (Gdańsk), Switzerland (Zurich), and the United States (New York), staffed by 600+ professionals delivering strategy, design, engineering, and optimization services for enterprise clients. Named customers include DFW Airport, MCO Airport, Post-it, IKEA, Corti, Ally, Just Eat, SEB, and Norlys, spanning aviation, retail, healthcare/AI, banking, hospitality, and energy sectors.

The company's offering centers on full-lifecycle digital product development, with an AI services portfolio that includes AI services, Agentic Workflows, Agentic Commerce, AI Team Acceleration, AI-Enhanced Product Discovery, and a ChatGPT App Starter Framework. These capabilities extend the traditional mobile app and product engineering practice into AI-augmented discovery, integration, and agentic automation for client products. Thought leadership assets include the annual Mobile App Trends Report (the 2026 edition drawing on a survey of 13,750 users) and 100+ industry awards including Webby, Lovie, and Apple recognitions.

Commercially, the business runs on a professional services revenue model with pricing not publicly disclosed, targeting enterprise clients through direct field sales and partnership-style engagements from early product vision through market leadership. Distribution is delivered through the 11 in-country studios, and recent activity includes the founding merger into Framna and the acquisition of Bright Inventions to broaden European delivery capacity.

Name

Bontouch

Website

https://bontouch.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Bontouch is a Stockholm-based digital product development studio, now part of the Framna group, that designs and builds AI-augmented mobile and digital products for enterprise clients across aviation, retail, banking, healthcare, and energy, operating 11 studios with 600+ professionals across Europe and the United States.

Ownership category

akta.pro rank

Product category

Digital Product Development Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Management Consulting Services (54161)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO)

akta.pro secondary industries

Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL), Collaboration & Productivity Platforms (M365/Google Workspace, Email, Chat/Meetings) (BPAEAIAD)

Keywords

• Digital product development
• Enterprise app development
• AI integration services
• Agentic workflow solutions
• Mobile app design

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Digital Product Development: Full-service digital product development from early vision to market leadership, including strategy, design, development, and optimization services for enterprise clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Bontouch has merged into Framna, a digital product studio that partners with enterprise clients to create market-defining digital products, mobile applications, and AI-integrated experiences. The studio delivers end-to-end services covering digital strategy, UX/UI design, development, and ongoing optimization, supported by specialized AI offerings such as agentic workflows, agentic commerce, AI team acceleration, and a ChatGPT app starter framework. Engagement spans aviation, retail, healthcare, banking, energy, and restaurant/hospitality clients including IKEA, Just Eat, Ally, SEB, Corti, DFW, and MCO.

Product overview

Bontouch has evolved into Framna, a digital product studio offering AI-powered services including agentic workflows, agentic commerce, AI team acceleration, and AI-enhanced product discovery. The portfolio also includes a ChatGPT app starter framework. The company operates across eleven studios with 600+ experts, creating digital products for clients across various industries including airports (DFW, MCO), retail (Post-it, Ikea), healthcare (Corti), banking (Ally, SEB), and food service (Just Eat). The company also publishes an annual Mobile App Trends Report.

Differentiator

Problem solved

Functional benefit

Products and services

• Agentic Workflows AI-powered workflows that automate multi-step business processes with limited human intervention, enabling autonomous decision-making and task execution for enterprise clients.
• Agentic Commerce AI-enhanced commerce solutions that automate shopping, purchasing, and retail workflows through autonomous agents, designed for enterprise retailers and commerce clients.
• AI Team Acceleration Services to accelerate AI adoption and implementation within product teams, helping organizations build AI capabilities faster through tooling, integration, and training.
• AI-Enhanced Product Discovery AI-powered product discovery services that help teams find and explore products, users, and opportunities using natural language and intelligent search capabilities.
• ChatGPT App Starter Framework A starter framework for rapidly building and deploying ChatGPT-integrated applications, enabling developers to quickly create apps that interact with OpenAI's ChatGPT.
• AI Services Comprehensive AI integration services for digital products including machine learning, natural language processing, and intelligent automation, tailored for enterprise digital product teams.
• Digital Product Development Full-service digital product development from early vision through market leadership, including strategy, UX/UI design, engineering, and optimization for enterprise clients across aviation, retail, healthcare, banking, energy, and hospitality sectors.

Quantifiable outcome

• Mobile App Trends Report 2026 based on survey of 13,750 users

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered founding and core.

• BontouchfoundingOthersBontouch is one of the founding entities from which Framna emerged, combining with Move Agency and Shape to form the unified digital product studio.
• Move AgencyfoundingOthersMove Agency is one of the founding entities from which Framna emerged, combining with Bontouch and Shape to form the unified digital product studio.
• ShapefoundingOthersShape is one of the founding entities from which Framna emerged, combining with Bontouch and Move Agency to form the unified digital product studio.
• Bright InventionscoreStrategic or Co-development PartnerBright Inventions was acquired by Framna to expand European presence, bringing additional expertise and capabilities to the group's European operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• R/GA: Global digital product and experience agency that partners with enterprise brands to design, build, and launch connected products and services — overlapping with Bontouch/Framna on enterprise digital product delivery, AI/connected experiences, and global studio footprint.
• IDEO: Global design and innovation consultancy that partners with industry leaders on product strategy, design, and digital experiences — overlaps with Bontouch/Framna on design-led enterprise product work and awards-validated creative output.
• Ustwo: London-headquartered digital product studio with studios in NYC and Malmö that designs and builds apps for enterprise clients across financial services, health, and consumer — directly comparable to Bontouch/Framna on multi-studio product studio model and enterprise engagement style.
• Bounteous: Digital experience agency partnering with enterprise clients on commerce, data, and AI-driven product innovation — comparable in enterprise services mix and growing AI/analytics offering to Bontouch/Framna.
• Huge: Digital experience agency delivering strategy, design, and technology for enterprise clients across retail, banking, healthcare, and travel — closely aligned with Bontouch/Framna on enterprise customer mix and end-to-end product capability.
• Work & Co: Digital product studio that designs and engineers apps and platforms for enterprise clients (e.g., airlines, banks, retailers) — comparable in scale, customer profile, and product-led delivery to Bontouch/Framna.
• Koto Studio: London-based brand and digital product studio working with category-leading brands on identity, digital products, and AI-enabled experiences — comparable boutique-studio positioning and enterprise creative pedigree.

Emerging players

• Thoughtworks: Global technology consultancy that designs and builds digital products and platforms with strong AI/data engineering practice — overlaps with Bontouch/Framna on enterprise product engineering but skews more engineering-led.

Broad incumbents

• Accenture Song: Accenture's creative, design, and digital product organization serving the world's largest enterprises on customer experience and AI-enabled products — a key incumbent competing with Bontouch/Framna on large enterprise digital mandates.
• Publicis Sapient: Digital business transformation arm of Publicis serving large enterprises on strategy, product, engineering, and AI — competes with Bontouch/Framna for the same enterprise digital product mandates at greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bontouch
• Facebookfacebook.com/bontouch
• LinkedInlinkedin.com/company/bontouch-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bontouch